INTRODUCTION

About the Company:

is a web designing and digital marketing company based in Pune, Maharashtra and they also have an
office in UK, London, founded in December 2011. The main service that provides is to help their clients
establish an online presence to increase their business and penetrate their target market. has a vision
to make every business go online in an affordable way with no compromise on quality and customer
satisfaction. Compuovision provides amazing designs and experiences for their clients and the only way
to achieve that is by having talented and committed people who are determined to provide fantastic
web and application designs which are a real asset for any business trying to gain an online presence.
In the aftermath of the internet boom, there are many different businesses that have decided to capture
the online web space, providing various services and selling different products. But the web space has
become a very competitive platform, with hundreds of business websites closing down every day. So in
order to succeed in such a competitive environment, you need to design a comprehensive plan for your
web presence, complete with attractive website design, SEO, application development and digital
marketing solution. provides end to end services for web development and helps in taking the business
to a greater growth trajectory.
The different kinds of services offered by are described below:
Website Design:
There are three kinds of website design that are offered by . All these three designs have different
purpose and features, and also different price points. The three different types are described below.
features all kind of information about the company and its services. It does not have any interactive
features, like chatting, IM, FB, Twitter integration etc. This kind of
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website just gives the users information about either past events or future events and products.
dynamically updated periodically. Real time interaction is possible in this kind of websites and you can
gather real time data about usage and visitors etc. Most of the websites now a days are dynamic
websites. They are very useful for event management companies, social media, eCommerce, and other
business.
you can open the site from any device and get an optimized view compatible with the device along with
all the features of a Dynamic website. It is visually attractive and is highly useful in making a high impact.
over million hits in a day. So it is very much important to list your site in such a way that it pops up at the
top of the search results so that you can direct traffic to the site more efficiently. Getting the site at the
top search result is very important otherwise it does not make any impact on the minds of the people.

provides high level of Google optimization so that you can divert high volumes of traffic to your site and
monetize your site more efficiently.
the modern internet world. Many
successful companies have efficiently leveraged the extent of internet penetration and lower customer
acquisition cost to make huge profits. Also the low barrier of entry has prompted many new entrants to
crowd the ecommerce platform. But it is also not very easy to gain market share and attract traffic
without robust website design and efficient digital marketing. provides a complete solution to set up
your ecommerce portal up and running and generating traffic.
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provides tailor made technical training through innovative picture based
teaching and communication methods. It is very important in todays digital world to be proficient in the
understanding and workings of various technological packages, in order to succeed and gain better
control of our assets
marketing. No matter whether you have a physical mortar and brick business or an internet business,
digital marketing is a inseparable element. There are many social media platforms which have millions of
people and generate billions of data every day. It takes really hard work and creative analysis to get the
attention of your target audience and generate increased traffic to your site. provides good social
media support to help your organisation grow and position your brand to the target audience.
ons are coming up daily on both android and
apple platform, but it takes real aesthetics to really grab the attention of the audience and earn money
from the app. This includes attractive designs, ease of use and the core functionality of the app.
provides a comprehensive successful application designs.
also provides web hosting services with high uptime maintenance rate and highly
secure web connection at affordable prices.
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Objective and Methodology
Objectives of the study:
ion on the adaptability of web based services,
Market research and market analysis based on client interview and understanding the requirements of
the clients.
Methodology:
In order to do the comprehensive, systematic market research, several steps were undertaken which are
North East region so in order to do a sample study, Guwahati city was determined as the most viable
region because, Guwahati is a city with diverse mix of people from the whole of the North Eastern

region and it also has a healthy mix of different segments or categories of businesses which are relevant
to the study
study of the market was done as described below:
-30 yrs entrepreneurs who are

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New Business owners

After the complete STP of the market was done, different market industry segments were made
which are more relevant or more biased towards the use of website or internet platforms for their
business growth, companies which are more reliant on internet for their customer acquisition and
building a brand image. The industry segment
order to select the target customers from these segments, different social media and other databases
were consulted to select the target customers. Some of the databases which were used were active
facebook entrepreneurs or business owners groups, LinkedIn, Justdial and yellowpages.
qualitative data. After the selection of
the target customers, the clients were approached by cold calling and face to face interview was
conducted on the following parameters, cost consciousness, qualitative design, active utilisation of the
internet platform and existing digital marketing initiatives.
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Brief Description of the concepts or models introduced in the study
Some of the concepts and models that are used in the study are mentioned below.
Market research is a scientific approach to gathering data
about the viability of a target market, relating to the success of a product or service. Market research
provides important insights as to the market need, market size and competition, so that we can position
our product/ services to exploit the market opportunities. It also includes systematic and intelligent
interpretation of information gathered about individuals or organizations using statistical and analytical
methods and techniques to gain insight or support decision making.
more forms of digital media. Digital media differs from that of traditional media in that it involves the
channels that enable an organization to analyze marketing campaigns and have an insight on what is

working and what isnt, in real time. With digital marketing, you can view things like what the customers
are viewing, how often and for how long, sales conversions, what content works and doesnt work, etc.
service being offered and the advantages of those services for the target clients.
pment:
Application development is getting your business into the mobile
platform so that you can reach a larger mass of audience because of the higher mobile penetration. It is
very imperative now days to get your business into the mobile platform due to higher density of users
and ease of customer acquisition.
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websites. It also involves web design, content publishing, web programming and database management.
A website can be developed with a number of different technical scripts like HTML, Java, PHP, python,
Ajax, Jquery and others. Website development involves both technical proficiency and artistic
Social media marketing is the process of gaining website
traffic or attention through the help of social media platforms. These platforms help in conducting
marketing campaigns and monitor real time data on what people are viewing, what are the contents
which are making the most impacts, and so on. This gives a marketer great insights in making tough
decisions. Correct social media marketing solution also helps in building a brand image. Social media
marketing has become an inseparable part of any marketing endeavour for a company because of its
high user base, ease of reaching your customer and generate real time conversations.
results in sites such as Google, Yahoo or Bing. Search engines are one of the most hit sites on the
internet where people search millions of things every day. There are different types of web materials
like webpages, videos, audios etc. It is very important to increase the visibility of the site in search
engine listings; otherwise if the webpage is listed at the lower end, the visibility rate is very low. It is also
important to do backtracking so that the site appears even in the second or third page views. This gives
a site more credibility and has a bigger impact on the minds of the customers.
esigned web page which collates information from
diverse sources in a uniform way. Usually, each information source gets its dedicated area on the page
for displaying information, and the user can configure which information to display. There are different
types of portals, which includes mashups and intranet dashboards for executives and managers. The
extent, to which the
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content is displayed, depends on the intended user and the purpose, as well as the diversity of the
content. Very often design emphasis is on a certain "metaphor" for customizing and configuring the
presentation of the content and the chosen implementation framework and/or code libraries. In
addition to that, the role of the user in an organization may also determine which type of content can be
added to the portal or deleted from the portal configuration.

A portal also uses a search engine API, which permits users to search intranet content, instead of
extranet content by restricting which pages may be searched. Apart from this common search engines
feature, web portals may also offer other services such as email, news, live stock quotes, database
content and even entertainment related content, such as sports updates. Portals provide a way for
enterprises and organizations to provide a consistent look and feel with access control and procedures
for multiple applications and databases, which otherwise would have been different web entities at
various URLs. The features to be made available may be restricted to users by whether access is by an
authorized and authenticated user (employee, member) or an anonymous site visitor.
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Company Analysis
is all about giving an Identity to any Business organization on the Internet. It has a vision to make
every business of the World go online in an affordable way with no compromise on quality and
customer satisfaction. It is a web development and web marketing company set-up by highly motivated
individuals who are passionate and artistic having a sound technical background. The core expertise lies
in Responsive Website design and development, Web Hosting services, Portal development, Ecommerce
Development, Application development and Digital Marketing.
The key differentiators of from other web development companies are the following features which
gives it an edge over others.
Competenci

- win condition,

The mission and vision of the company are as follows:

al market by
delivering high quality, cost effective, reliable, result oriented web and e-commerce solution On-Time
for a global clientele.
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Providing excellent customer service and satisfaction

technologies to provide utmost Quality

Working with latest

The different types of services offered by the company are listed below:
-design

Management, Local Search

Training (Android, iOS, Joomla, Labview training)

-Commerce solution and

eds a lot of

going digital every day.

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Peoples Coop

A visual analytics of the company profile for the last 26 months is given below.
Web Redesign 33%
Digital Mkt 20%
Transfrd clients 19%
New clients 28%
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Results and Discussion
Results: As mentioned in the methodology, a total of forty people were interviewed regarding the
market potential of the company and the data gathered were interpreted as follows.
products. The people are not ready to make high investment in this area as most of their business comes
from word of mouth marketing and social media marketing. Although they recognise the potential of
the website platform, they are not ready for high investment.
Eastern region. Hence the volume of business generation from that platform is also very low.

design as the best fit for their business, but high end responsive design is also very pricey, so the
company has to make a volume driven approach to increase the market penetration.
All the data gathered and the customers approached were shown in the Annexure.
After meeting and interviewing with different target customers, it was found that although there is a
huge potential market in the North East region who want to opt for the digital platform approach for

their business, they are not willing to incur much expenses in the web sector because their current
customer base is local and the PR is usually based on word of mouth or infomercial. Also, the internet
penetration is not high in those areas and that creates a problem in customer acquisition.
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Market Potential: The sample study was done only in Guwahati region. Guwahati is a city with mixed
population from various parts of North East region and has a healthy mix of different population
categories, from rich businessman to middle class office goers, start up entrepreneurs and also the poor.
Many people, especially the older generation still prefers the traditional ways of business and are
sceptical about the success of web based business, but they are quickly catching up to the modern
trend, while the young entrepreneurs are eager to capture the digital space. As there is a lack of credible
website design companies in this region, most of the people flock to other metropolitan states in search
of a good web development company. This gap in the market can be easily exploited by the company if
they can provide relevant customized product within an optimum price point. Due to the constraints of
the market, most people are very price conscious and are wary of making high investment in the digital
space.
Market is also rigid with respect to change of already what they are using. Enough convincing has to
done in order to switch the customer to our company or to upgrade from what customer is using
presently. Still company is proactively using all their resources in providing very competitive service in
order to drag in more customers and stay ahead in competition.