Marketing strategy

1)

Primary target : dubai and Saudi Arabia

2)
Secondary Target : Our secondary target would be the countries in
Africa , there is a
huge scope in countries like Mauritania , Congo ,
Nigeria , Niger etc. The demand for cloth is increasing in these areas so
hence Africa is our secondary target

3) Tertiary Target : Our tertiary target would be the Far east. Far east is
also a huge market but it gets a little difficult because there is a lot of
competition from China.

Existing demand

Dubai : There is a lot of demand for cloth since people from all around the
world come to develop new items. There is a lot of scope cause people
there are very wealthy and are up-to-date with fashion. Dubai is one of the
hotspots for cloths , people come from all around the world to shop there.
Dubai also have many importers who are willing to show interest in buying
cloth at cheap price and good quality
Saudi Arabia : Saudi Arabia also has a really big market. People in Saudi
Arabia mostly wear thwab which is a full length long sleeved garment
which is their traditional dress and the Abaya for girls which is three layers
of cloth surrounding their body. hence Saudi also ask a high demand for
cloth
African countries : countries like Mauritania , Nigeria etc. Since wearing
clothes is a basic need of every human, it only makes sense that the larger
our population, the more clothes we will wear. Africa has one of the fastest
growing populations in the world with an annual population growth rate of
nearly 3 per cent over the last 20 years. Africa has a young and fashionconscious middle class.
China : Future consumer markets everywhere are going to look more
Chinese. They will increasingly be cosmopolitan, luxury-minded and
online. Firms that can flourish in China are not only winning todays
toughest market. There is a lot of demand but a lot of competition too.
Taiwan : Taiwans consumers tend to be relatively well-off but they have
experienced static income growth in recent years and this has affected
demand for a wide range of products and services. Better relations with
mainland China in recent years have invigorated several sectors across
the island but many Taiwanese consumers are not sure they are
benefiting.

COMPETITION

DUBAI : The UAE was the 11th biggest importer of clothes in 2012,
according to the International Trade Statistics 2013 report published by
World Trade Organization (WTO), with total imports of $4 billion. According
to WTO secretariat estimates, 15 countries exported $370 billion worth of
clothes, holding 87.5 per cent share of the worlds exports in 2012. These
countries categorised according to export volumes, are: China, European
Union, Hong Kong, Bangladesh, Vietnam, India, Indonesia, USA, Malaysia,
Mexico, Cambodia, Thailand, Pakistan and Sri Lanka.

SAUDI ARABIA : Saudi Arabia is a major market for women's, mens and
children's clothing. The market is distinctly segmented between the upper,
high-end sector and the lower-priced market. Saudi Arabia has a very
young population. More than 41% of the population is under 14 years old;
another 18% are aged between 15-24 years, making it a strong and
influential consumer group. In 2008, U.S. clothing exports reached $450
million. The apparel market tends to follow a seasonal trend in line with
Saudi religious holidays and summer breaks when clothes shopping reach
its peak. In recent years, U.S. brand names and stand-alone boutiques
have edged higher in retail sales and gained a larger foothold from
European companies. European brand-name boutiques are also competing
in this market, namely from Spain, Italy, France, U.K., and Germany.

AFRICA : African textile industry is as varied and rich as an embroidered

cloth. It is well developed and sophisticated, not only in the traditional
activities of clothing, textiles and home textiles, but also in the modern
sub-sector of technical textiles. he past decade has seen massive trade
and investment between Africa and China, presenting both opportunities
and challenges to the African people. Chinas trade with sub-Saharan
Africa soared to US$ 100 billion in 2010 from just US$ 15 billion in 2003.(2)
China strategically partnered itself with Africa as a source of natural
resources and as a consumer of Chinese finished goods, to feed its own
strong economic growth. Consequently, China has become
overwhelmingly influential in Africas economic and political landscape.
The large scale and scope of Chinas engagement with Africa could turn
out to be one of the most significant developments for the region in recent
decades.(3) However, with the many benefits to African nations economic
growth and development prospects of Chinas involvement, also come
many costs.

Taiwan : Taiwan's textile and apparel industry is focusing on design and

creativity as well as inking more trade agreements in efforts to boost its
competitiveness. Taiwan imports most of its textiles and apparel from
Mainland China, which in 2012 accounted for US$1.20 billion, or 36
percent of its total imports, followed by Vietnam, US$297 million, or 8.9
percent; the U.S., US$257 million, or 7.7 percent; Japan, US$249 million, or

7.5 percent; and Indonesia, US$161 million, or 4.8 percent. Taiwan imports
mainly apparel and made-up items from China, Vietnam, and Indonesia;
cotton from the United States; and fabric from Japan.
BARRIERS TO ENTRY