2015 Visual Comm Portfolio

PORTFOLIO
JOHN
ANTHONY
BROWN
John Anthony
Brown
2015
CONTACT
JohnAnthony Brown
90 North Willow Point Circle
The Woodlands, TX 77382
jabrownjr@gmail.com
TABLE OF CONTENTS
Brochure
Logos
Letterhead
Business Card
Montage
Flier
Event Ad
Web Page
Imaging
BROCHURE
Title: The Woodlands Cup Golf Tournament
Description: Woodlands Cup Golf Tournament brochure
Programs: Photoshop, InDesign
Date: December 5, 2015
Course: Comm 130 Visual Communication
Instructor: Sister Kunz
Objectives: To create a stimulating brochure to register golfers toplay in order to raise money
for charity.
Process: Multiple processes, tools, and skills were used in this project. Using InDesign, specifically the pen tool, I created the curved lines. Originally they were to represent the path
of a golf ball. The picture placement of the images were used and the correct paragraph
alignment. In Photoshop I took the image of the golfers feet on the back middle and cut out
from the full image, than inserted it into InDesign and used the wrap text process.
LOGOS
Title: Stone Harbor Trading Company
Description: This web page was designed from our previous draft logo project. Stone Harbor
Trading is a global import/export business.
Programs: Photoshop
Date: October 31, 2015
Objectives: Create a logo for a Import/Export Company that fulfils there heritage, while giving them a updated look.
Process: I used Adobe Illustrator, Photoshop and Notepad++ to write and edit the HTML and
CSS code. The pen tool was arduously used to created both the rope and ship. All aspects of
the ship and rope were used 100% with the pen tool.
LETTERHEAD
Title: ZWATT
Description: ZWAT is an online outdoor and survival prep store that offers products/apparel
for the serious preppers.
Programs: Illustrator and InDesign
Date: November 7, 2015
Objectives: Create stationary for a new business.
Process: I chose to use the pen tool as I feel much more comfortable with that to create the
logo. The design was created as a play on words from the SWAT team. The use of lines creates a flow all the way out to the tag line. Within the design you can see mountains and trees
to play along with the outdoors. The letterhead I brought over the background picture of the
backpack to bring consistency with both stationary used a solid stroke line to go along with
the strokes in the logo. All the colors along with the red triangle are consistent.
BUSINESS CARD
Title: ZWATT
Description: ZWAT is an online outdoor and survival prep store that offers products/apparel
for the serious preppers.
Programs: Illustrator and InDesign
Objectives: Create stationary for a new business.
Process: I chose to use the pen tool as I feel much more comfortable with that to create the
logo. The design was created as a play on words from the SWAT team. The use of lines creates a flow all the way out to the tag line. Within the design you can see mountains and trees
to play along with the outdoors. The letterhead I brought over the background picture of the
backpack to bring consistency with both stationary used a solid stroke line to go along with
the strokes in the logo. All the colors along with the red triangle are consistent.
MONTAGE
Title: Good vs Evil
Description: This is a Montage project that portrays the constant fight of good vs evil that
dwells in all of us and has been since the angels before us.
Programs: Photoshop
Objectives: Create a montage using Photoshop and mastering overlays.
Process: We used Photoshop for editing in this project, while getting our high resolution images from www.istockphotos.com and www.unsplash.com. There was a multitutde of skills that
were used in this project. There were mask layers, text and image effects, and the brush tool
was used a lot. Overlays of images, while using the brush tool gives the effect that the wings
are coming out of the clouds. The original draft used fire to differentiate the evil wing from
the good wing, but instead I decided to use the brush tool to darken the right side and hide
the wing behind the clouds, representing how evil comes upon us. I used the sword to symbolize the weapon we should use to remove the evil and separate both sides.
FLIER
Title: Graduate Leadership Flier
Description: This is a flier to entice people to sign up for the leadership conference
Programs: InDesign
Objectives: Create a flier to entice people to sign up for the leadership conference
Process: In this project we used Adobe InDesign, Youtube, and Google Hangouts. For the
actual Flier, I used InDesign and focused on flow and repetition. To organize the message I
used contrast, alignment and the theory of simplicity. The flow is symbolized by the triangles
leading your down the page.
bolize the weapon we should use to remove the evil and separate both sides.
EVENT AD
Title: Tiger Creek Wildlife Gala
Description: The Tiger Creek Wildlife Refuge is dedicated to continue to network with conservationists, biologists, zoos etc. to help protect and save this endangered species of Big Cats,
such as Tigers, Lions, and Leopards.
Programs: Microsoft Word
Objectives: The message is to promote a fundraiser, via a black tie gala,by enticing those
with simple eye focus and basic information.
Process: We used Microsoft Word to create this Ad flier. The print was done in print ready PDF
format. The Focus Principles used were: Flow, Repetition, alignment, simplify and contrast.
Flow is being used by top down and having shapes guide you through the flow. You will see
both the triangle shapes being repeated. It states as being combined to infer a Black Tie
and then leads to the registration. The colors taken from the eyes are in the repeating dots to
simulate the button off a shirt, enhancing the black tie element. I chose to use both center
and left alignment in both images and text. By using a lot of white space I chose simplicity of
a powerful image and short text to compel the user to register and get more information at
the website. I chose contrasting colors and text types.
FLIER
WEBPAGE
Title: Stone Harbor trading Company
Programs: Photoshop
Objectives: Create a montage using Photoshop and mastering overlays.
Process: I used Adobe Illustrator, Photoshop and Notepad++ to write and edit the HTML and
CSS code. The pen tool was arduously used to create both the rope and ship. All aspects
of the ship and rope were used 100% with the pen tool. CSS was used to add drop shadows
and line design in the header.
IMAGING
Title: The Common Element Cafe
Programs: Photoshop
Objectives: The message is to bring everyone together at the cafe. The message communicates that everyones love for pizza is in common with one another.
Process: We used Photoshop, YouTube, and my Sony CyberShot camera. The Focus and
inspiration came from the colors of the pizza. The greens of the basil, red from the sauce,
and the yellows of the crust and melted cheese. We took those colors and used the tetradic color scheme. We simplified the design and message by only using the title, the picture
and one slogan We have pizza in common. The contrast was made with the colors and
elements between the squares of the pizza box, triangles of the pizza slice and circle of the
logo, swoosh under the word Cafe.

2015 Visual Comm Portfolio

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