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AREA B1 NEWSLETTER

SPRING 2010

B e One
Area B 1 Leader s
http://toastmasters.wikia.com/wiki/Area_B1

A Message from Sara


The Second Half of the Year...
As we leave winter and enter Spring,
there are tons of things going on for our
clubs. The Area B1 International Speech
Contest is going to be on Saturday,
First we have dues, which is due at the April 17 at 3:00pm - 5:00pm. This
end of March. Your clubs should be contest is being hosted at the Sudbury
collecting dues now. Make sure your Public Library. Please pass the date,
dues is in on time by paying online. location and time on to your members.
Remember to submit payment once We are going to need people to help
you have at least six payments. run and judge the contest. Have
people contact me if they are interested
It is time for the International Speech in helping.
Contest, also known as the serious
speech contest. Unlike the Humorous The Division B International Speech
contest, the contestants have the Contest is on Thursday, April 29th at
chance to win all the way up the line to 6:30pm. This contest is being hosted
the international level. It is important by our own AccelOrators Advanced
that contests take place before April 3. Club at the Chelmsford Public Library.
Remember, participants need to have Our Division Governor needs people to
give 6 speeches from the CC manual. help with the contest as well. If you or
Their speeches must be at least 4:30 any of your club members has
minutes, but not more than 7:30 experience judging contests, please let
minutes. me know.

Education Awards Earned


AC-Bs Earned AL-Bs Earned
Lincoln Laboratory Lincoln Laboratory
• Alison Weaver •Teresa Hall
AccelOrators
•Ray Gatti

AREA B1 SPRING NEWSLETTER


AREA B1 NEWSLETTER
SUMMER 2009

B1 Calendar
What to expect this year

CLUB MEETINGS
This is the calendar I have for the next three months. Please April
let me know if there are corrections.
1 2 3

PAST & UPCOMING EVENTS


4 5 6 7 8 9 10

Cisco BXB’s had a Chartering Ceremony on March 11 at 11 12 13 14 15 16 17


3:30pm. This club, sponsored by Alcott’s Gary Budiansky,
18 19 20 21 22 23 24
chartered at the end of June 2009.
25 26 27 28 29 30
The Area B1 Speech Contest will be on Saturday, April 17th at
3:00pm at the Sudbury Public Library May
The Division B International Speech Contest is being hosted by
1
our own AccelOrators club on Thursday April 29th at 6:30pm
at the Chelmsford Public Library 2 3 4 5 6 7 8

9 10 11 12 13 14 15
The District 31 Conference and International Speech Contest is
on May 15th. More information and registration can be found 16 17 18 19 20 21 22

at: http://www.district31.org/ 23 24 25 26 27 28 29
conference_2010Spring_home.html
30 31

CALENDAR KEY
June
1 2 3 4 5
- Isaac David & Alcott Clubs
6 7 8 9 10 11 12

- AccelOrators 13 14 15 16 17 18 19

20 21 22 23 24 25 26

- Lincoln Labs 27 28 29 30

! - Cisco BXB

AREA B1 SPRING NEWSLETTER


AREA B1 NEWSLETTER
SUMMER 2009

Public Relations
by District 31 Public Relations Officer, Dan Barrett
"Successful public relations is creative and and newspapers, television and radio
personal. Public relations is about making interviews and public service
that personal connection and encouraging announcements.
participation in our program.
Creativity will help our ideas stand out and Passive PR – is creating awareness of the
get noticed." Toastmasters brand, without a specific
agenda or event, through subtle references to
According to Birgit Starmanns, Public the organization and members’
Relations Officer for District 4, of accomplishments to encourage inquiries.
Toastmasters, "Publicity – and defining a PR Examples include creating personal curiosity
strategy – for a Club, Area or Division can be by wearing your Toastmasters pin and
daunting. There are so many choices – and it displaying trophies and certificates at work,
is simply not possible to be in all channels, at and extending that reach by creating an e-
all times, for all audiences. mail address using "Toastmasters" in the
address, and using Toastmasters business
What to do? Focus! cards for yourself or your club, complete with
meeting logistics.
First, define your goals. Answering questions
based on the journalism framework – who- Social PR – means using new social media
what-when-where-why – will help guide you. beyond e-mails, to seek a two-way dialog and
For example, decide on your primary to encourage collaboration between
audience: is it employees of a corporation or individuals. Social media does not replace
industry? Are you focusing on communities in existing PR, or even existing Web sites, it
a specific city or neighborhood, or people with complements them and provides an outlet for
specific common interests, such as sports, continuous dialog. A Web site is now
dance, or crafts? What types of media do this practically a "traditional" medium, but many
audience read – e-mail, newspapers, sites now include links or embedded dialog
Facebook, or flyers posted within a capabilities. Other ways to share and engage
community? in a dialog include a Facebook fan page,
LinkedIn group, YouTube channel, Twitter,
To reach your goals, you will need to employ blogs with comments, photo sharing, and
a mix of active, passive, and social public countless other social sites from Meetup to
relations. craigslist."

Active PR - is the promotion of the Potential activities we can do to spread the


Toastmasters organization and its clubs and word about Toastmasters follow:
events, by pushing news out to constituents,
both internally to existing members, and ★Invite a friend or co-worker to a
externally to prospective members. Examples Toastmasters' meeting;
are as simple as word-of-mouth and direct e-
mail, classic outbound PR such as ★Leave Toastmasters' marketing
newsletters, press releases, flyers and materials at work, at doctors' offices, etc,
brochures, and high-visibility activities and in your community;
including publishing articles into magazines

AREA B1 SPRING NEWSLETTER


AREA B1 NEWSLETTER
SUMMER 2009

★Send personalized direct e-mail to ★Meet with and build relationships with
colleagues and friends; other Club VPs of PR by visiting their
clubs to learn how they promote, promote,
★Leave club newsletters in community and promote; and
libraries, etc;
★Enhance your club's web site by posting
★Hold community "Open Houses;" exciting and personal stories about how
Toastmasters benefitted members.
★Use Toastmasters' business cards;

The Area B1 Open House Challenge


I have a challenge for each of the clubs in Give your guest a chance to speak to
this area: have an open house! current members to learn more. Focus on
the needs of your guests and make them
Use the tips Dan Barrett provided to help feel welcome.
you plan an open house for your club.
Want help? I am more than happy to do
Invite previous guests, members who left what I can to help. Here are some things
the club in the past, community I can provide:
organizations, important people from the
company or the general public. Even ★Official TM flyers and brochures at
consider inviting a local paper for some no cost to you.
extra press after the open house. ★
★Examples of flyers from other clubs
Showcase how your club can help them ★
become better speakers, leaders and ★Examples of press releases to
communicators with a short demo promote the event.
meeting. ★
★Sample Agendas from other clubs.
Allow your members to tell their ★
Toastmasters story. Why did they join? ★I can even attend.
What have they gotten out of it? Why do
they stay? What are their current goals?

AREA B1 SPRING NEWSLETTER

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