11/9/15, 11:46 AM

FOOTWEAR INDUSTRY REPORT

Copyright GLO-BUS Software, Inc. All rights reserved.

Industry 20

Year 12

Monday, November 9th, 2015

Year 12 Scoreboard

Rank
1
2
3
4
5

Company Name
A The Road X
Dynamite Footwear
E Sole Train
B Barefoot
Cynergy

Investor
Expectation
Score

Best-InIndustry
Score

Overall
Score

Change
from Y11

116
114
114
107
83

98
78
65
60
45

107
96
90
84
64

+13
+10
16
18
38

Bonus
Points

Game-To-Date Scoreboard

Rank
1
2
3
4
5

Investor Expectation
Score (I.E.)

Company Name
A The Road X
E Sole Train
Dynamite Footwear
B Barefoot
Cynergy

Investor
Expectation
Score

Best-InIndustry
Score

Overall
Score

115
116
112
111
96

98
75
78
70
58

107
96
95
91
77

1
1
0
1
0

Overall
G-T-D
Score
108
97
95
92
77

Investors and company boards of directors have established annual targets for five key performance measures
and the importance weighting of each: EPS (20 points), ROE (20 points), Stock Price ( 20 points), Credit Rating
(20 points), and Image Rating (20 points). Pages 2 and 3 of this report show the investor expectation targets (in
parenthesis just under the column heads for each year). The investor expectation score on a performance
measure is equal to the percentage of the target that was achieved. Achieving higher than targeted performance
results in additional awards of 0.5% for each 1% overachieved (capped at 40% over the target). Thus the investor
expectation score ranges from 0 to a max of 120 (if all targets are exceeded by 40% or more).

Best-In-Industry This scoring standard is based on how well each company performs relative to the best-performing company in
Score (B-I-I)
the industry on EPS (20 points max), ROE (20 points max), Stock Price (20 points max), Credit Rating (20 points
max), and Image Rating (20 points max). In order to get a score of 100 a company must be the best performing
company in the industry on all five measures, achieve no lower than the investor expectation on EPS, ROE, Stock
Price, and Image Rating, and have an A+ Credit Rating.
Overall Score
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This measure is used to determine each company's ranking in the Year 12 Scoreboard and the Game-To-Date
Scoreboard above. The overall score is calculated by combining the Investor Expectation Score and the Best-InIndustry Score into a single score using the 50%-50% weighting as specified by the course instructor.

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INDUSTRY 20

COMPANY PERFORMANCE OVERVIEW

YEAR 12

Earnings Per Share ($)

EPS scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor expected EPS shown
below each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are a percentage of the
industry-leading EPS performance. Game-To-Date scores are based on a weighted average of the annual EPS performances.

Y11

A
B
C
D
E

Y12

(2.67)

(2.85)

3.30
3.88
4.37
3.00
3.98

7.13
3.38
2.41
5.31
4.08

Y13

(3.05)

Y14

(3.26)

Y15

(3.49)

Y16

Y17

(3.66)

(3.84)

Y18

(4.03)

Y19

(4.23)

Y20

(4.44)

Wgt. Avg.

Y12 Score

(2.76)

I.E.

5.22
3.63
3.39
4.15
4.03

24
22
17
24
24

B-I-I

20
9
7
15
11

G-T-D Score
I.E.

24
23
22
24
24

B-I-I

20
14
13
16
15

A
B
C
D
E

Return on Equity (%)

ROE scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor expected ROE shown
below each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are a percentage of the
industry-leading ROE performance. Game-To-Date scores are based on a weighted average of the annual ROE performances.

Y11

A
B
C
D
E

Y12

(15.0)

(15.0)

20.3
22.7
25.2
18.0
23.3

34.9
16.6
11.6
25.5
19.4

Y13

(15.0)

Y14

(15.0)

Y15

(15.0)

Y16

(15.0)

Y17

(15.0)

Y18

(15.0)

Y19

(15.0)

Y20

(15.0)

Wgt. Avg.

Y12 Score

(15.0)

I.E.

28.4
19.4
17.8
22.2
21.1

24
21
15
24
23

B-I-I

20
10
7
15
11

G-T-D Score
I.E.

24
23
22
24
24

B-I-I

20
14
13
16
15

A
B
C
D
E

Stock Price ($ per share)

Stock Price scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor-expected stock
price shown below each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are a
percentage of the industry-leading performance. Game-To-Date scores are based solely on the most recent year's stock price.

Y11

A
B
C
D
E

Y12

(32.00)

(34.25)

56.22
56.79
70.87
36.29
70.48

153.94
39.76
33.47
93.48
57.22

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Y13

(36.75)

Y14

(39.25)

Y15

(42.00)

Y16

(44.25)

Y17

(46.25)

Y18

(48.75)

Y19

(51.25)

Y20

(53.50)

Y12 Score

I.E.

24
22
20
24
24

B-I-I

20
5
4
12
7

G-T-D Score
I.E.

24
22
20
24
24

B-I-I

20
5
4
12
7

A
B
C
D
E

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INDUSTRY 20

COMPANY PERFORMANCE OVERVIEW

YEAR 12

(concluded)

Credit Rating
Credit Rating scores are based on a 20% or 20 point weighting. Bolded credit ratings indicate meeting or beating the B+ investor
expectation shown below each column head. For the Best- In-Industry scoring, companies with an A+ credit rating earn a score of 20
points and lesser credit ratings earn lower scores. Game-To-Date scores are based soley on the most recent year's credit rating.

Y11

Y12

B
A
A
A
A

A
A
B
A
A

(B+)

A
B
C
D
E

(B+)

Y13
(B+)

Y14
(B+)

Y15
(B+)

Y16

Y17

(B+)

Y18

(B+)

Y19

(B+)

Y20

(B+)

Y12 Score

(B+)

I.E.

22
23
16
23
23

B-I-I

18
19
14
19
19

G-T-D Score
I.E.

22
23
16
23
23

B-I-I

18
19
14
19
19

A
B
C
D
E

Image Rating
Image Rating scores are based on a 20% or 20 point weighting. Bolded image ratings indicate meeting or beating the yearly target
shown below each column head. Best-In-Industry performers earn top scores; scores of other companies are a percentage of the
industry-leading image rating. Game-To-Date scores are based on company's average image rating over the last three years.

Y11

Y12

79
71
57
57
80

81
67
52
67
70

(70)

A
B
C
D
E

(70)

Y13
(70)

Y14
(70)

Y15
(70)

Y16

Y17

(70)

Y18

(70)

Y19

(70)

Y20

(70)

(70)

Industry 20 Expenditures for Corporate

Social Responsibility and Citizenship
Total ($000s)
Per Pair Sold ($/unit)
High
Avg.
Low
High
Avg.
Low
5,638
9,730

Average

80
70
55
60
77

Corporate Social Responsibility and Citizenship

Year 11
Year 12

Y10-Y12

3,145
3,846

0
1,050

0.93
1.09

0.57
0.61

0.00
0.40

20
17
13
17
17

G-T-D Score
I.E.

21
20
16
17
21

B-I-I

20
18
14
15
19

A
B
C
D
E

2
3

0
2

for Exemplary Corporate Citizenship

Beginning in Year 14, the World Council for
Exemplary Corporate Citizenship presents a
Gold Star Award to the company spending
the highest percentage of its revenues for
social responsibility and citizenship initiatives.

Award Winner
Y14
Y13
Y12

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22
19
15
19
20

B-I-I

Corporate Responsibility Award

Image Rating Points

Generated from
CSRC Expenditures
High
Avg.
Low
3
5

Y12 Score

I.E.

A Company
A Company
none

2nd Place
B Company
B Company
none

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INDUSTRY20

BONUS POINT AWARDS

BULL'S EYE AWARD

One bonus point added to any company's game-to-date score when

actual performance on Total Revenues and Earnings Per Share vary by no
more than 5% from projected performance AND when Image Rating
varies by no more than 4 points from the projected image rating.

for Accurately Forecasting Total Revenues,

Earnings Per Share, and Image Rating

Revenues(within 5%)
Year 12
Year 12 Percent
Forecast Actual Variance
A
B
C
D
E

423,872
251,319
399,269
332,191
335,251

448,367
242,411
157,653
314,001
293,514

EPS(within 5% or 10)
Year 12
Year 12 Percent
Forecast Actual Variance

+5.8 %
3.5 %
60.5 %
5.5 %
12.4 %

6.47
3.99
11.68
6.02
5.72

7.13
3.38
2.41
5.31
4.08

YEAR12

Image Rating (within 4 points)

Year 12
Year 12 Variance
Forecast Actual Pts. Percent

+10.2 %
15.3 %
79.4 %
11.8 %
28.7 %

78
74
74
74
80

81
67
52
67
70

Year 12 CumuBull's Eye lative

Award Awards

+3 +3.8 %
7 9.5 %
22 29.7 %
7 9.5 %
10 12.5 %

No
No
No
No
No

0
1
0
0
1

A
B
C
D
E

Comparisons and Trends in Projected Versus Actual Variances

Range of Average Percent Variances (for Revenues, EPS, and Image Rating) for all Industry 12
Companies, World-Wide Average Percent Variance, and Company D Average Percent Variance
Industry High/Low

Company D Average

World Average

20%
0%
-20%
-40%
-60%
Year 11

Year 12
Year

LEAP FROG AWARD

Beginning in Year 12, one bonus point is added to the game-to-date

overall score of the company whose current-year overall score is most
improved over the prior year. If all companies fail to improve their scores
from one year to the next, then no Leap Frog bonus is awarded.

for Most Improved Overall Score

(current year to current year)

Current-Year Scores
= net change in score between years

A
B
C
D
E

Y11
Score

Y12
Score

94
102
102
86
106

+13
18
38
+10
16

107
84
64
96
90

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0
0
0
0
0

Y13
Score

Y14
Score

Highlighted figure = Leap Frog Award winner

Y15
Score

Y16
Score

Y17
Score

Y18
Score

Y19
Score

Y20
Score

Cumulative
Awards
1
0
0
0
0

A
B
C
D
E

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INDUSTRY 20

FOOTWEAR INDUSTRY OVERVIEW

Materials Prices

Y12 Price Adjustments for

Mat. Usage Cap. Utilization

Base
Price

($/pair)

Standard Materials
Superior Materials

6.00
12.00

+0.04
0.02

YEAR 12

Year 12
Price

0.00
0.00

Notes
Lower than normal (49.7%) superior materals usage lead to superior
materials prices that were 0.2% below the base and standard
materials prices that were 0.6% above the base. Capacity utilization
false resulted in materials price increases of 0.0%.

6.04
11.98

N.A.
Plants

E-A
Plants

A-P
Plants

L.A.
Plants

All
Plants

Total Year 12 Production (000s of pairs)

Pairs Rejected
Net Year 12 Production (000s of pairs)
Superior Materials Usage
Capacity Utilization (branded + private-label)

9,725
532
9,193
47.7%
104.6%

0
0
0
0.0%
0.0%

20,257
1,223
19,034
49.2%
101.3%

3,600
237
3,363
58.0%
120.0%

33,582
1,992
31,590
49.7%
104.0%

Branded Warehouses

N.A.
Region

E-A
Region

A-P
Region

L.A.
Region

All
Regions

868
200
668
6,921
7,589

564
130
434
7,945
8,379

736
173
563
6,999
7,562

140
29
111
5,622
5,733

2,308
532
1,776
27,487
29,263

(industry tot.)

N.A.
Market

E-A
Market

A-P
Market

L.A.
Market

All
Market

Projected Y12 Demand (000s of pairs)

Actual Year 12 Demand
Branded Pairs Sold (internet + wholesale)
No. of Companies Unable to Fill All Orders
Unfilled Orders (000s of pairs ordered but not shipped)

7,518
7,357
6,541
2
816

7,590
7,389
6,840
1
550

5,346
5,392
5,331
1
60

5,346
5,309
5,048
2
261

25,800
25,449
23,760

N.A.
Market

E-A
Market

A-P
Market

L.A.
Market

All
Market

7,799
8,267
8,763
1,225
1,375
1,490

7,833
8,303
8,801
1,215
1,365
1,490

5,824
6,290
6,793
1,235
1,385
1,510

5,734
6,193
6,688
1,215
1,365
1,490

27,190
29,053
31,045
4,890
5,490
5,990

Footwear Production

(industry totals)

(industry totals)

Ending Y11 Inventories (000s of pairs)

Less Pairs Cleared (inventory clearance)
Beginning Y12 Inventories
Plus New Pairs Produced in Y12
Pairs Available for Sale in Year 12

Branded Demand & Sales

Demand Forecast

(industry totals)

Branded Demand Year 13

(internet + wholesale)
Year 14
Year 15
Private-Label Demand Year 13
Year 14
Year 15

Potential Y13 Footwear Supply

Beginning Y13 Inventory
Potential Production (with OT)
Potential Global Supply

5,503
38,760
44,263

!
!
!
!

1,687

Total pairs produced before rejects

Overall average reject rate = 5.9%
Total pairs available after rejects

% usage unchanged from 0.0 points from

Y11
! % utilization up 3.7 points from Y11

Notes
!
!
!
!
!

Unsold pairs from Y11

Average inventory clearance of 23.1%
Incurred a 1-star S/Q rating penalty
New Y12 production shipped from plants
15.0% higher than Y12 demand

Notes
! From page 4 of FIR for Year 11
! Actual demand was -1.4% lower than

not meaningful

Expected Y13 Footwear Demand

Branded Demand Forecast
Private-Label Forecast
Potential Global Demand

Notes

pro- jected demand due to decreased

com- petitive intensity.
Shows extent to which orders for branded pairs went unfilled due to inventory
shortages at one or more companies.

Notes
Global demand for Y11-Y15 is expecrted to
grow at a rate of 7%-9% annually, slowing
to about 5%-7% annual growth during Y16Y20. The projected growth rates are not the
same for all four regions, as indicated in the
table on page 4 of the Player's Guide. Actual
demand growth may vary from the forecast
due to increases/decreases in competitive
intensity industry-wide.

Supply / Demand Analysis

Excess supply of 38.0% is likely to produce FIERCE
competition and hurt industry profitability in Year 13 and
beyond. Construction of new capacity will not beneeded
for several years, and it may be wise for some companies
to sell-o unneeded production capacity.

27,190
4,890
32,080

Plant Capacity (000s of pairs of production capacity not including overtime)

Capacity Beginning Year 12
N.A.
E-A
A-P
L.A.
A
B
C
D
E

2,000
2,000
1,800
2,000
2,000
9,800

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0 4,000
0 4,000
0 4,000
0 4,000
0 4,000
0 20,000

2,000
0
0
1,000
0
3,000

Capacity Purchased (Sold)

N.A.
E-A
A-P
L.A.
0
0
0
700
+200
-500

0
0
0
0
0
0

0
0
0
0
0
0

Capacity Available for Y12 Production

N.A.
E-A
A-P
L.A.
Total
0
0
0
0
0
0

2,000
2,000
1,800
1,300
2,200
9,300

0 4,000
0 4,000
0 4,000
0 4,000
0 4,000
0 20,000

2,000 8,000
0 6,000
0 5,800
1,000 6,300
0 6,200
3,000 32,300

New Construction
Initiated
in Y12
0
0
0
0
0
0

A
B
C
D
E

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INDUSTRY 20

FINANCIAL PERFORMANCE SUMMARY

YEAR 12

Income Statement Data ($000s)

Net Sales Cost of Warehouse Marketing Admin
Operating
Revenues Pairs Sold Expenses Expenses Expenses
Profit
A
B
C
D
E

Interest
Exp (Inc)

Income
Taxes

Total
Dividend
Payment

Net
Profit

($000s)

235,967
125,028
73,470
155,147
150,253

21,730
18,591
11,086
17,805
18,854

58,675
36,163
23,623
46,430
50,933

10,160
8,961
8,761
9,410
8,660

121,835
53,668
40,713
85,209
64,814

17,513
5,871
6,310
9,418
6,492

30,566
14,178
10,321
22,737
17,497

71,319
33,082
24,082
53,054
40,825

11,000
978
0
500
1,500

10,000
9,775
10,000
10,000
10,000

291,189

147,973

17,613

43,165

9,190

73,248

9,121

19,060

44,472

2,796

9,955

Shareholder Equity
Current Long-Term Beginning Stock Sales Earnings
Equity (purchases) Retained
Liabilities
Debt

Year 12
No. of
Dividend Changes

Ending
Equity

Cash
on Hand

Current
Assets

Total
Assets

41,159
40,192
0
15,485
32,787

161,732
110,642
153,570
100,371
111,192

500,582
288,142
320,924
352,630
310,419

58,188
28,268
50,558
35,566
29,724

207,800
50,800
50,800
82,800
50,800

174,277
190,044
195,483
181,711
190,569

0
-13,073
0
0
0

60,317
32,103
24,083
52,553
39,326

234,594
209,074
219,566
234,264
229,895

1.10
0.10
0.00
0.05
0.15

2/0
1/1
0/1
1/1
1/1

25,925

127,502

354,540

40,461

88,600

186,417

-2,615

41,677

225,479

0.28

1.0 / 0.8

Costs and Profit as a Percent of Net Revenues

Cost of
Whse.
Mktng.
Admin Operating
Net
Pairs Sold Expenses Expenses Expenses Profit
Profit

($ / share)

(+/)

A
B
C
D
E

Credit Rating Data

Current
Ratio

Days of
Inventory

Interest Debt to
Coverage Assets
Ratio
Ratio

Default
Risk
Ratio

Default
Risk

52.6%
51.6%
46.6%
49.4%
51.2%

4.8%
7.7%
7.0%
5.7%
6.4%

13.1%
14.9%
15.0%
14.8%
17.4%

2.3%
3.7%
5.6%
3.0%
3.0%

27.2%
22.1%
25.8%
27.1%
22.1%

15.9%
13.6%
15.3%
16.9%
13.9%

2.78
3.91
3.04
2.82
3.74

16
40
724
18
14

6.96
9.14
6.45
9.05
9.98

0.49
0.23
0.27
0.29
0.22

2.26
2.75
0.99
3.28
3.27

Medium
Medium
High
Low
Low

50.8%

6.0%

14.8%

3.2%

25.2%

15.3%

3.15

162

8.32

0.30

2.51

Medium

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A
B
C
D
E

Dividend Data

Selected Financial and Operating Statistics

A
B
C
D
E

(000s of shares
outstanding)

448,367
242,411
157,653
314,001
293,514

Selected Balance Sheet Data ($000s)

A
B
C
D
E

Shares
of Stock

A
B
C
D
E

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INDUSTRY 20

INDUSTRY PERFORMANCE BENCHMARKS

Plant and Production Benchmarks

Materials Costs Branded Footwear
($ per pair produced)
Private-Label Footwear

Year 11
Low
Average
High
Co. D

YEAR 12

Year 12
Low
Average
High
Co. D

9.28
8.46

9.83
8.74

10.64
9.27

9.35
0.00

9.03
7.70

9.95
8.42

10.77
9.10

10.74
8.49

15,832
3,657
4.64
0
0
0.00

19,433
3,989
5.16
0
0
0.00

20,873
4,159
5.55
0
0
0.00

20,129
4,138
5.05
0
0
0.00

15,539
3,596
4.98
0
0
0.00

19,171
3,940
5.23
0
0
0.00

20,419
4,120
5.36
0
0
0.00

19,963
3,944
5.35
0
0
0.00

3,265
2,393
1.47

4,160
2,525
1.75

5,913
2,595
2.39

3,798
2,586
1.56

3,024
2,197
1.50

4,252
2,441
1.81

6,498
2,570
2.52

3,757
2,439
1.66

0
0
0.00

0
0
0.00

0
0
0.00

0
0
0.00

4,250
2,540
1.79

4,252
2,543
1.79

4,253
2,546
1.79

4,250
2,546
1.79

TQM / 6-Sigma Expenditures Current Year

($ per pair of capacity)
Cumulative

0.17
0.33

0.77
0.63

1.60
1.05

0.50
0.50

0.27
0.31

0.71
0.68

1.43
1.28

0.60
0.56

Reject Rates Branded Production

(%)
Private-Label Production

4.8%
3.8%

5.8%
5.1%

7.2%
6.1%

4.9%
0.0%

4.1%
3.7%

6.1%
5.3%

7.8%
7.5%

6.8%
5.4%

Total Manufacturing Branded N.A.

Cost ($/pair produced)
E-A
A-P
L.A.

21.28
0.00
18.14
0.00

24.92
0.00
20.21
0.00

27.31
0.00
23.72
0.00

23.09
0.00
18.50
0.00

22.98
0.00
19.31
24.63

29.76
0.00
21.18
25.16

36.28
0.00
22.51
25.68

36.28
0.00
21.54
25.68

Private-Label N.A.
E-A
A-P
L.A.

23.15
0.00
18.28
0.00

24.25
0.00
19.15
0.00

25.11
0.00
20.21
0.00

0.00
0.00
0.00
0.00

20.38
0.00
17.63
0.00

25.10
0.00
20.20
0.00

29.80
0.00
21.67
0.00

27.38
0.00
20.85
0.00

Labor North Total Compensation ($/year)

America
Productivity (pairs/worker/year)
Labor Cost ($ per pair produced)
Europe Total Compensation ($/year)
Africa
Productivity (pairs/worker/year)
Labor Cost ($ per pair produced)
Asia Total Compensation ($/year)
Pacific
Productivity (pairs/worker/year)
Labor Cost ($ per pair produced)
Latin Total Compensation ($/year)
America
Productivity (pairs/worker/year)
Labor Cost ($ per pair produced)

Year 11
Low
Average
High
Co. D

Operating Benchmarks
Branded Cost of Pairs Sold N.A.
Market
($ per pair sold. Includes manuE-A
Segments
facturing, shipping, import
A-P
taris, and exchange rate
adjustments.)
L.A.

Year 12
Low
Average
High
Co. D

22.40
24.20
19.19
23.44

25.12
26.41
21.37
27.38

28.29
29.67
24.67
30.71

24.13
24.53
19.53
26.05

23.96
26.62
20.13
21.03

28.41
28.78
22.13
25.09

32.70
30.33
23.53
27.59

30.44
29.24
22.51
27.59

Warehouse Expenses Internet

($ per pair sold)
Wholesale

10.79
2.70

11.00
2.93

11.29
3.23

10.87
2.81

10.60
2.40

11.19
3.09

12.50
4.44

10.79
2.72

Marketing Expenses Internet

($ per pair sold)
Wholesale

10.65
4.58

14.21
6.99

17.89
8.40

11.42
8.40

9.65
8.06

18.53
8.78

37.17
9.92

15.30
8.53

1.61

1.89

2.26

1.69

1.48

2.22

4.06

1.84

Operating Internet N.A.

Profit
E-A
($/pair sold)
A-P
L.A.

15.78
15.28
21.33
15.04

17.84
16.81
22.44
16.12

21.61
20.30
24.88
19.03

15.78
16.76
22.17
15.79

2.32
3.21
16.78
20.83

9.60
11.08
24.32
26.21

14.10
17.05
30.45
34.21

9.28
12.83
24.36
24.73

Wholesale N.A.
E-A
A-P
L.A.

10.92
9.64
9.38
4.53

13.95
13.02
12.60
7.79

18.31
19.84
19.11
15.30

13.40
10.61
10.51
5.95

9.05
6.37
13.08
13.05

12.50
12.94
17.42
18.83

16.94
18.19
24.36
27.68

15.84
15.32
17.20
18.04

Private Cost of Pairs Sold N.A.

Label
($ per pair sold. Includes manuE-A
Market
facturing, shipping, import
A-P
Segments
taris, and exchange rate
adjustments.)
L.A.

22.37
24.28
19.28
25.15

24.01
25.15
20.15
26.52

25.50
26.21
21.21
27.29

0.00
0.00
0.00
0.00

23.82
26.83
18.63
18.85

26.81
28.55
18.63
18.85

28.38
29.43
18.63
18.85

28.38
28.55
0.00
0.00

Warehouse Expenses ($ per pair sold)

1.00

1.07

1.20

0.00

1.00

1.04

1.20

1.00

Margin Over Direct N.A.

Cost ($ per pair sold)
E-A
A-P
L.A.

4.49
4.78
5.78
4.70

7.25
6.76
8.61
5.91

9.62
7.98
11.52
6.65

0.00
0.00
0.00
0.00

1.62
-2.51
4.53
6.09

3.78
1.52
4.53
6.09

5.96
4.35
4.53
6.09

1.62
0.06
0.00
0.00

Administrative Expenses

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($/pair sold)

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Footwear Industry Report

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Copyright GLO-BUS Software, Inc.

Page 6

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11/9/15, 11:46 AM

INDUSTRY 20

CELEBRITY ENDORSEMENTS AND INDUSTRY TRENDS

YEAR 12

Celebrity Endorsements
Celebrity
Payton Manyon
Oprah Beyons
Cristiano Romano
Tiger Green
Jos Montaa
Mishell Wii
Ace Federar
Danica Sebastian
Yi Lin
Shakira Iglesias
Nick Shavan
Bronko Mars

Consumer Appeal
NA EA AP LA

Currently
Signed By

Contract

85 45 35 40
100 70 65 75
70 100 70 55
95 80 85 75
60 50 60 95
55 60 95 90
50 90 50 85
70 65 55 60
75 80 95 50
45 85 60 100
80 85 75 70
60 35 100 50

E Sole Train
E Sole Train
A The Road X
A The Road X
Cynergy
A The Road X
[unsigned]
[unsigned]
[unsigned]
[unsigned]
[unsigned]
[unsigned]

2,780
6,789
6,000
11,020
5,000
7,210
0
0
0
0
0
0

($000s/year)

Year Contract
Signed Length
Y11
Y11
Y11
Y12
Y12
Y12
N/A
N/A
N/A
N/A
N/A
N/A

Most Recent Round of Bidding

Bidders High Bid 2nd Bid Avg Bid Low Bid

2 years
3 years
5 years
2 years
3 years
4 years
1 years
3 years
4 years
2 years
3 years
4 years

4
4
5
5
4
5
0
0
0
0
0
0

2,780
6,789
6,000
11,020
5,000
7,210
0
0
0
0
0
0

2,600
5,100
5,789
6,810
3,090
6,000
0
0
0
0
0
0

2,468
4,835
4,305
6,077
3,100
4,955
0
0
0
0
0
0

1,895
3,327
1,000
4,000
1,450
2,500
0
0
0
0
0
0

Branded Price and S/Q Rating Trends

Internet P

Wholesal

S/Q Rating

Internet P

Wholesal

S/Q Rating

$80

$70

$70

$60

$60

$50

$50

$40

$40

10

11

12

13

14

15
Year

16

ASIA-PACIFIC

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17

18

19

20

Sales Price

10

S/Q Rating

Sales Price

$80

EUROPE-AFRICA

10

11

12

13

14

15
Year

16

17

18

19

20

10

S/Q Rating

NORTH AMERICA

LATIN AMERICA

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Wholesal

S/Q Rating

$60

$50

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11

12

13

S/Q Rating

10

14

15
Year

16

17

18

19

20

Page 7

$70

$60

$50

$40

Sales Price

10

Wholesal

Copyright GLO-BUS Software, Inc.

$70

$40

Internet P

$80

S/Q Rating

Sales Price

Footwear Industry Report

10

10

11

12

13

14

15
Year

16

17

18

19

20

S/Q Rating

Internet P

$80

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