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50MostPowerfulSocialIssueAdsThatllMakeYouThink
ByMMK
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Letsfaceit,mostadvertisementstodayareallaboutsellingaproductorservice,theyholdlittlethoughtto
peoplewhoareoffendedbythemandwantthemgone.Butitthiscollectionwellbesharingadvertisements
whichareofhighstandardandareanexcellentexampleofhowgoodeffectiveadvertscanbewhensocial
issuesarebroughtintobeavoiceforthevoiceless.
Thiscollectionfeatures50MostPowerfulSocialIssueAdsThatllMakeYouThink,awelldesigned
advertisementshouldgrabyourattentionandremaininyourmemoryforalongtimeespeciallyifitsfor
importantsocialissues.Thetrickypartisgettingpeopletostopandthinkabouttheseproblemswhilemaking
themawareandwanttohelpandsupportasocialchange.Someoftheadsyoullseetodayarecommercial
ads,whileothersareforsociallyorenvironmentallycausesorproducts.
Likemostadsthefactsareenough,theadshouldappealtotheviewersemotionswhichhaveapowerful
effectonmemoryandensuringtheemotionwilllastlonger.
HowardGossage,whoworksintheadvertisingindustrystated:
advertisingjustifiesitsexistencewhenusedinthepublicinterestitismuchtoopowerfulatooltousesolely
forcommercialpurposes.
1.SavePaperSaveThePlanet
AdvertisingAgency:Saatchi&Saatchi,Copenhagen,Denmark
2.YourSkinColorShouldntDictateYourFuture
AdvertisingAgency:PublicisConseil,Paris,France
3.LikingIsntHelping.BeAVolunteer.ChangeALife
AdvertisingAgency:Publicis,Singapore
4.TortureVictimsArePeopleJustLikeYouAndMe
AdvertisingAgency:AdvicoY&R,Zurich,Switzerland
5.StopTheViolence:DontDrinkAndDrive
AdvertisingAgency:TerremotoPropaganda,Curitiba,Brazil
6.TheRighttoChildhoodShouldBeProtected
Imagecredits:ErikRavelo
7.PrematureEnding:Ifyousmoke,statisticallyyourstorywillend15%beforeitshould.
THEEND.Ifyousmoke,statisticallyyourstorywillend15%beforeitshould.Forhelpwithquitingcall
QUITTLINEon0200002200(AdvertisingAgency:Iris,London,UK)
8.WorldWideFundForNature:Frighteningvs.MoreFrightening
AdvertisingAgency:DDB&CO.,Istanbul,Turkey
9.DeforestationContinuesWithTheTurnOfAPage
AdvertisingAgency:LINKSUS,Beijing,China
10.Unhate
AdvertisingAgency:Fabrica,Italy
11.ElmGrovePoliceDepartment:SlowerIsBetter
AdvertisingAgency:CramerKrasselt,Milwaukee,USA
12.AirPollutionKills60.000PeopleAYear
AdvertisingAgency:unknown
13.BirdConservation:IfYouDontPickItUpTheyWill
AdvertisingAgency:TBWAHuntLascaris,Johannesburg,SouthAfrica
14.WhatWeSeeWhenYouSmoke
AdvertisingAgency:JWT,Atlanta,USA
15.AnimalAntiCrueltyLeague:ThatsNotAFootball
AdvertisingAgency:LoweBull,CapeTown,SouthAfrica
16.BangaloreTrafficPolice:DontTalkWhileDriving
AdvertisingAgency:MudraGroup,India
17.ChildSoldiers:ItsNotHappeningHere,ButItsHappeningNow
Creative/ArtdirectorPiusWalker,AmnestyInternational,Switzerland.
18.CensorshipTellsTheWrongStory
AdvertisingAgency:MemacOgilvy&MatherDubai,UAE
19.DistractedDriving:ThinkOfBothSides
AdvertisingAgency:RedPepper,Ekaterinburg,Russia
20.Every60SecondsaSpeciesDiesOut.EachMinuteCounts
AdvertisingAgency:Scholz&Friends,Berlin,Germany
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21.InnocenceInDanger:WheresThePedophile?
ArtDirector:MichaelArguello,Copywriter:BassamTariq,Additionalcredits:JasonMusante
22.SexualPredatorsCanHideInYourChildsSmartphone
AdvertisingAgency:Herezie,Paris,France
23.SmokingCausesPrematureAging
AdvertisingAgency:EuroRSCGAustralia
24.YoureNotASketch.SayNoToAnorexia
AdvertisingAgency:RevolutionBrasil
25.NeglectedChildrenAreMadeToFeelInvisible.StopChildAbuseNow
Todramatizetheissueofneglect,weplacedmannequinsdressedaschildrenbehindbillposters.Whenthe
inevitablehappened,werevealedasecondmessage.(AustralianChildhoodFoundation,JWTMelbourne)
26.GlobalActionInTheInterestofAnimals:PlasticBagsKill
AdvertisingAgency:BBDOMalaysia,MALAYSIA,KualaLumpur/AdvertisingAgency:DuvalGuillaume,
Belgium
27.WhatGoesAroundComesAround.KeepTheSeaClean
AdvertisingAgency:JWT,Dubai,UAE
28.TailgatingIsntWorthIt.GiveTrucksRoom
AdvertisingAgency:AmlieCompany,Denver,Colorado,USA
29.SeaShepherdConservationSociety:WhenYouSeeATuna,ThinkPanda
AdvertisingAgency:Ogilvy&Mather,Singapore
30.SleepinessIsStrongerThanYou.DontDriveSleepy
AdvertisingAgency:BBDOBangkok,Thailand
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31.Seehoweasyfeedingthehungrycanbe?
AdvertisingAgency:TBWAHuntLascaris,Johannesburg,SouthAfrica
32.CausingCancerByYourself
AdvertisingAgency:Dentsu,Beijing,China
33.DeforestationAndTheAirWeBreathe:BeforeItsTooLate
AdvertisingAgency:TBWAPARIS,France
34.ForTheHomeless,EveryDayIsAStruggle
AdvertisingAgency:ClemengerBBDO,Melbourne,Australia
35.ThePreventionBeerMug:PleaseDontLoseControlOverYourDrinking
AdvertisingAgency:EURORSCGPrague,CzechRepublic
36.OneChildIsHoldingSomethingThatsBeenBannedInAmericaToProtectThem.
GuessWhichOne?
AdvertisingAgency:Grey,Toronto,Canada
37.BreastCancerAwarenessBra
AdvertisingAgency:Bolero,Fortaleza,Brazil
38.WhatGoesAroundComesAround:StopTheIraqWar
AdvertisingAgency:BigAntInternational,NewYork,USA
39.UNWomen:AutoCompleteShowsPerceptionsOfWomen
AdvertisingAgency:Ogilvy&Mather,Dubai,UAE
40.DontBuyExoticAnimalSouvenirs
AdvertisingAgency:LOWEGGK,Warsaw,Poland
41.AnimalAbuseAndShelters:SamePet,DifferentOwner
AdvertisingAgency:TBWASantiagoMangadaPuno,Philippines
42.Buckleup.Stayalive
AdvertisingAgency:Lg2,Quebec,Canada
Source:Designbump
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