3.

Background and History

3.1. Company and Product History
In early 2011, Mr. Dexter was actively looking for a business idea to pursue.
He knew he wanted to start his own business but he just didnt know what that
business would be. Anticipating the need for start up funds, he lived like a bootstrap
entrepreneur, even though he had a stable job. Trying to settle on a business idea was
frustrating for him. He looked at clean tech, enterprise software and several other
alternatives but nothing resonated. One day when he was training for a marathon with
his iphone, his phone ran out of battery and he was lost. He was very frustrated and
came out with his business idea. He would create a company that would combine a
powerbank and watch together so that you can have your powerbank strap on your
wrist like a watch all the time.
After a brief period of indecision, he quit his job to focus on his business idea
full-time. He started asking around about people who might help him get started. He
managed to meet two guys who were willing to help him. All of them have the same
vision of enhancing the technology products in the market. Together, Solarm was
founded in year 2012. Due to lack of cost, they started by working from home. They
managed to come out with brief idea of a powerbank watch. In the mid of 2012, Khoo
Shu Hui joined the company as a creative director to design the watch and in the
beginning of year 2013, Chong Kar Yan joined the company as the marketing director
of the company. Solarm now have a total of 7 employees who work at different areas
of specialty.
In year 2014, Solarm with their creation the powerbank watch, Logos has been
shortlisted in the Asia Pacific ICT Alliance Awards and The IET Innovation Awards.
For The IET Innovation Awards, founder Dexter Chan Ceng Kee, has been nominated
as the Technician of the Year. This award is given to individuals that have
exceptionally contributions in developing a product, services and processes. The
shortlisted individuals also have demonstrated exceptionally commitment towards
engineering or technology through the development (Conferences.theiet.org, 2015).

3.2. Company Profile

Business Information
Business Name

: Solarm

Business Address

: 3-150, Jalan Ampang, 55000 Kuala Lumpur, Wilayah

Persekutuan Kuala Lumpur.

Email

: logos.connect@gmail.com

Telephone number

: +603 89991234

General Business Activities

Solarm has been established as a new technology company in Malaysia. Our
traditional business model is based on the enhancement of new technology products
found in the market. Based on the decision of the company to diversify our products,
we have now established this corporation in Singapore as well. The revenues of our
company are expected to be nearly RM 50,000 per month depending various variables
that is factored in.
Company Strategy

Purpose: To be a leader in the innovative technology industry by providing

enhanced services, relationship and profitability.

Core values: We believe in treating our customers with respect and faith. We grow
through creativity, invention and innovation. We integrate honesty, integrity and
business ethics into all aspects of business functioning.

Goals: To build good reputation in the field of innovative technology and become
a key player in the industry.

Scope of Work
Solarm comes out with ideas of enhancing different technological products available
in the market.

Financial Considerations
Solarm expects to reach the desired profits in the first year and does not anticipate
serious cash flow problems. We believe that the average profitability per month for
the first 3 years will be sufficient.

Reference
1. Conferences.theiet.org,. (2015). Innovation awards - about page - IET
Conferences. Retrieved 2 April 2015, from
http://conferences.theiet.org/innovation/