College of Business, Hospitality and Tourism Studies

School of Management
MKT 705International Marketing
Final Examination: Trimester III, 2014
QUESTION PAPER
Total No. of pages: 03
This examination constitutes 50% of the total assessment of this unit and students
must score 40/100 in this examination in order to pass this unit.
Instructions
Read the following instructions before writing.
1

Time Allowed: 3 HOURS with additional 10 MINUTES reading time.

All answers are to be written in the Answer Booklet provided.

Write your ID Number on ALL pages of your Answer Booklet and any extra sheets
that you use.

This is a closed book examination. You are not permitted to access any books, notes
or other forms of written or electronic materials.

Attach the extra sheets securely at appropriate place before handing-in the Answer
Booklet to the supervisor.

Sections

Question

Marks

Section A: Short Answer

8 Questions. Attempt any 5

20

Section B: Descriptive Answer

8 Questions. Attempt any 5

40

Section C: Essay

4 Questions. Attempt any 2

40

TOTAL/WEIGHT

MKT 705

100/50%

Trimester III

Page 1

Section A:
20 Marks
Short Answer Questions

Choice of 8
Answer any 5

Discuss the following terminology in short

1.
2.
3.
4.
5.
6.
7.
8.

Political risk
Marketing research
Skimming pricing
Economic changes
Relationship marketing
Primary data
Quantitative research
Common Law

Section B:
40 Marks
Descriptive Answer Questions

4 Marks
4 Marks
4 Marks
4 Marks
4 Marks
4 Marks
4 Marks
4 Marks

Choice of 8
Answer any 5

1. Discuss the Planning phase for the multinational firms operating in several countries.
8 Marks
2 Elaborate the measures which can be applied in order to minimize the political risk and
provide suitable examples to support your answer.
8 Marks

3. State each factor in detail which encourages product adaptation in the international
marketing.
8 Marks

4. Discuss the main planning points that Nestl way uses to dominate its markets. 8 Marks

5. Discuss the various components of a product? Explain each component in detail. 8 Marks

6. Discuss the possible Channel of distribution in the market for the movement of goods from
manufacturer to consumers.
8 Marks

7. Pricing as an Active instrument of accomplishing marketing objectives, Discuss the

objectives of pricing policy and their application situations.
8 Marks
8. Discuss the importance and functioning of North American Free Trade Agreement
(NAFTA)
8 Marks
MKT 705

Trimester III

Page 2

Section C:
40 Marks
Essay Question

Choice of 4
Answer any 2

1. With reference to HBR Case McDonald Corporation, discuss the value proposition and
operating system of McDonald.
20 Marks

2. Critically discuss the importance of Planning and discuss the difference between a
domestic and international company while planning?
20 Marks

3. In international market, culture plays significant role in an operating business. Discuss the
various cultural factors affects the expansion of retail operations. Discuss how culture
adoption by IKEA helped to run their retail operation smoothly in international business.
20 Marks

4. Discuss the importance of marketing research in international market. Explain the type of
information researcher required to conduct international market research.
20 Marks

The End

MKT 705

Trimester III

Page 3