Documente Academic
Documente Profesional
Documente Cultură
UNIT 1: OVERVIEW
Learners will learn about the theoretical concepts of strategy (including the role of
strategy in planning and in achieving competitive advantage), the strategy
planning process and its application to different organisational and management
situations. The factors and issues that influence strategy will be examined and
consideration will be given to the integration of appropriate corporate, business
and functional strategies, as well as the impact of strategy in the internal and
external business and social environments.
• produce a clear and accurate explanation of the nature, scope and purpose of
strategic management with a range of appropriate and detailed supporting
examples
• provide a clear and accurate explanation of the nature and scope of the key
factors that impact on the development of an organisation.s strategy
Topic 2: Nature
Topic 3: Scope
Topic 4: Purpose
From Edexcel
ADDITIONAL RESOURCES
Textbooks
• Doyle P . Marketing Management and Strategy (FT Prentice Hall, 1998) ISBN
0132622394
• Johnson G and Scholes K . Exploring Corporate Strategy: Text and Cases (FT
PrenticeHall, 1998) ISBN 0130807400
• Mintzberg H, Quinn J and Ghoshal S . The Strategy Process . 2nd Ed (FT Prentice
Hall, 1997) ISBN 013675984X
Newspapers: The Times; The Telegraph; The Sunday Times; The Sunday Telegraph; -
TheGuardian; The Independent; The Financial Times; USA Today