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SE -Myers

CABristol

Bristol-Myers Squibb (BMS) is a leading

manufacturer of pharmaceutical, consumer, and
nutritional products. The companys business is
global in scope, incorporates eight major
divisions, and has operations in 62 countries.
BMS employs over 30,000 individuals. It is
a world leader in many markets in which it
competes and is dedicated to preeminence and
market leadership in its core pharmaceutical
business.

Solution

Challenge

Instructor-Led Training

BMS, like the rest of the pharmaceutical

industry, is facing major challenges in the
business environment. Some of these include
greater restrictions on access to physicians,
increased pricing pressures from
governments and stricter regulatory guidelines.
BMS launched a Productivity Transformation
initiative to enhance its competitiveness in
order to address these challenges. The mission
of the organisation is to provide innovative, high
impact, cost effective learning solutions that
meets the business need.

BMS began the change process starting with

a group of internal learning professionals that
support the direct business owners and working
with GP to oversee content design and
development projects across multiple
business lines. These content and training
services include:

Self-Paced Online Learning Modules

Simulations/Demonstrations
Games
Assessments
Quick Reference Cards/Guides/Job Aids
Animations (Flash)
Graphics
Voiceover Recordings
Translations

General Physics (UK) Ltd

www.generalphysics.co.uk

GP implements these content design and

development support through the use of the
Instructional Systems Design (ISD)
methodology. These services support virtually all
business lines within the BMS enterprise
including new product marketing and sales,
Human Resources, existing and in-development
product (drug) lines, enterprise-wide application
training, professional development, and
technical courses. Beyond the content
development, GP has also supported the launch
of a new learning content management system
and the integration of SharePoint portal
strategies. GPs robust Knowledge Management
capabilities compliment the integration of GPs
services and technology with BMS
technology and GP has enabled BMS to
extend their knowledge management strategies
further. This included a team of specialists who
worked with BMS IT and Global Learning to craft
a cutting edge infrastructure that will leverage
content sharing and allow for increased
collaboration across various teams and
geographies.

Results
GP has substantially reduced BMSs design and
development costs. In addition, BMS remains
pleased enough with our capabilities that our
organisations are working to incorporate more
global learning support services across the BMS
enterprise in 2011.
Significant impacts through the GP partnership
include:
Cost reductions per project through process
improvement
Process optimization for content design and
development
Enterprise cost reductions through shift to
project-based deployments
Increased learning project management and
utilization of SharePoint tools
Leveraged use of new technologies via the
LMS and LCMS initiatives
More consistent training content design and
development interaction in the field

Please contact us on +44 (0)500 734 734 or email emea-enquiries@gpworldwide.com if you would like to find out more. We would welcome a conversation with you.