PREFACE

I am pleased to present the project report on "A STUDY OF ICICI BANK

before my respected readers. It is a humble attempt from my part to judge of
Banking. This study deals with a number of topics that will help the reader
understand and learn about the company.
The research starts with a short Introduction of Bank followed by the
Primary and Secondary objective and research methodology and Employment
Opportunity for Management student in Bank.
Then comes the suggestions limitations and conclusions of the search
reports.
Languages to report are sample lucid. Attempts have been made to arrange
the subject matter in a systematic and well knit style. Effort has also been made to
deal with all topics precisely and gently.

SHIKHA GOUTAM
BBA VTH SEM.

Acknowledgement
Preparing a project of this nature is an arduous task and I was fortunate
enough to get support from large number of person .I wish to express my deep
sense of gratitude to all those who generously helped in successful completion of
this report by sharing their invaluable time and knowledge.
It is my proud and previledge to express my deep regard to respected
PRINCIPLE, Dr. Anand Tiwari ,Dr. Navin Gidion (HOD) Department of
business management Govt. Autonomous Girls P.G college of excellence sagar for
following me to undertake project.
I feel extremely exhilarated to have completed this project under the able
and inspiring guidance of Mr. Sanjay Soni he rendered me all possible help and
guidance while reviewing the manuscript in finalizing this report.
I also extend my deep regards to my teacher, family members, friend and all
those whose encouragement has infused courage in me to work successfully.

SHIKHA GOUTAM
B.B.A(VTH sem.)

Certificate
The project report titled " A STUDY OF ICICI BANK
prepared by

has been

SHIKHA GOUTAM, B.B.A VTH sem under the guidance and

supervision of Mr. Sanjay Soni,for the partial fulfillment of the degree of B.B.A.

Signature of the
Supervisior:

Signature of the
Head of the
Department:

Signature of the
Examinar:

Declaration
I declare that the project report titled A STUDY OF ICICI BANK is my own
work conducted under the supervision of MR. SANJAY SONI, Department of
buissness Management,Govt. Girls P.G college of excellence sagar. To the best of
my knowledge the report does not contain any work, Which has been submitted for
the award of any degree, anywhere.
SHIKHA GOUTAM
B.B.A VTH sem.)

CONTENTS
1) INTRODUCTION TO THE INDUSTRY, ORGANIZATION, AREA
2) COMPANY PROFILE
3) OBJECTIVES OF THE STUDY
4) LITERATURE REVIEW
5) RESEARCH METHODOLOGY
a) SAMPLING AND SAMPLING DESIGN
b) DATA COLLECTION
6) ANALYSIS OF DATA
7) RESULTS AND FINDINGS
8) RECOMMENDATIONS AND SUGGESTIONS
9) CONCLUSION
10) BIBLIOGRAPHY
11) ANNEXURE

ICICI BANK AN INTRODUCTION

ICICI Bank may be described as a social device to ensure protection of economic value of life
and other assets. Under the plan of ICICI Bank, a large number of people associate themselves
by sharing risks attached to individuals. The risks, which can be insured against, include fire, the
perils of sea, death and accidents and burglary. Any risk contingent upon these, may be insured
against at a premium commensurate with the risk involved. Thus collective bearing of risk is
ICICI Bank.
ICICI Bank is a contract whereby, in return for the payment of premium by the insured, the
insurers pay the financial losses suffered by the insured as a result of the occurrence of
unforeseen events. The term "risk" is used to describe the possibility of adverse results flowing
from any occurrence or the accidental happenings, which produce a monetary loss.
ICICI Bank is a pool in which a large number of people exposed to a similar risk make
contributions to a common fund out of which the losses suffered by the unfortunate few, due to
accidental events, are made good. The sharing of risk among large groups of people is the basis
of ICICI Bank. The losses of an individual are distributed over a group of individuals.

Definitions
General definition
In the words of John Magee, ICICI Bank is a plan by themselves which large number of people
associate and transfer to the shoulders of all, risks that attach to individuals.

Fundamental definition
In the words of D.S. Hansell, ICICI Bank accumulated contributions of all parties participating
in the scheme.

Contractual definition
In the words of justice Tindall, ICICI Bank is a contract in which a sum of money is paid to the
assured as consideration of insurers incurring the risk of paying a large sum upon a given
contingency.

Characteristics of ICICI Bank

Sharing of risks
Cooperative device
Payment on happening of a special event
The amount of payment depends on the nature of losses incurred.
The success of ICICI Bank business depends on the large number of people insured against
similar risk.
ICICI Bank is a plan, which spreads the risk and losses of few people among a large number
of people.
The ICICI Bank is a plan in which the insured transfers his risk on the insurer.
ICICI Bank is a legal contract which is based upon certain principles of ICICI Bank which
includes utmost good faith, insurable interest, contribution, indemnity, causes proxima,
subrogation, etc.

Functions of ICICI Bank

Primary functions
1. Provide protection - ICICI Bank cannot check the happening of the risk, but

can provide for the losses of risk.

2. Collective bearing of risk - ICICI Bank is a device to share the financial losses

of few among many others.

3. Assessment of risk - ICICI Bank determines the probable volume of risk by

evaluating various factors that give rise to risk.

4. Provide certainty - ICICI Bank is a device, which helps to change from

uncertainty to certainty.
Secondary functions
1. Prevention of losses- ICICI Bank cautions businessman and individuals to

adopt suitable device to prevent unfortunate consequences of risk by observing

safety instructions.
2. Small capital to cover large risks - ICICI Bank relives the businessman from

security investment, by paying small amount of ICICI Bank against larger risks
and uncertainy.

FUNDAMENTALS OF ICICI BANK

\The fundamental Principles of the ICICI Bank are as follows:

Insurable Interest: Insurable interest means the legal right to insure. Insurable Interest is a
must and only then the ICICI Bank contract is enforceable at law. This principle
differentiates a Contract of ICICI Bank from wager. Lack of insurable interest renders the
contract null and void. For Insurable Interest to exist there must be Property, Rights, Interest,
Life or Liability; this must be insured and the Insured should have a legally recognizable
relationship thereto. The Insured should be benefited by the safety of the property or is
prejudiced by its loss. Insurable Interest may arise in the following manner:

1. Ownership: Absolute ownership entitles the owner to insure the property. This is the
commonest method whereby Insurable Interest arises.
2. Partial Interest is also insurable e.g. a mortgagee. A creditor can also insure the life of his
debtor but only to the extent of his loan.
3. Administrators and executors i.e. officials appointed by a court of law to take care of a
property may also insure the property.
4. Relationship does not automatically constitute insurable interest. The only relationship
recognized by law for this purpose is the one between a husband and wife.
5. An employer can insure his employee under a Personal Accident Policy as he has
insurable interest in them.
Proximate cause: Generally, the claims are payable under ICICI Bank policies if they arise
out of events which are proximately caused by the insured perils. In other words, the
proximate cause of the event has to be peril covered by the policy, so as to constitute a valid
claim.
Contribution: An insured may have several ICICI Bank on the same subject matter. If he
recovers his loss under all these ICICI Bank, he will obviously make a profit out of loss. This
will be an infringement of the principle of indemnity. Common Law has, therefore, evolved
the doctrine of contribution whereby the insured is prevented from recovering more than his
loss, despite his having several ICICI Bank on the subject matter.
Subrogation: The principle of indemnity seeks to prevent the insured from making profit out
of loss. However, it may so happen that that the insured may recover his loss under his policy
and he may also have rights against third parties. If, after the ICICI Bank claim is settled, the
insured is allowed to enforce his rights against third parties and to retain whatever damages
he receives from them, he will certainly make a profit and the principle of indemnity will be
infringed.
Utmost Good Faith: In all General ICICI Bank contracts we know that a property or interest
or liability or life is offered for ICICI Bank and the insured has to take decisions on the
acceptance of the proposal. If he decides to accept the proposal a premium commensurate

with the risk has to be charged. To enable him to take necessary decision in this regard, the
insurer must have certain facts about the risk offered. These facts influence the judgment of
the insurer in deciding about the acceptance or otherwise of the risk and the rate of premium
to be charged, if accepted. Such facts are known as material facts.

Kolkata
Hyderabad

DEVELOPMENT OF ICICI BANK IN INDIA

A thriving ICICI Bank sector is of vital importance to every modern economy. First because it
encourages the savings habit, second because it provides a safety net to rural and urban
enterprises and productive individuals. And perhaps most importantly it generates long-term
investible funds for infrastructure building. The nature of the ICICI Bank business is such that
the cash inflow of ICICI Bank companies is constant while the payout is deferred and
contingency related.
This characteristic of their business makes ICICI Bank companies the biggest investors in longgestation infrastructure development projects in all developed and aspiring nations. This is the
most compelling reason why private sector (and foreign) companies, which will spread the ICICI
Bank habit in the societal and consumer interest, are urgently required in this vital sector of the
economy.

Per capita ICICI Bank premium in India is a mere US$ 6, one of the lowest in the
world. In South Korea, the corresponding figure is US$1,338, in USA it is $ 2250 and in UK it is
$1589.

ICICI Bank premium in India accounts for a mere 2 per cent of GDP compared
to the world average of 7.8 per cent and G-7 average of 9.2 per cent.

ICICI Bank premium as a percentage of savings is barely 5.95 per cent in

India compared to 52.5 per cent in the UK.

COMPANY PROFILE
ICICI Bank (BSE: ICICI) (formerly Industrial Credit and Investment Corporation of India) is
India's largest private sector bank by market capitalisation and second largest overall in terms of
assets. Bank has total assets of Rs. 3,793.01 billion (US$ 75 billion) at March 31, 2009 and profit
after tax Rs. 37.58 billion for the year ended March 31, 2009.[1]. The Bank also has a network of
1,449 branches and about 4,721 ATMs in India and presence in 18 countries, as well as some 24
million customers (at the end of July 2007). ICICI Bank offers a wide range of banking products
and financial services to corporate and retail customers through a variety of delivery channels
and specialised subsidiaries and affiliates in the areas of investment banking, life and non-life
ICICI Bank, venture capital and asset management. (These data are dynamic.) ICICI Bank is also
the largest issuer of credit cards in India.[2]. ICICI Bank has got its equity shares listed on the
stock exchanges at Kolkata and Vadodara, Mumbai and the National Stock Exchange of India
Limited, and its ADRs on the New York Stock Exchange (NYSE). The Bank is expanding in
overseas markets and has the largest international balance sheet among Indian banks. ICICI Bank
now has wholly-owned subsidiaries, branches and representatives offices in 18 countries,
including an offshore unit in Mumbai. This includes wholly owned subsidiaries in Canada,
Russia and the UK (the subsidiary through which the HiSAVE savings brand[3] is operated),
offshore banking units in Bahrain and Singapore, an advisory branch in Dubai, branches in
Belgium, Hong Kong and Sri Lanka, and representative offices in Bangladesh, China, Malaysia,
Indonesia, South Africa, Thailand, the United Arab Emirates and USA. Overseas, the Bank is
targeting the NRI (Non-Resident Indian) population in particular.
ICICI reported a 1.15% rise in net profit to Rs. 1,014.21 crore on a 1.29% increase in total
income to Rs. 9,712.31 crore in Q2 September 2008 over Q2 September 2007. The bank's
current and savings account (CASA) ratio increased to 30% in 2008 from 25% in 2007.
ICICI Life ICICI Bank Company is a joint venture between ICICI Bank, a premier financial
powerhouse, and prudential plc, a leading international financial services group headquartered in
the United Kingdom. ICICI Prudential was amongst the first private sector ICICI Bank

companies to begin operations in December 2000 after receiving approval from ICICI Bank
Regulatory Development Authority (IRDA).
ICICI Prudentials capital stands at Rs.18.15 billion with ICICI Bank and Prudential plc holding
74% and 26% stake respectively. For the period April- December 2006, the company garnered
new business weighted premium of over of Rs.2, 302 crore and wrote over 1.1 million policies.
The company has assets held to the tune of over Rs.13000 crore.
ICICI Prudential is also the only private life insurer in India to receive a National Insurer
Financial strength rating of AAA (Ind) from Fitch ratings. The AAA (Ind) rating is the highest
rating, and is a clear assurance of ICICI Prudentials ability to meet its obligations to customers
at the time of maturity or claims.
For the past six years, ICICI Prudential has retained its position as the No.1 private life insurer in
the country, with a wide range of flexible products that meet the needs of the Indian customer at
every step in life.

DISTRIBUTION
ICICI Prudential has one of the largest distribution networks amongst private life insurers in
India. As of December 31, 2006 it had commenced operations in over 360 cities and towns in
India, stretching from Bhuj in the west to Guwahati in the east, and Jammu in the north to
Trivandrum in the south, and had over 175,000 advisors.
The company has 18 bancassurance partners, having tie-ups with ICICI Bank, Bank of India,
Federal Bank, South Indian Bank, Lord Krishna Bank, all regional rural banks sponsored by
Bank of India, as well as some co-operative banks. It has also tied-up with NGOs, MFIs and
corporates for the distribution of rural policies.

PROMOTERS
ICICI Bank
ICICI Bank is Indias second largest bank and largest private sector bank with assets of
Rs.2823.72 billion as on September 30, 2006. ICICI Bank provides a broad spectrum of financial
services to individuals and companies. This includes mortgages, car and personal loans, credit
and debit cards, corporate and agricultural finance. The bank services a growing customer base
through a multi-channel access network which includes over 635 branches and extension
counters, 2325 ATMs, call centers and internet banking.

PRUDENTIAL Plc
Established in London 1848, Prudential Plc, through its businesses in the UK and Europe, the US
and Asia, provides retail financial services products and services to more than 21 million
customers, policyholder and unitholders worldwide. Prudential has brought to market an
integrated range of financial services products that now includes life assurance, pensions, mutual
funds, banking, investment management and general ICICI Bank. IN Asia, Prudential is the
leading European life ICICI Bank company with a vast network of 23 life and mutual fund
operations in 12 countries- China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, The
Philippines, Singapore, Taiwan, Thailand and Vietnam.

VISION
To make ICICI Prudential the dominant life and Pensions player built on trust by world-class
people and service.
This can be achieved by:

Understanding the needs of customers and offering them superior products and service.

Leveraging technology to service customers quickly, efficiently and conveniently.

Developing and implementing superior risk management and investment strategies to

offer sustainable and stable returns to our policyholders.

Providing an enabling environment to foster growth and learning for our employees.

VALUES
Every member of ICICI Prudential team is committed to 5 core values: - Integrity,
Customer First, Boundaryless, Ownership, and Passion. These values shine forth in
all they do, and have become the keystones of their success.

BOARD OF DIRECTORS
The ICICI Prudential Life ICICI Bank Company limited board comprises reputed people
from the finance industry both from India and Abroad.
Mr. K.V.Kamath, Chairman
Mr. Barry Stowe
Mrs. Kalpana Morparia
Ms. Shikha Sharma, Managing Director
Mr. N.S.Kannan, Executive Director
Mr. Bhargav Dasgupta, Executive Director

PRODUCTS OF ICICI PRUDENTIAL

ICICI Prudential Life ICICI Bank offers a range of innovative, customer-centric products
that meet the needs of customers at every life stage. Its products can be enhanced with
upto 4 riders, to create a customized solution for each policyholder.

SAVINGS & WEALTH CREATION PRODUCTS

1. Cash Bak
2. Save n Protect
3. Life Time Super & Life Time Plus
4. Life Link Super
5. Premier Life Gold

RETIREMENT SOLUTIONS

1.
2.
3.
4.

Forever Life
Lifetime Super Pension
LifeLink Super Pension
Immediate Annuity

HEALTH SOLUTIONS
1. Health Assure and Health Assure Plus
2. Cancer Care
3. Diabetes Care

GROUP ICICI BANK SOLUTIONS

1. Group Gratuity Plan
2. Group Superannuation Plan
3. Group Immediate Annuities
4. Group Term Plan

FLEXIBLE RIDER OPTIONS

1. Accident & Disability Benefit
2. Critical Illness Benefit
3. Income Benefit
4. Waiver of Premium

CORPORATE OBJECTIVE
At ING Vysya Life, we strongly believe that as life is different at every stage, life ICICI Bank
must offer flexibility and choice to go with that stage. We are fully prepared and committed to
guide you on ICICI Bank products and services through our well-trained advisors, backed by
competent marketing and customer services, in the best possible way. It is our aim to become one
of the top private life ICICI Bank companies in India and to become a cornerstone of INGs
integrated financial services business in India.

MISSION
To set the standard in helping our customers manage their financial future.

MANAGEMENT TEAM
BOARD OF DIRECTORS
Mr. Rajan Raheja : Chairman
Mr. Kshitij Jain :

Managing Director & Chief Executive Officer

Mr. N.N. Joshi :

Director

OBJECTIVES OF THE STUDY

To know how to face the problem of corporate world.

To face original market situations and to gain real marketing experience.

To enhance the knowledge and skills by working in particular company.

To apply the theoretical knowledge in corporate sector.

To collect information of other life ICICI Bank Companies.

To face the problem of corporate world and tackle them in polite way.

To educate the customers about facilities provided by ICICI Prudential.

To get suspect convinced and convert into Prospect.

LITERATURE REVIEW

The literature review includes the academic books, journals, internet access, magazines etc.

ICFAI reader-October 2006 (Page no. 58-60) It guided me to know about the growth of
the ICICI Bank sector over the last few years.

Gupta S.P. . The information regarding the statistical tools and their limitations in
different fields the research is given in this section. This section explains why to use
correlation and what are the situations in which correlation can be used, and what does
correlation means.

Schaums:Statistical Methods- Sultan Chand Publication The information regarding the

statistical tools and their limitations in different fields the research is given in this section.
This section explains why to use trend analysis and what are the situations in which
correlation can be used, and what does correlation means.

Beri G.C.- Marketing Research 3rd edition : This book helped in understanding the
different research designs and analytical tools used here.

Kothari C.R. The information regarding the basics of research and research
methodology , what are the different types of research designs, what is problem
statement, what are the sources of data collection and what are the methods of data
collection is given in this section

NaliniProna Tripathy:ICICI Bank Theory & Introduction of ICICI Bank , their

advantages, disadvantages and various types have been taken from it.

Whats the need of Life ICICI Bank, I read it from The Mc-Graw Hill Investors Desk
Reference,Mc-Graw Hill Publications, Ellie Williams Clinton

RESEARCH METHODOLOGY
Research is common refers to search for knowledge. It is the pursuit of truth with the help of
study, observation, composition and experiment.
Research methodology is a systematic way to solve the research problems. It helps in
studying the various steps that are adopted by the researcher to study the research problems
along with the logic behind the It describe mail what must be done, how will be done. What data
will be needed and how the data will be analyzed.

Sample Design
Sample size:

150

Source of data: Both primary and secondary data used

Primary data: Filled questionnaires from 150 respondents
Secondary data: Through internet.

Sampling Plan
The following factors have to be decided with in the scope of the sampling plan.

Sampling Unit
The unit refers to the definitions of the particular person who is to be survey.

ANALYSIS OF DATA
1. ORGANISING THE DATA
The data collected during data collection process are organized and presented in a
comprehensible sequence to make them more meaningful.

2. PRESENTATION OF DATA
After the data has been properly organized, it is ready for presentation. There are different
modes of presentation like tables, charts etc. The main objectives of presentation are to
put collected data into an easy readable form.

3. ANALYSIS OF DATA
After organizing and presenting the data, the researchers then have to proceed towards
conclusion by logical inferences. The raw data is then analyzed:

By bringing raw data to measured data.

Summarizing the data.

4. INTERPRETATION
Interpretation means to bring out meaning of data or to convert mere data into
information. From the analysis of data the various conclusions are find out on the basis of
logical inferences.

5.

CLASSIFICATION OF DATA
If refers to the process of arranging data into homogenous classes. Subsequent to the
collection of data, the results were sorted out and arranged in different categories like
Graph, Table etc.

1. Entity of business

Constitution
Sole proprietorship
Partnership
Job
Other

Data
43
28
57
22

Interpret
ation: The above data shows that out of 150 peoples most of the people are with the job.43

peoples are with the sole proprietership, 28 peoples are with the partnership and 22 people are
with others.

2. Time period of business

Below 10
10-20
20-50
More than 50

78
27
43
2

Interpretation: The above data shows that out of 150 peoples the most of the peoples are with
the below 10 then 20-50 after that 10-20 and the rest with more than 50.

3. Your Turnover
Below 5
5-10
10-25
More than 25

112
31
6
1

Interpretation: The above data shows that out of 150 peoples the highest turnover is below 5 after
that 5-10, than 10-25 and rest with more than 25.

4. Having ICICI Bank

Yes
No

89
61

Interpretation: The above data shows that out of 150 peoples 89 peoples are having ICICI Bank
and 61peoples are not having ICICI Bank.

5. Company of ICICI Bank

Company
ICICI Prudential
Reliance Life
ING Vysya
Any Other

Data
56
9
4
81

Interpretation: The above data shows that out of 150 peoples 56 with ICICI prudential, 9 with
relinnce, 4 with ING Vysya, and 81 with any other.

6. Product

Traditional
ULIP

8
48

Interpretation: The above data shows that 8 products are traditional and 48 products are
ULIP.

7. If traditional then which product

Cash Bak
Save n Protect
Smart Kid
Any Other

2
1
3
2

Interpretation: The above data shows that out of 8 products 2 are cash bak 1 are save and
protect 3 are smart kid and 2 are any other

LIMITATIONS OF THE STUDY

Shortage of time- The main limitation I come across is shortage of time I have short
time to collect data and analyze the problem and come to the solution.

Primary data collected totally dependent on the respondents view - Data

collected from respondents is totally their opinion and it may be biased in nature and may
not represent the truth.

Since the study is wide in nature and cant be taken for considerationThe study is big in nature and data collected is only from Chandigarh and Panchkula
people so it cant be taken into consideration for whole ICICI Prudential
branches.

People were reluctant to join this job, as it doesnt provide any fixed salary.

People perceived this profession as a low status profession.

and its

FINDINGS
Analysis of a research project is based on the primary data and secondary data which is being
collected from various sources to take out some conclusions of the research study being taken.
In my project my purpose was to find the market credibility of ICICI Prudential Life ICICI Bank
among various other private life ICICI Bank companies. For this a population of 50 people was
being interviewed having different lifestyles, different incomes, different occupations yet the
point which was kept in mind was that this interviewed population

was insurable.

The questionnaire filled up by people revealed that nearly 36 people i.e. about 72% people have
life ICICI Bank policies. This is due to the fact that people now have started realizing that life is
very uncertain and it is advisable to have a life ICICI Bank policy. Nearly, 24 % people had
ICICI policy and 20% people have Reliance Money as their life ICICI Bank policy. Firstlyy,
when enquired about the perception of people about ICICI Bank policies, nearly 39 people i.e.
about 78% people see it as a security option for their families financially so that if they are not
alive some day, their family does not go in vain. While 11 people i.e. about 22% people see it an
investment option to save taxes and get returns. Secondaly, when asked about their investments
in various alternatives, 18 people gave life ICICI Bank policies their first preference for
investment.This clearly shows that people are risk averse to a large extent as largest numbers of
people like to invest in life ICICI Bank policies to make sure that there is security. Thirdly, when
they were asked about the criterion of choosing a life ICICI Bank company 15 people replied
that they see the security point of view to buy a life ICICI Bank company. 5 people chose time
span as the criteria to choose a life ICICI Bank company. 2 people chose the market share of the
company as the preferred criteria of choosing the life ICICI Bank company. 8 people chose the
returns of life ICICI Bank companies as the criteria for choosing a life ICICI Bank company.
Nearly, 20 people chose all the above mentioned reasons to choose a life ICICI Bank company.
When the sample population was interviewed about their 1st preference among the pvt. Players,
nearly 46 % people chose Reliance Money as the 1 st ICICI Bank company, 24 % people chose

ICICI Prudential as the 1st preference, and 16 % chose ING VYSYA as the 1 st ICICI Bank
company. Only after 2000, private companies have come in the field of Life ICICI Bank
Company. Proceeding further, when sample population was asked to recognize the punch line of
ICICI nearly 60 % of the population was able to recognize the punch line of ICICI which clearly
indicates that ICICI is a well known life ICICI Bank company among the people. Followed by
it, when sample size was interviewed about the reasons of famousness of ICICI 16 % of people
chose its policies as the reason for its famousness, 20% people chose its parent companies as the
reason for its popularity, 24 % agreed for its marketing and advertising strategies to be the prime
cause of its popularity among masses. When asked about the satisfaction with the existing ICICI
Bank policies nearly 69% people said that they are satisfied with their policy whereas only 31%
people were not satisfied with their policy.
They wanted the additional features of transparency about the returns after when they have
stopped paying the premiums. Also they wanted higher rate of returns at the end of payment of
premiums.

SUGGESTIONS

Agents are the lifeblood of the ICICI Bank industrys distribution channel. They are the main
forces that bring business to the company. Unless and until the agents are qualified and have the
caliber to understand the current market scenario, they cannot remain long in the business.
Hence, an optimally selected sales force is the need for the hour, for the industry like ICICI
Bank.
The following are the recommendations to the company:
1. There should be weekend batches of training for the people who cannot take their full six
days of the week from their busy schedule.
2. Anything can click in this line of work and hence the company should evaluate the
candidates subjectively.
3. Advertisements should be given in newspapers so that number people should come for
the interview.
4. Various MBA institutes should be targeted to get people with good marketing as well as
interpersonal skills.
5. There should be some fixed salary with some fixed targets.

CONCLUSION

The needs of the nation and its people have finally prevailed and privatization of
ICICI Bank is now a really towards further liberalization of the Indian economy.
With the opening up of the Industry after reforms, private sector operators in
collaboration with their overseas partners are likely to bring in a more professional
and focused approach. Hence, in this millennium, ICICI Bank industry is likely to
play an important role in changing the economic landscape of the country.
However the success of the ICICI Bank industry will primarily depend upon
meeting the rising expectations of the consumers who will be the real king in the
liberalized ICICI Bank market in future.

BIBLIOGRAPHY

BOOKS:1)
2)
3)
4)

Marketing Management
Marketing Research
Marketing Management
Marketing Management -

T. N. Chhabra
D.D.Sharma
Philip Kotler
S.A. Sherlekar.

MAGAZINES:1)

Annual Report of the Company

2)

Journals & Catalogues of the company

WEB:1)

www.iciciprulife.com

2)

www.financialexpress.com

3)

www.ICICI Bankguide.com

4)

www.irdaindia.com

5)

www.google.com

6)

www.Insuremagic.com

7)

www.indiacore.com

QUESTIONNAIRE

NAME
AGE

:
:

INCOME
SEX

:
:

OCCUPATION

PHONE NO.

Q1) Entity of your business

a) Sole proprietorship
c) Job

b) Partnership
d) Individual

Q2) Since how long you are in this business?

a) Below 10 years
c) 20-50 years

b) 10-20 years
d) More than 50

Q3) Your turnover

a) Below 5 lakh
c) 10-25 lakh

b) 5-10 lakh
d) more than 25 lakh

Q4) Have you insured yourself?

a) Yes

b) No

Q5) If yes then of which company ICICI Bank policies do you have?
a) ICICI Prudential
c) HDFC standard life ICICI Bank

b) Life ICICI Bank corporation of India

d) any other

Q6) Which product do you have?

a) Traditional Products

b) Unit Linked ICICI Bank Plans

Q7) If traditional then which product do you have?

a) Cash Bak
c) Smart Kid

Q8) If Unit linked then which product do you have?

b) Save n Protect
d) any other

a) Smart Kid
c) Life time super pension

b) Life time super

d) any other

Q9) Do you think that your money is growing according to you?

a) Yes
c) Still waiting for the result

b) No
d) cant say

Q10) Would you suggest any of your family members, friends and relatives to
go for ICICI Prudential?
a) Of Course yes
c) Never

b) Depends on their needs

Q11) Are you satisfied with the ICICI Bank plan you have?
If yes, why------------------------------------------------------------------------------If no why, -------------------------------------------------------------------------------

PLACE:_________________
DATE:__________________