1.

0 EXECUTIVE SUMMARY
Electronic commerce, commonly known as e-commerce, is a type of industry where
buying and selling of product or service is conducted over electronic systems such
as the Internet and other computer networks. SNATCH.COM is a E-commerce
based private owned organization. Our business idea is unique and creative. This
organization has no history but full of potentiality.
The three dimensions of e-commerce are Business-to-Consumers (B2C), Businessto-Business (B2B) and Business-to-Government (B2G). SNATCH.COM is basically
concerned with B2C & B2B based e-commerce.

B2B relation in our business = SNATCH.COM & Facebook retailer relation

B2C relation in our business = SNATCH.COM & consumer relation
Our businesss budget range is kind of small. But a new era of marketing is going to
explode through our business policy. We need BDT 8,00,000 only to start this
business initially. SNATCH.COMs share holders & directors are very much concern
1

about further flourish in our business. Owners equity amount is BDT 3,00,000 only.
Now we are looking forward to getting a financial support of BDT 5,00,000 only.
Our concept is very unique & there should be no linger to start this business. Our
company has been incorporated in 1st February,2013.
Our marketing goal is to integrate facebook retailers & giving them a larger market
with security.
Our selling policy is maintain the demand of consumer. Because we believe that
HAPPY CONSUMR = SALES

2.0 Company

2.1 Incorporation

SNATCH.COM has been incorporated on 1 st February, 2013 as a private limited

company.
The incorporation details are as follows:
Date of Incorporation

: 1st February, 2013

Certificate No.

: c-549465198461984

Trade License no

: 0906759

Next Renewal of License

: 25-02-2017

2.2 Share-holding Structure

Share holding structure of SNATCH.COM is as follows:

RMS
hydaeS
aMudN
hdarwA
shmaTi
nhuvCd
jodSUHu
esua-.l
%sIrAC(
akhO2
imesM%
n(r)
(%4
5)0
%
)

h
.a

a
d

t
ho

i
-

ll

5(

l
l

w
(

2.3 Board of Directors

The following is a list of the individuals that make-up SNATCH.COMs BoD:

Mr. Redwan-Ul-Ahsan
Mr. SauravSarker

:
:

Chairman
Managing Director

Mr. Md.Mahmudul Islam

Director

Mr. Shahidul

Director

Mr. Ryadhhossain

Director

Mr. Shahadathossain jewel

Director

2.4 Company Profile

SNATCH.COM is a recently formed private limited company in the e-commerce

sector of Bangladesh. The company has been formed with a fundamental core
value; to operate with seamless integrity in the pursuit of excellence in all its
ventures.
SNATCH.COM has a strong IT department to manage its regular business.
SNATCH.COM is always concern about their customers & its service to the
customers.

3.0 MANAGEMENT
PLAN

3.1 Organ-gram Plan:

ISDMEF T IVAErN . EL RA MSRENI KVN ahyeS dT E aCud . &TRMdrhwI AaIYh NaD vL d hnGHSE a m- aLo Ut IrsuVlHk s- d AEe ao u rRhsi nl Ys I a s inl na m
DPSMjA e EDh I Aw R aDsPI N ReEahSAI ElRCniOR d GCET DNCu CMOT INH ROT E EA O RN LIC R T T M O A R N
MlD E PN A T R T M E N T
8

3.2 Brief of Directors:

Mr. Redwan-Ul-Ahsan,chairman & Marketing Director:

Mr. Redwan-Ul-Ahsan, is chairman & Marketing Director of SNATCH.COM.
He is working as a Market & Advertising Policy Analysist.
Mr. Shahadat Hossain jewel, IT DIRECTOR:

Mr. Shahadat Hossain jewel, Director of IT Department of SNATCH.COM.

He is good at web page development. He has created the official site of
SNATCH.COM and also maintain SNATCH.COM website.
Mr. Ryadh Hossain, IT DIRECTOR:
Mr. Ryadh Hossain, Director of IT Department of SNATCH.COM. He
established linkage between SNATCH.COM website & facebook fan page.
Mr. SauravSarker, FINANCIAL DIRECTOR:
Mr. SauravSarker, Director of Financial Department of SNATCH.COM. He
works as a Financial & Budget Analysist of SNATCH.COM.
Mr.

Md.Mahmudul

Islam,

EVENT

MANEGEMENT

DIRECTOR:
Mr. Md.Mahmudul Islam, Director of Event Management Department of
SNATCH.COM. He works as a customer & retailer intermediary service
provider & an event organizer at SNATCH.COM.
Mr. Shahidul, SALES & DELIVERY DIRECTOR:

Mr. Shahidul, Director of Sales & Delivery Department of SNATCH.COM.

He ensures the product delivery & cash management.

4.0 ORGANIZATIONAL PLAN

10

4.1 Description of Business

The use of the Internet for business transactions has grown dramatically over the
past few years. Approximately three out of five companies are using e-commerce to
some extent and an additional one-fifth say they intend to participate in the future. .
About 6 Million Bangladeshi people are using Internet these days and promoting any
product or services to these huge amount people is very much possible these days
on internet. Most of the educated portion of consumer section of Bangladesh is
aware of internet usage, so its been an effective medium for media marketers and
promoters.

On the other hand people are adding more and more product variation performing
the same services. Now customers decision is, choose anything whatever it takes
better. Here comes the problem. Eclectic consumers are always looking for the best
but choosing the best is possible if only if when all the options are accumulated in
front of you simultaneously.

SNATCH.COM came up with an idea in benefit of both buyer and seller of

FACEBOOK shops. SNATCH.COM will provide them a common market place
where both buyer and seller find out security, assurance and quality.

Nowadays facebook becomes a very popular social network. When people get
fascinated by something it creates a market value. FACEBOOK is now a very good
market place to run business (mostly boutique houses). In the perspective of

11

Bangladesh facebook marketing is going to be a flourishing sector of business.

There are almost 137 boutique houses continuing their business in facebook and
also more than 50,000 consumers are active in those facebook shops.

SNATCH.COM plans to assemble this facebook shops or boutique houses in a

group. Their products will be stored by SNATCH.COM & we will take the
responsibility of marketing that product. SNATCH.COM will work as a media but the
products we will serve will remain its patent to its manufacturer.

Connecting

consumers

&

those

small

entrepreneurs

is

the

mission

of

SNATCH.COM.

SNATCH.COM will set a store where consumers can get their ordered products
through facebook or official site of SNATCH.COM. The store will also serve as a
store-house for facebook-shops to storage their manufactured products & samples.

In a brief we can tell that SNATCH.COM is planning to create both tangible &
intangible market place for small entrepreneurs of facebook marketing.

Our company SNATCH.COMs further vision is becoming pioneer organization in

the sector of e-commerce in Bangladesh by providing people unique, creative &
helpful services.

12

4.2 Business Activities

1. Setting up Store

SNATCH.COM will set a store where consumers can get their ordered
products through facebook or official site of SNATCH.COM. The store will
also serve as a store-house for facebook-shops to storage their manufactured
products & samples.

2. Arranging fairs

SNATCH.COM will arrange 6-8 fairs regarding the demand of market.

SNATCH.COM has an strong event-management team to do this huge work done
with pure professionalism. Target occasions are:
1.
2.
3.
4.
5.

EID UL FITRE
EID UL AZHA & DURGA PUZA
PAHELA BOISHAKH
POHELA FALGUN & VALENTINEs DAY
WEEDING FAIR (DEC-JAN)

3. Creating a WEB-site

SNATCH.COM has an IT team full of expertise. They are working to establish an

exclusive web-site for SNATCH.COM where consumers can get all of their desired
products of desired brands.
4. Intermediary service

If any consumer place an order it will be our responsibility to find him out perfect
manufacturer to complete his order in due time. SNATCH.COM s event
management team will do this job done by their expert hands.

13

4.3 Need Analysis

In favor of Retailer
Facebook retailers are bounded by their friend list as their customer
list. SNATCH.COM can provide them a boundless customer list.
It is too much costly for facebook retailers to provide their
customers a market place. But SNATCH.COM provides them a secured
place to market their product.
Most of the facebook retailers are more concern about threw out their ideas
rather than doing business. But SNATCH.COM full-fills both the purposes in
much wider expansion.
Lack of social security is a major concern for most of the facebook retailers
which can be cured only by our business policy.
Facebook retailers are actually very small entrepreneurs & SNATCH.COM
provides them a store room to stock their products.

14

In favor of Consumer
SNATCH.COM will provide customers authenticity of the products.
SNATCH.COM will ensure the quality of the products.
SNATCH.COM will give helpful suggestions for buying a product.
SNATCH.COM will provide a large scale list of products of same services
which helps consumer to choose the best for him.
SNATCH.COM will provide consumers timely delivery.

15

4.4 Location of the Store

Plan A:

RAPA PLAZA, Dhanmondi

Space area for rent=1500

sqft

dhanmondi

Plan B:

AZIZ SUPER MARKET, Shahbag

Space area for rent = 950

sqf

16

Shahbag

5.0 MARKETING PLANNING

17

OUR marketing goal is to assemble all the facebook based fashion houses & their
products. We are using methods of e-commerce to achieve our goal. Within 4-5
years internet & computer based communication will be in peak of its time in
Bangladesh. Creating market for facebook based small entrepreneurs is a very
effective business policy.

5.1 MARKETING STRATEGY

1. Delivery Service
SNATCH.COM will provide customers product delivery service at home with its delivery
man. Its delivery personnel are provided with motor-cycles to deliver products to
consumers.

2. Providing Confidentiality
Consumer-retailer relation is to some extent a confidential relation. We know that
facebook retailers use a fan-page on facebook to market their products. Where
retailer can not give message to his customer, retailer has to post on the wall of
18

the Fan-page which no longer remains confidential. SNATCH.COM will provide

retailer a very confidential way to burgain with his customers by its web-site.

3. Expanding Market
Facebook allows a person to have maximum 1000 friends in his/her friend list. It
is also true for a retailer of a facebook-fashion house. But SNATCH.COM will
give him a wider market than his friend list. Thus SNATCH.COM will enhance
selling ratio for every retailer.

4. Providing Eclecticism

SNATCH.COM will give many options of same

services
(T-shirt, jewelry, pants, sarees, etc.) from many brands to
choose the best according to their need.

5. Providing Storage
Facebook retailers are basically small entrepreneurs & they can not afford storeroom for their products. SNATCH.COM will give them a secured store room
where they can stock their products. So they dont have to worry about previous
products storage & can feel free to manufacture new products.

6. Providing a Safe Market

19

SNATCH.COM will ensure a safe market place for both consumer

& retailer to buy & sell their products. SNATCH.COM will establish a store where
consumers can come & get their ordered products.

7. Creating WEB-site
SNATCH.COM with a help of its strong IT department will ensure a potential
web-site where each &every product of retailers will available. The site will be
linked up with the fan pages of the fashion houses, so any kind of update from
the fan-pages automatically notified in our site. Customers can choose their
products in both ways
1. According to brands
2. According to services

5.2 Advertising Policy:

1. SNATCH.COM will advertise on FACEBOOK

20

2. SNATCH.COM will create a fan page on facebook.

3. Posturing & Arranging events

21

6.0 FINANCIALANALYSIS

6.1 Initial Investment

USES OF FUND
AMOUNT IN TAKA
Furniture & office equipment
1,30,000
Office decoration & possession
5,25,000
Cash & Bank balance
50,000
Vehicle
40,000
Advertising For 3 Years
55,000
Total 8, 00,000
SOURCES OF FUND
22

AMOUNT IN TAKA
Loan
5,00,000
Owners equity
3,00,000
Total 8, 00,000

6.2 OWNERs EQUITY

Share holders of SNATCH.COM have managed Taka 3, 00,000 only according to
their share in the company to run this business. Board of directors not only giving
money but also invest their ideas, dedication & services to lead this business
further.

6.3 PROPOSAL

Approval for lease Finance of Tk. 4, 45,000 only for a period of 36 months including 6
(six) months moratorium.

6.4 SECURITY, COLLATERAL & SUPPORT:

Security:
(a)

20 postdated Cheques against 20 equal monthly installments of Tk.

12,362 only each;
(b)
01 (one) undated cheque of Tk. 2,00,000 only analysis are

Collateral:
(a) Registered mortgage of the land measuring more or less 2.50.75 decimal equivalent
to 7.60 bigha located at Begumpur, Hotapara, P.S. Joydebpur, Dist: Gazipur. The
owner of the said land is Mrs. Shelly Ahsan who is, in relationship, the mother of
Mr.Redwan-Ul-Ahsan, the Managing Director of SNATCH.COM

Support:
(a)

Personal Guarantee of all the Directors of SNATCH.COM

23

6.5 Annual Projected Income Statement for 2013

INCOME
NOTE
AMOUNT
IN TAKA
Commission on Sales

1,
80,000

Event management

2
90,000

Intermediary services

3
40,000

EXPENSE

NOTE

AMOUNT
IN TAKA

Salary & Wages

4
42,000

0ffice rent

1,
80,000

Transportation

6
25,000

Others
10,000
NET PROFIT
53,000

Note1: estimated sale 1,200 pieces on an average price of BDT 1,500 only & the
commission is counted of 10%

24

Note 2: estimated profit BDT 15,000 only per event & estimated quantity of event is
6.
Note 3: estimated income from intermediary services such (weeding arrangement,
concert T-shirt, etc).
Note 4: messengers wage BDT 1,500 only per month &delivery personaes wage
BDT 2,000 only per month
Note 5: office rent BDT 15,000 only per month.
Note 6: initially we are going to get 1 motor-cycle for our delivery purpose & its
estimated cost of fuel is BDT 25,000 only.

25

6.6 Annual Projected Income Statement for 2014

INCOME
NOTE
AMOUNT
IN TAKA
Commission on Sales

1
2,52,000

Event management

2
1,26,000

Intermediary services

3
60,000

EXPENSE

NOTE

AMOUNT
IN TAKA

Salary & Wages

4
66,000

0ffice rent

1,
80,000

Transportation

6
50,000

Others
15,000
NET PROFIT
1,27,000

Note1: sale increase 40%

Note 2: event/fair participant will increase 40%
Note 3: order passing will increase 50%
26

Note 4: numbers of delivery man will increase into 2.

Note 5: office rent BDT 15,000 only per month.
Note 6: 1 more vehicles are added.

ASSET Increase:
1 motor-cycle added in the asset list
Net profit price of motor cycle = 1,27,000-40,000= BDT 87,000 only

27

6.6 Annual Projected Income Statement for 2015

INCOME
NOTE
AMOUNT
IN TAKA
Commission on Sales

3,
15,000

Event management

1,
57,500

Intermediary services

3
63,000

EXPENSE

NOTE

AMOUNT
IN TAKA

Salary & Wages

4
90,000

0ffice rent

2,
04,000

Transportation

6
75,000

Others
18,000
NET PROFIT

1,
48,500

Note1: sale increase 25%

Note 2: event/fair participant will increase 25%
Note 3: order passing will increase 05%
28

Note 4: numbers of delivery man will increase into 3.

Note 5: office rent BDT 17,000 only per month.
Note 6: 1 more vehicles are added.

ASSET Increase:
1 motor-cycle added in the asset list
Net profit price of motor cycle = 1, 48,000-40,000= BDT 1, 07,000 only

6.7 REVENUE

02
1
345

6.8 EXPENSE

29

02
1
345
20
1
345

6.9 PROFIT

30

6.10 SUSTAINIBILITY

PROFIT GROWTH
1.6
1.4
1.2

Profit lakh

1
0.8
0.6
0.4
0.2
0
2013

2014

2015

Internet usage
6
5
million people

4
3
2
1
0
2013

2014

2015

This two charts clearly indicate SNATCH.COMs sustainability.

31

CERTIFICATION by the Directors

1.REDWAN-Ul-Ahsan
2.Saurav Sarkar
3.Mahmudul Islam
4.Ryadh Hossain
5.Shahadat Hossain Jewel
6.Shahidul Islam

32