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public will. Media has highlighted many problems between public and government which
once were not addressed due to communication gap.
Media is also playing a very central role in promoting peace, cooperation and
internationalizing the local issues. Media has highlighted the war crimes, brutalities, right of
self determination, independence movements, and human rights violations. Palestine issue,
war brutalities in Bosnia, Kashmir issue gained focus from international community due to
role of media. Media has started different forums to bring people closer to solve the
problems with mutual cooperation.
This was a one side of coin other includes negative role played by media in society. Since
media is powerful tool so it also carries some objectionable roles. Traditionally , media is
accused for variety of negative roles it play to maintain its power like sensationalism, yellow
journalism, propaganda, exaggeration,false or misleading information and many more.
Media is highly criticized due to Sensationalism. Now days, media has become a
commercialized sector eying only for news that is instep. Instead of giving important
information and educative programs, all that one gets on television is sensational depiction
of all news stories, their only goal being gaining television rating points (TRPs). Strange
music, drama, phrases and other spicy ingredients are added to make news sensational.
Conclusion:
Media is fourth pillar, watch dog, agent of social change, influencer, educator, informer,
entertainer, guardian of democracy and many more. These titles clearly define the role of
media in society. A vibrant media is need of globalised society. Media become crucial like
food and clothing likewise it is playing many integral roles in society. Both print and
electronic media provides important functions of influencing public opinion, informing with
recent developments on all issues, surveillance, determining the political agenda, criticism,
awareness, and social & moral development of society. Though media performs crucial
functions in a society, but some time its role proved negative. It would not be wrong to say
that media is playing vital role to keep the society balance.