Documente Academic
Documente Profesional
Documente Cultură
Introduction:
users. Yahoo also offers other services such as free e-mail account with
unlimited storage space (Yahoo! Mail), Flickr which is an image and video
hosting website that allows users to share their personal photographs,
Yahoo! News which provides up-to-date news, an instant messaging
service (Yahoo! Messenger), communication and social networking tools
(Yahoo! 360), and Yahoo! Finance which offers financial data and
information.
Both of these successful internet corporations may offer some similar
services but they are two different companies and each of them has their
own goals, and strategies to fulfill their target.
Each company has its own organizational structure, organizational culture,
management and leadership in order to achieve its goals and to improve
their organizational performance. Google and Yahoos organizational
structure and design, and their organizational culture will be discussed in
more detail in this report and both companies will be compared in relation
to the mentioned topics.
Word Count: 492
Founders Philosophy: Google was fond by Larry Page and Sergey Brin in
1996 and their goal was to provide much higher level of services to those
who seek information and their mission was to organize the worlds
information and make it universally accessible and useful. (Google Inc.,
n.d.)
Google is one of best companies in the world to work for and it has a
strong and interesting organizational culture. (Anon., 2010) It is also the
worlds number one search engine and in order to accomplish that, Google
needs to hire smart, talented and highly skilled employees who are the
best in their technical field. In order to maintain the employees health,
Googlers are encouraged to take care of their minds and bodies by
providing facilities such as gym and free massage. (Hernandez, 2008)
Google hires people from different nationality backgrounds who speak
dozens of languages but share the same goals and visions for the
company. (Google, n.d.)
This company focuses more on innovation and creativity and they have an
open culture in which everyone can contribute in solving the company
issues. Googlers are encouraged to interact with managers and share
their ideas about work. (Google, n.d.)
Google has tried to create the culture which is best for company, and the
ones working in the company. It has a very strong team-oriented and
collaborative culture and it increases the Googlers creativity in problem
solving.
employees to share their opinions freely and it makes Google a fun place
to work. (Hernandez, 2008) Googlers are encouraged to work together
with integrity in order to fulfill the Googles overall mission which is
making information accessible to the world. (Mills, 2007) With this strong
culture Google managed to become such a successful and popular
company. Overall, it can be concluded that Google Inc has a combination
of team oriented, people oriented and innovation and risk-taking culture
however, the main characteristic of Googles culture is team oriented.
Founders Philosophy: Yahoo was found by Jerry Yang and David Filo,
two Stanford University graduate students who started their guide in
February 1994 as a way to keep track of their personal interest on the
internet. (Yahoo!, n.d.) They prepared a list of their favourite links but
their list was so long therefore, they divided them into categories and
subcategories and the core concept of Yahoo! was created. (Yahoo!, n.d.)
Yahoo!s mission is to be the most essential global Internet service for
consumers and businesses. (Hamilton, 2011)
Yahoo is another popular internet service provider with a strong
organizational culture which has the largest data base in the world.
(Schneider, n.d.) However, some people believe that there are some
shortages in the culture and Yahoo needs to change its organizational
culture to be more successful. Yahoo!s organizational culture needs help
and they have to make their decisions faster. Salim Ismael, the person
who ran the Brickhouse project at Yahoo says that "Yahoo takes too long to
make decisions." (Needleman, 2012)
Despite this, it cant be said that Yahoo is suffering from a weak
organizational culture. Yahoo is also trying to fulfil its goals and increase
the users satisfaction by providing new features. In order to be able to
compete with other competitors, Yahoo is hiring those skilful and expert
people who have experience in this field. By offering financial and nonfinancial benefits, Yahoo motivates its employees to work toward the
organizational goals. Some of these benefits are: medical, dental and
vision insurance, free food, back up care advantage program and fitness.
(Yahoo!, n.d.) Yahoo! Inc values excellence, teamwork, innovation,
community, customer fixation and fun. (Schneider, n.d.)
Yahoo! Is trying to provide so many different services and it is able to
collect more information about its users compared to other competitors
and analyze the users behaviour. Hence, it can be concluded that Yahoo!
has an innovative culture.
Interpretive Model
Google inc. and Yahoo! organizational culture can be analyzed through
Edgar Scheins three levels of culture model and the following is the
comparison between the two companies culture.
Google Inc
Yahoo!
Newest technologies
Slogan: Do you Yahoo?
Slogan: Don`t be evil
Company events such as:
Highly skilled and motivated
summer picnic and end of
Artifacts and
employees
the year parties
creations
No
special
uniform
for Trainings
employees (casual clothes) Benefits for employees
Benefits and facilities
Values
and
beliefs
satisfaction
Fast
Democracy on
the
Fun
Teamwork
Excellence
Innovation
Community
web
works
Basic
assumption
s
Faith in employees
Innovation
and
motivation
in
the
workforce.
He
believes
that
Yahoo has all the information that people want on their phones and they
only need to make it relevant and easy to use on mobile. (CNNMoney,
2013) Mayer attempted to identify the companys weaknesses and to
overcome them by making some changes in plans, policies and
instructions. She also tries to motivate the workforce to achieve the
companys target. (Guthrie, 2013)
Word Count: 841
5.0 Conclusion
Google and Yahoo are two companies in a similar industry which are
providing some same services; however, evidences show that Google was
guided by stronger leaders and their direction was a more successful path.
They are also different in some other key aspects such as structure,
organizational culture and leadership styles. According to Stacy Savides
Sullivan -Googles chief culture officer- Google Inc has a team oriented
culture where employees are encouraged to collaborate with each other
and think untraditionally and different from where they used to work.
(Mills, 2007) However they also value innovation and risk taking and they
respect
their
employees.
Top
executives
arrange
meetings
in