environmental factors

regulation
market share analysis
promotions performance
analysis
competiteor
legal analysis
predictive analysis - based on current factor , co relation regresiion. conclusion
parabolic relation
--------------------prrsentation
dw

Master Data Managment

Data Profiler

The Data Profiler is an analytical application that can specify data range, scope,
distribution, variance, and quality.
It runs in a graphic environment on top of the Co Operating system.

Job Description
Allstate Protection Marketing is looking for a Marketing Data Analyst to join their Marketing
Operations Data Strategy Team. The Marketing Data Analyst will be utilizing a variety of tools to
provide in-depth data discovery and analysis to support marketing communications and similar
marketing initiatives.
The Opportunity:
Work with data in a variety of ways, including
data mapping,
profiling, : I used Ab Initio Data Profiler to solve production problems. State Calls sent reports and
they will come back to us if a particular field value was showing abnormal deviation or was wrong. I
was the first one in the team to start using Ab Initio data profiler capability to research these
problems.
querying,
manipulation,
mining,
visualization, and
analysis to address business challenges and identify opportunities.

Map a variety of data sources to integrate disparate data into a comprehensive

environment.

Utilize strong Oracle SQL skills and solid understanding of relational databases to develop
complex queries to research, retrieve, and manipulate data from a data warehouse.

Leverage current technical skill set to take advantage of an exciting growth opportunity to
expand skills by working in a Big Data/Hadoop environment.

Consult with IT partners and provide strategic direction to optimally structure data assets
utilized for marketing and ensure appropriate access to applicable users.

Develop extensive knowledge of corporate data assets and provide expert data advice and
direction to a variety of teams both within and outside of Marketing.

Participate in projects and discussions to advance Enterprise Data Strategy and Enterprise
Data Quality efforts.

Job Qualifications
The Ideal Candidate:

Between 2-5 years of experience with SQL in an Oracle environment

Bachelors Degree in Marketing or Computer Science

Preferred background in Marketing

Previous Data Analysis experience

Experience working with ETL tools (preferably Ab Initio) and Unix is a plus

Working knowledge of BI tools like Tableau or Business Objects is a plus

Experience with dimensional modeling and procedural languages is a plus

Keen attention to detail, with the ability to adapt and learn new tools

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, MS-Project and Access)

Strong written and verbal communication skills