Colibrium Launches New Website and Brand Overhaul

Intuitive customer navigation and growing knowledge center is at the heart of major redesign
Atlanta, GA - December 22, 2015 - HGS Colibrium Inc, (Colibrium) is a proven leader in integrated
software solutions designed specifically for the health insurance industry, officially launched a new,
more intuitive website for clients and prospective customers within the health insurance industry.
Colibrium also introduced a new corporate brand and logo to better reflect the companys evolution and
vision for the future.
According to Mark Poling, Co-Founder and CEO of Colibrium, the new website and re-branding more
closely aligns with Colibriums strategic vision for growth and expansion over the next decadeand
beyond. The website eschews the vague, high-level marketing-speak common to many software vendors
in favor of specific information about and proven results of Colibriums Tuo 360 and Tuo Marketplace
solutions.
Our penetration and influence within the highly competitive health insurance market has grown
significantly since we opened for business in 2005, said Poling. We needed an online presence that
would provide future clients with practical, easy-to-understand, ready-to-apply information about our
innovative Tuo platforms and how Colibrium can address many of the data and customer service
challenges health plans face in a value-based, post-ACA world.
Tuo Marketplace is a transformational platform that provides health plans with the ability to sell and
service all health insurance products online, engaging members throughout the customer lifecycle. Tuo
360 is Colibriums CRM overlay that instantly transforms SalesForce and Dynamics into health planspecific solutions.
Colibriums website features more intuitive navigation for existing clients and prospective customers, as
well as a dedicated Knowledge Center with a growing body of real-world case studies, white papers,
thought leadership articles, and other content designed to provide visitors with granular details about
Colibriums solutions.
Tim Kollas, Senior Vice President, Sales & Marketing, said We want our clients to see us as a partner
rather than a vendor. Our new website is an extension of that philosophy, and positions us to continue
being a proactive, solution-oriented thought leader in the ever-evolving payer landscape.
Colibriums website was designed by Atlanta-based vendor HotHouse Inc.
About HGS Colibrium Inc:
Founded in 2005, Colibrium, delivers integrated software solutions designed specifically for the health
insurance industry. Colibriums award-winning Tuo software empowers health plans with a best-inclass private exchange solution to enroll, engage, and retain members in individual, group and Medicare

markets. Colibriums pre-configured Tuo 360, their CRM overlay built specifically for Salesforce and
Dynamics platforms, enables health plans to gain a 360 degree view of their members to improve
marketing effectiveness, customer service and member engagement. For the past two years, Colibrium
has earned industry recognition including Microsoft Dynamics Partner of the Year for Health Plans and a
recent listing in Hype Cycle for Healthcare Payers report from industry analyst Gartner. For more
information about Colibrium or view recent case studies and client results visit www.colibrium.com.
About HGS
HGS is a leader in optimizing the customer experience and helping our clients to become more
competitive. HGS provides a full suite of business process management (BPM) services from consumer
interaction solutions to platform-based back office services and digital enablement solutions. By
applying analytics and interaction expertise to deliver innovation and thought leadership, HGS increases
revenue, improves operating efficiency and helps retain valuable customers. HGS expertise spans the
telecommunications and media, healthcare, insurance, banking, consumer electronics and technology,
retail, consumer packaged goods industries, as well as the public sector. HGS operates on a global
landscape with around 40,000 employees in 65 worldwide locations delivering localized solutions. For
the year ended 31st March 2015, HGS had revenues of US$ 458 million. HGS, part of the multi-billion
dollar Hinduja Group, has over four decades of experience working with some of the worlds most
recognized brands.
www.teamhgs.com

Contact:
Matt Schlossberg
Amendola Communications, for HGS Colibrium Inc and HGS
630-935-9136
mschlossberg@acmarketingpr.com