To enhance the Brand value and improvement of services in CLUB HP STAR

outlet in Bandra

Conducted market survey from 400 customers on parameters like

service quality, employee behavior

Objective- To find out the effect of service quality and employee service in
the brand image. (Dependent variable)
FGD- 2 mentor, outlet in charge, me
Independent variables- Service time, willing ness of salesman, approachable,
quality of value added services, layout,
Model multiple regressions (as 2 or more independent variables)
Scale 7 likert scale for vast response
Sample size - 400 customers (100 from morning, 100 afternoons, 100
evening, and 100 nights) (for normal distribution)
Results
Model summary .88 (as the factors had huge impact in dependent
variables)
Anova ( R2)
Co-efficient here we got to know which factor had how much impact on
dependent variable.
So we picked those factors which were impacted high
Those were service time, value added services, salesman service
Expentancy value model
All the factors numbering then

Analyzed sales transaction reports of Bandra and Nepean sea outlet to

determine the variances

Daily sales transaction report has information of time taken for a service,
dispenser unit, sales person, vehicle registration report, amount of
petrol and diesel sales.

Trained 25 employees of Bandra outlet on the area of customer

service
Implementation of HP Way , attentiveness, patience, knowledge of the
products, ability to read customers

Recommended strategies to implement the HP way in the outlet to

enhance customer experience
1. How to deliver all the services within time frame of 3 minutes.
2. For different customers how to use differently the HP Way

Suggested basic customer relationship techniques for improving

customer connect
1. Their 95% customers were regular so if the salespeople can remember
their name and could greet them by their name
2. Including come again after saying bye.

Achieved the service delivery time of 3 minutes as promoted by the

brand
1. Earlier their providing service in 6 minutes with HP Way ( 3 minutes of
petrol filling, 1.5 minutes of wind shield cleaning, 1 minutes of oil and
water level check and 1 minute of billing)
2. Analyzed time taken by each process while giving service to customer
3. Which was the bottle neck of whole process which was wind shield
cleaning
4. So time taken for wind shield cleaning was 1.5 minute, if another
person can complete the service while filling petrol and another
services like water and oil level check then the time taken for the
service will be only the petrol filling time.

conducted a consumer behavior research on Fruzzola (new product)

using statistical methods
1. Objective - To understand the consumer Perception, Attitude and
Motivation towards a new product.( dependent variable)
2. Independent variables- visual impact, quality, value, price, product
differentiation, attractiveness, taste, nutrition, health, hygiene, risk
3. Use of mean stastistical tool like mean

4. Learnings Purchase behavior of male and female respondents, female

have more utilitarian mindset, male hedonic mindset, inverse
relationship between risk appetite & age.

Researched and identified the reason for sales reduction of Nestle Milo
in India
- Distribution channels failed to refill products when stock out happed
Increase competition- (high price with any extra value, aggressive marketing,
Horlicks and boost)
Price- over sweet, taste sour and bitter after some time of consumption.
Devised marketing strategy that could be used by Milo to re-launch
in India
- Creating awareness among customers and positioning different for the
product
- Distribution channel (intensive, selective and exclusive)
- Pull and push strategy

Analyzed different retail stores in apparel industry on various

parameters in Udaipur

Distribution channel ( 0 ,1,2 level distribution)

Exclusivity creation ( POP,POD)
Layout, product display, sales people behavior, parking, products
Formulated social media sales strategy for restaurants

For each restaurant we took photos, all information about menu,

timing, type of restaurant and made social media page for each
restaurant with the tag with trip advisor.

Organized and identified pricing and distribution strategy for crop

business
-

Business of buying crop from farmer and sell it to other buyers.

So the pricing strategy from farmers as they have the problem of debt
so I suggested how much and how can he recover
Take interest on loan and give one or two rupees more than other
competitors

With the help of secondary resources I give some contacts who were
interested in buying crops like west Bengal and Bihar.

Analyzed segmentation, targeting and positioning of First

Recharge (475) in market
-

Segmentation demographically( income, middle age), Behavioral

needs, benefits, user & usage rate)
Targeting office going, high usage rate , who can finish within one
month
Positioning high data usage provider then other competitors.

Conducted Market Survey with 100 customers and 50 retailers on

Service quality of FR(475)
Why PSU?
-

There are three reasons because of which I choose PSU to apply for
First, the profile you are offering which is a sale and marketing and I
am very interested for, and I am indifferent for that whether it is PSU or
it is a private company.
Second, my own uncle is working in a PSU and the way he use to
manage his work life which fascinate me. The hard work you do on
project or profile, actually get to see implemented. The collaborative
and friendly environment he gets to work in is very fascinating. This is
not from only his work experience but I also experienced the same in
my internship.
Third, the proper work life balance you get in PSU, like what I believe a
sound mind and health can give their best ideas and work at the best
level as compare to harassed mind. You can make daily deadlines for
your work and can achieve them easily. And this is the thing because
of which BPCL is doing so well in their field.

Why BPCL?
-

BPCL is

How was your experience in HPCL?

1.

Smart Cities

2.

Jan Dhan yojna

3.

Obama visit , India-US Nuke Deal

4.

Indo US relations

5.

India Russia relations

6.

India China relations

7.

India Pakistan relations

8.

India Thailand relations

9.

India role in SAARC

10.

India role in ASEAN

11.

US China Carbon Pact, and India's role in Global Climate Change

12.

All about Monetary Policies

13.

India's seat in UN Security Council

14.

Make in India

15.

Labour Reforms

16.

e-commerce boom in India

17.

Land Acquisition Bill

18.

Food Security Bill

19.

e-auction of coal blocks

20.

ISIS

21.

Eurozone crisis

22.

Falling Oil prices

23.

RBI Rates and impact on inflation

24.

Climate Change and impact

25.

GST and its implications

26.

FDI easing out in construction and defence sectors

27.

Co-production of defence equipments with US

28.

Skill Development in India

29.

NitiAyog

30.

Inflation in India