Syngenta

Parent Company

Syngenta AG Merger of Novartis agri-business and Zeneca

Agrochemicals (Astra Zenecas agri-business division)

Category

Agro chemicals

Sector

Industrial products

Tagline/ Slogan

Bringing plant potential to life

USP

World leader in agribusiness with a focus on meeting future demands,

creating sustainable solutions to enable agricultural systems to be conserved
and developed.
STP

Segment

Customers/businesses primarily focused on agriculture that demands healthy

& premium crops, along with minimal use of resources.

Target Group

Growers/farmers dealing with commercial & ornamental crops.

Positioning

Syngenta is an agribusiness company involved in the development,

manufacture, and marketing of products that are designed to enhance crop
yields and food quality.
SWOT Analysis

Strength

1. Broad product base covering crop protection, seeds & seed care and lawn
& garden
2. Wide geographic presence in over 90 countries with a workforce of 26,000
employees
3. Strong focus on innovative R&D, combining chemical and biological
expertise to develop new technologies and drive land productivity
4. Strategic acquisitions to dominate the agribusiness sector and stand out as
the primary supplier of agro-products and solutions.

Weakness

1.Increased competition and expansion into highly volatile economies

affecting profits
2. Limited market share due to stiff competition in the sector
1. Product approvals can increase Syngentas sales revenues, if the product
achieves mass popularity & marketing.
2. Complementary agreements involving cross-license technologies,
consolidated R&D efforts and termination of costly IP litigations can
reinforce Syngenta top-tier market power.
3. There is an increasing need for improved agricultural production which
forms the core offering of Syngenta.

Opportunity

4. There are tremendous opportunities for growth in emerging markets which

can fuel an increase in the sales of Diverse Field Crops.
1.Environmental regulations pose a great challenge to the acceptance of cropenhancing products, by economies focused on environmental & health safety.
2. There is stiff competition in each segment due to emergence of new
products, technologies and increasing customer intelligence.
3. Many products are on the verge of expiry of their patents resulting in
easier access to generic manufacturers for production of the same.
4. There has been a reduction of subsidies granted by the European Govt.
which may lead to greater expenditure on R&D.

Threats

5. The practice of delivering products on credit may affect Syngentas results,

if the customers, especially in developing economies, start defaulting on their
debts due to the global economic downturn.
Competition

Competitors

1. Monsanto
2. DuPont
3. Agrium