[CV] Emma Lobb * Senior Project Manager / Producer *

Address: 87d Cazenove Road, London N16 6BB Ph & email: 07979 595 171 / emma@emmalobb.com
Nationality: British / New Zealand (Dual Nationality) DOB: 01/09/1975

Candidate Summary
An enthusiastic and dedicated team player with 5+ years experience in digital production who is committed to excellent quality and high
standards on every project. Looking for a challenging new Senior Project Manager / Producer role (agency side).

Key Skills / Attributes

● Great interpersonal skills, articulate and a clear communicator

● The ability to work to tight deadlines and multi-task
● Skills in brainstorming and applied creative thinking
● Solid analytical, interpretative and problem solving skills
● The ability to write documents to brief with effective presentation skills
● Excellent attention to detail, self motivated and hard working
● A solid grasp of Online Marketing, understanding of Traditional and Viral Marketing
● Clear understanding and application of the User Centred Design Approach
● Knowledge of Usability and Accessibility
● Knowledge of computer games and associated game-play

Career History

Career Break for Wordwide Travel

January 2009 - September 2009
A long time ambition, my 10 month trip to India, Australia, New Zealand and South America was months in the planning! It allowed me to
visit family in New Zealand and to satisfy my passion for Music, Food, Colour, Culture, Design, Spanish, Trekking, Typography AND
Photography. I am hoping to publish a small photography book as a personal project with the material I have collected.

Preloaded, Digital Media Agency, Shoreditch, London

June 2003 – December 2008 http://www.preloaded.com/
The five and a half years employment at Preloaded was an exciting journey of education and discovery. I was involved in a huge variety
of digital projects on all levels with budgets ranging from £5k to £250k. Each project brought new challenges, stresses and satisfactions
and it is these that have allowed me to build extensively on my skills and knowledge in digital media. Clients included C4, BBC, MTV,
The Tate, The Arts Council, Work Club, BBH, Hyper Happen, Wieden & Kennedy.

Key Achievements

● Winner BAFTA Children's Interactive Award - Best Website

● Development and implementation of new processes that allowed significant company expansion from 6 to 25 people
● Member of Senior Management Team

Role: Senior Producer

January 2006 - December 2008 (one year dual role combined with Acting Head of Production role outlined below)
A senior member of the production team and responsible for the management of multiple projects; to be completed on time, to budget
and to an exceptionally high standard, as well as balancing the creative and business needs of the client.

Key Responsibilities

● Full project life-cycle management for projects from pitch to post-launch; engagement, scope and planning, design,
development, QA & Testing, Rollout, Maintenance, Reporting. Project budgets ranged from £30k to £250k
● Primary contact for client & project team working closely to ensure milestones and deliverables were met
● Monitoring project budgets against project plans, creating & updating status reports for Client & HOP
● Negotiating and effective management of change control
● Management of effective testing procedures; user testing / product & application testing
● Account management for retained clients; strategic planning, budget allocation, management of sites and marketing campaigns
● Managing junior team members and overseeing their projects; mentoring and assisting to develop their skills
Notable Projects

Client: BBC Factual & Learning

Project: Bitesize KS3 Science Activities http:/www.bbc.co.uk/schools/ks3bitesize/science
Awards: BIMA 2009 Information Category (Finalist, winner not yet announced)
23 four minute interactive animated activities to help the student re-cap and test their knowledge in Chemistry, Physics and Biology. Project
involved extensive planning, story-boarding, interactive prototype, component build, animation, scriptwriting and voice-over work as well as
consultancy and sign off from freelance Educational Consultant.

Client: Channel 4
Project: 25by4 http://25by4.channel4.com/
An online version of a specially commission book that looked back at Channel 4 over the last quarter of a century exploring the key social,
political economic and cultural themes from the last 25 years. Built according to accessibility guidelines set out by the W3C it had two full layout
options. The site also employed a search functionality and recently viewed articles panel.

Client: Hyper Happen / Cadbury Dairy Milk

Project: Trucks http://www.aglassandahalffullproductions.com/#/hangar/
Two Interactive projects to accompany the 'follow up to the Gorilla' Television Campaign. "Tricked out Trucks" an online application featuring a
truck from the ad built in Papervision and Away 3d, that could be customised with body parts, patterns, colours and decals. The truck could then
be submitted into a competition to win the full life-size pimped version of the winners design. "Big Air" was a racing game where the user had to
build up their speed then complete the best jump. Challenges could then be sent onto friends virally.

Client: BBC History

Project: CDX http://www.bbc.co.uk/history/ancient/romans/launch_gms_cdx.shtml
Awards: Cannes Lions – Games / RTS – Education / Flash Forward – Games / YDAwards - Best Interactive Site / D&AD - In-book
An online interactive film with immersive gaming elements released episodically alongside a six part television show about Ancient Rome. The
remit was to include educational content in a non-traditional way by being discreetly informative. The environments were planned and modelled
in 3D that the Live Action was then keyed into.

Client: dunhill
Project: Worldwide Marketing Site (site now de-commissioned)
Awards: W3 Awards, Silver – Fashion
Management of the global marketing site and ongoing campaign strategy. Working closely with the client managing nine seasonal campaigns
per year, through marketing site updates, micro-sites, banner ads, and email marketing. All were rolled out in four languages.

Role: Acting Head of Production

May 2007 – May 2008 (dual role combined with Senior Producer Role outlined above)
As well as working as a Senior Producer I took on t he role of Head of Production whilst the directors of Preloaded were planning the
strategic growth of the company. This was great experience but meant that less of my time could be spent on actual project work and
early in 2008 I resigned from this position as I wanted to focus on production, increasing my skills and being 'hands on'.

Key Responsibilities

● Member of Senior Management Team involved in business decisions as the highest level
● Management of Production Team development and training
● Day to day management of Production Team and overseeing of all projects
● Delegation of new project briefs
● Staff appraisals & training
● Traffic management and long term studio resourcing
● Working with Business Director to identify new opportunities from existing clients
● Heavily involved with development and implementation of new Preloaded project production process
Role: Producer
July 2004 – December 2006
With experience gained over the previous year as a Junior Producer I was promoted to Producer and took on the management of larger
and more challenging projects. Project budgets were typically in the range of £5k - £50k with a couple of higher budget projects.

Notable Projects

Client: BBC History

Project: Death in Sakkara http://www.bbc.co.uk/history/ancient/egyptians/launch_gms_death_sakkara.shtml
Awards: New Media Age – Entertainment / Flash Forward – Games / D&AD – In-book / Creative Review Annual
An interactive story presented in the style of a graphic novel with games and puzzles to unlock along the way. Accompanying a BBC four-part
TV drama about Ancient Egypt in the 1920's, the remit was to base everything in historical fact. The project was months in the making deploying
story-boarding, scriptwriting, illustration and significant Flash development.

Client: CBBC
Project: LevelUP! (site no longer live)
Awards: BAFTA - Best Website
Commissioned to accompany the children's television programme for 6-12s, the website was to encourage community interaction and user-
generated content. Kids could create their own avatar, earn credits to buy badges and clothes, customise their PDA and play a unique set of
games.

Role: Studio Manager / Junior Producer

June 2003 – June 2004
A s a small company at that time my role was very varied upon joining Preloaded. As-well as looking after the day to day running of the
studio and team I assisted in production. After a short time I began fully managing the smaller viral and microsite projects.

The Peter Bailey Company, Photographers Agents, Marylebone, London

Photography Agency representing top international advertising photographers, I worked closely with advertising and branding agencies
such as Publicis, Rainie Kelly, Wolff Olins and Interbrand.

Role: Production Assistant

August 2002 – April 2003 (After 9 months the position was made redundant due to company re-structure)

Key Responsibilities

● Pre-production and co-ordination of photographic shoots (budgets ranged from £5k to £60k)
● Negotiation of photography rights / obtaining permissions and licenses
● Estimates / budget control / invoices
● Project management of all print material & source book advertising
● Management of regular website updates & improvements

e-Mission (Future Communication) Ltd, Design Agency, Bath Spa

A boutique design agency working with corporate, professional, arts and media clients. My first job in an agency environment allowed me
to work in both print and digital.

Assistant Web Producer

June 2000 – June 2002
Member of the web team and key client contact involved in all areas of the project life-cycle for B2B, B2C and e-commerce websites.

Key Responsibilities

● Liaison with clients / web team / freelancers

● Management and implementation of daily / monthly site maintenance updates
● Performance analysis on a monthly basis through written site statistic reports
Production Assistant / Artworker
March 1999 – May 2000
The print department produced high quality corporate communications of which I was involved with throughout the entire project. My
implementation of production documentation enabled greater efficiency within the growing design studio.

Key Responsibilities

● Client & design team liaison at all levels of design process

● Print sourcing / supplier handling / trafficking / quality control
● Artworking / proofing / press passing

Bristol Identity, Freelancers Creative Collective, Bristol

A non-for-profit organisation established to promote creative individuals in all areas of Creative Industry for contract employment.

Project Assistant
September 1998 – March 1999
This varied role allowed me to be involved in many of the organisations activities including; development, production and distribution of
printed promotional material, planning of website, liaison with sponsors and prospective corporate clients.

Technical Knowledge / Software

● PC / Mac OSX Literate
● Microsoft Office / Open Office / Neo Office
● Microsoft Project / Basecamp / Harvest Timesheets
● Google Analytics / Omniture Tracking
● Experience with handling of bespoke CMS and database systems
● Experience of Eyeblaster / Tango Zebra Interfaces
● Understanding of HTML / CSS
● Understanding of Flash / ActionScript Capabilities
● Experience in client side / server side development PHP / .NET

Education & Courses

● 2008 Skillpath Seminars: Managing Multiple Projects, Objectives and Deadlines (1 day)
● 2008 Skilpath Seminars: Excelling as a Manager or Supervisor (1 day)
● 2007 Media Maxima: Successful Project Management (5 days)
● 2006 Skillpath Seminars: Managing Difficult People (1 day)
● 2002-2003 Open University: Project Management (6 months)
● 1995-1998 BA (Hons) Graphic Design (2.1) UWE Bristol
● 1994-1995 BTEC Foundation Studies in Art & Design, Surrey Institute of Art and Design
● 1990-1994 8 GCSE's / 3 A Levels

Activities and Interests

Obviously I'm into seeing the world, but I've done my dash for now and happy not to be living out of a backpack and trying to speak
Spanish! I love popular culture and experiencing 'the now' and London is the perfect place for that. Music, photography, graphic design,
architecture, graffiti; its also the place where cutting edge digital media is produced and I'm very happy to be a part of that! I also dabble
in my own creative pursuits, photography, making clothes and knitting and I'm also known to attend the odd New Media networking event
such as Glug and She Says.

Referees
These are available on request.