UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF AVIATION

TECHNOLOGY
WBD10102
ENTREPRENEURSHIP
PREPARED BY :
HAIRIEL HAKIM BIN HARITH

CLASS :
4AEM1
FOR :
MUNZIR BIN KHAIRUDDIN
DATE:
27 NOVEMBER 2015

CHAPTER 1
WHAT IS ENTREPRENEURSHIP

Innovative
entrepreneurs

The bridge between

Common characteristics of
successful entrepreneurs

Passion for the business

Product/customer focus
Tenacity despite failure

CHAPTER 2

Entrepreneurship culture

Individual
Community

Way of thinking

Businessman
Entrepreneurs

Internal
Environment

BUSINESS
ENVIRONMEN
T

Structure
Culture
Resources

External
Environment

Macro Environment
Micro Environment

Non-government
Customer
Suppliers
Competitors
Financial institution

CHAPTER 3

Political and legislation

Economy
Technology
Socio-culture
Government

DEVELOPING ENTREPRENEURIAL
CREATIVITY AND INNOVATION

Business opportunity

Identification
Evaluation
Selection

Type of innovation

Invention
Extension
Duplication
synthesis

Strategies to encourage
creativity and
innovation

Developing creativity
Business data

New product or service

Enhancement of an
existing product

CHAPTER 4

Brainstorm
Opposites attract
Trigger great ideas
Connect
Always celebrate
failure

Make them laugh

Sweat it
Remember your
wildest dreams

STARTING OF
BUSINESS

Entity and its legal

structure
3 primary legal forms
of organization

Sole
proprietorship
The Partnership

Sources of business
finance

Venture Capital
Banker
Government Program Official
Bank Loans
Family & Friends
Private Equity
Public Equity
Corporate Support

CHAPTER 5

Types of business

Going venture
Value creation
New products
Processes
Technologies
Profits or personal
benefits
employment, asset,
and revenue
growth.

SUCCESSFUL BUSINESS IDEA

Market Analysis

Industry issues
PEST analysis
Market structure
Monopoly, Oligopoly.
Market growth an
increase in the
demand for a
particular
good/service over
time
Market capacity no
of potential
customer to support
the business
Market size no of
potential target.

Business idea format

Cover page
Table of contents
Table of content
Executive summary
Main body of the
business idea
Progress

Main body of
business idea

Business
description
Business
location
Corporate
structure
Marketing plan

CHAPTER 6
MARKETING
STRATEGY
Market position
Selecting
Market and
establishing
Target
market
segmentation

4 marketing
components of a
new
venture
Place
Price
Product
Promotion

MajorMeaning
marketing
of issues
Establishing
for
a new a
brands
Selling
product
brand
benefits