Malaysia (24TH -31STOctober)

The first day of the trip began with Universiti Tun Abdul Razak (UNIRAZAK) popularly known
as UNIRAZAK.
26th to 30th we were at Unirazak as a part of which we attended lectures and visited the textile
museum. We learnt about Batak Printing.
As a part of our exchange programme, we interacted with the authorities there who enlightened
us about our scope of starting the business or expanding family businesses to Malaysia. The
challenges faced in the family business, the horizons to explore and so on.

UNIRAZAK
ABOUT GSB
The history of the development of the Graduate School of Business goes beyond ten years when
it was known as the Centre for Graduate Studies.
In 1998 the Centre for Graduate Studies was established to coordinate postgraduate studies and
research activities at Universiti Tun Abdul Razak. In 2008 under the university's continuous
improvement initiatives it was restructured and named as the Graduate School of Business
(GSB). This is to realize the university's aspiration to be a centre that provides high quality
education and training of managerial leaders with internationally acclaimed recognitions and
accreditations. As a centre of excellence in postgraduate business education, the GSB specializes
in providing business and management related programs which are relevant and purposeful in
meeting the current and future needs of the industry. The programs are designed to provide real
world practical learning experiences that incorporate both hard and soft skills as well as to be
intellectually challenging with well-grounded theories on business and management.
Associate Professor Dr. Cordelia Mason, Dean of the GSB says, "Being a relatively new addition
to a stable of new schools in the newly restructured Universiti Tun Abdul Razak, we are very
pleased and excited to be able to assist and serve our existing as well as potential students who
yearn for new and state of the art knowledge in the business and business related areas. The
Graduate School of Business has a very good blend of local as well as international lecturers and
professors. All our lecturers and professors are PhD holders with vast experience in teaching,
research and industry. We at the Graduate School of Business strongly believe that our
environment and our academic staff will enrich and enhance the learning experience of our
students."
The institute offers innovative academic programmes that cater to niche upcoming
industries: UNIRAZAK's GSB is home to a wide variety of specialised academic programmes
that set themselves apart from the staple programme offerings found at many universities.
These programmes help ensure that current working professionals can updates themselves with
the latest industry knowledge that fits their current career. Fresh graduates can also pursue GSBs
courses to give themselves a head start when they enter the workforce.

UNIRAZAK is a member of The Association to Advance Collegiate Schools of Business

(AACSB): The Association to Advance Collegiate Schools of Business (AACSB) an
international accreditation body that represents the highest standard of achievement for business
schools worldwide. The university is also a member of European Foundation for Management
Development a globally recognised accreditation body of quality in management education.
The basics of any good MBA is a given internationally recognised teaching and research:
The basics of any good MBA is a given internationally recognised teaching and research. Our
advantage lies in our links to the commercial world within the context of a globalised economy
and our unparalleled understanding of it.
It offers variety of programs namely:

Doctor of Philosophy

Programme Aim
The Doctor of Philosophy programme aims to nurture graduates to be researchers and scholars
who are capable of generating critical, creative, and original research ideas and formulating
theoretical propositions for an extensive academic research in the business and management
discipline that leads to a significant contribution to academia, industry, and society.
Programme Objectives

To encourage and guide students to pursue research which advances knowledge and
discipline with relevant research skills;
To equip students with various research methods and forms of enquiry to explore the
frontiers of knowledge in the field of business and management research;
To enhance students' effectiveness in articulating and communicating research findings in
both oral presentations and reports.

Master of Philosophy (MPhil)

Programme Aim
The Master of Philosophy (MPhil) programme nurtures graduates to be researchers and scholars
who are capable of developing critical and creative research perspectives for a given frontier of
knowledge that may contribute to original research in the field of business and management that
is beneficial to academia, industry, and society. The MPhil graduates will usually continue to
pursue Doctor of Philosophy (PhD) programme.
Programme Objectives

To engage students to acquire and research on in-depth knowledge with relevant research
skills in the field of business and management;
To equip students with relevant research methods and forms of enquiry to explore the
frontiers of knowledge in the field of business and management research;

To enhance students' ability to articulate and communicate research findings in both oral
presentations and reports.
Programme Outcomes

Ability to independently pursue guided rigorous academic research that would enable
publications in refereed journals.
Ability to contribute to research team or community on new emerging areas of business
and management research.
Ability to research on strategic and policy developments affecting the industry and
society.

Master in Strategic Human Resource Management

Programme Aim
The Master in Strategic Human Resource Management programme prepares graduates to be
human resource managers who are capable of formulating human resource strategies that
promote sustainable growth and development of expertise in organisations.
Programme Objectives

To enable graduates to articulate and apply human resource management theories and
adopt the principles and best practices relevant to their organisation.
To enable graduates to perform as effective human capital managers in both public and
private sectors.
To enable graduates to formulate, communicate, and implement strategic thinking
processes involving cross-cultural communication and sensitivity to the needs of different
cultures.
Programme Outcomes

Ability to acquire and apply knowledge in the areas of human resource management for
both localised setting and international environment.
Ability to demonstrate relevant expertise and skills to provide leadership in strategic
human resource management.
Ability to engage in strategic and critical thinking with analytical, evaluative, and
problem solving skills when making strategic human resource management decisions.
Ability to engage in effective cross-cultural communication skills and sensitive to social
responsibility in a multicultural setting.
Ability to articulate ethical issues in strategic human resource management as well as to
provide leadership in social responsibility.
Ability to lead and engage in lifelong learning at individual, group, and institutional
levels.

Master of Business Administration (Leadership)

Programme Aim
The MBA (Leadership) programme prepares graduates to be leaders who embrace leadership
role in a succession plan that promotes talented, innovative, and enterprising pool of expertise.
Programme Objectives

To enable graduates to articulate and apply leadership theories and adopt the principles
and best practices relevant to their organisation.
To enable graduates to perform as managers and accepted as leaders when coordinating
various functional areas with effective communication skills.
To enable graduates to formulate, communicate, and implement strategic thinking
processes involving cross-cultural communication and sensitivity to the needs of different
cultures.
Programme Outcomes

Ability to acquire and apply knowledge in the areas of leadership for both localised
setting and international environment.
Ability to demonstrate relevant expertise and skills to provide leadership in a specific
area of practice.
Ability to engage in strategic and critical thinking with analytical, evaluative, and
problem solving skills when making business decisions.
Ability to engage in effective cross-cultural communication skills and be sensitive to
social responsibility in a multicultural setting.
Ability to articulate ethical issues in the respective fields of study as well as to provide
leadership in social responsibility.
Ability to lead and engage in lifelong learning at individual, group, and institutional
levels.
Ability to acquire creative and innovative ideas to initiate enterprising activities or
projects.

Master of Business Administration (Services Management)

Programme Aim
The MBA (Services Management) programme prepares graduates to be service-oriented
managers who provide managerial leadership and develop logical, critical, and creative solutions
to problems faced by organisations in the services industry.
Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and
best practices relevant to their organisation.

To enable graduates to perform as service-oriented managers who adopt customer and

supplier relationship management skills when performing value added processes with effective
communication skills.
To enable graduates to formulate, communicate, and implement strategic thinking
processes involving cross-cultural communication and sensitivity to the needs of different
cultures.
Programme Outcomes

Ability to acquire and apply knowledge in the areas of services management for both
localised setting and international environment.
Ability to demonstrate relevant expertise and skills to provide leadership in services
industry.
Ability to engage in strategic and critical thinking with analytical, evaluative, and
problem solving skills when making business decisions.
Ability to engage in effective cross-cultural communication skills and sensitive to social
responsibility in a multicultural setting.
Ability to articulate ethical issues in services management as well as to provide
leadership in social responsibility.
Ability to lead and engage in lifelong learning at individual, group, and institutional
levels.
Ability to acquire creative and innovative ideas to initiate enterprising activities or
projects.

Master of Business Administration (Retail & Hypermarket)

Programme Aim
The MBA (Retail & Hypermarket) programme nurtures graduates to be managers who are
capable of providing strategic direction and developing logical, critical, and creative solutions to
problems faced by organisations in the retail and hypermarket industry.
Programme Objectives

To enable graduates to articulate and apply relevant theories and adopt the principles and
best practices in the retail and hypermarket industry.
To enable graduates to perform as managers who demonstrate managerial leadership
when performing value added processes with effective communication skills.
To enable graduates to formulate, communicate, and implement strategic thinking
processes involving cross-cultural communication and sensitivity to the needs of different
cultures.
Programme Outcomes

Ability to acquire and apply knowledge in the areas of retail and hypermarket for both
localised setting and international environment.

Ability to demonstrate relevant expertise and skills to provide leadership in retail and
hypermarket industry.
Ability to engage in strategic and critical thinking with analytical, evaluative, and
problem solving skills when making business decisions.
Ability to engage in effective cross-cultural communication skills and sensitive to social
responsibility in a multicultural setting.
Ability to articulate ethical issues in retail and hypermarket as well as to provide
leadership in social responsibility.
Ability to lead and engage in lifelong learning at individual, group, and institutional
levels.
Ability to acquire creative and innovative ideas to initiate enterprising activities or
projects

Master of Business Administration (Global Islamic Finance)

The MBA (Global Islamic Finance) is a programme conducted in collaboration with the
International Business School Alliance (IBSA). The IBSA was established in 2003 and is a
growing network of international business schools offering a dual master degree. The IBSA
consists of 6 partner institutions with different specialisations, including:

UNIRAZAK (Global Islamic Finance),

Bremen University of Applied Sciences, Germany (International Logistics & Supply
Chain Management),
Universitat de Valencia, Spain (International Marketing),
IBS Moscow, Russia (Management in Emerging Economies),
University of North Carolina Wilmington, USA (International Finance and Investments),
Novancia Business School Paris, France (International Business Development &
Consulting).
The IBSA enables students to study at two institutions in two different countries, receiving
master's degrees from each of these institutions. For instance, students complete the first
semester at any partner institutions and continue the second and final semesters at UNIRAZAK,
or complete the first semester in UNIRAZAK and continue the second and final semesters in
another partner institution.
Programme Aim
The MBA (Global Islamic Finance) programme prepares graduates to be professionals who are
capable of developing logical, critical, and creative solutions to problems based on Shari'ah
principles and rulings, and to recommend best practices of Islamic finance to be adopted in the
Global Islamic financial services industry.
Programme Objectives

To enable graduates to articulate and apply Islamic finance theories and adopt the
Shari'ah principles, rulings, and best practices to their organisation.
To enable graduates to engage in business and Islamic financial services activities with
the Islamic finance professionals and practitioners in the community.
To enable graduates to formulate, communicate, and implement strategic thinking
processes involving cross-cultural communication and sensitivity to the needs of different
cultures.
Programme Outcomes

Ability to acquire and apply knowledge in the areas of Islamic finance for both localised
setting and international environment.
Ability to demonstrate relevant expertise and skills to provide leadership in Islamic
finance.
Ability to engage in strategic and critical thinking with analytical, evaluative, and
problem solving skills when making business decisions.
Ability to engage in effective cross-cultural communication skills and be sensitive to
social responsibility in a multicultural setting.
Ability to articulate ethical issues in Islamic finance as well as to provide leadership in
social responsibility.
Ability to lead and engage in lifelong learning at individual, group, and institutional
levels.
Ability to acquire creative and innovative ideas to initiate enterprising activities or
projects.

ABOUT BRSBE
The Bank Rakyat School of Business and Entrepreneurship (BRSBE) is one of UNIRAZAK's
unique founding schools, and is dedicated to providing quality education in entrepreneurial
leadership in Malaysia. It was launched by YAB Dato' Sri Mohd Najib Tun Abdul Razak in
December 2007.
BRSBE was formed with the view that entrepreneurial activity is one of the pillars of a strong
and vibrant economy. Although big business is extremely vital for economic health and
prosperity, a strong cadre of SMIs and SMEs is also essential to ensure a diverse economy and to
provide the required support to big business companies and the community. BRSBE also
recognises the fact that most wealth comes not from being employed, but by starting one's own
business, and that great products and services begin with a single idea. The problem is that many
aspiring entrepreneurs are not educated enough to know how to convert their ideas into working
solutions and practical businesses.
UNIRAZAK recognised that it is imperative for Malaysia's future entrepreneurs to equip
themselves with the proper tools and expertise for them to survive and flourish in today's modern
competitive economic climate. Entrepreneurs today face greater challenges in starting, funding,

managing and growing their enterprise ventures in the wake of a rapidly changing business
environment. To maximise the success of our entrepreneurial leaders, UNIRAZAK established
the Bank Rakyat School of Business & Entrepreneurship (BRSBE), with the support of Bank
Rakyat Malaysia Berhad which contributed generously to the endowment fund.
In effect, the BRSBE provides skills and competencies that are integral to becoming a successful
entrepreneur. To this end, it has collaborated with US-based Babson College which has been the
leading business school in the field of entrepreneurship for the last 15 years. It is also partners
with the Australian Graduate School of Entrepreneurship (AGSE).
At UNIRAZAK's BRSBE, entrepreneurs are developed and nurtured to identify opportunities
and manage resources that result in wealth creation and/or value creation to the community. The
programmes are tailored towards 'education for entrepreneurship' and designed to produce
quality, efficient and effective entrepreneurs and intrapreneurs, from both an economic and social
standpoint. Students are exposed to a variety of learning approaches provided by a team of well
qualified and experienced academics and professionals in various areas of entrepreneurship,
business and management-related fields.
Exclusive partners with the United States' best entrepreneurship school: UNIRAZAK is
partners with Babson College USA, voted by U.S. News & World Report as #1 in
entrepreneurship for 17 consecutive years; its entrepreneurship programme has also been voted
#1 by the Financial Times and the Princeton Review.
UNIRAZAK gained this exclusive partnership via its entrepreneurship development programmes
and models which, although developed separately from Babson's, were very similar. The
undergraduate students will also have the opportunity to visit Babson College in the final year of
their study, interact with fellow entrepreneurship students from various parts of the world, and
learn from distinguished and highly esteemed Babson professors, entrepreneurs, corporate
entrepreneurs and industry professionals.
Partners with leading institutions that grant exemptions for various professional
certifications: Additionally, UNIRAZAK is also partners with the Financial Planning
Association of Malaysia (FPAM), the Islamic Banking and Finance Institute Malaysia (IBFIM)
and the International Centre for Education in Islamic Finance (INCEIF), all prominent
institutions endorsed by Bank Negara Malaysia. It is also partners with CPA Australia, and has
signed Memorandums of Understanding (MOUs) with other institutions and professional bodies
such as the Chartered Tax Institute of Malaysia (CTIM) and the Malaysian Association of Tax
Accountants (MATA).
It offers variety of programs namely:

Bachelor of Accounting (Hons) accredited by CPA Australia

Objectives

Respond to the needs of the country for higher-level accountants, auditors and financial
managers. Graduates of the programme generally will find placement in local and international
CPA Australia's firms; industries firms and government entities.
Enable students to demonstrate competencies in the development, measurement, analysis,
validation and communication of financial and other information.
Develop students with the relevant analytical and critical thinking, oral and written
communication skills which are relevant to their field of study.
Expose students to the unique aspects of global accounting and business issues.
Expose students with new developments in Information Technology relevant to
prospective position they are expected to assume in the world of work in the area of
accounting, auditing and finance.
Expose students with activities that help them work in teams/groups.
Provide the educational background for students to meet the educational requirements of
various accounting certification examinations.
Ensure the curriculum meets the requirements of stakeholders and maintains its
international standards of the field, and contributes for the development of the profession.
Promote faculty's or school's competency through professional development schemes so
as to help them compound their service to the community.
Institutional Accreditation or Recognition :

Ministry of Education, New Zealand

Association to Advance Collegiate Schools of Business (AACSB International)

Association of MBAs (AMBA)

European Foundation for Management Development (EFMD-EQUIS)

The demand for experts in accounting and finance is at an all-time high in our Age of
Globalisation. The individuals who will gain most from this are graduates with the professional
knowledge and skills given by CPA Australia. UNIRAZAK meets this demand by offering the
Bachelor of Accounting (Hons.) that requires the passing of the professional level segments of
CPA Australia's CPA Programme in the final year. This programme qualifies the fresh graduate as
an accounting and finance expert who is certified by an internationally recognised professional
body.

Bachelor of Business Management (Entrepreneurship) (Hons)

Objectives

Exposing students to the real business venture experience.

Shaping students creativity and leadership potential through classroom and actual
business venture activities.
Enabling students to venture into business while undergoing their studies at Bank Rakyat
School of Entrepreneurship.
Students will have a well balance attitude, values and philosophy in their life as extra
activities have been prepared specifically for them in building strong spiritual values as well as
corporate values as a way of life.
ENTREPRENEURSHIP, is an opportunity to gain exposure to the world of entrepreneurship
through a holistic approach to education and training which will enable you to master the skills
required to do business in Malaysia and globally. UNIRAZAK is the only university in Malaysia

to offer entrepreneurship as an academic programme and which is also partners with Babson
College, the #1 ranked school for entrepreneurship in the USA.

Bachelor of Business Administration (Islamic Financial Planning) (Hons)

Objective

to develop Financial Planners who are knowledgeable and competent in practicing

Islamic principles in their field of work;
to develop Financial Planners who are able to comprehend the mechanisms in
implementing Islamic disciplines in current scenario, in the areas of business and financial
planning;
to develop Financial Planners who are competitive and are continuously acquiring
knowledge through lifelong learning;
to produce Financial Executives who are capable of imparting information about Islamic
banking and finance to a society with diversified cultures and customs; (this sentenced is being
rephrased)
to produce Islamic Financial Planners who are professional and ethical in carrying out
their duties, and who fulfill their responsibilities to the Creator, the country and its nation; and
to produce Financial Planners who think critically about their assessments and actions to
enable them to overcome current issues pertaining to Islamic financial planning.
UNIRAZAK recognises the rising importance of Islamic Finance, which is projected to grow
tremendously and become a major force in global economics. With this in mind, our curriculum
is jointly developed by experts within academia and the financial industry. UNIRAZAK
collaborates with the Financial Planning Association of Malaysia (FPAM) and the Islamic
Banking and Finance Institute Malaysia (IBFIM), which are prominent institutions endorsed by
Bank Negara Malaysia, to develop and conduct a cutting-edge Islamic Financial Planning
academic programme that positions its graduates to take full advantage of this upcoming field.

Bachelor of Business Administration (Islamic Banking & Finance) (Hons)

Objective

to develop Financial Executives who are knowledgeable and competent in practicing

Islamic principles in their field of work;
to develop Financial Executives who are able to comprehend the mechanisms in
implementing Islamic disciplines in current scenario, in the areas of banking and finance;
to develop Financial Executives who are competitive and are continuously acquiring
knowledge through lifelong learning;
to produce Financial Executives who are capable of delivering information about Islamic
banking and finance to a society with diversified cultures and customs in ways that will ease
the understanding of the subject;

to produce Financial Executives who are professional and ethical in carrying out their
duties, and who fulfill their responsibilities to the Creator, the country and its nation; and
to produce Financial Executives who think critically about their assessments and actions
to enable them to overcome current issues pertaining to Islamic banking and finance.
UNIRAZAK recognises the rising importance of Islamic Banking and Finance, which is
projected to grow tremendously and become a major force in global economics.

Bachelor of Business Administration (Insurance) (Hons)

Objective

To produce professional managers and leaders in the globalised insurance industry.

To equip students with general business operational knowledge in addition to the
specialized knowledge of the principles and practices of insurance.
The programme is designed so that students not only learn in the lecture room but also
gain practical knowledge and experience through projects and assignments in the field with
professional insurance experts.
UNIRAZAK's Bachelor of Business Administration (Insurance) (Hons) is an innovative study
programme which aims to prepare those who aspire to be professional managers and leaders in
the globalised insurance industry. The programme is designed through collaboration with
relevant institutions and leading experts in the field. Graduates will be equipped with general
business operational knowledge as well as the specialised knowledge of the principles and
practices of insurance.
The insurance industry, which is dynamic and ever changing, offers graduates excellent career
opportunities for challenging professional work, innovation, and creative contribution for the
advancement of their organisations. A key feature of this programme is the specialised technical
courses which are in line with local practices and international standards. The programme is
distinctive in its flexibility, offering a range of elective insurance courses which allow students
the option to specialise in either general or life insurance.

Bachelor of Taxation (Hons)

This is a programme that prepares to provide tax advice and management services to individuals
and corporations. It includes instruction in tax law and regulations, tax record systems, individual
and corporate income tax, tax planning, partnerships and fiduciary relationships, estates and
trusts, property depreciation, capital gains and losses, dispositions, transfers, liquidity, valuation,
and applications to specific tax problems.

ABOUT TARSOG

Graduates of TARSOG will complete their degree programme with internship stints intended to
provide hands-on experience in managing and working in the public sector. Internship
programmes will be developed in collaboration with public sector agencies and students will
register after the completion of all required courses.
Assoc. Prof. Dato' Mohd Ibrahim Hj. Abu Bakar, Dean of TARSOG says, "I can assure you that
the study experience in TARSOG will be unique, enlightening, rewarding and enriching for
everyone regardless of race, color and creed. Our programs have been specifically designed to
produce a new breed of leaders, scholars, civil servants, private sector employees, economists
and managers who are ready to face a challenging and competitive world in the future. Students
will be nurtured to produce a new pool of competent, capable, knowledgeable and ethical human
capital to assist the government and the industry in enhancing the global competitiveness of
Malaysia. TARSOG will play a significant role in producing graduates who will be actively
involved in nation building, possess a sense of citizenship, understand the importance of
solidarity and values, are sensitive to diverse cultures and who strive to achieve the common
good in this pluralistic society of ours. I am very enthusiastic about the future of TARSOG and
the vision and mission it aspires to. Indeed there is no better time than now for you to join us,
make your dreams a reality and create the future you have always wanted."
In the course of developing its long term curriculum, TARSOG will also focus on the setting up
of a resource centre that will culminate into a premier hub for governmental and public policy
studies. The short-term plan will see TARSOG venturing into seminars, discourses and
workshops on current issues pertinent to public policy and national development. This strategy
would pave the way for TARSOG to link with potential customers and stakeholders and acquire
their feedback to improve products and deliverables. These training events will also provide
venues for experts in the related areas to meet while generating ideas for TARSOG. Prominent
speakers and renowned experts making appearances in such events would not only benefit
general participants but also provide forums for Universiti Tun Abdul Razak's students and
academicians at large to update and immerse themselves in the most current topics and findings
in the related fields. The ideas deliberated in these forums, discourses and round table
discussions will be properly documented and published for the purpose of references for future
research and policy making.
Leadership: Leaders make a difference and accomplish great things by inspiring and motivating
others. At TARSOG, they nurture and train you to become effective and efficient leaders with
strong critical thinking and problem solving skills.
Government and Public Policy: In order to ensure that nation remains globally competitive
they need to strengthen the public sector. In view of this TARSOG offers programmes that
nurture and train students to become effective, ethical and efficient public sector personnel.
Bachelor of Economics with 2 specialisations: TARSOG offers the Bachelor of Economics
with 2 specialisations, namely International Trade and National Economic Management. It
strives to produce competent graduates in economics with business acumen, analytical skills,
global perspective, holistic personality, high level of employability and marketability to compete
and work in the local and international environment.

It offers variety of programs namely:

Bachelor of Arts (Leadership) (Hons)

Objective: To create effective and efficient managerial leaders in the public and private sectors.

To give students a deep, practical understanding of the relationship and differences

between management and leadership.
To provide students with the skills and knowledge to lead, solve problems and make
changes effectively.
To enhance students' interpersonal and communication skills to enable them to function
effectively and efficiently and contribute to enhance the performance of the public and private
organisations.
To enhance their understanding of cross-cultural management practices so that they can
lead in multicultural settings and organisations.
To guide students in developing their skills in performing leadership roles.
To provide adequate foundation work in subject areas that are fundamental to a liberal,
professionally-oriented education and to prepare for career objectives including graduate work.
To ensure development of analytical and quantitative abilities and skills for defining and
solving problems relevant to the public sector.
TARSOG's Bachelor of Arts (Leadership) (Hons.) enhances leadership skills to create a peoplecentred environment from which leaders and employees of organisations and their clients will
benefit. For those who are working in the public and private sectors and looking forward to
improve their leadership skills or working towards becoming managers, this programme can help
them achieve their goals. The uniqueness of this programme lies in its comprehensive coverage
of the theories and models of leadership and management and the use of the case method as part
and parcel of the teaching techniques in connecting the students with the real world problems
and solutions.
This programme will produce future leaders who possess noble personalities and are able to
inspire others to change and transform themselves and their organisations from good to great.
Students will gain learning experience that allows them to adapt themselves to the changing
demands of the industry and the global environment as they will be imbues with
multidisciplinary knowledge and skills which will create in them an innovative, creative, critical
and open mind.
TARSOG's Bachelor of Arts (Leadership) (Hons.) is a unique programme specifically designed
for full-time students, and is a three-year programme by coursework. In the final semester,
students will be required to undergo internships and research projects in recognised agencies or
departments in the public, government and private sector which aims at integrating theory and
practice and to improve their leadership, managerial and interpersonal skills. Students will also
be involved in organising related activities namely field trips, guest lectures, community
development events, annual dinners and talks and recreational activities during the duration of
the programme. All these practical activities will develop the students' personalities, character,
and managerial leadership qualities required for them to work effectively and efficiently in
myriad organisations.

Bachelor of Arts (Government & Public Policy) (Hons)

Objectives

To provide an academic program with sufficient flexibility to meet both the needs of
students without fixed career objective and the needs of those already in the public service who
wish to enhance their skills or prepare themselves for career enhancement.
To provide adequate foundation work in subject areas that are fundamental to a liberal,
professionally-oriented education and to prepare for career objectives including graduate work.
To enhance understanding of economic, legal, political, and governmental institutions,
systems and processes pertinent to the progress and development of the public sector.
To ensure development of analytical and quantitative abilities and skills for defining and
solving problems relevant to the public sector.
To develop interpersonal abilities and skills to be able to function effectively and
efficiently in order to enhance the performance of the public sector.
To provide understanding of human behavior, i.e. individual, group and organisational,
including the development of abilities and skills for analyzing and coping with behavioral
situations in the public sector.
TARSOG's Bachelor of Arts (Government & Public Policy) (Hons.) is a holistic and integrated
programme designed to meet the demands of the public sector in terms of knowledgeable and
highly skilled human capital that is capable of managing and leading organisations in the
competitive global environment.
This programme provides sufficient flexibility to meet both the needs of students without fixed
career objectives and the needs of those already in the public service who wish to enhance their
skills or prepare themselves for career enhancement. Students will be provided with a
comprehensive understanding of economic, legal, political, and governmental institutions,
systems, and processes pertinent to the progress and development of the public sector. One of
its major objectives is to develop interpersonal abilities and skills among public administrators
to be able to function effectively and efficiently in order to enhance the performance of the
public sector.

Bachelor of Economics (Hons)

Objective
The Bachelor of Economics (Hons.) is a holistic and integrated programme designed to achieve
all rounded students who are capable of integrating theory, skills, experiences and transform into
good analysis skills.
TARSOG's Bachelor of Economics (Hons.) is designed to provide a specialised academic
programme due to the presence of market demand for academic, business, government
economists as well as economic graduates who are prepared for managerial positions at the local
and international levels.

This programme combines economics with subjects related to government and public policy. The
increasing involvement of private sector organisations in public service delivery makes a
thorough understanding of how government operates at different levels an essential element of
economics.
This programme provides a particularly strong combination between economics, international
trade and the process of government which is central to the dynamism and challenges of the
modern world. The programme will also develop public administrators who are able to
understand economic concepts, principles and theories, analyse them in the context of the
dynamic economic, social and political environment and challenges, and apply them in the
formulation of viable economic policies to strengthen the nation's economy. It strives to produce
competent graduates in economics with business acumen, analytical skills, global perspectives,
holistic personalities, high levels of employability, and marketability to compete and work in the
local and international environment. It offers students the opportunity to choose a plan of study
consistent with their interests, abilities, and career aspirations.

ABOUT CFS
Business Administration Foundation Programme is designed to prepare students for:

Bachelor of Business Management (Hons) Entrepreneurship lead faculty trained by

BABSON College (US)

Bachelor of Accounting (Hons) accredited by CPA Australia

Bachelor of Taxation (Hons) in collaboration with IRBM

Bachelor of Business Administration (Hons) Insurance accredited by CII (UK)

Bachelor of Business Administration (Hons) Islamic Banking and Finance in

collaboration with INCEIF

Bachelor of Business Administration (Hons) Islamic Financial Planning in collaboration

with FPAM and IBFIM

Humanities and Social Sciences Foundation Programme is designed to prepare students for:

Bachelor of Arts (Government and Public Policy) (Hons)

Bachelor of Economics (Hons)

Bachelor of Arts (Leadership) (Hons)

Courses offered in these foundation programmes will be conducted by dedicated and experienced
academic staff that will continuously motivate and inspire the students to become excellent
academic performers.
This is in line with the university's intention to provide students who are new in the university
life with the necessary skills and knowledge. These include interpersonal and communication
skills as well as analytical and quantitative abilities to enable students to work effectively in a
team for group assignments and related activities.

Foundation Programme in Business Administration

Programme Aims

To prepare students with a sound basis for progression to the undergraduate business
programmes in UNIRAZAK.
To produce students with basic knowledge and analytical skills in business management.
To produce students who are equipped with adequate soft skills
To produce students who have morals, values and ethics.
Programme Learning Outcomes

Acquire fundamental knowledge in business management.

Demonstrate English language and study skills for undergraduate studies.
Articulate and present ideas orally and in writing to a given audience.
Engage in lifelong learning and skills development.
Demonstrate morals, values and ethics when performing duties.
The program is the foundation for the Business Administration Bachelor Degree. Graduates of
this programme are expected to pursue their bachelor degree in Entrepreneurship, Islamic
Banking, Islamic Financial Planning, Accounting, Insurance or Taxation. This programme is
specifically designed for full-time students. Students with only SPM or 'O' level or similar
qualifications are required to complete 50 credit hours of the Foundation Programme for
Business Administration.
This Foundation programme offers courses which provide students with basic skills such as
Practical and Social skills, Ethics, Professionalism and Humanities, Communication, Leadership
and Team skills, Scientific Methods, Critical Thinking and Problem Solving skills, Lifelong
Learning and Information Management, Entrepreneurship and Managerial skills.

Foundation for Humanities & Social Sciences

Objective
The Foundation for Humanities and Social Sciences is a holistic and integrated programme
designed to achieve the following objectives :

To provide students with adequate foundation work in subject areas that are fundamental
to progress into the degree programmes offered by Tun Abdul Razak School of Government
(TARSOG).
To enhance students' understanding of social sciences and how individual behavior are
formed and later affects society and organizations which will assist them in pursuing their
degree programmes in leadership, economics and public administration and policy.
To provide students who are new in the university life with the necessary skills and
knowledge to enable them to manage their time and their academic activities in an effective
manner.
To enhance students' interpersonal and communication skills to enable them to function
effectively and efficiently.
To provide students with basic analytical and quantitative abilities and skills to prepare
for more rigorous research in the degree programmes.
To enable students to work effectively in a team to assist them in group projects and
study groups.
This is a one-year programme designed to prepare students for the Bachelor of Arts (Government
and Public Policy) (Hons), Bachelor of Arts (Leadership) (Hons) and Bachelor of Economics
(Hons) offered by Razak School of Government. It offers courses which provide the students
with basic skills, competencies and knowledge in English Language, Learning Skills, General
Studies, Mathematics, Statistics, Economics, Entrepreneurship, Sociology, Psychology,
Management and PC applications.

ABOUT CEE
The Centre for Executive Education (CEE) of Universiti Tun Abdul Razak (UNIRAZAK) is set
up as a way to realise our mission to become the centre of excellence for human capital
development through executive development programmes and services.
They aim to provide necessary knowledge and technical skills for the emerging entrepreneurs
and management personnel to pursue a successful career as a manager in not only wellestablished corporations but also Small & Medium Enterprises (SMEs) as well. The goal is to
improve the overall quality of executives' management performance by focusing on three core
areas of today's competitive environment: Innovation, Leadership and Entrepreneurship.
The programme content gives greater emphasis on practical orientations of the current business
world consistent with the industry norms and practices. They stress upon integrated learning
process linkage theories with industrial practical approaches. The main objective is to enhance
participants' critical thinking capability and problem solving skills and therefore achieving the
integrative learning advantages.

The areas of specialization are as follows:

Managerial/Executive/Entrepreneurial Programmes

Driving Service Quality & Operational Excellence

Lifestyle Learning

Global Master Degree Programmes

Innovation Development Programme

Innovation in products and services, processes and even in business models can be the ultimate
lifeblood of new value creation in organizations. By examining both the principles and numerous
examples of innovation management and development, executives will be able to develop
proposals for improving the innovativeness of their organizations. They will acquire the
knowledge required to champion the innovation capability development and application. The
programme will thoroughly examine the key aspects involved in taking a company up the
innovation curve.
Leadership Management Programme
Caliph of the Next Millenium is planned to develop and promote the right leadership for the 21st
century. The primary objective is to provide human capital development through executive
training modules for emerging economies. This programme is called 'The Caliph' which reflect
the high spiritual and patriotic values that will be ingrained in rising leaders.
Entrepreneurship Development Programme
Social entrepreneurship is a phenomenon that has captivated the public, the media, activists,
philanthropists, and social change agents alike. Around the world, social entrepreneurs are
revolutionizing our approaches to problems like education, the environment, poverty, healthcare,
and social justice. The Executive Program in Social Entrepreneurship is a ground-breaking new
program tailored to the needs and challenges facing successful social entrepreneurs. The
curriculum is tailored to help participants take enterprises and innovative models to the next level
by refining their innovations and leveraging their impact. While grounded in a broad general
management foundation, the Executive Program in Social Entrepreneurship is distinctive in the
cutting edge topics addressed, including: tapping the social capital market, balancing social and
economic value, blending nonprofit and for-profit legal forms, sustaining innovation, leveraging
social innovations through technology; and creating effective cross-sector partnerships.
The Entrepreneurship Mindset Series
The Entrepreneurial Mindset and Team Resources programme is specifically designed to explore
the mindset of successful entrepreneurs and how they transform realized opportunities into
successful business ventures. In addition to examining the workings of the entrepreneurial mind,
the participants would also be exposed on how to build a venture team and the importance of

building and maintaining a strong team. Sources of start-up funding and the survival of the new
venture before it is able to reach cash flow breakeven would also be discussed.
Management Development Programme
This Strategic Marketing Management programme examines the elements of marketing strategy,
such as market-focused culture, customer and competitor analysis, value delivery, channel
design, pricing, relationship management, brand management, sales, and marketing
communication. This 2-day programme integrates these core elements to create a cohesive
marketing plan within the context of an effective overall business strategy.
Outdoor Learning Programme
The course is especially suited for the adventurous would-be sociologist, scientist, economist,
anthropologist, and sports science practitioner among others. If you are keen to develop your
understanding of the rainforest in Malaysia Borneo, keen to learn about the culture of the locals
and go on an adventure, this course is specially suited for you. Learn to set traps for your
survival and identify edible plants for sustenance and medicinal value.
Lifestyle Learning Programme
STEP (Successful Transgenerational Entrepreneurship Practices) is a global research project
exploring entrepreneurship in the context of the family. With over 40 top-tier partner institutions
in Latin America, Europe, Asia Pacific and North America. The STEP Projects is developing an
in-depth stream of data, articles and case reports around the concept of transgenerational
entrepreneurship.
In our research thus far, we have found that many family businesses do not survive through the
3rd generation. This phenomena is also prevalent in many countries but many others have shown
to be even stronger as they maneuver towards their 4th and 5th generation. How do companies
such as the Lee Kum Kee family (5th generation), the Deague family (into its th generation) and
the Yamamoto family (9th generation), to name a few, survive this long and are still going
strong?
Family Business Management Series
Corporate Management Development Series

ABOUT CEL
The Centre for English Language (CEL) is one of the leading English centres in the country. The
Centre provides high quality English language programmes and services not just to students, but
also to working adults and professionals.
As a Centre that embraces professionalism, innovation and creativity in the delivery of all its
programmes and services, CEL takes pride of being an authorised centre for Cambridge English
Language Assessment, an affiliation that affirms its commitment to quality.

CEL is also an Institutional Accreditation Centre for Direct English. Direct English is part of the
world-renowned language training provider, the Linguaphone Group, UK.
CEL has an impressive track record of providing high quality corporate training programmes to
multinationals and corporations through a programme known as 'Special Programme for English
Enhancement and Development' or SPEED.
Some of CEL's major corporate clients include the following highly esteemed organisations:

CIMB Group

Bank Rakyat

EXIM Bank

Schlumberger

SME Bank

Jambatan Kedua Sdn Bhd

Human Rights Commission of Malaysia (SUHAKAM)

OUR VISION
We aspire to be recognised internationally as a leader in the provision of English language
programmes and services
OUR MISSION
We endeavour to embrace professionalism, innovation and creativity in the delivery of our
English language programmes and services.

CORE VALUES
C - Commitment to excellence in our pursuits
E - Effective engagement with our stakeholders
L - Leadership with integrity as our thrust
It offers variety of programs namely:
INTENSIVE ENGLISH PROGRAMME:
Intensive English Programme (IEP) prepares students for academic success, both in Englishlanguage proficiency and socio-cultural awareness. The programme focuses on improving
students' listening, speaking, reading and writing skills through an integrated approach that

develops students' fluency in English. The programme immerses students in an environment in

which they are given optimal opportunity to use the language in lessons that are both integrated
and communicative. The programme brings the learner progressively through six levels of
proficiency.
IELTS PREPARATION CLASS
ELTS Preparation Class (IPC) is a comprehensive 50-hour programme that prepares students
whose proficiency is at Intermediate and above, with the necessary skills and strategies to
successfully handle the reading, writing, speaking and listening components in IELTS. The
programme covers all the skills needed to do well in the test, namely:,

Vocabulary enhancement strategies for writing and speaking

Speaking strategies to improve fluency and confidence
Sentence construction skills
Grammar for writing and speaking
Specific strategies in tackling all the types of questions in the reading section of the test
Writing skills and format specific to the requirements of the two writing tasks in the test
Specific strategies in dealing with all the different types of listening questions in all the
four listening sections in the test
Speaking skills and strategies that will help develop fluency and confidence in all the
three parts of the speaking test
Time management skills in completing the questions within the stipulated time limit in all
the four components of reading, writing, speaking and listening
IELTS PREPARATION WORKSHOP
IELTS Preparation Workshop (IPW) is designed to prepare Upper Intermediate and Advanced
students with specific skills and strategies to successfully deal with the four components of
IELTS within the shortest possible duration. In this workshop, students will be taught:

Specific strategies in tackling all the types of questions in the reading section of the test
Writing skills and format specific to the requirements of the two writing tasks in the test
Specific strategies in dealing with all the different types of listening questions in all the
four listening sections in the test
Speaking skills and strategies that will help develop fluency and confidence in all the
three parts of the speaking test
Time management skills in completing the questions within the stipulated time limit in all
the four components of reading, writing, speaking and listening
ENGLISH IMMERSION PROGRAMME
English Immersion Programme (EIP) is designed for students wishing to learn English and be
involved in a range of cultural, social and recreational activities. This programme offers students
the great opportunity to learn English and experience Malaysia at the same time. Students will
have face-to-face English classes with our instructors from Monday to Thursday with excursions

on Friday and a full day excursion each Saturday. Students are given the Sunday off to do their
own activities.
To enroll in EIP, students must also first sit for the placement test to determine their proficiency
level in order for our instructors to know their students better. Unlike IEP, EIP follows a General
English curriculum that has a heavy focus on listening and speaking, with light reading and
writing tasks. The ultimate goal of EIP is to enable students to communicate fluently and
confidently at the end of the programme. Fun and interactive activities would form the core of
language learning in the classroom with role-plays, presentations, communicative language
games and the like.
ENGLISH FOR PROFESSIONAL COMMUNICATION
English for Professional Communication (EPC) aims to prepare learners to carry out a wide
range of work-related tasks and deal with complex social and professional situations in English.
The programme brings learners progressively through communication themes immersed in
focused, fun and engaging activities that simulate real communicative situations.
Upon completion of the programme, the learners are expected to be able to:

Develop a high level of proficiency in English in both formal and informal situations
Acquire efficient communication strategies in oral and written contexts
Gain confidence to work and grow in a professional English-speaking environment
Fluency in English has become increasingly essential in the workplace. This will not only
facilitate a more efficient communication among the people in an organization but it will also
broaden one's vision and outlook of their careers.
PROFESSIONAL ENGLISH FOR MANAGERS AND EXECUTIVES
Professional English for Managers and Executives (PEME) provides business English training to
managers and executives of all levels in order for them to compete in today's global market
where fluency in English is mandatory.
Whether you are a manager moving up the corporate ladder or an executive preparing for career
advancement, PEME offers you targeted business English training necessary for such purposes.
PEME also includes instruction in the four language skills i.e. Listening, Speaking, Reading and
Writing, besides equipping you with powerful vocabulary and strong grammar.
The core components of the programme include English Training for:

Powerful Presentations
Meetings and Discussions
Business Correspondence
Business Writing
Negotiation and Persuasion Skills
Cross-Cultural Communications
English Language Review

Through participant-centered, interactive training, participants learn to communicate and lead

effectively in English. By increasing your confidence, competence and fluency, you will expand
your power to do business in English in all situations.
PROFESSIONAL ENGLISH FOR ENTREPRENEURS
Professional English for Entrepreneurs (PEE) is designed for current and soon-to-be
entrepreneurs who need to acquire language and communication skills to seize any business
opportunities that come his/her way.
The programme helps develops the language and communication skills necessary for one to
implement their business plan.
Through the language and communication skills acquired, the participants' perspective on the
subject of entrepreneurship will also be further enhanced.
PEE also includes instruction in the four language skills i.e. Listening, Speaking, Reading and
Writing, besides equipping you with powerful vocabulary and strong grammar.
The core components of the programme include English Training for:

Pitching of Business Ideas

Understanding Business Operations
Business Correspondence
Meetings and Discussions
Business Presentations
Cross-Cultural Communications
English Language Review
Through participant-centered, interactive training, participants learn to build their confidence,
competence and fluency to a level that is vital for their business sustainability and growth.
SPECIAL PROGRAMME FOR ENGLISH ENHANCEMENT AND
DEVELOPMENT (SPEED)
SPEED is a customized programme for the personnel of any corporations/organisations who seek
to enhance their English proficiency level or to develop further their ability to use English more
competently and professionally.
The contents of SPEED are based on the specific needs and the desired learning outcomes of
individual corporations/organisations.
Learnings: At Unirazak, we learnt the scope of family businesses in Malaysia, the challenges
and threats to the business, the new opportunities, trends of business growth and techniques of
business.

Malaysian Batik
Malaysian Batik is batik textile art of Malaysia, especially on the east coast of Malaysia
(Kelantan, Terengganu and Pahang). The most popular motifs are leaves and flowers. Malaysian
batik depicting humans or animals are rare because Islam norms forbid animal images as
decoration. However, the butterfly theme is a common exception. The Malaysian batik is also
famous for its geometrical designs, such as spirals. The method of Malaysian batik making is
also quite different from those of Indonesian Javanese batik, the pattern is larger and simpler, it
seldom or never uses canting to create intricate patterns and rely heavily
on brush painting method to apply colours on fabrics. The colours also tend to be lighter and
more vibrant than deep coloured Javanese batik.
In line with the Malaysia concept, the Malaysian government is now endorsing Malaysian batik
as a national dress to every level of the general population, by having local designers to create
new batik designs which reflect the Malaysia idea.
Learnings: I learnt the uniqueness of an art I had never seen before, the beauty and technique
with which man made art is done in such a delicate manner and complete perfection. The method
in which they ensure minimal error in the whole process and ensure that the work is done as
quickly as possible.

About Royal Selangor:

Today, the brand has grown from a cottage industry to a global brand. This fourth generation
family business has employees spanning the globe, from Kuala Lumpur and Singapore to
Shanghai, London, Toronto, Melbourne, Hong Kong and Tokyo.
With over 250 skilled craftspeople and a 40 strong in house design team, we have expanded the
uses of pewter, exploring its many possibilities from childrens gifts and wine accessories to
personal accessories such as cufflinks and flashdrives. Since 1885, our designers and craftsmen
have expressed their love and understanding of the material by continuously pushing the
envelope in pewter design while staying true to our heritage of craftsmanship. Our collection is
further augmented by special designs by international designers such as Erik Magnussen from
Denmark and Freeman Lau from Hong Kong.
Royal Selangor is also recognized for creating customized designs. Leading luxury company
LVMH commissioned Royal Selangor to produce champagne accessories for brands such as
Veuve Clicquot Ponsardin, Dom Perignon and Krug. In the sports arena, we are proud to have
created spectacular trophies for the Formula One races in Malaysia, Singapore and China,
Shanghai ATP 1000 Masters and the Sime Darby LPGA Malaysia Golf Tournament.
Today, the Royal Selangor group is diversified enterprise. Complementing its pewter brand are
two luxury names fine jewelry brand, Selberan and 350 year old sterling silver brand, Comyns.
Royal Selangor has grown from a small family-run business to one of the best known pewter
brands. It is little wonder that it has played host to several prominent figures, which include

former US President Bill Clinton, lifestyle guru Martha Stewart, actor Mel Gibson and Managing
Director of International Monetary Fund Christine Lagarde.
About Pewter: Pewter is an alloy composed primarily of tin. The worlds fourth most precious
metal after platinum, gold and silver, it becomes pewter with the addition of small amounts of
antimony and copper.
Royal Selangor pewter consists of 92% to 97% tin, with a small proportion of copper and
antimony added to strengthen the alloy-the highest international standard for pewter. Al
tableware products produced are food safe as Royal Selangor pewter is lead free.
Pewters unique characteristics, its low melting point and relative softness, makes it ideal for
craftsmen and designers to work with. Loved for its versatility and feel, it can be fashioned in a
variety of finishes- a traditional soft satin lustre, a dazzling brilliance that rivals silver or a
subdued antique finish. Royal Selangor produces high quality cast pewter, which is heavier and
stronger than spun pewter. When struck gently, it produces a resonant sound.
Learnings: We were given a chance to make our own bowl. The perfection with which these
artists work. They eye for delicate perfection is something that can leave you awestruck.

The Mud show at Malaysia:

It all began in 1880 during the mining boom. The glint of tin promised riches and
attracted an influx of pioneers from across the Asian region to the muddy junction of the
two rivers, Sungai Lumpur (now Sungai Gombak) and Sungai Kelang. We meet Mamat,
Meng and Muthiah, three friends who came to this frontier town of Kuala Lumpur in
search of opportunities and a new life. Through their journey we encounter a host of
colourful characters, each with their own enduring personalities and stories. Together
these characters and stories form the cultural mosaic of what we all now know as modern
Kuala Lumpur.
Act 1
Three friends gather in the town marketplace, and over a glass of tea, share their hopes and
dreams for the future. A chance meeting with a businessman presents them with promises of
wealth and prosperity. Will they pursue this once in a lifetime opportunity or forge their own path
instead?
Act 2
Meng now tries his hand as a miner in the dangerous tin mines of Ampang. We reconnect with
Mamat and our marketplace characters during the joyful cacophony of a celebration to welcome
the birth of Mamats child. Meanwhile Muthiah finds solace and spiritual guidance in a nearby
temple.
Act 3
The people of Kuala Lumpur are at the mercy of the elements as a fire breaks out and threatens
to engulf the thatch and wooden town. A sudden downpour offers temporary relief but for how
long?

Act 4
The great flood washes away what is left of Kuala Lumpur. Has the ordeal changed them or
made these pioneers of Kuala Lumpur more resilient? The city is rebuilt, stronger but still
retaining some semblance of its humble roots. The final scene at a tea stall brings us back full
circle. What does the future hold for these three friends?
Concept: When the opportunity arrived for them to pitch an idea to the Kuala Lumpur City Hall
for a new culture-based show to be staged at Panggung Bandaraya, they were beyond excited. At
one point or another, they have built their careers around this theatre. The opportunity to bring
new life to Panggung Bandaraya was something they could not take lightly. The original brief
was to create a show that will be performed daily, for local theatre audiences as well as foreign
visitors to the city.
They took this brief from City Hall and enhanced it with what they do best a memorable
musical. Enfiniti Vision Media, as creative content producers, did not want to create just any
cultural show, they wanted the pitch to stand out and be one-of-its-kind. They wanted to
celebrate the people of Kuala Lumpur and create something that they could be proud of. This is
after all our story and everyone who has ever called KL home is part of that history. Hence:
MUD: The Story of Kuala Lumpur
The vibrant cultural musical show was born. They believe, what won them over was how they
retained the original brief and treated it with theatrical magic, a breathtaking sensory feast, and
deep in the heart of it: a Malaysian story with a strong emotional connection to the people of
yesterday, today, and tomorrow.
The concept of this show started with a simple word: lumpur. A Malay word that means mud.
From this, they centered the research on the origin of mud itself the convergence of two rivers
(Gombak River and Klang River) where Kuala Lumpur began. They discovered how these rivers
gave life to the development of the surrounding area. They knew that Gombak River was then
named Lumpur River. However, as they walked in the area during our research, they realized that
major buildings in the area were not only built around the same time; it also shared similarities in
design and material.
In 1881, following a fire and later flood destroying a major part of Kuala Lumpur, Frank
Swettenham, the new British Resident, decreed in 1882 that the rebuilding of Kuala Lumpur was
to only use tiled roof and bricks. A new area was opened to manufacture bricks nearby to support
the demand an area now known as Brickfields. With all this information on our table, they
sifted through it all and came to this discovery: mud left behind from the disasters of 1881
would have dried as hard as bricks, therefore from mud this town began, and from mud did it
rise again.
Excited by this connection, they then looked at the people who populated this city and the
challenges they faced during this period in history. Kuala Lumpur was a melting pot for
immigrants from all around the region. It became clear to us that we needed to humanize these
findings by honoring the faces and lives of the people that was at the beginning of Kuala
Lumpurs future.
It was a full circle with us. The history of yesterday led to the history of today. By looking into
the past, we discovered what transformed Kuala Lumpur into the vibrant and diverse

metropolitan it is today. They reflected on the history of our forefathers, the landscape of the
town along with its architecture, culture, and nature. The deeper we looked, the more we
discovered. There were histories that they did not even know about. And as they combined these
elements, they realized that they had a deeper appreciation for Kuala Lumpur by understanding
the foundation of this city.
Learnings: They gave us a brief idea about the history of Malaysia. About how the whole place
actually came into existence. They gave us a better insight to the whole Malaysian culture and its
past. How a city recreated itself from nothingness.

Massimo: The Italian Baker, its a collaboration of Wilmar and

Adani Fortune Oil group
Massimos animal feed milling:
Initial Capacity-10000MT of feeds per year
Current capacity-42000MT of feeds per month
Available in mash, crumble and pellet forms
The product are categorized into:
Broiler feeds
Poultry feeds
Duck feeds
Ruminant feeds
Quail feeds
Rabbit feeds

Live stock farming:

The layer farms in Trong, Perak is sited within a 222 hectares oil palm plantation.
The large tract of buffer land enables FFM Farms to practice bio security effectively and
enabling healthy layer birds to be reared in isolation.
The premium eggs produced are packed in 30s with sizes ranging from large, medium to small.
Sold as Antibiotic- Free & Vitamin E enriched eggs under the Seri Murni brand.
Flour Milling:
Products for the domestic Market include:
Wheat flour: bread, noodles, biscuits, cakes all purpose
Specialty wheat flour products: semolina, whole meal, high ratio, whole wheat
Other wheat specialty products- wheat bran, wheat pollard & wheat germ
Improvers and premixes- break, cakes
The current milling capacity is 2550 MT per day in Malaysia.
FFM Group has flour-milling interests in:

Vietnam Flour Mill: 550MT per day milling capacity

Kerry Flour Mill: 400MT per day milling capacity
Pundi Kencana: 2000MT per day milling capacity
9 others in China: 14,950MT per day milling capacity

Food Processing:
The products are marketed under the Groups Marina as the well-established Seri Murni
brand.
Possess GMP, HACCP and ISO 22000 Food Safety Management System.
Located at Pulau Indah, Klang the plant has an initial output capacity of 250MT of packed frozen
foods per month.

Agency Products:
Kart Food-frozen roti canai, paratha, samosa, spring roll, pau, curry puff, donut and pizza.

Consumer Products Marketing:

V-Soy/Vitamilk-Soyabean milk
Orang Kampung- herbal energy drinks
S&P herbal soup spices/coconut & cream powder
Snow brand- infant formula & growing up milk powder
FMSBS external agency product portfolio:
Johnson & Johnson- baby care/ personal care
Clorox- liquid beach
Bluebell-household care and floor care
Glad- wraps/bags

Consumer Products Distribution

FFM Marketing Sdn Bhd (FMSB), a wholly-owned subsidiary of FFM Berhad started operation
to manage the entire sales & marketing responsibilities of the Group. With a wide range of inhouse fast-moving consumer products. FMSB took on other external brands to complement her
own.

On environmental, safety and health policy

The Italian Baker Sdn Bhd is committed to maintain sustainable environmental operational
practices and to ensure all employees have a safe and healthy working environment. They
comply with all applicable environmental, safety and health laws and regulations in the country.
All possible measures to protect the environmental and prevent job related injuries and illness.

With the formation of FFM Farms Sdn. Bhd, FFM diversified downstream into broiler breeder
farming and layer farming in 1993.
Learnings: This was a very beneficial visit for us as students as it gave us a better insight of the
whole over all management process. About how the entire production process can take place in a
systematic manner. The line of manufacture. The entire system from gathering raw materials to
final product generation. The variety of products offered. We got a better idea about inventory
forecast and management, achieving sales target etc.

Charcoal Bamboo factory:

We visited the bamboo factory at Shanghai where we saw a wide range of products made out of
bamboo ranging from soaps, charcoal, clothes, towels, inner wears etc. It was made with utmost
creativity and minimal wastage of resources.
Learnings: This was a very good example of how a wide range of products can be made from a
very basic material. A perfect example of optimum utilization of sources.

The Indian Association, Shanghai:

We also got an opportunity to meet with the people of the the Indian Association, Shanghai.
Amongst them were
Prakash Menon: CEO NIIT China
Raj Khosla: CEO Axis Bank
Sachin Seghal: Leading Entrepreneur
Mukesh Sharma: Head Tech Mahindra, China
Lavina Garodia: Leading business women
Amit Waikar: President Indian Association
The mighty tidal wave of progress in China is pulling in people from all over the world. Indians
who have from times immemorial shown sturdy migrant tendencies - and are actually all over the
world - are arriving daily in a steady stream at the glittering port of Shanghai. And with them are
coming not only the amazing management, engineering, accounting, market research and
entrepreneurial skills but also the rich colors of Indian heritage, culture and music from which
they cannot be separated.
Indian Association in Shanghai, working under the auspices and patronage of the Consulate
General of India, formally came into being in 2006 when the original two Indian organizationsSHILA (Shanghai Indian Ladies Association) and SHIBA (Shanghai Indian Business men
Association) - united to work under the same banner. It was a landmark occasion and every one
celebrated this perfect union which was to greatly energize the Indian community.

Their yearly charity events have evolved into being calendar events on the Shanghai social
scene. Who can forget the wonderful response we got for programs Passage to India, Namaste
from India and Bollywood Dreamz, followed by the frenzy generated by the Usha Uthup Nite.
The success story written with these shows culminated into an evening last year on the occasion
of Diwali when top notch artists of international stature like the Colonial Cousins were amongst
us to perform. Their ambition is to keep up this wonderful work and bring more Indian artists
and simply get Shanghai rocking!!
Smaller events like Navratri and Dandiya parties, Chat parties on river cruises, etc continue to
lend themselves to making Indians feel closer to their homeland.
Business events organized periodically have helped to provide value addition and achieve
financial objectives for the Indian conglomerate present in Shanghai. Be it a talk by Professor
Yang which provided an excellent prelude to the Indo-China talk on Business collaboration or an
Insurance Seminar with guest speakers from Jeevan Beema Nigam (LIC), AIG, Abacare or a visit
by dignitaries such as Deputy Chief Minister Mr. R.R. Patil or Justice Sirpurkar, Indian
Associations has tried to cover as much ground as possible to cater to a gamut of interests of the
Indians residing in Shanghai.
Sporting events which have been organized have featured a wide variety of activities involving
all age groups. Cricket, tennis, badminton and table tennis tournaments are held periodically
providing sports enthusiasts a chance to compete and hone their skills on the course in a spirit of
camaraderie and friendly rivalry. Their members have trained for and run the Shanghai Marathon
for a few years.
Learnings: this interaction proved out to be very helpful as it helped us in networking. Getting
an idea of how we can have a better foot hold on the business in the country.