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50MostPowerfulSocialIssueAdsThatllMakeYouThink
ByMMK

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Letsfaceit,mostadvertisementstodayareallaboutsellingaproductorservice,theyholdlittlethoughtto
peoplewhoareoffendedbythemandwantthemgone.Butitthiscollectionwellbesharingadvertisements
whichareofhighstandardandareanexcellentexampleofhowgoodeffectiveadvertscanbewhensocial
issuesarebroughtintobeavoiceforthevoiceless.
Thiscollectionfeatures50MostPowerfulSocialIssueAdsThatllMakeYouThink,awelldesigned
advertisementshouldgrabyourattentionandremaininyourmemoryforalongtimeespeciallyifitsfor
importantsocialissues.Thetrickypartisgettingpeopletostopandthinkabouttheseproblemswhilemaking
themawareandwanttohelpandsupportasocialchange.Someoftheadsyoullseetodayarecommercial
ads,whileothersareforsociallyorenvironmentallycausesorproducts.
Likemostadsthefactsareenough,theadshouldappealtotheviewersemotionswhichhaveapowerful
effectonmemoryandensuringtheemotionwilllastlonger.
HowardGossage,whoworksintheadvertisingindustrystated:
advertisingjustifiesitsexistencewhenusedinthepublicinterestitismuchtoopowerfulatooltousesolely
forcommercialpurposes.

1.SavePaperSaveThePlanet

AdvertisingAgency:Saatchi&Saatchi,Copenhagen,Denmark

2.YourSkinColorShouldntDictateYourFuture

AdvertisingAgency:PublicisConseil,Paris,France

3.LikingIsntHelping.BeAVolunteer.ChangeALife

AdvertisingAgency:Publicis,Singapore

4.TortureVictimsArePeopleJustLikeYouAndMe

AdvertisingAgency:AdvicoY&R,Zurich,Switzerland

5.StopTheViolence:DontDrinkAndDrive

AdvertisingAgency:TerremotoPropaganda,Curitiba,Brazil

6.TheRighttoChildhoodShouldBeProtected

Imagecredits:ErikRavelo

7.PrematureEnding:Ifyousmoke,statisticallyyourstorywillend15%beforeitshould.

THEEND.Ifyousmoke,statisticallyyourstorywillend15%beforeitshould.Forhelpwithquitingcall
QUITTLINEon0200002200(AdvertisingAgency:Iris,London,UK)

8.WorldWideFundForNature:Frighteningvs.MoreFrightening

AdvertisingAgency:DDB&CO.,Istanbul,Turkey

9.DeforestationContinuesWithTheTurnOfAPage

AdvertisingAgency:LINKSUS,Beijing,China

10.Unhate

AdvertisingAgency:Fabrica,Italy

11.ElmGrovePoliceDepartment:SlowerIsBetter

AdvertisingAgency:CramerKrasselt,Milwaukee,USA

12.AirPollutionKills60.000PeopleAYear

AdvertisingAgency:unknown

13.BirdConservation:IfYouDontPickItUpTheyWill

AdvertisingAgency:TBWAHuntLascaris,Johannesburg,SouthAfrica

14.WhatWeSeeWhenYouSmoke

AdvertisingAgency:JWT,Atlanta,USA

15.AnimalAntiCrueltyLeague:ThatsNotAFootball

AdvertisingAgency:LoweBull,CapeTown,SouthAfrica

16.BangaloreTrafficPolice:DontTalkWhileDriving

AdvertisingAgency:MudraGroup,India

17.ChildSoldiers:ItsNotHappeningHere,ButItsHappeningNow

Creative/ArtdirectorPiusWalker,AmnestyInternational,Switzerland.

18.CensorshipTellsTheWrongStory

AdvertisingAgency:MemacOgilvy&MatherDubai,UAE

19.DistractedDriving:ThinkOfBothSides

AdvertisingAgency:RedPepper,Ekaterinburg,Russia

20.Every60SecondsaSpeciesDiesOut.EachMinuteCounts

AdvertisingAgency:Scholz&Friends,Berlin,Germany
Advertisement

21.InnocenceInDanger:WheresThePedophile?

ArtDirector:MichaelArguello,Copywriter:BassamTariq,Additionalcredits:JasonMusante

22.SexualPredatorsCanHideInYourChildsSmartphone

AdvertisingAgency:Herezie,Paris,France

23.SmokingCausesPrematureAging

AdvertisingAgency:EuroRSCGAustralia

24.YoureNotASketch.SayNoToAnorexia

AdvertisingAgency:RevolutionBrasil

25.NeglectedChildrenAreMadeToFeelInvisible.StopChildAbuseNow

Todramatizetheissueofneglect,weplacedmannequinsdressedaschildrenbehindbillposters.Whenthe
inevitablehappened,werevealedasecondmessage.(AustralianChildhoodFoundation,JWTMelbourne)
26.GlobalActionInTheInterestofAnimals:PlasticBagsKill

AdvertisingAgency:BBDOMalaysia,MALAYSIA,KualaLumpur/AdvertisingAgency:DuvalGuillaume,
Belgium

27.WhatGoesAroundComesAround.KeepTheSeaClean

AdvertisingAgency:JWT,Dubai,UAE

28.TailgatingIsntWorthIt.GiveTrucksRoom

AdvertisingAgency:AmlieCompany,Denver,Colorado,USA

29.SeaShepherdConservationSociety:WhenYouSeeATuna,ThinkPanda

AdvertisingAgency:Ogilvy&Mather,Singapore

30.SleepinessIsStrongerThanYou.DontDriveSleepy

AdvertisingAgency:BBDOBangkok,Thailand
Advertisement

31.Seehoweasyfeedingthehungrycanbe?

AdvertisingAgency:TBWAHuntLascaris,Johannesburg,SouthAfrica

32.CausingCancerByYourself

AdvertisingAgency:Dentsu,Beijing,China

33.DeforestationAndTheAirWeBreathe:BeforeItsTooLate

AdvertisingAgency:TBWAPARIS,France

34.ForTheHomeless,EveryDayIsAStruggle

AdvertisingAgency:ClemengerBBDO,Melbourne,Australia

35.ThePreventionBeerMug:PleaseDontLoseControlOverYourDrinking

AdvertisingAgency:EURORSCGPrague,CzechRepublic

36.OneChildIsHoldingSomethingThatsBeenBannedInAmericaToProtectThem.
GuessWhichOne?

AdvertisingAgency:Grey,Toronto,Canada

37.BreastCancerAwarenessBra

AdvertisingAgency:Bolero,Fortaleza,Brazil

38.WhatGoesAroundComesAround:StopTheIraqWar

AdvertisingAgency:BigAntInternational,NewYork,USA

39.UNWomen:AutoCompleteShowsPerceptionsOfWomen

AdvertisingAgency:Ogilvy&Mather,Dubai,UAE

40.DontBuyExoticAnimalSouvenirs

AdvertisingAgency:LOWEGGK,Warsaw,Poland

41.AnimalAbuseAndShelters:SamePet,DifferentOwner

AdvertisingAgency:TBWASantiagoMangadaPuno,Philippines

42.Buckleup.Stayalive

AdvertisingAgency:Lg2,Quebec,Canada
Source:Designbump
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