Calculos

5
SI
NO
80%
20%
Encuestados con hijos
NO
20% SI
80%
148 Uno
Dos
Tres
Cuatro
5 o ms
52
44
30
15
7
No. de hijos por encuestado

5 o ms
5%
Cuatro
10%
Tres
20%
Leche materna
Leche en polvo
Frutas majadas
Verduras majadas
Jugo de frutas
Todos los anteriores
Otros
27%
16%
19%
11%
14%
53%
13%
13%
Otros
53%
Todos los anteriores
14%
11%
Verduras majadas
19%
Frutas majadas
16%
Leche en polvo
27%
Leche materna
0%
12%
42%
30%
16%
Dos
30%
Tipo de alimentacin para nios menores de 6
Jugo de frutas
$0,36 - $0,50
$0,51 - $0,65
$0,66 - $0,80
$0,80 en adelante
Uno
35%
10%
20%
30%
40%
Precio que paga actualmente por produ

50%
40%
30%
20%
10%
Precio que paga actualmente por produ

50%
40%
30%
20%
10%
0%
$0,36 - $0,50
Menos de dos veces

De 2 a 3 veces
De 4 a 5 veces
Ms de 5 veces
27%
19%
45%
9%
$0,51 - $0,65
No. de compras a la semana de productos del proy

Menos de dos veces
27%
De 2 a 3 veces
19%
Ms de 5 veces
9%
De 4 a 5 veces
45%
113 G.
125 G.
140 G.
170 G.
225 G.
Otra
13%
38%
17%
15%
12%
5%
Presentacin actual de compota
225 G.
12%
170 G.
15%
Otra
5%
113 G.
13%
125 G.
38%
140 G.
17%
Totalmente de acuerdo
De acuerdo
Indiferente
En desacuerdo
Totalmente en desacuerdo
46%
27%
15%
9%
3%
Afirmacin sobre niv e l de nutricin de la
9% 3%
15%
46%
27%
T otalmente de ac uerdo
De ac uerdo
Indiferente
En desac uerdo
T otalmente en desac uerdo
27%
T otalmente de ac uerdo
De ac uerdo
Indiferente
En desac uerdo
T otalmente en desac uerdo
SI
NO
85%
15%
Opinin sobre comercializacin de alimentos para bebes de fruta
NO
15%
SI
85%
os con hijos
% SI
80%
por encuestado
5 o ms
5%
atro
%
Uno
35%
Dos
30%
n para nios menores de 6 aos de edad
53%
27%
20%
30%
40%
50%
60%
ga actualmente por productos del proyecto
ga actualmente por productos del proyecto
$0,51 - $0,65
$0,66 - $0,80
semana de productos del proyecto
dos veces
De 2 a 3 veces
19%
Ms de 5 veces
9%
e 4 a 5 veces
5%
actual de compota
G.
Otra
5%
113 G.
13%
125 G.
38%
G.
%
re niv e l de nutricin de las frutas
9% 3%
15%
46%
27%
uerdo
sac uerdo
De ac uerdo
En desac uerdo
$0,80 en adelante
27%
uerdo
De ac uerdo
En desac uerdo
sac uerdo
cin de alimentos para bebes de frutas ecuatorianas
SI
85%
Gerente General
Secretaria
Bodeguero
Contador
Jefe de operaciones
Supervisor de venta
Obreros de planta
Vendedores
Guardias
Conserje
DESCRIPCIN
Ao 0
Activo Fijo
Fase Industrial
Terreno
$22,500.00
Maquinarias
$174,384.50
Obras civiles
$76,061.00
Vehculos
$21,150.00
Muebles y enseres
Herramientas
Total de Activo Fijo Neto
Activo Diferido
Permisos
Publicidad
Capital de Trabajo
INVERSION TOTAL
$8,637.00
$855.00
$303,587.50
$12,115.40
$322.40
$11,793.00
$1,675.25
$317,378.15
RESUMEN DE INVERSION
PARA EXPOSICION
750000
Meln
Guayaba
Guineo
DEMANDA = AL TOTAL DE HABIKTAN

27,302
8,774
33,293
69,370
295,184
94,866
359,950
750,000
59,000
691,000
14.22%
4.57%
17.34%
36.13%
39.36%
12.65%
47.99%
Ao 1
450
450
60%
Ao 2
525
525
70%
7.87%
92.13%
CANTIDAD DEMANDADA PROYECTADA (En TM)
Ao 3
Ao 4
Ao 5
Ao 6
Ao 7
Ao 8
563
600
600
600
600
600
563
600
600
600
600
600
75%
80%
80%
80%
80%
80%
Kg fruta a comprar por ao

Meln
442,776
Guayaba
71,149
Guineo
263,378
516,572
83,008
307,275
553,470
88,937
329,223
Mercado Local
Total
Capacidad instalada
590,368
94,866
351,171
590,368
94,866
351,171
Cantidades demandadas satisefchas por ao

Ao 1
450000
Ao 2
525000
Ao 3
562500
Ao 4-10
600000
442.7761 CONVERSION DE KG A TONELADAS
590,368
94,866
351,171
590,368
94,866
351,171
590,368
94,866
351,171
DEMANDA = AL TOTAL DE HABIKTANTES * POR LA CUARTA PARTE DE ESTA MISMA POBLACION
ADA (En TM)

Ao 9
600
600
80%
590,368
94,866
351,171
Ao 10
600
600 TONELADAS METRICAS
80% CUANTO PORCENTAJE D CAPACIDAD D PLANTA S VA A UTILIZAR
590,368
94,866
351,171
Maquinaria y Equipo
Especificaciones Cantidad Costo Unitario Costo Total
Mesa de seleccin
Acero Inoxidable
$5,000.00
$5,000.00
Despulpadora
Taiwam Turnkey
$10,000.00
$10,000.00
Transportes (m)
Waukesha
100
$40.00
$4,000.00
Caldero
Taiwam Turnkey
$60,000.00
$60,000.00
Marmitas
Taiwam Turnkey
$10,000.00
$10,000.00
Balanza de recepcin
Taiwam Turnkey
$2,500.00
$2,500.00
Empacadora
Taiwam Turnkey
$7,000.00
$7,000.00
Compresor
Taiwam Turnkey
$30,000.00
$30,000.00
Enfriadora
Alfa Laval
$7,000.00
$7,000.00
Bomba sanitaria
Waukesha
$9,390.00
$9,390.00
Intercambiador de calor
Waukesha
$15,000.00
$15,000.00
Equipamiento laboratorio
Global
$5,000.00
$5,000.00
Instalacin electrica
Global
$1,500.00
$1,500.00
Subtotal Maquinaria
$166,390.00
Costo Instalacin
$7,994.50
COSTO TOTAL
$174,384.50
Herramientas
Mandiles
Especificaciones
Gabardina
Gorros para cabello
Cantidad Costo Unitario Costo Total

$10.00
$6.50
$65.00
$5.00
$1.20
$6.00
Botas
Plasticas caa alta
$10.00
$8.40
$84.00
Respirador
815 OGA, 1 filtro
$10.00
$7.00
$70.00
Guantes
Plastico uso mltiple
$100.00
$1.30
$130.00
Suministros mdicos
Global
COSTO TOTAL
$500.00
$855.00
Edificaciones
Cantidad Unidad Precio Unitario Costo Total
Galpn industrial
185
m2
$88.77
$16,422.45
Oficinas administracin
60
m2
$247.05
$14,823.00
Bodega materiales
105
m2
$171.11
$17,966.55
Bateras sanitarias
20
m2
$191.30
$3,826.00
Cerramiento y guardiana
Laboratorio
Global
12
m2
$5,600.00
$205.91
$2,470.92
Movimiento de tierra
Global
$577.00
Infraestructura electrica
Global
$2,180.00
Garaje y otros
38
Subtotal
m2
$90.65
$3,444.70
$67,310.62
3% Imprevistos
$2,019.32
10% Contrato Ing.
$6,731.06
COSTO TOTAL
$76,061.00
Muebles y enseres
Escritorios
$250.00
$1,250.00
Sillas ejecutivas
$80.00
$400.00
Sillas plasticas
10
$30.00
$300.00
Archivadores
$80.00
$400.00
Computadoras/impresoras
$950.00
$4,750.00
Mesa ejecutiva
$350.00
$350.00
Fax-copiadora-scanner
$180.00
$360.00
Telfonos
$65.00
$130.00
Walkie-Tolkie
$100.00
$300.00
Suministros varios (5%)

COSTO TOTAL
$397.00
$8,637.00
Vehculos
Camioneta
$18,650.00
$18,650.00
Montacargas
$2,500.00
$2,500.00
COSTO TOTAL
$21,150.00
ANEXO 5
CALCULO DEL CAPITAL DE TRABAJO
(Mtodo del Mximo Dficit acumulado)
METODO PARA CALCULAR EL CAPITAL DE TRABAJO

Mes 1
Mes 2
Ingresos
Pulpa de guanabana
$4,920
$4,920
Pulpa de guineo
$1,779
$1,779
Pulpa de mora
$8,114
$8,114
Egresos
Costo productos vendidos
$7,656
$7,656
Gastos de admin. y vtas.
$3,366
$3,366
Gastos financieros
$1,313
$1,313
Otros gastos
$2,669
$2,669
Saldo
($190.62)
($191.22)
Saldo Acumulado
($190.62)
($381.84)
Mes 3
Mes 4
$4,920
$1,779
$8,114
$4,920
$1,779
$8,114
$7,656
$3,366
$1,313
$2,669
($191.22)
($573.07)
$7,656
$3,366
$1,313
$2,669
($191.22)
($764.29)
Mes 5
$4,920
$1,779
$8,114
Mes 6
$4,920
$1,779
$8,114
Mes 7
$4,920
$1,779
$8,114
Mes 8
$4,920
$1,779
$8,114
Mes 9
$4,920
$1,779
$8,114
Mes 10
$4,920
$1,779
$8,114
Mes 11
$4,920
$1,779
$8,114
Mes 12
$4,920
$1,779
$8,114
$7,656
$7,656
$7,656
$7,656
$7,656
$7,656
$7,656
$7,656
$3,366
$3,366
$3,366
$3,366
$3,366
$3,366
$3,366
$3,366
$1,313
$1,313 $1,209.36
$1,209.36
$1,209.36
$1,209.36
$1,209.36
$1,209.36
$2,669
$2,669
$2,669
$2,669
$2,669
$2,669
$2,669
$2,669
($191.22)
($191.22)
($88.09)
($88.09)
($88.09)
($88.09)
($88.09)
($88.09)
($955.51) ($1,146.74) ($1,234.82) ($1,322.91) ($1,410.99) ($1,499.08) ($1,587.16) ($1,675.25)
Balance de Permisos
De funcionamiento
$22.40
Municipal
$300.00
Total Inversin
$322.40
Inversin inicial en publicidad

Volantes
$4,243.00
Banners
$700.00
Medios masivos
Muestra gratis
Impulsadoras
COSTO TOTAL
$4,600.00
$810.00
$1,440.00
$11,793.00
Descripcin
Monto
FINANCIAMIENTO
CAPITAL/RECURSOS PROPIOS
Aportes de Capital
$167,378.15
Recursos Propios
$0.00
Total Capital/Recursos Propios
$167,378.15 EMPRESARIOS
FINANCIAMIENTO DE TERCEROS
Crditos de Largo Plazo
$150,000.00
Crditos de Corto Plazo
$0.00
Doc./pagar Largo Plazo
$0.00
Total financiamiento de terceros
$150,000.00 CFN-BANCO
47.26%
TOTAL DE FINANCIAMIENTO
$317,378.15 INVERSIO9N TOTAL DEL PROYECTO
Capital
Plazo aos
Interes
Pagos
PERIODO
0
1
2
3
4
5
6
7
8
9
10
PAGO
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
$19,662.23
INTERESES
$150,000
5
10.50%
Semestrales
CAPITAL
$7,875.00
$11,787.23
$7,256.17 $12,406.06
$6,604.85 $13,057.38
$5,919.34 $13,742.89
$5,197.84 $14,464.39
$4,438.46 $15,223.77
$3,639.21 $16,023.02
$2,798.00 $16,864.23
$1,912.63 $17,749.60
$980.78 $18,681.45
$46,622.28 $150,000.00
SALDO
$150,000.00
$138,212.77
$125,806.71
$112,749.34
$99,006.45
$84,542.06
$69,318.29
$53,295.28
$36,431.05
$18,681.45
$0.00
$196,622.28 LO Q PAGO AL FINAL POR EL PRESTAMO
EL PRESTAMO
COSECHA
PRECIO DE LOS PRODUCTOS EN EPOCA DE COSECHA
Precio al
Precio de
Descripcin
intermediario local venta al pblico
Compota de 150 gramos de pulpa de guineo
$0.33
$0.40
Jugo de 200 cc de pulpa de guayaba
$0.38
$0.45
Compota de 150 gramos de pulpa de meln y guineo
$0.42
$0.50
Jugo de 200 cc de pulpa de meln
$0.38
$0.45
INGRESOS ESTIMADOS PARA EL PRIMER AO
ENE
Precio para intermediarios
Pulpa de guineo
Pulpa de guayaba
Pulpa de melon
Pulpa de meln y guineo
Cantidad
Ingreso
TOTAL MENSUAL
FEB
MAR
ABR
MAY
JUN
JUL
AGO
SEP
OCT
NOV
DIC
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
$0.33
$0.38
$0.38
$0.42
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
14,759
4,743
17,998
3,276
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$4,920
$1,779
$6,749
$1,365
$14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812 $14,812
ENE
FEB
MAR
ABR
MAY
JUN
JUL

Pulpa de guineo
$0.36
$0.36
$0.36
$0.36
$0.36
$0.36
$0.36
Pulpa de guayaba
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
Pulpa de melon
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
17,219
17,219
17,219
17,219
17,219
17,219
17,219
Cantidad
5,534
5,534
5,534
5,534
5,534
5,534
5,534
20,997
20,997
20,997
20,997
20,997
20,997
20,997
3,822
3,822
3,822
3,822
3,822
3,822
3,822
$6,256
$6,256
$6,256
$6,256
$6,256
$6,256
$6,256
$2,262
$2,262
$2,262
$2,262
$2,262
$2,262
$2,262
$8,583
$8,583
$8,583
$8,583
$8,583
$8,583
$8,583
$1,736
$1,736
$1,736
$1,736
$1,736
$1,736
$1,736

Ingreso
TOTAL MENSUAL
$18,836 $18,836 $18,836 $18,836 $18,836 $18,836 $18,836
295,184
206629
94,866
66406
359,950
251965
AGO
SEP
OCT
NOV
DIC
$0.36
$0.36
$0.36
$0.36
$0.36
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.41
$0.45
$0.45
$0.45
$0.45
$0.45
17,219
17,219
17,219
17,219
17,219
206,629
5,534
5,534
5,534
5,534
5,534
66,406
20,997
20,997
20,997
20,997
20,997
209,971
3,822
3,822
3,822
3,822
3,822
45,859
$6,256
$6,256
$6,256
$6,256
$6,256
$2,262
$2,262
$2,262
$2,262
$2,262
$8,583
$8,583
$8,583
$8,583
$8,583
$1,736
$1,736
$1,736
$1,736
$1,736
$18,836 $18,836 $18,836 $18,836 $18,836
$226,037
ENE
FEB
MAR
ABR
MAY
JUN
JUL

Pulpa de guineo
$0.40
$0.40
$0.40
$0.40
$0.40
$0.40
$0.40
Pulpa de guayaba
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
Pulpa de melon
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.50
$0.50
$0.50
$0.50
$0.50
$0.50
$0.50
18,449
18,449
18,449
18,449
18,449
18,449
18,449
Cantidad
5,929
5,929
5,929
5,929
5,929
5,929
5,929
22,497
22,497
22,497
22,497
22,497
22,497
22,497
4,095
4,095
4,095
4,095
4,095
4,095
4,095
$7,306
$7,306
$7,306
$7,306
$7,306
$7,306
$7,306
$2,642
$2,642
$2,642
$2,642
$2,642
$2,642
$2,642
Ingreso
TOTAL MENSUAL
$10,023 $10,023 $10,023 $10,023 $10,023 $10,023 $10,023

$2,027
$2,027
$2,027
$2,027
$2,027
$2,027
$2,027
$21,998 $21,998 $21,998 $21,998 $21,998 $21,998 $21,998
295,184
221388
94,866
71149
359,950
269963
AGO
SEP
OCT
NOV
DIC
$0.40
$0.40
$0.40
$0.40
$0.40
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.45
$0.50
$0.50
$0.50
$0.50
$0.50
18,449
18,449
18,449
18,449
18,449
221,388
5,929
5,929
5,929
5,929
5,929
71,149
22,497
22,497
22,497
22,497
22,497
224,969
4,095
4,095
4,095
4,095
4,095
49,135
$7,306
$7,306
$7,306
$7,306
$7,306
$2,642
$2,642
$2,642
$2,642
$2,642
$10,023 $10,023 $10,023 $10,023 $10,023

$2,027
$2,027
$2,027
$2,027
$2,027
$21,998 $21,998 $21,998 $21,998 $21,998
$263,979
ENE
FEB
MAR
ABR
MAY
JUN
JUL

Pulpa de guineo
$0.43
$0.43
$0.43
$0.43
$0.43
$0.43
$0.43
Pulpa de guayaba
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
Pulpa de melon
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.54
$0.54
$0.54
$0.54
$0.54
$0.54
$0.54
19,679
19,679
19,679
19,679
19,679
19,679
19,679
Cantidad
6,324
6,324
6,324
6,324
6,324
6,324
6,324
23,997
23,997
23,997
23,997
23,997
23,997
23,997
4,368
4,368
4,368
4,368
4,368
4,368
4,368
$8,495
$8,495
$8,495
$8,495
$8,495
$8,495
$8,495
$3,071
$3,071
$3,071
$3,071
$3,071
$3,071
$3,071
Ingreso
TOTAL MENSUAL
$11,654 $11,654 $11,654 $11,654 $11,654 $11,654 $11,654

$2,357
$2,357
$2,357
$2,357
$2,357
$2,357
$2,357
$25,577 $25,577 $25,577 $25,577 $25,577 $25,577 $25,577
295,184
236147
94,866
75893
359,950
287960
AGO
SEP
OCT
NOV
DIC
$0.43
$0.43
$0.43
$0.43
$0.43
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.49
$0.54
$0.54
$0.54
$0.54
$0.54
19,679
19,679
19,679
19,679
19,679
236,147
6,324
6,324
6,324
6,324
6,324
75,893
23,997
23,997
23,997
23,997
23,997
239,967
4,368
4,368
4,368
4,368
4,368
52,411
$8,495
$8,495
$8,495
$8,495
$8,495
$3,071
$3,071
$3,071
$3,071
$3,071
$11,654 $11,654 $11,654 $11,654 $11,654

$2,357
$2,357
$2,357
$2,357
$2,357
$25,577 $25,577 $25,577 $25,577 $25,577
$306,920
INGRESOS RESUMEN CON GRAFICO PARA EXPOSICION

AO INGRESOS
2009
$177,749
2010
$226,037
2011
$263,979
2012
$306,920
2013
$334,542
2014
$364,651
2015
$397,470
2016
$433,242
2017
$472,234
2018
$514,735
Ingresos anuales proyectaods

$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
2009
2010
2011
2012
2013
2014
2015
Ingresos por ao (USD)
2016
2017
oyectaods
2014
2015
s por ao (USD)
2016
2017
2018
Personal
Cantidad Sueldo Mensual
SUELDOS
Mano de obra directa
Obreros
7
$220
Bodeguero
1
$250
Jefe de planta
1
$300
Subtotal
Mano de obra indirecta
Supervisor tcnico
1
$400
Conserje
1
$220
Guardia
1
$220
Subtotal
Empleados Ventas
Jefe de ventas
1
$500
Vendedores
2
$250
Subtotal
Empleados Administracin
Secretaria
1
$300
Contador
1
$350
Gerente General
1
$700
Subtotal
TOTAL SUELDOS
BENEFICIOS DE LEY
Aporte IESS personal
Aporte IESS patronal
Dcimo tercero
Dcimo cuarto
Total beneficios de ley
9.35%
12.15%
TOTAL SUELDOS Y BENEFICIOS DE LEY
Total Mensual
Total Anual
$1,540
$250
$300
$2,090
$18,480
$3,000
$3,600
$25,080
$400
$220
$220
$840
$4,800
$2,640
$2,640
$10,080
$500
$500
$1,000
$6,000
$6,000
$12,000
$300
$350
$700
$1,350
$5,280
$3,600
$4,200
$8,400
$16,200
$63,360
$493.68
$641.52
$440
$168
$1,743.20
$5,924.16
$7,698.24
$5,280
$2,016
$20,918.40
$7,023.20
$84,278.40
Concepto
Unidad
Cantidad
Costo Unitario Costo Produccin
Meln
Kilogramo
2.50
$0.10
$0.25
Guayaba
Kilogramo
1.25
$0.05
$0.06
Guineo
Kilogramo
1.22
$0.03
$0.04
PRIMER AO
Fruta
Kg fruta a comprar Precio KG. Costo x fruta
Meln
442,776
$0.10
$44,278
Guayaba
71,149
$0.05
$3,557
Guineo
263,378
$0.03
$7,901
COSTO TOTAL ANUAL
$55,736
SEGUNDO AO
Fruta
Meln
516,572
$0.11
$56,306
Guayaba
83,008
$0.05
$4,524
Guineo
307,275
$0.03
$10,048
COSTO TOTAL ANUAL
$70,878
TERCER AO
Fruta
Meln
553,470
$0.12
$65,758
Guayaba
88,937
$0.06
$5,283
Guineo
329,223
$0.04
$11,734
COSTO TOTAL ANUAL
$82,776
4-10 AO
Fruta
Meln
590,368
$0.13
$76,454
Guayaba
94,866
$0.06
$6,143
Guineo
351,171
$0.04
$13,643
COSTO TOTAL ANUAL
$96,240
1 AO
2 AO
Descripcin
USD
Cantidad
Total
Descripcin
Envases 150 gr (unidad)
0.05
414,005
$20,700
Botellas 200 cc (unidad)
0.03
179,975
$4,499
Combustible caldero (Gl)
1.15
17,974
$20,670
$45,870
192000
593,980 x
x
5809.92
17973.83698
3 AO
USD
Cantidad
Total
Descripcin
USD
Cantidad
0.02
483,006
$9,660
0.02
517,506
0.03
45,859
$1,250
0.03
49,135
1.00
4,097
$4,097
1.01
17,147
$15,007
750000
528,865 x
x
5809.92
4096.88607
192000
566,641
x
4-10 AO
Total
Descripcin
USD
Cantidad
Total
$11,282
0.02
552,007
$13,117
$1,459
0.03
52,411
$1,697
$17,301
1.10
18,290
$20,115
$30,042
$34,929
5809.92
192000
604,417 x
x
17146.5656
5809.92
18289.67
DEPRECIACION ACTIVOS FIJOS
Rubros
Terreno
Obra civil
Maquinarias y equipos
Vehculos
Muebles y enseres
TOTAL
Dep.
% Mant.
ao
20
10
5
5
2%
3%
3%
0%
% Seg.
5%
3%
3%
0%
Valor Depreciacin
Valor Mantenimiento
Valor Seguros
(Miles USD)
(Miles USD)
(Miles USD)
2009-2018
2009-2018
2009-2018
$22,500
$22,500
$22,500
$76,061
$3,803
$76,061
$1,521
$76,061
$3,803
$174,385
$17,438
$174,385
$4,360
$174,385
$4,360
$21,150
$4,230
$21,150
$635
$21,150
$635
$8,637
$1,727
$8,637
$0
$8,637
$0
$27,199
$6,515
$8,797
CUADRO RESUMEN DE GASTOS DE ADMINISTRACION Y VENTAS

RUBROS
2009
2010
2011
2012
2013
ADMINISTRACIN
Remuneraciones
$16,200
$16,702
$17,220
$17,754
$18,304
$397
$409
$422
$435
$449
$12,000
$12,372
$12,756
$13,151
$13,559
Publicidad
$4,600
$4,743
$4,890
$5,041
$5,197
Bonos sobre ventas
$7,200
$7,200
$7,200
$7,200
$7,200
Suministros de oficina
VENTAS
Remuneraciones
TOTAL
$40,397
$41,426
$42,487
$43,581
$44,709
BALANCE GENERAL INICIAL
BALANCE GENERAL
A enero del 2009
Activos
Caja-Banco
Terreno
Maquinaria y equipos
Edificaciones
Herramientas
Muebles y enseres
Vehculos
Permisos
Otros activos diferidos
Total Activos
Pasivos y capital
Cuentas por pagar a largo plazo
Capital
Total pasivos + capital
$1,675.25
$22,500.00
###
$76,061.00
$855.00
$8,637.00
$21,150.00
$322.40
$11,793.00
###
###
###
###
ESTADO DE PERDIDAS Y GANANCIAS PROYECTADO
ESTADO DE PERDIDA Y GANANCIAS

CONCEPTO
2009
2010
2011
2012
2013
2014
2015
2016
Ventas
$177,749
$226,037
$263,979
$306,920
$334,542
$364,651
$397,470
$433,242
Costos operacionales
$101,606
$111,868
$139,736
$159,056
$163,987
$169,071
$174,312
$179,716
Utilidad Bruta
$76,143
$114,169
$124,243
$147,863
$170,555
$195,580
$223,158
$253,527
Gastos Adm. y de Vtas.
$40,397
$41,851
$43,358
$44,919
$46,536
$48,211
$49,947
$51,745
Gastos Financieros
$15,131
$12,524
$9,636
$6,437
$2,893
$0
$0
$0
Dep. Mant. y Seg.
$42,511
$42,511
$42,511
$42,511
$42,511
$42,511
$42,511
$42,511
Otros gastos
$26,796
$27,761
$28,760
$29,795
$30,868
$31,979
$33,131
$34,323
-$48,693
-$10,478
-$22
$24,200
$47,747
$72,879
$97,569
$124,947
15% Empleados y obreros
$0.00
$0.00
$0.00
$3,630.06
$7,161.98
$10,931.79
$14,635.38
$18,742.05
25% Impuesto a la renta
$0.00
$0.00
$0.00
$5,142.59
$10,146.14
$15,486.71
$20,733.45
$26,551.24
-$48,692.77
-$10,478.07
-$22.32
$15,427.76
$30,438.41
$46,460.12
$62,200.35
$79,653.73
57.16%
49.49%
52.93%
51.82%
49.02%
46.37%
43.86%
41.48%
-27.39%
-4.64%
-0.01%
5.03%
9.10%
12.74%
15.65%
18.39%
0.271666667 0.167857143 0.162666667

0.100995451 0.249116333 0.138265994
0.09
0.031
0.09
0.031
0.09
0.031
0.09
0.031
0.036
0.036
0.036
0.036
Utilidad antes impuestos
Utilidad Neta
Costo Operacin/Ventas (%)
Utilidad Neta/Ventas (%)
0.036
0.036
0.036
ESTADO DE PERDIDAS Y GANANCIAS PROYECTADO
2017
2018
$472,234
$514,735
$185,287
$191,031
$286,947
$323,704
$53,608
$55,538
$0
$0
$42,511
$42,511
$35,559
$36,839
$155,269
$188,816
$23,290.38
$28,322.45
$32,994.70
$40,123.48
$98,984.10 $120,370.43
39.24%
37.11%
20.96%
23.38%
0.09
0.031
0.09
0.031
0.036
0.036
Ingresos
$177,749 $226,037 $263,979 $306,920 $334,542
(-) Costos Operacionales
$101,606 $111,868 $139,736 $159,056 $163,987
(-) Gastos admin. y de vtas
$40,397
$41,851
$43,358
$44,919
$46,536
(-) Mantenimiento y seguros
$15,312
$15,312
$15,312
$15,312
$15,312
(-) Otros gastos
$26,796
$27,761
$28,760
$29,795
$30,868
(-) Depreciacin
$27,199
$27,199
$27,199
$27,199
$27,199
-$33,562
$2,046
$9,614
$30,638
$50,640
(-) Participacin Trabajadores
-$5,034
$307
$1,442
$4,596
$7,596
(-) Impuesto a la Renta
-$7,132
$435
$2,043
$6,510
$10,761
Utilidad Neta
-$21,396
$1,304
$6,129
$19,531
$32,283
Depreciacin
$27,199
$27,199
$27,199
$27,199
$27,199
Inversin Inicial
-$315,703
Inversin de reemplazo
Inversin capital de trabajo
-$10,061
-$1,675
Valor de recuperacin
Flujo de Caja
-$317,378
$5,803
$28,503
$33,328
TMAR
$46,730
15.05%
VAN
-$30,120
TIR
13.33%
B/C
0.91
$49,421
10
$364,651 $397,470 $433,242 $472,234 $514,735

$169,071 $174,312 $179,716 $185,287 $191,031
$48,211
$49,947
$51,745
$53,608
$55,538
$15,312
$15,312
$15,312
$15,312
$15,312
$31,979
$33,131
$34,323
$35,559
$36,839
$27,484
$27,484
$27,484
$27,484
$27,484
$72,594
$97,284 $124,662 $154,984 $188,531
$10,889
$14,593
$18,699
$23,248
$28,280
$15,426
$20,673
$26,491
$32,934
$40,063
$46,279
$62,019
$79,472
$98,802 $120,189
$27,484
$27,484
$27,484
$27,484
$27,484
$62,206
$73,762
$89,503 $106,956 $126,286 $209,878
Ingresos
$177,749 $226,037 $263,979 $306,920 $334,542 $364,651
(-) Costos Operacionales
$101,606 $111,868 $139,736 $159,056 $163,987 $169,071
(-) Gastos admin. y de vtas
$40,397
$41,851
$43,358
$44,919
$46,536
$48,211
(-) Mantenimiento y seguros
$15,312
$15,312
$15,312
$15,312
$15,312
$15,312
(-) Otros gastos
$26,796
$27,761
$28,760
$29,795
$30,868
$31,979
(-) Inters prstamo
$15,131
$12,524
$9,636
$6,437
$2,893
(-) Depreciacin
$27,199
$27,199
$27,199
$27,199
$27,199
$27,484
-$48,693 -$10,478
-$22
$24,200
$47,747
$72,594

(-) Participacin Trabajadores
-$7,304
-$1,572
-$3
$3,630
$7,162
$10,889
(-) Impuesto a la Renta
-$10,347
-$2,227
-$5
$5,143
$10,146
$15,426
Utilidad Neta
-$31,042
-$6,680
-$14
$15,428
$30,438
$46,279
Depreciacin
$27,199
$27,199
$27,199
$27,199
$27,199
$27,484
Inversin Inicial
-$315,703
Inversin capital de trabajo
Prstamo
Amortizacin deuda
-$10,061
-$1,675
$150,000
-$24,193 -$26,800 -$29,688 -$32,887 -$36,431
Flujo de Caja
-$167,378 -$28,036
-$6,281
-$2,503
TMAR
VAN
$9,739
15.05%
$558
TIR
15.09%
B/C
1.003
$11,145
$73,762
10
$397,470 $433,242 $472,234 $514,735

$174,312 $179,716 $185,287 $191,031
$49,947
$51,745
$53,608
$55,538
$15,312
$15,312
$15,312
$15,312
$33,131
$34,323
$35,559
$36,839
$27,484
$27,484
$27,484
$27,484
$97,284 $124,662 $154,984 $188,531

$14,593
$18,699
$23,248
$28,280
$20,673
$26,491
$32,934
$40,063
$62,019
$79,472
$98,802 $120,189
$27,484
$27,484
$27,484
$27,484
$62,206
$89,503 $106,956 $126,286 $209,878
Ventas
% de Variacin
177,648
-0.06%
0
Ingresos operac.
Costo operacional
Gastos admin. y de vta.
Mantenimiento y seguros
Otros gastos
Interes prstamo
Depreciacin
Utilidad antes de imptos.
Part. trabajadores
Impto. a la renta
Utilidad Neta
Depreciacin
Inversin Inicial
Inversin capital trabajo
Prstamo
Amortizacin deuda
Flujo de Caja
VAN
225,909
-0.06%
263,830
-0.06%
306,746
-0.06%
334,353
-0.06%
364,445
-0.06%
1
2
3
4
5
6
$177,648 $225,909 $263,830 $306,746 $334,353 $364,445
$101,606 $111,868 $139,736 $159,056 $163,987 $169,071
$40,397 $41,851 $43,358 $44,919 $46,536 $48,211
$15,312 $15,312 $15,312 $15,312 $15,312 $15,312
$26,796 $27,761 $28,760 $29,795 $30,868 $31,979
$15,131 $12,524
$9,636
$6,437
$2,893
$0
$27,199 $27,199 $27,199 $27,199 $27,199 $27,484
-$48,793 -$10,606
-$172 $24,027 $47,557 $72,387
-$7,319 -$1,591
-$26
$3,604
$7,134 $10,858
-$10,369 -$2,254
-$36
$5,106 $10,106 $15,382
-$31,106 -$6,761
-$109 $15,317 $30,318 $46,147
$27,199 $27,199 $27,199 $27,199 $27,199 $27,484
-$315,703
-$10,061
-$1,675
$150,000
-$24,193 -$26,800 -$29,688 -$32,887 -$36,431
-$167,378 -$28,100
$0
-$6,363
-$2,599
$9,629
$11,024
$73,631
397,245
-0.06%
432,997
-0.06%
471,967
-0.06%
514,444
-0.06%
7
8
9
10
$397,245 $432,997 $471,967 $514,444
$174,312 $179,716 $185,287 $191,031
$49,947 $51,745 $53,608 $55,538
$15,312 $15,312 $15,312 $15,312
$33,131 $34,323 $35,559 $36,839
$0
$0
$0
$0
$27,484 $27,484 $27,484 $27,484
$97,059 $124,417 $154,717 $188,240
$14,559 $18,663 $23,208 $28,236
$20,625 $26,439 $32,877 $40,001
$61,875 $79,316 $98,632 $120,003
$27,484 $27,484 $27,484 $27,484
$62,206
$89,359 $106,800 $126,116 $209,693
Ventas
Costo operacional
0
Ingresos operac.
Costo operacional
Mantenimiento y seguros
Otros gastos
Intereses prstamo
Depreciacin
Utilidad antes de imptos.
Part. trabajadores
Impto. a la renta
Utilidad Neta
Depreciacin
Inversin Inicial
Inversin capital trabajo
Prstamo
Amortizacin deuda
Flujo de Caja
VAN
177,749
101,606
40,397
226,037
111,868
41,851
263,979
139,736
43,358
306,920
159,056
44,919
334,542
163,987
46,536
1
$177,749
$101,606
$40,397
$15,312
$26,796
$15,131
$27,199
-$48,693
-$7,304
-$10,347
-$31,042
$27,199
2
$226,037
$111,868
$41,851
$15,312
$27,761
$12,524
$27,199
-$10,478
-$1,572
-$2,227
-$6,680
$27,199
3
$263,979
$139,736
$43,358
$15,312
$28,760
$9,636
$27,199
-$22
-$3
-$5
-$14
$27,199
4
$306,920
$159,056
$44,919
$15,312
$29,795
$6,437
$27,199
$24,200
$3,630
$5,143
$15,428
$27,199
5
$334,542
$163,987
$46,536
$15,312
$30,868
$2,893
$27,199
$47,747
$7,162
$10,146
$30,438
$27,199
-$315,703
-$10,061
-$1,675
$150,000
-$167,378
$558
-$24,193
-$26,800
-$29,688
-$32,887
-$36,431
-$28,036
-$6,281
-$2,503
$9,739
$11,145
364,651
169,071
48,211
397,470
174,312
49,947
433,242
179,716
51,745
472,234
185,287
53,608
514,735
191,031
55,538
6
$364,651
$169,071
$48,211
$15,312
$31,979
$0
$27,484
$72,594
$10,889
$15,426
$46,279
$27,484
7
$397,470
$174,312
$49,947
$15,312
$33,131
$0
$27,484
$97,284
$14,593
$20,673
$62,019
$27,484
8
$433,242
$179,716
$51,745
$15,312
$34,323
$0
$27,484
$124,662
$18,699
$26,491
$79,472
$27,484
9
$472,234
$185,287
$53,608
$15,312
$35,559
$0
$27,484
$154,984
$23,248
$32,934
$98,802
$27,484
10
$514,735
$191,031
$55,538
$15,312
$36,839
$0
$27,484
$188,531
$28,280
$40,063
$120,189
$27,484
$73,762
$89,503
$106,956
$126,286
$62,206
$209,878

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5

Encuestados con hijos

No. de hijos por encuestado

Todos los anteriores

Tipo de alimentacin para nios menores de 6

Precio que paga actualmente por produ

Precio que paga actualmente por produ

Menos de dos veces

No. de compras a la semana de productos del proy

Presentacin actual de compota

Afirmacin sobre niv e l de nutricin de la

T otalmente en desac uerdo

T otalmente en desac uerdo

Opinin sobre comercializacin de alimentos para bebes de fruta

n para nios menores de 6 aos de edad

ga actualmente por productos del proyecto

ga actualmente por productos del proyecto

semana de productos del proyecto

re niv e l de nutricin de las frutas

cin de alimentos para bebes de frutas ecuatorianas

DEMANDA = AL TOTAL DE HABIKTAN

Kg fruta a comprar por ao

Cantidades demandadas satisefchas por ao

442.7761 CONVERSION DE KG A TONELADAS

DEMANDA = AL TOTAL DE HABIKTANTES * POR LA CUARTA PARTE DE ESTA MISMA POBLACION

ADA (En TM)

Especificaciones Cantidad Costo Unitario Costo Total

Gorros para cabello

Cantidad Costo Unitario Costo Total

Plasticas caa alta

815 OGA, 1 filtro

Plastico uso mltiple

Cantidad Unidad Precio Unitario Costo Total

10% Contrato Ing.

Cantidad Costo Unitario Costo Total

Suministros varios (5%)

Cantidad Costo Unitario Costo Total

METODO PARA CALCULAR EL CAPITAL DE TRABAJO

Inversin inicial en publicidad

Total Capital/Recursos Propios

Crditos de Corto Plazo

Doc./pagar Largo Plazo

Total financiamiento de terceros

$317,378.15 INVERSIO9N TOTAL DEL PROYECTO

$196,622.28 LO Q PAGO AL FINAL POR EL PRESTAMO

INGRESOS ESTIMADOS PARA EL PRIMER AO

Precio para intermediarios

Pulpa de meln y guineo

Compota de 150 gramos de pulpa de guineo

Jugo de 200 cc de pulpa de guayaba

Compota de 150 gramos de pulpa de meln y guineo

Jugo de 200 cc de pulpa de meln

Compota de 150 gramos de pulpa de meln y guineo

$18,836 $18,836 $18,836 $18,836 $18,836 $18,836 $18,836

$18,836 $18,836 $18,836 $18,836 $18,836

Precio para intermediarios

Pulpa de meln y guineo

$10,023 $10,023 $10,023 $10,023 $10,023 $10,023 $10,023

$21,998 $21,998 $21,998 $21,998 $21,998 $21,998 $21,998

$10,023 $10,023 $10,023 $10,023 $10,023

$21,998 $21,998 $21,998 $21,998 $21,998

Precio para intermediarios

Pulpa de meln y guineo

$11,654 $11,654 $11,654 $11,654 $11,654 $11,654 $11,654