M A R K G U S TA F S O N

PORTFOLIO

CONTACT
MARK GUSTAFSON
360.932.5641
MARKGUSTAFSON93@GMAIL.COM

TABLE OF
CONTENTS
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging

MONTAGE

Description:
A motivational picture

Date:

October 25, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Photoshop

Objectives:

Blend two or more images together gradually, using masks

Process:

I first found a picture that was strong but simple. I contrasted the strong black sans script font
with the white snow background. I used a lot of whitespace to make it clean. I applied a mask to
the name-tag, fading it out.

LOGOS
Description:

A logo for my roommates company, Life Wedding Rings

Date:

November 1, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Illustrator

Objectives:

Use only the Illustrator tools to create and draw your logos.

Process:

I concluded that the company was geared towards and active audience. I created the logo with a
shape that expressed this. I chose a sans serif font that was thin enough to keep it modern while
still feeling active. I incorporated the ring so one can easily know what the company sells.

LIFE
LIFE

LIFE
LIFE

LIFE
LIFE

LETTERHEAD
Description:

Letterhead for my roommates company, Life Wedding Rings

Date:

November 7, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:

Adobe Illustrator

Objectives:

design a consistent layout for a letterhead

Process:

I chose the bright color from the logo and used it as the main color. I chose a lighter shade
beneath the contact information so that written text would be easily legible. I planned it to be
simple but still similar. I also wanted the information to be more subtle so I made the size of the
Logo largest to emphasize its priority.

M AR K
G USTAFSO N
Chief Marketing Officer

m a r k g u st a fso n9 3 @gm a il.c om

1 8 m a i n st . re x burg ida ho
lif e we ddingrings.c o m
3 6 0 .2 13.5641

LIFE

BUSINESS
CARD
Description:

A bussiness card for my roommates company, Life Wedding Rings

Date:

November 7, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Illustrator

Objectives:

design a consistent layout for a business card

Process:

I chose strong fonts to emphasize the important information. I also left a lot of whitespace to
make it modern. I picked colors from the logo for the background colors. I cut the card in an
interesting shape that played off of the logos shape.

M ARK
GUSTAFSON
C h i ef M ar k eti ng Officer

markgustafson93@gmail.com
18 main st. rexburg idaho
lifeweddingrings.com
360.213.5641

LIFE

BROCHURE
Description:

A brochure promoting a local mattress company, Idaho Mattress Outlet

Date:

December 5, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Photoshop
Adobe Illustrator

Objectives:

Set up and align a two-sided, folded document

Process:

I made the visual portion a bed to draw attention to the brochure. Immediately the audience
knows what its about. As for the content, it was a comparison between the competition and the
company. It also appealed to local customers as it featured a section about being from Idaho
with a picture of the state.

Idaho Falls
1324 E. Lincolin Road

VS

208.524.1770

Pocatello
210 N. 4th Ave. Suite C.
208.233.4680

Rexburg
160 W Main St.
208.359.8011

Hours
Mon: 10am-5pm,
Tue-Fri: 10am-6pm,
Sat: 9am-5pm

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THEM

ID AHO

MATTRESS

OUTLET

Quality products

Quality products

Expensive Full price

mattresses

50-75% off mattresses

Typical employees

Trained sleep specialists that will help you

find the perfect bed
The most positive
reviews on the internet
for mattress companies
in Southeast Idaho
Local Roots

FLIER
Description:

A black and white flier promoting a graduate leadership conference

Date:

October 4, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Indesign

Objectives:

Incorporate basic InDesign skills to improve basic flier layout

Process:

I wanted the design to be clean. I used sans serif fonts to make it moder and interesting. I
adjusted the letter sizing to show what is most important. I kept it simple by making the image
transparent in the background so that the message was the primary focus.

GRADUATE

LEADERSHIP

CONFERENCE

DO YOU WANT
TO HAVE THE
COMPETETIVE EDGE
IN BUSINESS?
Come learn how at Vouant Communications
annual Graduate Leadership Conference.

OCTOBER 21
8AM-5PM
LINCOLN
CONVENTION
CENTER

Vouant Communications is devoted to helping tomorrows leaders

gain essential leadership skills in the workplace. During this dynamic
three-day semnar, attendees will meet with top executives of Vouant
Communications to discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will market to any employer.

Conference is available to graduating seniors. Space is limited.

Registration and more information available at

http://www.vouantcomm.com/leaders

EVENT
AD
Description:

A flier promoting a local music store, Chesbro Music Co.

Date:

October 11, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Microsoft Word
Scanner

Objectives:

Find, scan and import a high-quality image and create a color scheme .

Process:

I scanned an image of an instrument to be the focal point. I then chose a color scheme that
complemented the picture and logo. This unified the design and made it look professional. I also
chose different colored fonts to emphasize important information.

WEB
PAGE
Description:

An experimental website for my roommates company, Life Wedding rings

Date:

November 21, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Note++

Objectives:

Acquire a woeking knowledge of HTML and CSS

Process:

I wrote the content and formatted it in HTML. I then planned the layout and styled it using CSS.
I took the colors from the logo to use for the page. I changed the color of the websites link to
show importance.

PHOTODESIGN
Description:

Edited Photogrph with a message

Date:

October 14, 2015

Course/Instructor:
Comm 130 Section 05
Joel Judkins

Program(s)/Tools:
Adobe Illustrator

Objectives:

Use a digital camera to take a quality image and then djust image levels, saturation, color
balance, sharpen tool on separate layers .

Process:

I took the picture applying the rule of thirds. I ensured good lighting was present. I then edited the
image to make it more vibrant. I also made the grass greener rather than brown to better fit the
color scheme I used.