Resource Guide

What Every Painting and Decorating
PDCA Publications that are sure to

Cost & Estimating Guide Volume 1
Practices and Procedures
PDCA Cost & Estimating Guide Volume
1: Practices and Procedures explains all
of the necessary steps in the estimating process
from the quantity survey to determining the bid
price. The manual provides extensive
instruction for the calculation of required labor,
materials, and related additional job costs. Also
Revised
discussed is properly allocating your companys
overhead and analyzing profit strategies. The
manual includes a variety of working drawings and specifications so that
the user can perform estimates on residential, commercial, and industrial
jobs. Topics covered include:
Submitting the Bid and Going to Contract
Computer Estimating and Job Costing
Using PDCA Standards and COPS in the Estimating Function
Proper Pricing and Collection for work performed on a Time and
Material basis
Determining Which Jobs to Bid. 164 Pages
ITEM #37801
Member Price: $95
Nonmember Price: $156
PDCA Cost & Estimating Guide Volume 2: Rates and Tables

are used extensively by painting and decorating estimators on a daily
basis. Suggested labor production rates for all work processes likely
to be performed are presented including surface protection, surface
preparation, painting, gypsum board finishing, wallcovering, caulking,
and decorative painting. Numerous charts
and tables simplify the task of performing
accurate quantity takeoffs. This manual
includes updated production rates for new
processes, production rates on new work
functions, the effect of color schedule on
production rates, new estimating multipliers,
a new steel conversion table, expanded
charts on production rate variables, and a
Revised
new easy to find format. 88 Pages
ITEM #37802
Member Price: $95
See Page 7 for

Special Bundle Sets
See Page 7 for

Special Bundle Sets
Public Relations
Direct Mail
For some painting and decorating companies,
direct mail is the cornerstone of their
marketing. For other companies, direct mail
is a complete waste of money. So the question
must be asked, what is the difference between
these two experiences? The answer is how the
direct mail is executed within a company. This
booklet is about building a direct mail program that works for the
residential and commercial painting and decorating contractor. 32 pages.
In both residential and commercial markets,

the main objective is to achieve a high level
of customer service. A happy customer, one
that is pleased with your work, will
recommend you to others. But you must
also publicize why that customer is happy
with the services you provided. This step
frequently is also the other reason why some painting and decorating
contractors seem to get work effortlessly, and others struggle with getting
that next project. 40 pages.
ITEM # 37711
Member Price: $24.95
Nonmember Price: $49.95
ITEM # 37710
Marketing Planning and Strategy
Cost & Estimating Guide

Volume 2Rates and Tables
Selling to the Homeowner
Marketing is what a company does to develop

an environment for its services to be sold. It
includes a myriad of activities interwoven with
an overall strategy to attract targeted
prospects that have a need and the financial
ability to use that service. Marketing is an
ongoing activity impacting all activities of the
business. This PDCA booklet is a step-bystep marketing program for residential
painters and decorators to increase business and profitability. 36 pages.
Selling is an integral part of every painters

business. It is a constant, ongoing activity.
You must sell to make your business
successful, and the bigger you get, the more
you have to sell. This PDCA booklet, in a
step-by-step approach, examines the
principles of asking for the order. It will help
you understand the selling process and
provide tools that can be used to help make
that sale so your business can prosper. 36 pages.
ITEM # 37704
ITEM # 37705
Voice of the Professional Painting and Decorating Contractor
Order Toll Free or Online!
Order using VISA, MasterCard, or American Express
800-332-7322 / www.pdca.org
Contractor Needs to Know Series.

ADD VALUE TO YOUR BUSINESS!
Business Planning
Business planning is often an overlooked
management tool. Developing a business
planning mindset to manage people and to
tackle challenges is often the only difference
between successful companies and ones that
struggle with the same issues year-after-year.
This PDCA booklet will give you tools to set
the plan into motion. Many of the examples in
this step-by-step booklet are residential in
character because that is where most painting and decorating
contractors start their business. 36 pages.
ITEM # 37706
Advertising
Customer Service
Marketing is what a company does to develop
an environment for the services to be sold.
Customer Service is one of those marketing
activities that can provide continuous new
opportunities for work in a very cost effective
manner. It costs a lot less money to keep a
client as compared to getting a new one. Many
of the examples in this booklet are residential
in character because that is where most
painting and decorating contractors start their business. 36 pages.
ITEM # 37707
Contracts Guide
In the residential as well as the commercial

markets, the end result is really customer
service. A happy customer, one that is pleased
with your work, will recommend you to others.
In order to have happy customers, you must
first have a customer. Advertising is one of the
tools in the tool box that will help you get
customers. This PDCA booklet discusses
advertising and outlines a program that can be
developed and customized for your business. It is one of several
booklets by PDCA that are targeted to provide clear and concise
information that will help residential painting and decorating
contractors to grow and prosper in their business. 30 pages.
ITEM # 37709
Principles of Business
This addition to PDCAs What Every Painting

and Decorating Contractor Needs To Know
About...Series is organized for easy use by
painting and decorating contractors of all sizes.
This manual contains:
Background and reference material
Practical information relating to
residential light commercial contracts
Information regarding Commercial Painting
Contracts and Sub Contracts
Guidance on bidding and negotiating contracts with the objective of
achieving fair terms consistent with best industry practices
Sample contract and subcontract forms
84 pages.
ITEM #37701
Negotiation
This addition to PDCAs What Every Painting

and Decorating Contractor Needs to Know
About... Series is a very useful manual covering
most aspects of starting and operating a
business. 193 pages. Highlights include:
Choosing a Form of Business
Hiring and Managing Employees
Bookkeeping and Accounting
Business Plans
ITEM #37702
Legal Issues
Member Price: Insurance
$34.95
Sales and Marketing
Nonmember
Leases
Technology and Office Equipment
Price: $64.95
ITEM # 37713
Member Price:
$24.95
Nonmember
Price: $49.95
Negotiation is an important element of the

sales process. The purpose of this booklet is
to develop a step-by-step understanding of
negotiation for commercial painters and
decorators that can be used to increase
business and profitability. This new addition
to the Needs to Know series provides with
very useful tips on how to prepare for the
presentation and how to negotiate and close
the deal with YOUR favorable terms. 36 pages.
BUSINESS & MANAGEMENT

Architectural Painting Specification
Manual
Updates and revisions for the
manual will be forwarded to all
registered manual holders for a
period of one year from point of
sale. Product and manufacturer
listings are continually changing
and the Approved Products List
APL is printed twice a year. In
addition, the website for the APL
is updated bi-monthly.
The PDCA/MPI Architectural
Painting Specification Manual is
written for paint contractors, architects, engineers, interior designers,
government agencies, and anyone else involved in the business of
painting. It includes evaluations on a multitude of paint systems options
for a wide range of surfaces. Both product and surface references include
interior and exterior exposures as well as recommended surface
preparation procedures. Products included in the APL are based upon
uniform performance or intended use criteria.
This publication should be your single source reference for all new work
paint projects! Includes five modules.
ITEM#: 36637
Member Price: $125
Web based version of the Manual! Take advantage of the most up-todate version via the internet. Purchase the hard copy Manual and Annual
Subscription to the Manual Live Version web site.
ITEM#: 36640
Member Price: $199
Wallcovering Estimating
Guide
A handy pocket-size booklet for use by contractors
to estimate quantities of wallcoverings needed.
Covers estimating, methods, measuring
techniques, adhesives and roll/bolt and U.S./metric
size conversions. Strip count estimating tables and
contract wall-covering tables are also included. 21
pages.
ITEM #32042
Member Price: $10
Maintenance Repainting Manual

The PDCA/MPI Maintenance
Repainting Manual goes
beyond your typical
specification manual to
include a section of paint
problem identifiers, an
assessment section to aid in
the determination of the
recommended surface
preparation, and a section of
surface
preparation
standards. Use of this manual
encourages the highest
painting standards.
Keep your company a step ahead. Implement the Maintenance Repainting
Manual recommendations into your business for every repaint project
you consider. Includes five modules.
ITEM#: 36638
Member Price: $125
Web based version of the Manual! Take advantage of updates and so
much more via the internet. Purchase the hard copy Manual and Annual
Subscription to the updated Manual Live Version web site.
ITEM#: 36641
Member Price: $199
Painting and Decorating

Craftsmans Manual and Textbook
8TH Edition
This manual serves as a valuable
reference book for the painting and
decorating industry. The textbook has
been used with many apprentice
programs and has been cited as an
authority in litigation to settle issues
arising from the alleged improper
application or use of materials. Topics
covered in the manual include materials,
equipment, rigging, safety, color,
procedures, failure and remedies,
wallcoverings, application techniques,
surface preparation and more. 350 pages.
ITEM #32020
Member Price: $85
800-332-7322 / www.pdca.org
BUSINESS & MANAGEMENT

Wheels of Learning
A competency-based, task-oriented training program. Learning is maximized by combining student instruction
materials with classroom activities conducted by trade teachers. All aspects of the painting trade are covered.
Wheels of Learning: Painting I
Wheels of Learning: Painting III
Student ITEM #32036

Member Price: $100 each
Nonmember Price: $180 each
Instructor ITEM #32037
Student ITEM #36611

Wheels of Learning: Painting II
Wheels of Learning: Industrial Painting
Student ITEM #36609

Student ITEM #36622

VIDEOs & DVDs

New Hires DVD is a
Management Tool that is
both Educational & Motivational.
The Painting and Decorating Foundation, has created
a new instructional DVD program and tool that your
company will want to give serious consideration. The
New Hires DVD is designed to both educate and
motivate both new painters and tapers as well as act
as a recharge longtime employees.
The program covers a wide
range of topics in the areas of
employer expectations,
personal conduct and an
overview of some of the training
these individuals will encounter.
The industry overview gives the viewer introductory
overview of residential painting, commercial
painting, industrial coatings and drywall finishing.
(note this DVD is targeted to union contractors)
Disclaimer: The Painting and Decorating Foundation of St. Louis (PDF) is a nonprofit organization established in 1974 to serve union painting, wallcovering and
drywall taping contractors. PDF is not affiliated with PDCA.
Jobsite
Safety DVD
Two 20-minute videos
on DVD, one in English,
the other in Spanish,
provide an overview of
the key safety issues
residential builders and workers need to focus
on to reduce accidents and injuries. This video
is based on the NAHB-OSHA Jobsite Safety
Handbook. The Video Covers: Personal
Protective Equipment, Housekeeping, Lifting
Safety, Stairways and Ladders, Scaffolding,
Fall Protection, Trenching Excavation, Tools
and Equipment, Vehicle/Mobile Safety,
Electrical Safety, Fire Prevention, Hazard
Communciation.
DVD ITEM #36631

Preparation and
Painting Doors and
Jambs DVD
PDCAs Successful Painting
Practices Volume I. This video
takes you through the basic
steps of painting doors and
jambs. Ideal for the new person
on the job. 20 minutes. (DVD)
DVD ITEM #34010D

Member Price: $40
Patching Plaster and

Drywall DVD
PDCAs Successful Painting Practices Volume II
- Patching Plaster and Drywall Video will speed
up the training process and
allow new workers to become
skilled at a faster pace. A variety
of patches and appropriate
techniques are shown. 16
minutes. (DVD)
DVD ITEM #34044D

Member Price: $40
Item #PDF-00
Member Price: $30
Scaffolding Safety Videos, Interactive CDs & DVDs

These video productions have been developed as instructional tools for learning the basic safety guidelines for rigging, erecting, and dismantling scaffolds.
They have been adapted from Scaffold Industry Associations 35mm slide presentations.
Rolling Towers
DVD ITEM #36626D
Scaffold Planks
DVD ITEM #36629D
Plank and Platforms

Inspection Guidelines
DVD ITEM #36634

Member Price: $50 Nonmember Price: $65
Basic Safety Guidelines for

Framed, System, Tube & Clamp
Scaffold
DVD ITEM #36632
Member Price: $75 Nonmember Price: $125
SAFETY
eSafetyLine System Annual Subscription
PDCAs eSafetyLine is an online version of our

popular PDCA Safety System Software. It is
being provided via the web as an annual
subscription to keep members up-to-date and
allow easy access to company records. This
program continues to assist members in:
reducing workplace accidents
complying with OSHA
lowering costs
The online version continues to address all
areas of safety compliance.
CONTENTS: PDCAs eSafetyLine targets safety
topics critical to any contractors safety program.
It includes modules from Fall Protection and
Scaffolding to HazCom and PPE (Personal
Protection Equipment).
Each module includes a Library of Compliance

Materials with written programs and policies,
permits, inspection checklists, and more.
A Training Library in each module offers safety
talks targeting specific OSHA regulations with
tests and activities to enhance learning.
The Recordkeeping application maintains all
company safety records and generates required
reports. An alarm feature identifies when
training and safety tasks are due. It includes: 1)
an OSHA Injury and Illness Database which
generates the required OSHA forms, (OSHA
300, 300A and 301), 2) a Training Database
which tracks all employee training and 3) an
Event Database which allows tracking of
everything from tool issuance to safety awards.
Upon renewal of your

subscription, you
will receive a CD with
48 new safety talks,
Industry reports on OSHAs
most frequently cited standards and injury/illness
rates as well as OSHAs regulatory agenda.
ANYTIME/ANYWHERE: This robust online
safety program makes the company safety
records available to you anytime anywhere.
Using a laptop or PDA you can easily access
program documents and employee safety
records from any jobsite.
ITEM #38002
PDCA Member Price: (Free with
PDCA Membershipopt-in required)
Nonmember Price: DVD $250
This New Safety DVD is an Instructional Tool

that is Essential Viewing for All Painters and Tapers.
The Painting and
Decorating
Foundation, has
created a new Safety
DVD program and tool that your company will
want to give serious consideration. This Safety
DVD is designed to give essential instruction
in everyday safety requirements to painters and
tapers as well as educate them on industry
safety procedures and communication. The DVD
contains two complete safety programs.
The first on general safety requirements covers

safety awareness of fall exposure, chemical
exposure and unprotected electrical sources.
Daily dress code, drugs and alcohol, safety
responsibility, OSHA standards, body
mechanics and personal injury prevention,
confined space entry and potential disciplinary
actions are all covered in the first program.
The second program focuses exclusively on fall
prevention, the leading cause of death in our
industry. Topics covered include identifying fall

hazards, fall protection and the proper use of
the Personal Fall Arrest System, plus proper
set-up and use of ladders and scaffolding as
well as identifying electrical hazards and lockout/tag-out procedures.
Disclaimer: The Painting and Decorating Foundation of St. Louis (PDF) is a
non-profit organization established in 1974 to serve union painting,
wallcovering and drywall taping contractors. PDF is not affiliated with PDCA.
Item #PDF-002
Member Price: $30
Hazard Communication Compliance Program

A 3-part program to help coatings contractors comply with the
OSHA Hazard Communication Standard. This may be purchased
as an entire set or in individual parts.
Entire Hazard Communication Compliance Program:
Includes the Hazard Communication Compliance Manual, 10
Employee Training Handbooks (specify English or Spanish),
and the training DVD.
ITEM #32029
Member Price: $72
Each item in this program can be
purchased individually.
Part I - Hazard Communication Compliance Manual:
A straightforward, easy-to-follow how to guide for
compliance with the regulations. Contains essential forms,
checklists and a model written compliance program. 100
pages.
ITEM #32026
Member Price: $30
Part II - Hazard Communication Employee Training

Handbook
(Available in English or Spanish):
Provides information on specific types of
hazards and what employees must do to protect
themselves.
Sold in quantities of 10. 24 pages.
ENGLISH ITEM #32028

SPANISH ITEM #32030
Member Price: Ten for $15
Nonmember Price: Ten for $30
Part III - Hazard Communication Training DVD:
Combined with the Employee Training Handbook and your
program developed from the manual, this will
help you satisfy the training requirements under
the regulations (available in DVD format only).
30 minutes.
DVD ITEM #32027D

Member Price: $37
SAFETY
NAHB-OSHA Jobsite
Safety Handbook
English-Spanish Edition
This easy-to-use handbook
contains the complete
English and Spanish text
side by side to facilitate
communication in a
straightforward manner. The
English-Spanish Edition of
the NAHB/OSHA Jobsite
Safety Handbook will help
you easily convey important
safety information to ALL of
your employees. This handbook is an essential tool
for builders, contractors, and construction workers for
use on residential jobsites.
ITEM #36575
Member Price: $15
800-332-7322 / www.pdca.org
MUST HAVE PDCA Publications that are

sure to ADD VALUE TO YOUR BUSINESS!
Supervisor's Safety Manual
2ND Edition
This manual is written to assist supervisors and foremen in carrying out
job site safety procedures and work habits. The manual is coordinated
with the information found in the Employee Safety Handbook. 102 pages.
ITEM #32014
Member Price: $8
Employee Safety Handbook

2ND Edition (Available in English or Spanish)
The safe practices contained in this handbook are for your guidance and
protection in your employees daily work. This manual works in
conjunction with the information found in the Supervisors Safety Manual.
Highlights include, Safety and Loss Control Policy, Employee
Responsibilities, Personal Safety Programs, Ladders and Scaffolding
Equipment and many other safety topics. A test is included for employees. 87 pages.
ENGLISH ITEM #32010

SPANISH ITEM #32011
Member Price: $7
TEN OR MORE:
Member Price:
$6.50 each in sets of ten.
Nonmember Price:
$11.50 each in sets of ten.
Revised
COMBO PACK SPECIAL Both

Volumes at Great Savings!
PDCA Cost & Estimating Guide
Volume 1, Practices and Procedures
See complete description on page 4.
PDCA Cost & Estimating Guide,

Volume II, Rates and Tables
See complete description on page 4.
Item #37803.
Member Price: $165
PDCAs What Every Contractor Needs

to Know Series Bundle Special
Includes seven What Every Contractor Series Booklets
Marketing Planning & Strategy Item #37704
Selling to the Homeowner Item #37705
Business Planning Item #37706
Customer Service Item #37707
Advertising Item #37709
Public Relations Item #37710
Direct Mail Item #37711
See complete descriptions on pages 4-5.
PDCA Member Price: $160

PDCA INDUSTRY STANDARDS

The PDCA Industry Standards are a must for all painting contractors, architects, design pros, and general contractors.
The Standards discuss a range of issues that commonly become the subject of misunderstandings or, in extreme
cases, contract disputes and provide guidance for both the contractor and the layman about how such differences
can best be avoided.
Each Standard is organized into seven sections: (1) scope; (2) significance and use; (3) reference documents and
standards; (4) definitions; (5) standard specification; (6) comments; and (7) disclaimer of liability.
PDCAs Industry Standards are available free to the

public at the PDCA website www.pdca.org/standards.
PROUD TO BE A PDCA MEMBER

PDCA Member Decals
(Available to PDCA Members Only)
2.75 x 3 White Background
ITEM #34056
Member Price: $.50 each, or
$4 for 10 decals
PDCA Gold Foil Stickers

PDCA Silver Foil Stickers
1.33 x 1.75; 1000 per roll
(Gold Foil) ITEM #34054G
Member Price: $18 per roll
(Silver Foil) ITEM #34054S
Member Price: $18 per roll
PDCA Member Decals

7 White Back Adhesive
ITEM #34060
PDCA Magnetic Logo Sign

12" x 18"
Note: Photo is approximate representation of logo sign. Display your
pride in membership with this full color PDCA Logo on white magnetic
background.
ITEM #34063
ConsensusDOCSTM The only standard construction contracts written and

endorsed by owners, contractors, subcontractors, designers and sureties.
With 90+ documents covering all project delivery methods,
ConsensusDOCS incorporate best practices and fairly allocate risk to
provide a better contractual foundation. Enter Code PDCA 100
to receive a 20% discount. www.ConsensusDOCS.org.
800-332-7322 / www.pdca.org
PDCAs Contractor College program provides the best
source for education in the painting and decorating
industry. The instructors are among the best in the
industry and profession. They offer practical, state-ofthe-art education that covers every aspect of running
a successful contracting business, including Finance &
Banking, Insurance, Management & Human Resources,
Sales & Marketing, and Products & Equipment.
Online courses include:

Building a powerful business strategy
The science and technology of
coatings performance
Managing for high performance
Exterior paints
Fundamentals of exceptional
customer service
PDCA Standards
And many more...
Purchase courses
online in the
PDCA Store,
starting at
$74.
To learn more, visit www.pdca.org/cc or call (800) 332-7322

Contractors who are serious about education choose Accreditation
through PDCA. Accredited companies in good standing can purchase the
following items to help promote their accomplishment.
Vehicle Magnets
Decals
Add these emblems to your company vehicle(s)

for increased Accreditation recognition.
Excellent for adding the credential to your

existing marketing materials
ITEM #CC-004 12 inch size

$15 each
$5 each

$5 each
$2 each or
10 for $15
ITEM #CC-003 1/2 inch size
1000 count roll for $35
Baseball Caps
Iron-On Patches
Remind customers why they hired you while

on the job.
Add the logo to your company uniforms for extra

recognition.
ITEM #CC-009 Baseball Caps

$18 each
ITEM #CC-007 $2 each 6 for $10
Pins
Display your Accreditation status the next time
you make a bid.
ITEM #CC-006
$3 each 5 for $10
Hire Someone Who Knows

What They Are Doing
(Brochure)
Educate your customers on the benefits of hiring a
PDCA Accredited Contractor.
ITEM #CC-008
100 brochures for $10
10
800-332-7322 / www.pdca.org
Increase your sales closure rates!

Set yourself apart from the competition!
PDCA Can Help.

PDCAs Quality Assurance
Portfolio (QAP)
PDCAs Quality Assurance Portfolio is

100% pure leather and includes:
A total reference guide for all your industry

literature
Selling to the Homeowner (Booklet)
PDCA quick tips to sellingthe complete process
A Silent Sales ToolAllow the customer to review

your portfolio of work and credentials while you
complete the estimate
PDCA Industry Standards
Sample leave behind informational folder
Sample contract
A presentation portfolio that assists you in

demonstrating to the customer how you meet
their needs and differentiate yourself from
the competition
PDCA logo tabs for each area and phase of the

presentation
CD Romallows you the ability to reproduce specific

forms and content
Develop your own leave behind informational

folder and a contract
ITEM #37800
ITEM #COP-20 (Interior Series)

Member Price: $350
Available to PDCA Members Only for $175.
ITEM #COP-E (Exterior Series)

Member Price: $350
11
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Payment must be in U.S. dollars in the form of a
bank draft on a U.S. bank, clearing house or a
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For shipping services other than
ground/standard delivery, please
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What Every Painting and Decorating

PDCA Publications that are sure to

PDCA Cost & Estimating Guide Volume 2: Rates and Tables

See Page 7 for

See Page 7 for

In both residential and commercial markets,

Marketing Planning and Strategy

Cost & Estimating Guide

Selling to the Homeowner

Marketing is what a company does to develop

Selling is an integral part of every painters

Voice of the Professional Painting and Decorating Contractor

Order Toll Free or Online!

Order using VISA, MasterCard, or American Express

Contractor Needs to Know Series.

In the residential as well as the commercial

This addition to PDCAs What Every Painting

This addition to PDCAs What Every Painting

Negotiation is an important element of the

BUSINESS & MANAGEMENT

Maintenance Repainting Manual

Painting and Decorating

Voice of the Professional Painting and Decorating Contractor

Order using VISA, MasterCard, or American Express

Order Toll Free or Online!

BUSINESS & MANAGEMENT

Wheels of Learning: Painting I

Wheels of Learning: Painting III

Student ITEM #32036

Student ITEM #36611

Wheels of Learning: Painting II

Wheels of Learning: Industrial Painting

Student ITEM #36609

Student ITEM #36622

VIDEOs & DVDs

DVD ITEM #36631

DVD ITEM #34010D

Patching Plaster and

DVD ITEM #34044D

Scaffolding Safety Videos, Interactive CDs & DVDs

Plank and Platforms

DVD ITEM #36634

Basic Safety Guidelines for

DVD ITEM #36632

Member Price: $75 Nonmember Price: $125

eSafetyLine System Annual Subscription

PDCAs eSafetyLine is an online version of our

Each module includes a Library of Compliance

Upon renewal of your

Nonmember Price: DVD $250

This New Safety DVD is an Instructional Tool

The first on general safety requirements covers

industry. Topics covered include identifying fall

Hazard Communication Compliance Program

Part II - Hazard Communication Employee Training

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DVD ITEM #32027D

Voice of the Professional Painting and Decorating Contractor

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Employee Safety Handbook

ENGLISH ITEM #32010