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Definition : Complex Process of using language and non-verbal signals to send and receive messages.
People do not come together to communicate in random ways.
We communicate in contexts that are defined by the goals sought in particular kinds of
sociocultural situations.
Transaction model specifies that senders and receivers are simultaneously influenced by their
physical surroundings, the goals defined by sociocultural situations in which they communicate,
and the social relationships that influence the kinds of messages they send and receive.
Background features:
Background features:
De Fleur simply expands the Shannon & weaver model of communication by inserting the Mass Media
device and suggested the communication process is circular as well as it gives possible two way feedback.
In this whole communication process, noise may occur at any stage. Defleur pictures the source,
transmitter, receiver and destination as separate phases of mass communication.
Defleurs another important suggestion in this model is Feedback Device. This feedback device
helps to analyse the target audience (as separate from the receivers). Here, all these receivers are not
considering as a target audience because the target audience will make some kind of feedback which will
helps to find the target audience by using feedback device.
One of the important aspect of the communication model is two way communication process which is
recommended by Defleur. And also this model is the first one which introduce both two way feedback
and targeted audience in the communication process.
Key Characteristics:
Interpersonal Communication begins with the self
SELF AWARENESS
a. Open Self
b. Blind Self
c. Hidden Self
d. Unknown Self
Interpersonal communication is shaped by social roles, because each individual possesses his or
her main objective. For example: You would expect a doctor to play a role (in reality) of a doctor,
who cures his patient/s. You cannot expect a doctor to play the role in the society as a nurse,
owing to the difference.
You cannot take back the messages you have conveyed, either positive or negative, and whether
accidentally expressed or not. You can never withdraw the words you have verbalized, as if this
principle of irreversibility states its very impossible to do so.