LEADING DATA MONETISATION

IN THE GLOBAL HOTEL INDUSTRY

CONTENTS
01

WHAT IS DATA MONETISATION?

02

CRM CREATE THE STICKY CUSTOMER

03

BI OWN YOUR KNOWLEDGE AND YOUR DESTINY

04 HOW DOES IT WORK?

05

WHO ARE OUR CLIENTS?

05

HOW DO WE WORK WITH YOU?

06

ABOUT INTOUCH DATA

PUSH TO
INTERNAL
APPLICATIONS

PMS
PUSH TO
EXTERNAL VENDORS

PUSH TO
INTOUCH DATA
APPLICATIONS
CRM/BI

We are experts in PMS data extraction and we push that data in

different directions for you; into our applications for CRM and BI, your
own internal applications or to third party vendors on your behalf
(think post-stay surveys or financial transactional data as examples).

WHAT IS DATA
MONETISATION?
Data monetisation, put simply, is about extracting
the value that exists in an organisations data source
or sources. Value can be derived both internally and
externally. Hotels and hotel chains have enormous
amounts of data stored and Intouch Data provides
solutions to add value to that data to generate:
Insight and knowledge
Communication strategies
Commercial strategies
Employee empowerment through
action-designed reporting
Savings in resources both technical and
human-related

Data monetisation has been evolving since the Royal Mail commenced its
National Change of Address service and recognised, as an organisation, that
the database could save time and resources as well as generating an additional
income stream from selling the data to other parties.

01

CRM
CREATE THE STICKY CUSTOMER
Intouch Datas CRM application dataArc provides a full-function solution from extracting data to
facilitating communication to your guests.
dataArcs multi-property scalability allows individual hotels from within a group or cluster to
consolidate and manage guest data from hotel, cluster or regional level.

THE PROCESS
Data is extracted seamlessly from PMS
Data is cleaned, formatted and enriched
ensuring you direct access to real people
(not OTAs, agents or bookers).
Hotel data remains in a unique
environment while being shared across a
group or cluster (brand, region, type etc.).
Guests have a unique single-profile
shared across multiple visits by:

- Stay
- Hotel
- Codes
- Spend (Room, F&B & other)

Create unique lists of guests for individual

campaigns

Send campaigns via a robust platform

with a range of features to ensure:
- Quality of content
- Flexibility of message type
- Detailed send statistics
- Management of bounces,
unsubscribes, changes
Report on the success of each campaign
via Return on Investment Reporting:

- Who opened
- Who clicked-through and where to
- Who stayed
- When did they book
- Where did they come from
- What did they spend

02

BI OWN YOUR KNOWLEDGE AND

YOUR DESTINY
Business intelligence (BI) is a must-have
for hotels and hotel chains that are serious
about their future.
Intouch Datas HotelSnapShot combines,
big data with unique user-friendly interfaces
that show you where you are and where you
are heading without having to find, compile
or report on data; its already there!
HotelSnapShot incorporates internal and
external data sources with the primary source
being PMS. Others include:
Sales and catering
STR Data
Rate shopping data
Airline capacity data
Stock index and exchange rate data
Guest satisfaction data
Point of Sale (POS)
Weather
SPA
HotelSnapShot provides dashboards, reporting (both scheduled and ad-hoc) and turbo-powered
drag and drop functionality in a flexible environment which enables unique user-driven designs
and templates. No more spreadsheets, no more fumbling for facts as everything is only a mouse
click away.

03

HOW DOES IT WORK?

DATABASE

BUSINESS INTELLIGENCE

CRM
ANALYSE

REPORT

CREATE

04

WHO ARE OUR

CLIENTS?
Intouch Data works with many hotel chains
and brands who use some or all of our
applications & services. These include:
Accor
Grand Hotels
IHG
Jumeriah
Lancemore
Metro
Peninsula
Punt Hill
Shangri-La
Solare
Stamford

HOW DO WE
WORK WITH
YOU?
Our mission at Intouch Data is To assist
the global hotel industry in improving
profitability and increasing business
knowledge by delivery of our applications
backed with great service and support.
We work with you along the entire journey,
recognising that no two clients are the
same and no two problems have the
identical solution. Whilst we use the most
up-to-date technology and resources we
also assist you in every step via training
and support, managed in a bureau-style
environment by our people who become
your people.

Working with Intouch Datas excellent

systems and services across our hotels
and our Regional office has enabled
InterContinental Hotels Group AMEA to
leverage competitive advantages utilising
these powerful tools.

HotelSnapShot will greatly improve the

information flow for Peninsula Hotels
internally and streamline our own analysis
and reporting. Business intelligence needs
to be delivered in a dynamic environment
and be both timely and purposeful
allowing for swift actions and or strategic
modifications. I believe HSS meets these
criteria.

InterContinental Hotels Group

The Peninsula Hotels

05

WHO IS INTOUCH DATA?

Intouch Data are hotel data experts. Our headquarters are based in Brisbane, Australia and we
work with hotels across the globe.
We are leading data-monetisation in the global hotel industry
Incorporated in 2001
Managed by hotel-experienced experts
Working with leading hotel brands
Using the most up-to-date and secure technology to manage your data

TOLL: 1800 202 160

PH: +61 7 3255 0401
itd@intouchdata.com
www.intouchdata.com

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