1.

) Multicultural couples, mostly ranging between the age of 45 to 65, living in

mid-scale suburbs right outside the city. This target audience is fairly affluent,
educated and use social media and technology frequently. Theyre socially
active, hold the same values as the average American and enjoy travelling.
2.) Suburban multicultural couples wanting a peaceful lifestyle outside the city,
but also engaging in all the citys social facets.
3.) Its safe to say that the demographics of multicultural suburban couples fit
the description of the average American. They have standard values,
household dynamics and tend to be upper-middle class. According to the
Mosaics on DemographicsNow: Zip code 32225 consists of a majority of
multicultural suburban couples choose to live a suburban city lifestyle, far
away from the chaos and traffic of the city, but close enough to enjoy all its
splendors. Most of these couples tend to be between the ages of 51 to 65.
The median income for this population ranges between $50,000 to $75,000.
The heads-of-household are most likely Caucasian, male and have at least
some college education. In fact, at least two-thirds of multicultural couples
have some college education under their belt. Additionally, nearly twenty-five
percent of the heads-of-household in these areas are women, which is very
interesting and shows the range of household dynamics within these
communities. Most of these households are married couples who do not have
kids.
Minorities and foreigners are also quite prevalent in these communities,
with a good percentage of Hispanics, African-Americans, Asians and bilingual
natives, making these areas a true melting pot. Home ownership is also a
common factor among multicultural suburban couples, over 94% own homes.
Most current home values in these areas range from $100,000 to $150,000,
which proves that these couples are quite financially stable.
4.) Psychographics among multicultural suburban couples reveal that they have
a wide range of interests, hobbies and preferences. According to the Mosaics
on DemographicsNow:
multicultural suburban couples are very much invested in sports, fitness,
entertainment, television and music. These couples enjoy attending movies,
concerts, museums, bars, nice restaurants, plays and sports games. They
also have a love for entertainment. Their preferred choice of television tends
to be reality shows, drama series and documentaries.
Their main choices in music are 60s, 70s and 80s pop songs. In regards to
magazine selections, they seem to love womens magazines, entertainment
magazines, mens magazines and home and home services magazines. They
also enjoy watching sports on television, such as the National Football League
playoffs and the Olympics. Some of their popular hobbies include board and
card games, cooking, photography, gardening, religious participations with
their places of worship and going to the beach.
Multicultural suburban couples appear to be physically active on a regular
basis and enjoy participating in sports and fitness. They like bicycling, fitness
walking, jogging, bowling, backpacking, bowling, swimming and camping.
Their main choice of transportation to wherever they need to go is
overwhelmingly with cars. They tend to drive mid-range standards and
pickups, which are usually used vehicles. Additionally, many of these couples

love the idea of traveling abroad and plenty travel to Disney and other
domestic locations.
5.) Some key words that would be important to this target audience would
probably be: affluent, open-minded, ethnically diverse, religiously diverse,
creative, educated, popular, mainstream, media, entertainment, beauty,
socialites and active.
6.) Upon research for demographics and psychographics among multicultural
suburban couples, a few observations can be confirmed. They making a
sufficient financial income, theyre educated, they live comfortably and they
usually dont have kids. It seems that they have enough time, money and
leisure to do what they want and pursue their hobbies. Theyre usually
Caucasian and are in their mid-fifties to mid-sixties. They are engrossed in
media and entertainment, and watch a multitude of genres besides the news.
They have a diverse range of hobbies and interests, such as cooking,
gardening and photography. They are usually physically active. They enjoy
bowling, jogging, swimming and camping. They like to go out and be social
and indulge themselves in places such as museums, restaurants, places of
worship and sports events.
7.) The informational networks of multicultural suburban couples would
primarily be from family, friends, religious leaders or members in places of
their worship, coworkers and neighbors. Secondary informational networks
would most likely come from magazines, news outlets, television, websites
online and local advertisements.