Publication Plan

Title:

Alternative

Positioning statement: Old and new, indie rock music for you.
Frequency of publication: Monthly
Price: 2.50
Distribution: Supermarkets, gigs, music shops, festivals and newsagents.
Rationale: To combine the old with the new indie rock music bands/artists.
Style: The text will be informal but with a higher ratio of pictures so that it
appeals to the target audience. The page will not be too busy.
Regular content:
Current indie rock chart
Our top 20. From 20 down to 1, we count down our favourite songs this month.
Find out the best albums to buy or not to buy.

Quiz
About different bands/artists both old and new.

Subscription
How and where to subscribe to us.

Gig guide
Best upcoming gigs in order by date. Where is the best upcoming gig?
News
Bands that go under the radar.

Exclusive Posters
Free poster of different bands/artists

Whats new?
News music and bands soon to hit the charts?

Editors notes
A bit of the editors angle.

Tour dates
The upcoming bands/artists gigs listed in order.

Feature content:
What makes an indie rock band?
Find out the key features to an indie rock band/artist.

Christmas rocks! With Kings of Leon Interview

Find out the favourite Christmas rock songs most known but loved by the Kings
of Leon.

New band exclusive interview

Vertigo and the Vines speak out. Find out about the band and how they became
Vertigo and the Vines.

Rock star fitness

Go through the vocal warm ups run through with Radiohead.

Spotlight on You me at Six

Get the details from the inside interview with the band to unveil their sins.

Rock band guide 2015

Unusual indie rock band names

See the top 20 listed weirdest indie rock names that will make you wonder how
they were made.

Weirdest gifts from fans

Catfish and the Bottlemen reveal all their weird and wonderful offerings from
fans.

Free downloadable content

Biffy Clyro & The 1975.

Festival favourites. Who is set to hit the stage?

Whos the main headline this year?

In the shoes of the Arctic Monkeys

Behind the scenes interview, telling us about their new album and how they
chose their songs.

Can Oasis compare to any other band?

The Kooks compare bands and artists Secret interview.

Interview
Signs that bands are starting to ruin your life. Are they ruining your life? Find out
more!

Secrets about The Killers

The band speak out about each other, get the ins and out of what each member
is like.

Things you dont know about Florence and the machine

Revealed facts you will not know about.

Mumford & Sons best moments together

The band are opening up to let you in on their biggest and most favourite
achievements to date.

Muse give their views on their favourite indie rock songs (interview)

How did the Kaiser Chiefs come up with their name? Interview
The band spill their old band names before they chose Kaiser Chiefs and why. Will
the old names be any good?

Indie rock artists that are not as known as they used to be

Look back on all the older indie rock artists to those who are known more today.
Will you know the classics?
Where are they now?

Each month we give you an update on old bands and artists of the past. Find out
where they are and what theyve been up to!

The history of Weezer

A walk through of all of their past from start to finish.

Delta Delaney A new indie rock artist set to hit the charts
Find out more about her record deal.

Kian Hale Started out small and is set to work to the top
Get the news now before its too late!

House style:
Coverlines Arial rounded MT and Bold Arial.
Headline Adobe Gothic std B
Standfirst 14pt Adobe Gothic std B. By line is to be included in the standfirst.
Captions 8pt Adobe Gothic std B.
Features first paragraph Drop capital Adobe Gothic std B. 5 lines deep and the
first 2 words will be in capitals.
Body text 8 or 9pt
Colour scheme Black, White, Purple and green.