Documente Academic
Documente Profesional
Documente Cultură
Session
Saturday, 4 July 2015
Reference
Byers, Thomas H., Dorf, Richard C. and Nelson
Andrew J. (2010) Technology Ventures: From Idea to
Enterprise, Third edition, McGraw-Hill Higher
Education (Chapter 1 4)
Osterwalder, A., & Pigneur, Y. (2010). Business model
generation: a handbook for visionaries, game changers,
and challengers. John Wiley & Sons.
Introduction
Reflection (movie)
What makes me a good entrepreneur?
Opportunities?
Capabilities and skills?
Passion, interest, commitment?
Entrepreneurs
What is entrepreneurship
Entrepreneurship is more than the creation of
a business and the wealth associated with it.
It is focused on the creation of a new
enterprise that
: serves society and makes a positive change
: create great and reputable firms that exhibit
Entrepreneurs
are people who identify and pursue solutions among
problems, possibilities among needs, and
opportunities among challenges
"A pessimist is one who makes difficulties of his opportunities and an
optimist is one who makes opportunities of his difficulties"
(Harry Truman)
Opportunities identification
Nine categories of identification:
1. Increasing the value of a product or service
2. New applications of existing means or technologies
3. Creating mass markets
4. Increasing reach
5. Managing the supply chain
6. Convergence of industries
7. Process innovation
8. Increasing the scale of the firm
Vision
An informed and forward-looking statement of
purpose that defines the long-term destiny of the
firm.
Element of a vision:
Clarity: easily understood and focused
Consistency
Uniqueness
Purposeful
Mission statement
Elements:
Core values
Customers and/or stakeholders
Products
Competitive advantages
Values provided to customer
Market or industry
Example of visions
Solutions for a small planet
We strive to lead in the invention, development and
manufacture of the industry's most advanced
information technologies, including computer systems,
software, storage systems and microelectronics.
We translate these advanced technologies into value for
our customers through our professional solutions,
services and consulting businesses worldwide.
(IBM)
Starbucks Store
When our customers feel this sense of
belonging, our stores become a haven, a break
from the worries outside, a place where you
can meet with friends. Its about enjoyment at
the speed of life sometimes slow and
savored, sometimes faster. Always full of
humanity.
Value proposition
Value is the worth, importance or usefulness to the
customer.
Five values:
1.
2.
3.
4.
5.
Product
Price
Access
Service
Experience
Price
Access
Service
Experience
Wal Mart
Amazon.com
Honda
Harley
Davidson
Disney World
Holiday Inn
Borders
Ocean Park
Six Flags
Dell
Computer
Starbucks
Price
Target
Access
Google
Toyota
Priceline
Service
Home Depot
Southwest
Airlines
Experience
Mercedes
McDonalds
Hilton Hotels
Nordstrom
Exercise
Use Google and find information about Indonesian leading firms
Map them in the following matrix
Primary values
Product
Product
Price
Access
Service
Experience
Price
Access
Service
Experience
Value proposition
Organizational design
Customer
selection
Lion Air
Garuda Indonesia
Access
Differentiation
and control
For everyone
(we make people fly)
Lower cost
Cost efficiency
Experience
Service
Garuda Indonesia Experience :
hospitality and honesty using 5 senses
(sight, sound, scent, taste, dan touch)
(the worlds best cabin staff by
SkyTrax)
Caring and friendly service
Easy reservation and check in
Hospitality
Competitive strategy
Strategy is a response to opportunity
Profitability
Why are we pursuing Where will we be
active?
this objective?
-Vision
-Mission
-Execution
-Customer
-Market
-Positioning
-Competitor response
-Innovation
-Acquisitions
-Alliance
Business simulation
Excercise
9 building blocks
9 building blocks
Customer Segments
the different groups of people or organizations an
enterprise aims to reach and serve
Different segments if
Their needs require and justify a distinct offer
They are reached through different Distribution Channels
They require dfferent types of relationships
They have substantially different profitabilities
They are willing to pay for different aspects of the offer
Value Propositions
the bundle of products and services that create value
for a specific Customer Segment
Newness
Performance
Price
Design
Brand
Customization
Channels
how a company communicates with and reaches its
Customer Segments to deliver a Value Proposition
Customer Relationships
the types of relationships a company establishes with
specific Customer Segments
Personal assistance
Self Service
Automated Service
Communities
Co-creation
Revenue Streams
the cash a company generates from each Customer
Segment
(costs must be subtracted from revenues to create
earnings)
Transaction revenues resulting from one-time customer
payments
Recurring revenues resulting from ongoing payments to
either deliver a Value Proposition to customers or provide
post-purchase customer support
Key Resources
the most important assets required to make a
business model work
Physical
Intellectual
Human
Financial
Key Activities
the most important things a company must do to
make its business model work
Production
Problem solving
Platform/network
Key Partnerships
the network of suppliers and partners that make the
business model work
Cost Structure
all costs incurred to operate a business model.
Pencinta
film
-semua
umur
-perempuan
dan lakilaki
Penjualan tiket,
makanan, minuman
Bank
Pemasok makanan
dan minuman
Studio
Film
Karyawan
Lisensi
film
Sewa
tempat
Perawatan
gedung dan
fasilitas
Biaya
tenaga
kerja
Customer
selection
Value
proposition
Customer Profile
12 February 2015
Example:
Movie seekers
nyaman
serasa di dalam
dunia film
review dari
teman
tidak
ketinggalan
info film
mendapatkan hiburan
Santai
belum keluar
uang untuk
hobi
buang waktu
melelahkan
mata
pilihan
terbatas
sosialisasi
mahal
antrian
panjang
Value Proposition
Example:
Cinema
Layar lebar
Semi-privat
nyaman
Pembelian
tiket online
Sofa bed di studio
Variasi jadwal
film
FI
T
Business plan
New business
Working capital investment
Contents
1. General Information of Business
2. Marketing plan
Product strategy
Selling and promotion
strategy
Distribution/place
strategy
Price strategy
Marketing mix (4P or 7 P)
Product
Location
Manufacturing processes, procedures
Machines and infrastructures
Transport
Material
Workforce
5. Financial
Purpose of analysis
Basic assumption
Investment plan
Profit loss projection
Cash flow
Balance sheet
Type of business
Pengurusan Ijin
Usaha Dagang (Perusahaan Perseorangan):
Dokumen yang diurus:
1. Domisili Usaha.
2. NPWP (Nomor Pokok Wajib Pajak)
3. SIUP (Surat Izin Usaha Perdagangan)
4. TDP (Tanda Daftar Perusahaan)
Persyaratan:
1. Foto copy KTP.
2. Foto copy Kartu Keluarga Penanggung Jawab.
3. Foto copy PBB/Surat Sewa-Menyewa.
4. Pas Foto 3X4 = 4 lembar (warna).
5. Surat Pengantar Rt dan RW.
Pengurusan Ijin
Persekutuan Komanditer (CV)
Dokumen yang diurus:
Akta Notaris
Surat Keterangan Domisili Perusahaan
NPWP (Nomor Pokok Wajib Pajak)
Legalisir Pengadilan
SIUP (Surat Izin Usaha Perdagangan)
TDP (Tanda Daftar Perusahaan)
Pengurusan Ijin
Persekutuan Komanditer (CV)
Persyaratannya :
Foto copy KTP para pendiri, minimal 2 orang
Foto copy KK penanggung jawab / Direktur
Foto copy PBB terakhir tempat usaha/kantor, apabila milik
sendiri, foto copy Surat Kontrak, apabila status kantor kontrak
Surat Keterangan Domisili
Pas photo penanggungjawab/Direktur ukuran 3x4 = 2 lembar
berwarna.
Pengurusan Ijin
Perseroan Terbatas (PT)
Dokumen yang diurus:
Akta Notaris/Pendirian Perusahaan
Surat Keterangan Domisili Perusahaan
NPWP (Nomor Pokok Wajib Pajak)
SK Kehakiman
SIUP (Surat Izin Usaha Perdagangan)
TDP (Tanda Daftar Perusahaan)
Berita Negara
Pengurusan Ijin
Persyaratan PT:
Foto copy KTP para pendiri, minimal 2 orang
Foto copy KK dan NPWP Pribadi penanggung jawab / Direktur
Foto copy PBB terakhir tempat usaha/kantor, apabila milik
sendiri, foto copy Surat Kontrak, apabila status kantor
kontrak/Sewa
Surat Keterangan Domisili
Pas photo penanggung jawab/ Direktur ukuran 3X4 = 4 lbr
berwarna
Surat Pengantar RT/RW untuk pengurusan izin domisili
Pengurusan SIUP
Lihat:
http://www.doingbusiness.org/data/exploreeconomies/indonesia/
starting-a-business/
3 kategori SIUP :
SIUP kecil diberikan untuk usaha yang memiliki modal disetor
dan kekayaan bersih seluruhnya sampai dengan Rp
200.000.000,00 ( di luar tanah dan bangunan tempat usaha )
SIUP menengah diberikan untuk usaha dengan modal disetor
dan kekayaan bersih seluruhnya antara Rp 200.000.000,00
sampai dengan Rp 500.000.000,00 ( di luar tanah dan
bangunan tempat usaha )
SIUP besar diberikan untuk usaha dengan modal disetor dan
kekayaan bersih lebih dari Rp 500.000.000,00 ( di luar tanah
dan bangunan )
Paten
Merek (Merk Dagang)
Hak Cipta
Desain Industri
Pengurusan:
DJHKI (Direktorat Jenderal Hak Kekayaan Intelektual)
Paten
Paten adalah hak eksklusif yang diberikan oleh negara
kepada inventor atas hasil invensinya di bidang
teknologi, yang untuk selama waktu tertentu
melaksanakan sendiri invensinya tersebut kepada
pihak lain untuk melaksanakannya.
Hak Cipta
Hak cipta adalah hak eksklusif bagi pencipta atau
penerima hak untuk mengumumkan atau
memperbanyak ciptaannya atau memberi izin untuk
itu dengan tidak mengurangi pembatasanpembatasan menurut peraturan perundang-undangan
yang berlaku.
Desain Industri
Desain Industri adalah suatu kreasi tentang bentuk,
konfigurasi, atau komposisi garis atau warna, atau
garis dan warna, atau gabungan daripadanya yang
berbentuk tiga dimensi atau dua dimensi yang
memberikan kesan estetis dan dapat diwujudkan
dalam pola tiga dimensi atau dua dimensi serta dapat
dipakai untuk menghasilkan suatu produk, barang,
komoditas industri, atau kerajinan tangan.
Business Ethics
Business Ethics
The UN Global Compact asks companies to embrace,
support and enact, within their sphere of influence, a
set of core values in the areas of :
Human Rights
Labour
Environment
Anti-Corruption
Source:
http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/index.html