Documente Academic
Documente Profesional
Documente Cultură
Submitted by
NAME:D.Srikanth
Enroll No: 6NI14059
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-
2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's
foremost truly integrated telecommunications service provider. With a customer base of
over 36 million including close to one million individual overseas retail customers,
Reliance Communications ranks among the top ten Asian Telecom companies. Its
corporate clientele includes 600 Indian, 250 multinational corporations and over 200
global carriers and owns and operates the world's largest next generation, IP enabled
connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable
systems in India, USA, Europe, Middle East and the Asia Pacific region.
The current network expansion undertaken by Reliance is the largest wireless network
expansion undertaken by any operator across the world.
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.
This backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.
We will offer unparalleled value to create customer delight and enhance business
productivity.
We will also generate value for our capabilities beyond Indian borders and enable
millions of India's knowledge workers to deliver their services globally.
1. Objective
The primary objective of the study is to have awareness of telecom and the Investor’s
perception towards investment in telecom connection, to be specific investor refers to “retail
investor”, an important segment.
3. Strategy:
• we are providing the new connection for rs 100, which is comparatively low than
the competitors
• Targeting family and friends to take the connection and in turn getting leads
through them.
• Promoting the product through hoardings, banners, pamplets, and newspaper,
television and internet ads.
• Intimating information about the new packages to the existing customers.
• Approaching corporate offices with various suitable plans at low cost.
• Targeting individuals in corporate offices
• Segmenting the customers based on the customer preferences
5. Mid-course Correction:
Providing extra benefit to the customer in mid course in order to retain them
Resegmentation: this strategy is implemented when the intial plans of the product alters due to
the market situation such as demand and the cost due to which the intial strategy fails to work
which can be reconstructed by the strategy of resegmentation which occurs in mid course
Change in the geographical area: the geographical areas are segmented based on the target
customers and these areas are switched inbetween due to the poor response of the customers or
saturation of the market in the specific area this requires change in the strategy in the mid course
in order to target the consumers belonging to the different segment.
6. LIMITATIONS
The limitations are as follows-
7. Conclusion:
If we were given more training we could have got more connections
and we were not completely given the technical terms, all what we were provided is simple
language and the time to complete the work is not sufficient to do so.