Cest La Vie Cafe Business Proposal

ABMD5055 FINANCIAL DECISION MAKING – ASSIGNMENT 1
KOLEJ TUNKU ABDUL RAHMAN
ABMD 5055 FINANCIAL DECISION MAKING
No. Student Name Registration Number
1 Chan Chi Yee 08WBA12624
2 Lian Ye Chen 08WBA12418
3 Lim Swee Ling 08WBA10687
4 Ng Kim Toh 08WBA11482
5 Tee Yang Wei 08WBA12303
Academic Year: 2009/10
Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC
Tutorial Class: Group 7
Lecturer: MR. CHIAU CHOON KIAK
Tutor: MR. WONG YOKE MENG
Date of Submission: 09 NOVEMBER 2009
COPYRIGHT 2009 ALL RIGHTS RESERVED

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CHAN CHI YEE, LIM SWEE LING, LIAN YE CHEN, NG KIM TOH, TEE YANG WEI
Contents Page
Executive Summary 1
Vision & Mission 2
Market Analysis And Market Segmentation 3–6
Positioning 7
Product 8 – 10
Branding 11 – 12
Human Resource 13 – 14
Organization Structure 15 – 18
Financing & Funding 19 – 25
Expansion Plan 26 – 27
Risk Assessment 28 – 29
Bibliographies 30

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Executive Summary
The purpose of this business plan is to seek funding and invite Mr luis Zubino as our business
partner to establish coffee shop under the brand C’est La Vie. ‘C’est La Vie’ are established
primarily due to the fact that coffee is well received by the working class people, as shown by
the market that we target. Generally, there is a potential growth for the coffee brewing industry
as there has been a shifting in trends with a strong demand for better quality coffees. Therefore,
we will establish two coffee shops in Kuala Lumpur, Malaysia for the start of our business. We
plan to achieve double digit growth annually.
The business will be financed by 5 people which will each pour in RM30,000 each while the rest
of RM225,000 will be needed from Mr Luis Zubinos.
We will be surrounded by competitors namely Old Town White Coffee, Starbucks Coffee and
The Coffee Bean & Tea Leaf. We have come out with different approach to differ ourselves
from our competitors. Using the expertise and experience of Mr Luis Zubino, we are able to
secure quality coffee beans, imported ice-cream as well as different types of imported soft drinks
to serve the market here in Malaysia. We have come out with a different strategy to entice the
consumers to our products.
Other than that, in line with the branding strategies that we have adopted, we have come out with
a unique design of the coffee shop which will blend nicely into a cozy and comfortable
environment, just the right one for our customers to indulge in their coffee and to have a peace in
mind when dining in our shop.
We plan to bring C’est La Vie Café brand to greater heights and have come out with an
expansion plan for it. The first two years will be our pilot phase years in this line of business and
will serve as a basis on indicator on how strong our brand holds in the market. Therefore, we will
expand locally for the first two years first, and will continue expanding overseas starting from
the third year. As the expansion plan progress on, we will consider franchising our business in
which the expansion plans and management of the outlets will be at a smooth pace.
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Vision
C’est La Vie Café’s vision is to be a renowned brand name in the hearts of coffee lovers in Kuala
Lumpur. Being renowned means providing unparallel quality, cleanliness, service and value
which satisfies each customer. We strive to achieve double digit growth rate each year.
Mission Statement
C’est La Vie Café is in business to create an opportunity which enables coffee lovers to have a
chance to taste our uniquely brewed coffee. Located at the heart of the city, we strive to provide
professional, friendly and courteous services to the public. C’est La Vie Café aims to provide at a
reasonable price – specially brewed coffee – using only top notch coffee beans. We treat
employee’s welfare seriously and provide training and rewards for those who join us which
encourages long-term, satisfying, growth employment. Our premise is designed aesthetically to
create an environment to woo customers. We strive to create and maintain a café that is
comprehensive and exceptional in its attention to every detail of operation. We aim to be a
giving member of the Kuala Lumpur community and to use our café to improve of the quality of
life of population in Kuala Lumpur. We believe in sustainability of the coffee brewing industry
and adopt fair trade policy as a key to drive our business forward.

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Market Analysis
Based on the market research we conducted, the market for coffee chain retailer is growing every
year. Despite the economic downturn in recent year, coffee shop business has been a bright spot.
While hundreds of business in many categories are facing poor sales, negative balance sheet and
even bankruptcy, coffee chain continue to show strong growth.
The coffee culture had been buried deeply in many peoples life, where coffee is a part of their
life. Many of them need a cup of coffee every morning to kick off their day. But nowadays
coffee does not only served in the morning but all day long till midnight where coffee needed as
a boost of energy. People tend to walk into a coffee shop for all kind of cause nowadays. Coffee
shop provide comfortable and cozy environment and ambiance for the customer to sit back relax
while sipping the hot coffee. Coffee shop are now popular place for whether businessman to
socialize, friends to meet up, surfing internet or even dating. Many prefer to consume on coffee
and lighter meal such as sandwich at a reasonable price as compare to heavy meal and more
expensive restaurant or alcoholic drinks in pub. Therefore there is huge potential market to be
penetrated.
Due to the rapid expansion of consumerism and a strong demand for Western Style café culture,
it had spurred independent and international coffee chain retailer to invest in Malaysian market.
We have chosen the capital of Malaysia as our startup area for our Café business as the
population density is very high wit estimated 1.6 million population.
Jalan P Ramlee: Prime downtown business district

Jalan P Ramlee is located in the center of city and popular being hub of business. It is surrounded
with skyscraper and commercial centers. This street of building has a different face at night
where it changes into street of pubs and bars.

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Pavilion Mall: Malaysian premier fashion mall

Pavilion Mall is one of the leading shopping mall in Malaysia with many awards. It is located in
the heart of trendy Bukit Bintang area district. It is also strategically surrounded by others
shopping mall, shop lots, schools, and offices.
By launching C’est La Vie café in the Kuala Lumpur market, we can maximize our potential for
success due to several factors:
1) Excellent mobile and pedestrian traffic
2) Year round tourist visits
3) High number of workers from surrounding offices.
4) Large customer base in shopping mall
5) Prime site location
6) student population
C’est La Vie café is located inarguably one of the best location for a coffeeshop in Kuala
Lumpur, in the heart of tourist and business district and just steps away from the busiest
intersection in town.

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Market segmentation
C’est La Vie has targeted the customer base for both our outlet that is comprised of a few groups:
White collar worker/Businessman:

Both our location are located at the heart of prime downtown business district which is
surrounded by offices and skyscraper. Pavillion Mall is the most fashionable mall in Kuala
Lumpur which situated in Golden Triangle while Jalan P Ramlee is the crossroad for the hub of
business.
Tourist:
Kuala Lumpur being the capital of Malaysia attracts millions of tourist every year.Most of them
will visit Pavillion Mall for being the largest mall in Malaysia. While both our store located
nearby to several major hotel in town such as Trader Hotel, Mandarin Hotel, J.W Mariott Hotel
etc.
Shopper:
Pavillion Mall attracts a few thousand of shopper everyday, being strategically located in the
heart of capital. While Jalan P Ramlee located nearby to another major mall in Kuala Lumpur
which is KLCC.
Student:
Besides that, Jalan P Ramlee is located nearby to few secondary schools and pretigious colleges
such as Lim Kok Wing college and The British Council College. However, after school student
do goes to Pavillion Mall for lunch or meeting.

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Late nighter:
Jalan P Ramlee is also being famous known as Club Street as more than 10 famous club and pub
are located there, our coffee shop can conveniently become place for light meal before clubs.
These groups are all potentially strong customer segment. The mix of customers can help to
maintain consistent business throughout the year. For example, our outlet in Jalan P Ramlee
focuses on office worker in the morning but late nighter after office hour as the place is
surrounded by many pub and club. By different market segments, Ces’t La Vie wont be too
dependent onto any single consumer group.

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Positioning
C’est La Vie coffee shop will launch into the market as a classy coffee shop which serve
Premium coffee. We will position our coffee shop as below:-
Convenient
We will serve coffee in a very efficient method as there are a few peak hour, before working
hour, office break and after working hour. These hour will be a rush of consumer that are in
hurry and so we must serve fast to catch the market. C’est La Vie will start operating time at 7am
so that office worker can have breakfast and coffee before start working.
Other than that, we will be introducing Online Delivery System on our website for that office
worker which are can not come out for refreshment or those who are trapped in a meeting. With
this they can have premium coffee and good quality sandwiches while squeezing their brain. We
will deliver to any premises within 3 km from our location with no additional charges.
Social responsibility
All the coffee beans will be procured from Fair Trade Farmer to ensure the farmer can get a
reasonable price for their goods to help them from poverty. Based on research, people starts to
care more on humane issue such as poverty. By using Fair Trade coffee can build an positive
image. C’est La Vie will be perceived as a social responsible shop which care for community
and therefore increase sales and reputation. We also believe by using Fair Trade coffee, we will
be able to charge a premium price for the coffee we serve.
Product
All the product will be from premium grade coffee bean which gives the finest taste of coffee to
best filling sandwiches which uses high quality and fresh fillings. We will also be serving a
specialized brand of ice cream which will be imported from Italy, which the taste are more
superior to others brand in Malaysia. Other than that, we will also importing soft drinks from
United Kingdom as to differentiate from our competitors

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Product
Coffee is a well known drink for everyone in world. Coffee is the main product of our café, C’est
La Vie. We provide different types of coffee to meet the various demands and tastes from
customers. Besides this, we do provide other kind of drinks for those who have a tendency for
other drinks such as chocolate milk, tea and soft drink. Last but not least, we provide side foods
such as cakes & pastries, ice cream & dessert and sandwiches.
The menu of C’est La Vie will be divide into few sections:
Hot Beverages includes:

• Espresso – A short strong coffee without milk, preferred by who love bitter taste.
• Cappuccino – A mixture of one third of espresso, one third of steamed milk and one
third of frothed milk. Based on personal preference, you may dust chocolate sprinkle on
the top of it.
• Caffe Latte – A milky coffee, a combination of one third of espresso and two third hot
milk which the hot milk is the most important part in order to produce the smoothie
texture.
• Caffe Mocha – A very simple mixture of latte and chocolate, with a whipped cream and
garnish with chocolate dust on top.
• Black Coffee – A drip brew, percolated or French press style coffee served straight, with
no milk.
• Chocolate Milk – A blend of hot milk and high quality brewed chocolate beans, good for
those who are non coffee drinkers.

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• Tea – Another choice for those who do not want to take coffee, there are 2 choices of tea
which are black tea and flowery tea.
Cold Beverages includes:

• Ice Blended Cappuccino - Cappuccino with ice, blend it together and create smooth
blended and creamy foam on top.
• Ice Blended Mocha – Similar to ice blended cappuccino, but this blended with mocha
and ice and also creamy foam on top.
• Soft Drinks – Soft drinks imported from United Kingdom.
Food which include:

• Cake - A variety of cake which are made by special ingredients to give customers
choices to choose from. Moreover, we provide a range of freshly made sandwiches made
using fresh and high quality of fillings in order to fulfill the requirement of healthy food
demanded by customers.
• Ice cream & dessert - Ice cream is also one of the popular desserts in Malaysia
especially during hot weathers. There are more and more different brand of ice cream
being brought into the market in Malaysia. Therefore, we will import the ice cream from
Italy which is a specialized brand of ice cream and was sold previously in the Mr. Luis
Zubinos’s previous coffee shop. The quality and taste of the ice cream are far superior
compare to the other branded of ice cream.
From majority of the products that we sell, we hope Mr. Luis Zubinos will utilize his contact
with those suppliers that provide all the ingredients that we need to make our beverage and food.
As we require top notch ingredients, we hope to seek Mr. Luis Zubinos’s expertise in this area of
ingredient procurement to get access to the coffee beans.

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We would like to introduce fair trade coffee into Malaysia, since there are no coffee shops in
Malaysia using fair trade coffee. Based on today’s customers, they are more demanding in
humane and more environmentally sensitive products. Thus, it will be much welcomed by the
consumers. Based on this issue, we know that Mr. Luis Zubinos has the experience on this from
the previous coffee shop business. Therefore, we hope Mr. Luis Zubinos can give us advice on
this aspect.
We are not going to sell soft drinks found in Malaysia. Instead, we will sell soft drinks that are
imported from United Kingdom in which Mr. Luis Zubinos sold previously which will make the
soft drinks a unique product in our target market and allows us to sell them at a premium.
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Branding
Logo
We design this logo based on the name of our shop “C’est La Vie”. The slogan for our business
is “This is Life”. This slogan is coined this way because coffee lovers would know the real
meaning life while drinking our coffee as every sip of coffee is like walking every pace in life.
C’est La Vie is a brand new coffee shop in Malaysia. Thus, to make C’est La Vie known in the
market, it is essential to promote our brand to the consumers. First, we will advertise on
newspapers and radio. This is a very direct way in promoting our brand as newspapers and radio
are the mass media that reach out to consumers.
Next, we will create banners around the area of our coffee shop, particularly along the lamp posts.
This is to create awareness of the existence of our cafe. We will also distribute flyers around our
shop to increase popularity of our brand.
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In addition, during our grand opening day, we will provide free food and drinks for everyone
who visits our shop. Lion dance show will be performed to attract more people to come over.
To attract customers over, we will provide promotion for lunch hour from 12 pm to 3pm to
capture sales during the peak hours of lunch time, tea time. This is because our targeted market is
the working class consumers at large.
Other than this, a loyalty card will be given to our customers, a stamp will given to customers
upon their purchase and they can redeem a free coffee for every 10th coffee purchase. We have
designated each Tuesday as Coffee Lover’s Day where all purchases on this day will be on a
10% discount rate.
Apart from all of these, we have decided to build a website for our coffee shop. It is convenient
for those customers who are not able to walk-in to purchase in our coffee shop. Customers may
place their order online and we will provide delivery service for them.
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Human Resources
Staffing
Our coffee shop operates daily starts from Monday to Sunday. Our business hour will be from
7.30am to 11pm every Monday to Friday. Nevertheless, our operating hour will extend until 1am
for every Saturday and Sunday. We divide our employees into two working shift. Working hours
for morning session will be from 7am to 2.30pm whereby for noon session will be from 2pm to
11.30pm. All employees are required to start work 30 minutes earlier before the days start. This
is necessary for the preparation of the business operations daily. Each permanent employee are
allowed a day off per week, and in each of this day that an employee takes day off, the part timer
will come to replace the person.
Recruitment and Training

We prefer employing experienced employees in order to increase the effectiveness and efficiency.
A well trained and experienced supervisor will be employed to handle the daily operation of the
coffee shop. Furthermore, our company will provide training for new employees in order to
provide better services for the customers. Our company will provide specialize professional
training to the barrister in order to brewing coffee up to our desired standard.
Employee’s Benefits
Our company provides travelling allowance, overtime allowance, bonus, medical allowance, and
also meal allowance. Employees can enjoy the food in our coffee shop to a certain extend as
stated in the meal allowance voucher. Medical allowance will be given to the delivery boy, in
any case occurrence of accident during the time of delivery. Bonus will be given for those
employees who have outstanding performance every month as an incentive for performance.
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Performance Evaluation
To gauge performance of employees and to reward those who perform outstandingly, we will
introduce an “Employee of the Month” program. Employee’s performance will be evaluated by
the supervisor and the best performing employee will be a role model for the rest of the
employees. Employee of the month will generally be favored for distribution of bonuses.
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Organization Structure
Luis Zubinos
Non Executive Director
Chi Yee
Chief Executive Officer
Kim Toh Yang Wei Ye Chen Swee Ling

Operational Director Finance Director Marketing Director Human Resource
Director
Luis Zubinos (Non Executive Director)

Luis Zubinos, he is an intelligent man who used to own Zubinos coffee shop, one of the most
outstanding coffee shop in London few years ago. He is a very successful entrepreneur and has
vast experience in this line of business. He is able to provide relevant information about this
industry and therefore he is able to give clear advices on the company’s strategies. He has
invested personal funds into the company.
Chan Chi Yee (Chief Executive Director)

Chan Chi Yee has a degree in Business management and he is a chief executive officer of C’est
La Vie Cafe. He is responsible for business planning to maximize the company’s profit and
reduce the company’s payback period. He is concern on a strategic planning that includes
establishing goals and objectives for employees to achieve. He requires sets up the policies and
procedures to shape up a good management.
Tee Yang Wei (Finance Director)

Tee Yang Wei, has a degree in Accounting, is the Finance Director of the company. He is
responsible to create and maintain an efficient and effective financial system in the company. He
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implements a financial strategy which concerns on planning, forecasting and reporting.

Company cash flow and day-to-day transaction is to be monitored by him. A proper book
keeping must be safeguarded by him. A company budget is to be done by him quarterly in order
to control and monitor the company’s account.
Ng Kim Toh (Operational Director)

Ng Kim Toh, has know Chan Chi Yee since their school days. She has a degree in Business
Management and she is acting as an Operational Director in the company. She is responsible to
organize the operations team and ensure that they achieve a common goal. She is responsible for
the team of employees and motivates them to perform to their best in their employment. She has
helped to create the designs for the C’est La Vie Cafe and also some innovative menus.
Lian Ye Chen (Marketing Director)

Lian Ye Chen is the marketing director of the company which has a strong background where
majority of her family members are experienced in the sales line. Her responsibility lies in
achieving sales target which are set by the chief executive officer and managing budgets as well
as controlling costs which has been set by the financial director. She is responsible for keeping
up with consumers demand and therefore she has to ensure and maintains the quality of cuisine
which are outsourced. Advertising of coffee shop’s name in order to attract more consumers is to
be done by her. She has created a website for C’est La Vie Cafe so that consumers can place
their order via the online system.
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Lim Swee Ling (Human Resource Director)

Lim Swee Ling holds a degree in Human Resource Management and she is acting as the Human
Resource Director in the company. She is responsible for the selection and retention of
employees. She is responsible for the recruitment of employees which have can fulfill the
company’s requirement. Furthermore, she will provide training to the employees to train them to
work professionally.
Other than that, we will hire the team of employees which will keep the business operations
running daily. The team of employees considered is as below:
Supervisor
Our company will hire a hardworking and experience supervisor. He will be taking care of the
day-to-day operations involved with the shop. He will be performing the daily banking of cash
and reconciliations to records of revenue in the shops.
Waiters and waitress

Our company will hire three waiters and helpers and one part timer to assist in peak hours such
as weekend and public holiday, in the event where the permanent staff is on leave, the part timer
will come in tool. They will need to ensure the environment in the coffee shops is clean all the
time to provide a comfortable environment to our customers.
Barrister
Our company will hire two barristers, where each of them will work on the different shifts. They
are responsible for preparing the drinks (coffees, teas, soft drinks) ordered by customers and
keeping the kitchen clean.
Delivery Boy
Delivery boy will be hired to deliver orders placed via online or phone.
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Cashier
A cashier will be hired to collect the payment for each sales bill on that day. He will be
responsible for issuance of receipts to the customers too.
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FINANCING AND FUNDING
C’est La Vie Café

Pro Forma Balance Sheet as at 31 December 2010
RM RM
ASSETS
Non-current Assets (net) 350,000
Current Assets
Inventory 120,000
Rent Deposit 20,000
Prepayment 60,000
Cash and Bank 150,000
350,000
Total assets 700,000
EQUITY AND LIABILITIES
Equity
Paid in share capital 375,000
Retained Profits 190,000
565,000
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Current Liabilities
Trade payables 50,000
Tax 85,000
135,000
Total equity and liabilities 700,000

Pro Forma Income Statement for the year ended 31 December 2010
RM
Revenue 600,000
Total operating costs (350,000)
Operating profit 250,000
Tax expense (24%) (60,000)
Profit for the period 190,000
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Shareholdings at December 2010
No. of %
shares shareholding
Luis Zubino 225,000 60
Chan Chi Yee 30,000 8
Lian Ye Chen 30,000 8
Lim Swee Ling 30,000 8
Ng Kim Toh 30,000 8
Tee Yang Wei 30,000 8
375,000 100
Analysis of Gross
Margin
Ice- Cakes
Coffee Other Sandwiche cream &
Products Drinks s & Pastrie Total
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dessert s
RM RM RM RM RM RM
Sales revenue 360,000 40,000 50,000 80,000 70,000 600,000
(230,000
Cost of food and drinks 120,000 20,000 20,000 30,000 40,000 )
Gross Profit 240,000 20,000 30,000 50,000 30,000 370,000
Gross Profit Margin % 0.67 0.50 0.60 0.63 0.43 0.62
Ratio Analysis for year 2010
(A) Profitability
Net Margin = Net Profit

Sales
= 190,000.00
600,000.00
= 31.67
Gross Margin = Gross Profit

Sales
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= 250,000.00
600,000.00
= 41.67
Return on Capital
Employed = EBIT
Capital Employed
= 250,000.00
565,000.00
= 44.25
Return on Assets = Net Profit

Total Assets
= 190,000.00
700,000.00
27.14
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(B) Liquidity
Current Ratio = Current Assets

Current Liabilities
= 350,000.00
135,000.00
= 2.59
Current Assets -
Quick Ratio = Inventory
Current Liabilities
= 230,000.00
135,000.00
= 1.70
(C) Finance
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Earning per share = Profit After tax

No. of Shares
= 190,000.00
375,000.00
= 0.51
Valuation of shares = Equity

(Net Assets Method) No. of shares
= 565,000.00
375,000.00
= 1.51
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Expansion Plan
C’est La Vie Café 5-year plan
Actual Plan
2010 2011 2012 2013 2014 2015
Number of coffee shops:
Start of the year - 2 4 8 12 18
New openings 2 2 4 4 6 6
End of the year 2 4 8 12 18 24
Average number of coffee shop 2 3 6 10 15 21

for the year
Analysis of new shop openings:
Malaysia 2 2 3 3 4 3
Overseas 1 1 2 3
RM RM RM RM RM RM
Coffee shop revenue 432,000 777,600 1,244,160 1,617,408 2,102,630 2,943,682
Revenue from new product

launches in each year 122,000 168,000 295,000 350,580 488,200 605,840
Total revenue 600,000 998,000 1,585,500 2,023,800 2,839,000 3,882,500

Pre-tax operating profit 250,000 385,200 600,240 788,900 1,208,340 1,599,080
Capital expenditure 280,000 396,000 428,000 620,000 698,000 831,000
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Risk Assessment
Strong Competitors
Lifestyle cafes of similar concepts are mushrooming around the city due to the shifting in trends
and demand for café of such concepts. C’est La Vie Café will face intense competition from well
established brands which will chip off the market share of C’est La Vie Café. However, C’est La
Vie Café’s competitive advantage lies in the unique coffee that we brew which will definitely
capture and retain loyalists.
Economic Recession
Malaysia is going through an economic contraction this year. This directly affects consumer’s
purchasing power, causing it to drop significantly. Consumers are not so willing to part off with
their income on foods outside. Therefore, the introduction of promotion set meals helps to let
customers have a choice to spend less of their money on foods. Moreover, the food service
industry is not affected considerably as there are still signs that the industry is growing at a
positive rate with consumers want more of it.
Logistics
Since our suppliers come from United Kingdom, it will take a long time for the ingredients to be
delivered to our premise. Therefore, the quality of the ingredients might be jeopardized. To
ensure the quality of our materials are at highest level possible, we would have to request the
suppliers to upgrade their delivery method and packing method to ensure the materials retain
their quality or to get a third party to ensure the ingredients’ quality are assured.
Pricing
Prices of our coffee are at a higher price as compared to competitors. This is because of the fair
trade policy that we believe and adopt in for the sustainability of the coffee beans producing
market. We pay more to the coffee beans producers as most of the coffee beans are marginalized.
Our aim is to help them move towards economic self-sufficiency and stability.
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Global Disease
With the global pandemic outbreak of H1N1 influenza, people are likely to stay indoors rather
than dining out because of the potential lethality of the virus. This directly affects our business
because of the widespread of the virus. Therefore, we set up the online delivery service to ensure
that these sales will still be captured and consumers will still be able to get a taste of our coffee
from their home.
Shifting of Trends
Coffee and fashion are similar in a way that consumers demand variations of it after awhile to
depart from the classic tastes. They are the adventurous type and would seek out whichever place
that would offer them a unique taste of coffee. Therefore, we will have to constantly come up
with different taste of coffee as time goes by to retain the consumers that love our brand all this
while. This is in line with our objective of creating brand loyalty in consumers and will help to
sustain our market share.
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CONCLUSION
Before we enter into the coffee brewing industry in Kuala Lumpur, we had done sufficient amount
of market research and analyzed the business environment to determine the feasibility of
venturing into the target market. Our analysis shows a positive sign of market trends towards
what our business plan is offering.
Should the pilot years shows positive results, we will continue on with our expansion plan and in
due time will expand internationally to compete globally. We hold on true to our business
philosophies and adhere to them strictly in our business operations. This makes us unique and
different from others.
Nevertheless, we are prepared for any uncertainties and risks that might hinder our business from
operating smoothly. We are confident that we will ride through the storm of economic recession
and our risk will be minimized with the strategies that we used.
Upon evaluating all the researches and analysis, we are confident that our business will have a
steady and promising growth in the short term and a steady profit margin in the long term. We are
of the opinion that our business plan will be a huge success and will win over the hearts of Kuala
Lumpur people.
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Cest La Vie Cafe Business Proposal

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ABMD5055 FINANCIAL DECISION MAKING – ASSIGNMENT 1

KOLEJ TUNKU ABDUL RAHMAN

ABMD 5055 FINANCIAL DECISION MAKING

No. Student Name Registration Number

1 Chan Chi Yee 08WBA12624

2 Lian Ye Chen 08WBA12418

3 Lim Swee Ling 08WBA10687

4 Ng Kim Toh 08WBA11482

5 Tee Yang Wei 08WBA12303

Academic Year: 2009/10

Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC

Tutorial Class: Group 7

Lecturer: MR. CHIAU CHOON KIAK

Tutor: MR. WONG YOKE MENG

Date of Submission: 09 NOVEMBER 2009

COPYRIGHT 2009 ALL RIGHTS RESERVED

Vision & Mission 2

Market Analysis And Market Segmentation 3–6

Financing & Funding 19 – 25

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COPYRIGHT 2009 ALL RIGHTS RESERVED

COPYRIGHT 2009 ALL RIGHTS RESERVED

Jalan P Ramlee: Prime downtown business district

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Pavilion Mall: Malaysian premier fashion mall

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White collar worker/Businessman:

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COPYRIGHT 2009 ALL RIGHTS RESERVED

COPYRIGHT 2009 ALL RIGHTS RESERVED

The menu of C’est La Vie will be divide into few sections:

Hot Beverages includes:

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Cold Beverages includes:

• Soft Drinks – Soft drinks imported from United Kingdom.

Food which include:

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COPYRIGHT 2009 ALL RIGHTS RESERVED

COPYRIGHT 2009 ALL RIGHTS RESERVED

COPYRIGHT 2009 ALL RIGHTS RESERVED

Recruitment and Training

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COPYRIGHT 2009 ALL RIGHTS RESERVED

Kim Toh Yang Wei Ye Chen Swee Ling

Luis Zubinos (Non Executive Director)

Chan Chi Yee (Chief Executive Director)

Tee Yang Wei (Finance Director)

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implements a financial strategy which concerns on planning, forecasting and reporting.

Ng Kim Toh (Operational Director)

Lian Ye Chen (Marketing Director)

COPYRIGHT 2009 ALL RIGHTS RESERVED

Lim Swee Ling (Human Resource Director)

Waiters and waitress

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COPYRIGHT 2009 ALL RIGHTS RESERVED

FINANCING AND FUNDING

C’est La Vie Café

Non-current Assets (net) 350,000

Total assets 700,000

EQUITY AND LIABILITIES

COPYRIGHT 2009 ALL RIGHTS RESERVED

Total equity and liabilities 700,000

C’est La Vie Café