Documente Academic
Documente Profesional
Documente Cultură
SPRING 2010
B e One
Area B 1 Leader s
http://toastmasters.wikia.com/wiki/Area_B1
B1 Calendar
What to expect this year
CLUB MEETINGS
This is the calendar I have for the next three months. Please April
let me know if there are corrections.
1 2 3
9 10 11 12 13 14 15
The District 31 Conference and International Speech Contest is
on May 15th. More information and registration can be found 16 17 18 19 20 21 22
at: http://www.district31.org/ 23 24 25 26 27 28 29
conference_2010Spring_home.html
30 31
CALENDAR KEY
June
1 2 3 4 5
- Isaac David & Alcott Clubs
6 7 8 9 10 11 12
- AccelOrators 13 14 15 16 17 18 19
20 21 22 23 24 25 26
- Lincoln Labs 27 28 29 30
! - Cisco BXB
Public Relations
by District 31 Public Relations Officer, Dan Barrett
"Successful public relations is creative and and newspapers, television and radio
personal. Public relations is about making interviews and public service
that personal connection and encouraging announcements.
participation in our program.
Creativity will help our ideas stand out and Passive PR – is creating awareness of the
get noticed." Toastmasters brand, without a specific
agenda or event, through subtle references to
According to Birgit Starmanns, Public the organization and members’
Relations Officer for District 4, of accomplishments to encourage inquiries.
Toastmasters, "Publicity – and defining a PR Examples include creating personal curiosity
strategy – for a Club, Area or Division can be by wearing your Toastmasters pin and
daunting. There are so many choices – and it displaying trophies and certificates at work,
is simply not possible to be in all channels, at and extending that reach by creating an e-
all times, for all audiences. mail address using "Toastmasters" in the
address, and using Toastmasters business
What to do? Focus! cards for yourself or your club, complete with
meeting logistics.
First, define your goals. Answering questions
based on the journalism framework – who- Social PR – means using new social media
what-when-where-why – will help guide you. beyond e-mails, to seek a two-way dialog and
For example, decide on your primary to encourage collaboration between
audience: is it employees of a corporation or individuals. Social media does not replace
industry? Are you focusing on communities in existing PR, or even existing Web sites, it
a specific city or neighborhood, or people with complements them and provides an outlet for
specific common interests, such as sports, continuous dialog. A Web site is now
dance, or crafts? What types of media do this practically a "traditional" medium, but many
audience read – e-mail, newspapers, sites now include links or embedded dialog
Facebook, or flyers posted within a capabilities. Other ways to share and engage
community? in a dialog include a Facebook fan page,
LinkedIn group, YouTube channel, Twitter,
To reach your goals, you will need to employ blogs with comments, photo sharing, and
a mix of active, passive, and social public countless other social sites from Meetup to
relations. craigslist."
★Send personalized direct e-mail to ★Meet with and build relationships with
colleagues and friends; other Club VPs of PR by visiting their
clubs to learn how they promote, promote,
★Leave club newsletters in community and promote; and
libraries, etc;
★Enhance your club's web site by posting
★Hold community "Open Houses;" exciting and personal stories about how
Toastmasters benefitted members.
★Use Toastmasters' business cards;