Assessment Task 4

BSBMKG513A
Marketing
Promotion Case Study
Report
31 October 2015

Contents
1.

Executive Summary...........................2

2.

Recruit and prepare a local Promotions Assistant in the

Tokyo Office......................................2

3.

Identify and Agree on Roles and Responsibilities 2

4.

Supervise and support the overseas-based staff involved in

promotional activities.......................3

5.

Identify relevant legislation that would impact on your

promotional activities.......................4

Executive Summary
Our Company is a manufacturer and direct sales organisation of healthy snacks with five
popular brands within the young family market with young children at school. After many
years of successful growth within the domestic Australian market, further growth has been
BSBMKG513A

TASK 4 CASE STUDY

PAGE

1 OF 4

determined only viable within international markets. Japan has been identified as the
suitable market growth avenue and appropriate steps have been taken to establish a local
office in Tokyo. The current office and warehouse in Tokyo is staffed local Japanese logistics
staff with current. The objective now is launch the product range of healthy snack foods
into the Japanese market. As part of this strategy a new local position of Promotions
Assistant has been created. This position reports directly to the Australian Promotions
Manager.
This report identifies the task necessary to ensure the successful launch of Our Companys
healthy snack products.

Recruit and prepare a local Promotions Assistant in

the Tokyo Office.
Tasks
1. Refer to the business policy to ascertain conditions of:

Working Hours and breaks, overtime, pay scales, probationary periods, uniform
requirements, timesheet and leave provisions

Work area and general related matters.

Occupational Health and Safety requirements

Employment contract.

Taxation

Personal and Data Privacy

Termination

Resignation
2. Consult with management team about objectives, their needs, their links to the
Japanese market and staff.
3. Determine the local conditions of Tokyo hiring. This is a fulltime position. A Regular
employee in Japan is referred as seisha-in.
4. Develop a detailed job description in line with local Japanese laws e.g. gender
irrelevancy.
5. Recruit and advertise using local recruitment agent to ensure no difficulties in hiring
and termination functions. Suggest hiring agency employs the Promotions Assistant for
a period of 6 -12 months.
6. Develop a product training manual.
7. Interview via video teleconferencing.

Identify and Agree on Roles and Responsibilities

Tasks
1. Refer to the business policy to ascertain any current set conditions.
2. Develop a RACI chart of responsibilities for both Recruitment Agent and staff member.
3. Develop and Agent agreement. All Agents must adhere to local law compliance
requirements as stipulated in their agency agreement.
4. Develop a job description for the Promotions Assistant within the following guidelines:
BSBMKG513A

TASK 4 CASE STUDY

PAGE

2 OF 4

a. Describe Our Organisation

b. Describe the role responsibilities as developing the Promotional Japanese
Market to attract customers and educate customers and raise brand-awareness.
c. Provide role model exceptional customer service.
d. Monitor sales analysis reports to budget.
e. Ensure innovative store display and product visibility.
f. Determine the personal traits such as: self-starter,
g. Must have good spoken and written English.
h. Able to work independently.
i. Results focused.
j. Maintain a clean and safe work environment while complying with safety
policies.
k. Some out of work hours may be required.
l. Experienced in working with people from diverse cultures and backgrounds.
5. Develop KPIs and set targets of job role linked to business strategy.
6. Develop KPIs of qualitative and quantitative measures. E.g. number of new customers,
customer service satisfaction levels, revenues, introduce new products into the market
within 12 months.

Supervise and support the overseas-based staff

involved in promotional activities.
Tasks
1. Establish Australian Promotions Manager as mentor and coach.
2. Use technology such as video conference, email, skype or goto meetings to conduct
meetings, build trust
3. Have an open-door policy.
4. Provide leadership with clear guidelines highlighting what you want done, how you
want it completed and to a standard that is acceptable.
5. Set expectations: Prioritise deliverables over activities. Ensure remote employee is on
the same understanding to help them accomplish task goals.
6. Manage by goals and not by facetime
7. Communicate often via chat, email, video conference.
8. Schedule regular weekly meetings. Have a predictable schedule with more meetings in
earlier stages.
9. Recognise good work. Acknowledge in writing, verbally and publicly.

BSBMKG513A

TASK 4 CASE STUDY

PAGE

3 OF 4

Identify relevant legislation that would impact on

your promotional activities.
Tasks
Consult with relevant groups such as and investigate legal requirements with:
1.
2.
3.
4.

5.
6.
7.
8.

Austrade www.austrade.gov.au/japan/default.aspx
Australian Government Agencies
Federation of International Trade Associations (FITA).
Explore the market research website of www.marketresearch.com and
www.researchandmarkets.com; www.worldbank.org/data; FAO food and
agricultural statistics http://faostat.fao.org
Japanese embassies in Australia and consulates in Japan.
Research relevant legal requirements with local Japanese recruitment agency.
Private Agency specialising in Japanese trade e.g.
Liaise with current local Japanese team to understand current process, procedures
and impact of legislation on their roles.

BSBMKG513A

TASK 4 CASE STUDY

PAGE

4 OF 4