Documente Academic
Documente Profesional
Documente Cultură
PROJECT REPORT
ON
WHAT VALUE ADDITION CAN BE DONE BY
REAL ESTATE CONSULTANTS
AT
RELOCARE, PUNE
CARRIED OUT BY
DECLARATION
Date- 23/12/2009
Place-Pune
Signature
Sawaram Suthar
ACKNOWLEDGEMEN
T
I take this opportunity to express my sincere thank to
the management of Reliquus Venture (Relocare)
Pune, for providing me the opportunity to carry out the
project in their organization.
SAWARAM SUTHAR
INDEX
S.NO CHAPTER PAGE NO.
1 Objective of the project 6
2 Introduction to Study. 6
3 Introduction to Topic. 7
4 Reason for Selecting the Topic. 8
5 Significance of the Company. 9
6 What I Learnt From The Study? 9
7 Company profile 11
8 Scope of products and services 12
9 Market Research 20
10 Research Objective 21
11 Research Methodology 24
12 Developing research plan 25
13 Data Collection 26
14 Data analysis ,Graphical 29
presentation and survey analysis
15 Finding and conclusion 41
16 Suggestions 41
17 Limitations 43
18 Annexure 45
(i) Questionnaire
(ii) Bibliography
CHAPTER- I
INTRODUCTION
• Demonstration.
• Trade Fare.
• Exhibition.
• Coupons, Premium.
• Joint Promotion.
• Contests.
• Merchandising /Display.
CHAPTER- II
ORGANISATION PROFILE
Company profile
Scope of products and services
Head office and branches
Financial data
Quality policy and objective
Milestone in history
Organizational chart
COMPANY PROFILE
Relocare Services is rapidly growing player in the person process
outsourcing industry. Started as a Corporate
Relocation management company, Relocare has added couple of more
specialized services and has delivered the same quality of services in all of
its new initiative. Following is a snapshot of its divisions and service
portfolio
Travel Services
Travel
Train tickets
Bus tickets
Air tickets
Car- rental
Relocation
Relocation
Getting quotes
Moving goods
Insurance
Legal Assistance
RTO
Income tax
Corporation work
PAN card
Passport
Ration card
Real Estate
Buying solutions
Selling solutions
Rental solutions
Local information
Group booking
Legal assistance
Home loans
Deals
Real estate deals
Discount coupons
Prizes
Contests
Sole selling
Branches:
Kharadi
Springfield society, shop no. 1
Nagar- Magarpatta by pass road, opp. RELIANCE MART
Pune-411014
Contact no. 9011053251/53.
Waked:
Alpine building near Jagtap dairy,
Opp. Khyber hotel
Waked. Pune
Financial data
Our values
Value addition
Ethics
Customer focus
Innovation
Create respect
For work
Adhere to time lines
In doubt ask your manager
No favors form client/vendor
Follow code of conduct
Office timing for office work
In team everyone is equal
Customer first
For reporting
Always keep your manager informed
Be on time
48 Hr deadline( means must be reporting within 48 hours)
Be first(always keep reporting in first)
For Data/Report:
On time
Properly formatted
Share concern person only
Use mail
Keep back up/copy first
For handling customers
Continues communication
Be on time
Give company data to customer
Follow up
Customer first
Unable to serve, let them know
Pass your visiting card
Get data in given customer requirement form
Data maintain in excel/CRM.
ORGANISATION CHARTS
Mr. Abhay Kumar
(Director)
CHAPTER- III
RESEARCH OBJECTIVE
Market Research
Research objective
Time scope
Geographical scope
Market Research
The marketing research process involves a number of inter-related
activities. In this process various inter-woven into each other and each
step will have some influence over the following steps.
In marketing research, even though our focus is on a particular step, other
inter related step are also being look into simultaneously. As one activity
is completed, our focus automatically naturally shifts from one to another.
Research objective
Under the guidance of Mr. Anil Kumar (Area Manager, Relocare Pune ), I
started my project work. The topic assign to me was “value addition
provided by real estate consultants” so under his guidance I started
my project work from 9th May 2008 up to 5th July 2009 in Pune.
The term Research Objective means to discover answers to questions
through the application of scientific procedures. The main aim of research
is to find out the truth which is hidden and which has not been discovered
as yet, though each research study has its own specific purposes.
Besides finding a winner in each category, the Research was
conducted with taking care of following perspectives in mind:
1. To arrive at a list of the most preferred projects as perceived by
investors, including each of the product line and service.
2. Identifying the chief service within each category that influences
investors most.
3. Identify the drivers that influence the selection for particular
projects in each category.
4. Determined the performance of the Company as well as Competitors
on the selected drivers.
5. To portray accurately the characteristics of a particular individual,
situation or group.
6. To assess the risk taking ability among different age group people.
7. To determine the frequency with which something invests.
8. To test a hypothesis of a casual relationship between variables.
Time Scope
I started my study from 9th May 2009 to 5th July 2009. Thus the time period
for my project work was only hardly two month, and the information
collected is from the study during these two months.
Geographical Scope
Because of the time limitation of two months and transportation barrier, I
was asked by Area manager to limit the survey up To east Pune (Kharadi,
Magarpatta, Hadapsar T kawade road, wonwarie, and Fatima nagar.
Magarpatta,
Hadapsar
Mundhawa
B.T.kawade
road
Fatima nagar
Wanworie
CHAPTER- IV
RESEARCH METHODOLOGY
Research Methodology
Developing research plan
Data Collection
Limitation
Work carried out
Research Methodology
The right combination 0f a detail study, observation, cooperation and
experiment is called Research. It is systematic generalization and
formulation of theory.
I have chosen to use Exploratory Research design to carry out my
research successfully with aim of either to explore an area where is little
known or to investigate the possibility of undertaking particular work.
Data was captured via a structured questionnaire administrated face-to-
face with the respondent.
Research Methodology involves several steps, which should be in
sequence order, so that final result should come up with right picture. It
involves following steps:
Problem Identification
Research Objective
Data Collection
Findings
Recommendations
Conclusion
The task further is to arrange ideas in order and write them in the form of
an experimental plan or what can be considered as a Research Plan.
Research Plan is essential because of following steps:
1. Research plan helps to organize ideas in a form whereby it is
possible to look for flaws and inadequacies, if any.
2. It provides an inventory of what must be done and which materials
have to be collected to achieve it.
3. It is a document that can be used to get comments of other.
Data Collection:
Basically any Researcher collects two types of data:
1. Primary Data: The primary data are considered which are collected
afresh and for the first time, and thus happen to be original in
nature. This data is collected by researcher himself for the purpose
of research carried by him.
Limitations
While doing the study I faced, these are listed as below:
The Time for the study was only two moths (10th May to 10th July 2008).
Analysis, Interpretation
Data analysis
1. Which are the respondents involve in research?
Types of respondent No. of respondents % of the Respondents
Investor 30 20
Builders 45 30
Agents 75 50
50%
20%
Interpretation:
Through survey we found that maximum 50%, 30%, 20% agent’s builder and
investor respectively.
2. Do you think real estate consultants are adding value to customer as well
as builder?
Characters No. of respondents % of the respondents
Yes 105 70
No 45 30
Characteristics
Yes No
Interpretation:
It was found trough survey that 70% respondents said that real
estate consultants are adding value to the customers as well as
builders.
Characteristics
Yes No
Interpretation:
Increments 45 30
Decline 50 33
No change 55 37
33%
37%
30%
Interpretation:
Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said will be strong.
Increment 45 30
Decline 50 33
No change 55 37
33%
37%
30%
Interpretation:
Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said
70
60
50
points40
30
20
10
Resale, agents Direct
Interpretation:
Through data analysis we got that 70% properties are selling and buying as
behavior?
Price 40 27
Brand 25 17
Aesthetics 15 10
Amenities 20 13
Factors
Aesthetics
Amenities 10%
13%
Brand
17%
Location
33%
Price
27%
Interpretation:
It was found through survey that most 33% respondent or customer are preferred
first location and after that price, brand, amenities and aesthetics respectively.
Increase 45 30
Decline 50 33
Stable 55 37
33%
37%
30%
Interpretation:
Through above survey 37% said that future of the real estate consultants will be
stable and 33% said that will be decline and remains 30% said will be growing.
70
60
50
% 40
30
20
10
Yes No
Interpretation:
Findings, Conclusion
Suggestion
Suggestion
They have to see the at least one time before show to customer so can get idea of
property.
Should arrangement of property as earlier possible
They should have fully knowledge about the current market.
Should be negotiating price.
CHAPTER-VII
LIMITATIONS
Limitation
Annexure
(i) Questionnaire
(ii) Bibliography
Limitations
1. Less coverage or presence in the country.
2. Due to presence of large number of players, Company is not able to
get large no. of customers, ultimately do not trade more.
3. Illiteracy in general public.
4. Lot of study needed that require efforts, time and money.
5. Due to lack of enough funds, company could-not spend much to get
the business.
6. No technology up gradation.
7. Company concentrating only on revenue.
8. Lack of adequate staff people, especially marketing.
9. People scare to invest their money in real estate due to the
assumption of high risk involved.
10.
Lack of proper mgt.
11. Lack of direct property
13. If agent has property, than they are not come at time to show
the property.
Annexure
Questionnaire:
1. Which is the respondent involved in research?
2. Do you think real estate consultants are adding value to customer
as well as builder?
3. What is the value added services provided by respondents?
4. what are parameter of value addition provided by Relocare and
other agents or consultants
5. New development on the particular area.
6. Are there any possibilities of new development in particular areas?
7. Future of Pune real estate
8. What will be future of real estate consultants?
9. Preferred properties by customer
10. Which factors are most effective in customer buying behavior?
11. According to them which are the best 10 projects on the basis of
quality (brand)& cost parameter?
Bibliography
Books:
4. Properties showcase.
Internets:
www.magicbricks.com
www.99acres.com
www.google.com
www.zamanzar.com