Reliability

Case Processing Summary

N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.901

N of Items
3
Item Statistics

Mean
3.66
3.80
3.64

Trad1
Trad2
Trad3

Std. Deviation
1.078
1.069
1.087

N
142
142
142

Item-Total Statistics

Trad1
Trad2
Trad3

Scale Mean if
Item Deleted
7.44
7.30
7.46

Scale
Variance if
Item Deleted
4.078
4.099
4.037

Corrected
Item-Total
Correlation
.802
.806
.803

Scale Statistics
Mean
11.10

Variance
8.728

Std. Deviation
2.954

N of Items
3

Cronbach's
Alpha if Item
Deleted
.860
.857
.859

Reliability
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.950

N of Items
6
Item Statistics

Mean
3.77
3.82
3.84
3.81
3.87
3.83

Soc1
Soc2
Soc3
Soc4
Soc5
Soc6

Std. Deviation
1.094
1.022
1.001
1.038
1.071
1.123

N
142
142
142
142
142
142

Item-Total Statistics

Soc1
Soc2
Soc3
Soc4
Soc5
Soc6

Scale Mean if
Item Deleted
19.17
19.13
19.11
19.13
19.07
19.11

Scale
Variance if
Item Deleted
22.354
22.977
23.116
22.925
22.534
21.831

Corrected
Item-Total
Correlation
.841
.840
.845
.830
.843
.872

Scale Statistics
Mean
22.94

Variance
32.252

Std. Deviation
5.679

N of Items
6

Cronbach's
Alpha if Item
Deleted
.941
.941
.940
.942
.940
.937

Reliability
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.951

N of Items
4
Item Statistics

Mean
3.69
3.77
3.76
3.68

Baw1
Baw2
Baw3
Baw4

Std. Deviation
1.239
1.193
1.260
1.279

N
142
142
142
142

Item-Total Statistics

Baw1
Baw2
Baw3
Baw4

Scale Mean if
Item Deleted
11.22
11.13
11.15
11.23

Scale
Variance if
Item Deleted
12.526
12.613
12.184
11.949

Corrected
Item-Total
Correlation
.853
.886
.884
.900

Scale Statistics
Mean
14.91

Variance
21.545

Std. Deviation
4.642

N of Items
4

Cronbach's
Alpha if Item
Deleted
.943
.934
.934
.929

Reliability
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.916

N of Items
7
Item Statistics

Mean
3.97
3.93
3.97
3.82
3.82
3.85
3.82

Bim1
Bim2
Bim3
Bim4
Bim5
Bim6
Bim7

Std. Deviation
.974
.920
1.010
.965
1.027
.974
.984

N
142
142
142
142
142
142
142

Item-Total Statistics

Bim1
Bim2
Bim3
Bim4
Bim5
Bim6
Bim7

Scale Mean if
Item Deleted
23.22
23.26
23.22
23.37
23.37
23.34
23.37

Scale
Variance if
Item Deleted
23.463
23.442
22.668
23.044
22.617
22.892
24.900

Corrected
Item-Total
Correlation
.726
.783
.787
.787
.777
.796
.549

Scale Statistics
Mean
27.19

Variance
31.261

Std. Deviation
5.591

N of Items
7

Cronbach's
Alpha if Item
Deleted
.905
.899
.898
.899
.899
.898
.923

Reliability
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.932

N of Items
4
Item Statistics

Mean
3.65
3.77
3.75
3.70

Beq1
Beq2
Beq3
Beq4

Std. Deviation
1.203
1.165
1.210
1.209

N
142
142
142
142

Item-Total Statistics

Beq1
Beq2
Beq3
Beq4

Scale Mean if
Item Deleted
11.22
11.11
11.12
11.18

Scale
Variance if
Item Deleted
11.065
11.060
10.872
10.799

Corrected
Item-Total
Correlation
.815
.854
.840
.853

Scale Statistics
Mean
14.87

Variance
19.033

Std. Deviation
4.363

N of Items
4

Cronbach's
Alpha if Item
Deleted
.920
.907
.912
.907

Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.789

N of Items
3
Item Statistics

Mean
3.80
3.87
3.77

Pric1
Pric2
Pric3

Std. Deviation
.924
.882
.933

N
142
142
142

Item-Total Statistics

Pric1
Pric2
Pric3

Scale Mean if
Item Deleted
7.65
7.58
7.68

Scale
Variance if
Item Deleted
2.584
2.615
2.589

Corrected
Item-Total
Correlation
.621
.663
.608

Scale Statistics
Mean
11.45

Variance
5.285

Std. Deviation
2.299

N of Items
3

Cronbach's
Alpha if Item
Deleted
.724
.680
.739

Reliability
Case Processing Summary
N
Cases

Valid
Excludeda
Total

142
0
142

%
100.0
.0
100.0

a. Listwise deletion based on all

variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.787

N of Items
3
Item Statistics

Mean
3.87
3.89
3.95

Pint1
Pint2
Pint3

Std. Deviation
1.037
.920
.933

N
142
142
142

Item-Total Statistics

Pint1
Pint2
Pint3

Scale Mean if
Item Deleted
7.85
7.82
7.77

Scale
Variance if
Item Deleted
2.728
3.068
2.875

Corrected
Item-Total
Correlation
.605
.609
.674

Scale Statistics
Mean
11.72

Variance
5.878

Std. Deviation
2.424

N of Items
3

Cronbach's
Alpha if Item
Deleted
.741
.732
.662

Descriptives
Descriptive Statistics
N
Traditional media
Social media
Brand awareness
Brand image
Brand Equity
Price Premium
Purchase Intention
Valid N (listwise)

142
142
142
142
142
142
142
142

Minimum
1.00
1.00
1.00
1.00
1.00
1.67
1.00

Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00

Mean
3.6996
3.8239
3.7271
3.8846
3.7183
3.8173
3.9061

Std. Deviation
.98519
.94633
1.16041
.79884
1.09068
.76647
.80819

Models
Default model (Default model)
Notes for Model (Default model)
Computation of degrees of freedom (Default model)

Number of distinct sample moments: 465

Number of distinct parameters to be estimated:

69

Degrees of freedom (465 - 69): 396

Result (Default model)

Minimum was achieved

Chi-square = 434.752
Degrees of freedom = 396
Probability level = .087
Group number 1 (Group number 1 - Default model)
Estimates (Group number 1 - Default model)
Scalar Estimates (Group number 1 - Default model)
Maximum Likelihood Estimates
Regression Weights: (Group number 1 - Default model)

Estimate S.E.
Brand image

<--- Traditional media

Brand awareness <--- Social media

C.R.

.192

.084 2.278 .023

.271

.109 2.482 .013

Label

Brand awareness <--- Traditional media

.282

.107 2.639 .008

Brand image

<--- Social media

.207

.087 2.389 .017

Brand Equity

<--- Brand image

.323

.106 3.043 .002

Brand Equity

<--- Brand awareness

.236

.080 2.932 .003

Purchase Intention <--- Brand Equity

.167

.071 2.348 .019

Price Premium

<--- Brand Equity

.182

.066 2.772 .006

Trad1

<--- Traditional media

1.000

Trad2

<--- Traditional media

1.009

.079 12.791 ***

Trad3

<--- Traditional media

1.015

.080 12.634 ***

Soc1

<--- Social media

1.075

.077 13.959 ***

Soc2

<--- Social media

1.000

Soc3

<--- Social media

.988

.070 14.082 ***

Soc4

<--- Social media

1.006

.074 13.597 ***

Soc5

<--- Social media

1.058

.075 14.109 ***

Soc6

<--- Social media

1.149

.076 15.104 ***

Pric1

<--- Price Premium

1.000

Pric2

<--- Price Premium

1.018

.142 7.173

***

Pric3

<--- Price Premium

.995

.141 7.072

***

Bim4

<--- Brand image

.956

.080 11.907 ***

Bim5

<--- Brand image

1.003

.086 11.659 ***

Bim3

<--- Brand image

1.000

Baw1

<--- Brand awareness

1.000

Baw3

<--- Brand awareness

1.062

.065 16.306 ***

Baw2

<--- Brand awareness

1.002

.062 16.135 ***

Baw4

<--- Brand awareness

1.102

.064 17.119 ***

Bim2

<--- Brand image

.904

.077 11.768 ***

Bim1

<--- Brand image

.882

.085 10.416 ***

Bim6

<--- Brand image

.966

.081 11.932 ***

Bim7

<--- Brand image

.665

.093 7.126

Beq1

<--- Brand Equity

1.000

Beq3

<--- Brand Equity

1.049

.077 13.692 ***

Beq2

<--- Brand Equity

1.015

.074 13.794 ***

Beq4

<--- Brand Equity

1.068

.076 14.124 ***

Pint1

<--- Purchase Intention

1.000

Pint2

<--- Purchase Intention

.890

.127 6.994

***

Pint3

<--- Purchase Intention

1.030

.146 7.071

***

Standardized Regression Weights: (Group number 1 - Default model)

Estimate
Brand image

<---

Traditional media

.212

Brand awareness

<---

Social media

.220

Brand awareness

<---

Traditional media

.240

Brand image

<---

Social media

.217

Brand Equity

<---

Brand image

.266

Brand Equity

<---

Brand awareness

.251

Purchase Intention

<---

Brand Equity

.231

Price Premium

<---

Brand Equity

.274

Trad1

<---

Traditional media

.860

Trad2

<---

Traditional media

.875

Trad3

<---

Traditional media

.865

Soc1

<---

Social media

.867

Soc2

<---

Social media

.863

Soc3

<---

Social media

.871

***

Soc4

<---

Social media

.855

Soc5

<---

Social media

.872

Soc6

<---

Social media

.902

Pric1

<---

Price Premium

.734

Pric2

<---

Price Premium

.784

Pric3

<---

Price Premium

.724

Bim4

<---

Brand image

.832

Bim5

<---

Brand image

.821

Bim3

<---

Brand image

.832

Baw1

<---

Brand awareness

.877

Baw3

<---

Brand awareness

.916

Baw2

<---

Brand awareness

.912

Baw4

<---

Brand awareness

.936

Bim2

<---

Brand image

.826

Bim1

<---

Brand image

.760

Bim6

<---

Brand image

.833

Bim7

<---

Brand image

.568

Beq1

<---

Brand Equity

.847

Beq3

<---

Brand Equity

.884

Beq2

<---

Brand Equity

.888

Beq4

<---

Brand Equity

.900

Pint1

<---

Purchase Intention

.712

Pint2

<---

Purchase Intention

.714

Pint3

<---

Purchase Intention

.816

ovariances: (Group number 1 - Default model)

Estimate
Traditional media

<--> Social media

S.E.

.241 .078

C.R.

3.076 .002

Correlations: (Group number 1 - Default model)

Estimate
Traditional media

<-->

Social media

.297

Variances: (Group number 1 - Default model)

Estimate

S.E.

C.R.

Traditional media

.853

.139

6.160

***

Social media

.772

.121

6.381

***

Z1

1.011

.156

6.485

***

Z2

.617

.105

5.898

***

Z3

.880

.145

6.075

***

Z4

.423

.097

4.382

***

Z5

.513

.121

4.248

***

e2

.265

.051

5.154

***

e1

.300

.054

5.594

***

e3

.295

.054

5.449

***

e25

.391

.069

5.626

***

e12

.253

.041

6.166

***

e10

.351

.050

7.002

***

e11

.238

.038

6.296

***

e17

.284

.041

6.921

***

e18

.342

.048

7.046

***

e16

.312

.045

6.926

***

e26

.298

.064

4.669

***

e6

.241

.034

7.024

***

PLabel

Label

e5

.265

.037

7.120

***

e7

.288

.040

7.211

***

e4

.296

.042

7.074

***

e9

.234

.036

6.477

***

e8

.274

.039

7.012

***

e27

.412

.071

5.808

***

e13

.201

.037

5.375

***

e20

.652

.081

8.089

***

e19

.288

.042

6.908

***

e14

.398

.053

7.505

***

e15

.267

.038

6.992

***

e23

.318

.051

6.211

***

e21

.406

.059

6.860

***

e22

.286

.047

6.118

***

e24

.276

.048

5.776

***

e28

.527

.088

5.981

***

e29

.412

.069

5.943

***

e30

.289

.074

3.928

***

Minimization History (Default model)

Iteration

Negative
eigenvalues

Condition #

Smallest
eigenvalue Diameter

9999.000 3407.286

NTries

Ratio

9999.000

0e

14

-1.066

1e*

18

-.359

4.998

1793.838

20

.269

2e*

13

-.498

1.263

1256.675

.794

3e*

-.096

.735

895.666

.914

4e*

5e

6e

-.084

.993

687.950

.620

379.240

1.206

490.172

.872

78.997

1.074

458.922

.000

7e

102.081

.253

437.201

1.151

8e

106.940

.120

434.871

1.120

9e

111.688

.038

434.753

1.050

10e

112.443

.003

434.752

1.005

11e

112.536

.000

434.752

1.000

Model Fit Summary

CMIN

Model

NPAR

CMIN

DF

CMIN/DF

Default model

69

434.752

396

.087

1.098

Saturated model

465

.000

Independence model

30

3479.914

435

.000

8.000

RMR, GFI

Model

RMR

GFI

AGFI PGFI

Default model

.105

.827

.797

.704

Saturated model

.000

1.000

Independence model

.348

.262

.211

.245

Baseline Comparisons

NFI
Delta1

RFI
rho1

IFI
Delta2

TLI
rho2

CFI

Default model

.875

.863

.987

.986

.987

Saturated model

1.000

Independence model

.000

.000

PRATIO

PNFI

Model

1.000
.000

Parsimony-Adjusted Measures

Model

PCFI

1.000
.000

.000

Default model

.910

.797

.899

Saturated model

.000

.000

.000

Independence model

1.000

.000

.000

NCP

Model
Default model
Saturated model
Independence model

NCP

LO 90

HI 90

38.752

.000

93.575

.000

.000

.000

3044.914

2860.629

3236.563

FMIN

Model

FMIN

F0

LO 90

HI 90

Default model

3.083

.275

.000

.664

Saturated model

.000

.000

.000

.000

24.680

21.595

20.288

22.954

Independence model
RMSEA

Model

RMSEA LO 90

HI 90

PCLOSE

Default model

.026

.000

.041

.998

Independence model

.223

.216

.230

.000

AIC

Model

AIC

BCC

BIC

CAIC

Default model

572.752

611.643

776.704

845.704

Saturated model

930.000

1192.091

2304.460

2769.460

Independence model

3539.914

3556.823

3628.589

3658.589

ECVI

Model

ECVI

LO 90

HI 90

MECVI

Default model

4.062

3.787

4.451

4.338

Saturated model

6.596

6.596

6.596

8.455

Independence model

25.106

23.799

26.465

HOELTER

HOELTER
.05

HOELTER
.01

Default model

144

151

Independence model

20

21

Model

Execution time summary

Minimization:

.031

Miscellaneous:

.110

Bootstrap:

.000

Total:

.141

25.226

Unstandardized

e10
1.35
Baw1
.30
1
e1
.26
1
e2
.29
1
e3

e11
1.24
Baw2

e12
1.25

UJI MODEL
Chi-Square = 434.752
Probability = .087
CMIN/df = 1.098
GFI = .827
AGFI =.797
TLI = .986
CFI = .987
RMSEA = .026

e13
1.20
Baw4

Baw3

1.00 1.06
1.00 1.10
Trad1
Trad2

1.00
1.01
1.02

.85

.28

Traditional media

e21
1.41

Brand awareness
1

1.01

Trad3

e22
1.29

.24Beq1

Z1

Beq2

e23
1.32

e24
1.28

Beq4

Beq3

1.00 1.01
1.05 1.07

.42
Z4

Price Premium

.18

1.02
1.00

.51
.27 .19

.24
.30
1
e4
.26
1
e5
.24
1
e6
.29
1
e7
.27
1
e8
.23
1
e9

Brand Equity
.62

Soc3

Pric3

.17

1
Purchase Intention

Pint1

1.00
.89
1.03

1
.21

Soc4 1.06

1
1

1
1
1

.39
e25
.30
e26
.41
e27
.53
e28
.41
e29
.29
e30

Brand image

.88

1.15

Pint2
Pint3

.77
Social media

1.01

.88
Z3

.32

Z2

1.08
1.00
.99

Soc2

Pric2

Z5
1

Soc1

Pric1

1.00

.90 1.00

1.00 .97

.96

.66

Soc5
Soc6

Bim1
1

Bim2
1

Bim3
1

Bim4
1

Bim5
1

Bim6
1

Bim7
1

e14

e15

e16

e17

e18

e19

e20

.40

.27

.31

.28

.29

.34

.65

Standardized

e10

e11

Baw1

Baw2
.88

e1

Trad1

e2

Trad2

e3

Trad3

e12

e13

Baw3

Baw4

.91
.92

UJI MODEL
Chi-Square = 434.752
Probability = .087
CMIN/df = 1.098
GFI = .827
AGFI =.797
TLI = .986
CFI = .987
RMSEA = .026

.94

.86
.88
.87

.24

Traditional media

e21

Brand awareness

Z1

.25Beq1

e22

e23

e24

Beq2

Beq3

Beq4

.85 .89
.88
.22 .21

.30
e4
e5

e7

Soc4

Brand Equity

.22

Social media

.87

.76

.90
Soc5

e9

Soc6

.83

.82 .83

.57

Bim1

Bim2

Bim3

Bim4

Bim5

Bim6

Bim7

e14

e15

e16

e17

e18

e19

e20

.72

.71
Purchase Intention

Brand image
.83 .83

.78

Pric1

e25

Pric2

e26

Pric3

e27

Pint1

e28

Z5

Z3

.27

Z2

.87
.86
.87
.85

e8

Price Premium

.27

.23

Soc2
Soc3

.73

.90

Soc1

e6

Z4

.71
.82

Pint2

e29

Pint3

e30

GOODNESS OF FIT
Pengukuran
Goodness-of-fit

Batas Penerimaan
Yang Disarankan
X2 hit < X2
tabel(df=396)
0.05

434.752
(443.40)
0.087

<2

1.098

Fit

0.90

0.827

Marginal Fit

RMSEA

0.08

0.026

Fit

AGFI

0.90

0.797

Marginal Fit

RFI

0.90

0.863

Marginal Fit

CFI

0.90

0.987

Fit

NFI

0.90

0.875

Fit

Chi-Square hitung
P-value Chi-Square
CMIN/DF(Normed
chisquare)
GFI

Nilai

Keputusan
Fit
Fit

HIPOTESA
No

Model

Estimate

S.E.

C.R.

Pvalue

Keputusan

Traditional media Brand

image

0.192

0.084

2.278

0.023

Ho ditolak

Social media Brand

awareness

0.271

0.109

2.482

0.013

Ho ditolak

Traditional media Brand

awareness

0.282

0.107

2.639

0.008

Ho ditolak

Social media Brand image

0.207

0.087

2.389

0.017

Ho ditolak

Brand image Brand Equity

0.323

0.106

3.043

0.002

Ho ditolak

Brand awareness Brand

Equity

0.236

0.08

2.932

0.003

Ho ditolak

Brand Equity Purchase

Intention

0.167

0.071

2.348

0.019

Ho ditolak

Brand Equity Price

Premium

0.182

0.066

2.772

0.006

Ho ditolak

UJI NORMALITAS
Variable

min

max

skew

c.r.

kurtosis

c.r.

Pint3

1.000

5.000

-.797

-3.877

.580

1.411

Pint2

1.000

5.000

-.776

-3.776

.635

1.546

Pint1

1.000

5.000

-.663

-3.227

-.097

-.236

Beq4

1.000

5.000

-.782

-3.803

-.183

-.446

Beq2

1.000

5.000

-.783

-3.808

-.118

-.287

Beq1

1.000

5.000

-.637

-3.099

-.457

-1.111

Beq3

1.000

5.000

-.845

-4.112

-.066

-.161

Bim2

1.000

5.000

-.519

-2.525

-.082

-.199

Bim1

1.000

5.000

-.682

-3.318

-.122

-.296

Bim6

1.000

5.000

-.578

-2.811

-.221

-.536

Bim7

1.000

5.000

-.538

-2.617

-.316

-.768

Baw4

1.000

5.000

-.820

-3.988

-.272

-.661

Pric3

2.000

5.000

-.327

-1.592

-.753

-1.832

Soc5

1.000

5.000

-.894

-4.347

.313

.761

Soc6

1.000

5.000

-.839

-4.081

.025

.060

Soc1

1.000

5.000

-.654

-3.179

-.170

-.413

Soc4

1.000

5.000

-.760

-3.698

.159

.387

Soc2

1.000

5.000

-.789

-3.837

.299

.727

Soc3

1.000

5.000

-.779

-3.789

.270

.656

Pric2

1.000

5.000

-.498

-2.421

-.109

-.266

Bim3

1.000

5.000

-.772

-3.756

-.128

-.312

Bim5

1.000

5.000

-.551

-2.680

-.490

-1.193

Bim4

1.000

5.000

-.579

-2.816

-.164

-.400

Baw2

1.000

5.000

-.840

-4.088

-.036

-.087

Baw1

1.000

5.000

-.721

-3.509

-.388

-.943

Baw3

1.000

5.000

-.929

-4.522

.027

.066

Pric1

1.000

5.000

-.411

-2.001

-.401

-.975

Trad3

1.000

5.000

-.647

-3.147

-.149

-.363

Trad1

1.000

5.000

-.662

-3.220

-.054

-.132

Trad2

1.000

5.000

-.951

-4.625

.444

1.079

18.030

2.452

Multivariate

UJI VALIDITAS
No
1

Variabel

Traditional media
Trad1
Trad2
Trad3
Social media
Soc1
Soc2
Soc3
Soc4
Soc5
Soc6
Price Premium
Pric1
Pric2
Pric3
Brand awareness
Baw1
Baw2
Baw3
Baw4
Brand image
Bim1
Bim2
Bim3
Bim4

Loading factor

Keputusan

0.860
0.875
0.865

valid

0.867
0.863
0.871
0.855
0.872
0.902

valid

0.734
0.784
0.724

valid

0.877
0.912
0.916
0.936

valid

0.760
0.826
0.832
0.832

valid

valid
valid

valid
valid
valid
valid
valid

valid
valid

valid
valid
valid

valid
valid
valid

No

Variabel

Bim5
Bim6
Bim7
Brand Equity
Beq1
Beq2
Beq3
Beq4
Purchase Intention
Pint1
Pint2
Pint3

Loading factor
0.821
0.833
0.568

Keputusan

0.847
0.888
0.884
0.900

valid

0.712
0.714
0.816

valid

valid
valid
valid

valid
valid
valid

valid
valid

UJI RELIABILITAS
No
1
2
3
4
5
6
7

Variabel
Traditional media
Social media
Brand awareness
Brand image
Brand Equity
Price Premium
Purchase Intention

N of Items
3
6
4
7
4
3
3

Cronbach's Alpha
0.901
0.950
0.951
0.916
0.932
0.789
0.787

Keputusan
Reliabel
Reliabel
Reliabel
Reliabel
Reliabel
Reliabel
Reliabel

Descriptives
Descriptive Statistics
N
Traditional media
Social media
Brand awareness
Brand image
Brand Equity
Price Premium
Purchase Intention
Valid N (listwise)

Descriptives

142
142
142
142
142
142
142
142

Minimum
1.00
1.00
1.00
1.00
1.00
1.67
1.00

Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00

Mean
3.6996
3.8239
3.7271
3.8846
3.7183
3.8173
3.9061

Std. Deviation
.98519
.94633
1.16041
.79884
1.09068
.76647
.80819

Descriptive Statistics
N
Trad1
Trad2
Trad3
Soc1
Soc2
Soc3
Soc4
Soc5
Soc6
Baw1
Baw2
Baw3
Baw4
Bim1
Bim2
Bim3
Bim4
Bim5
Bim6
Bim7
Beq1
Beq2
Beq3
Beq4
Pric1
Pric2
Pric3
Pint1
Pint2
Pint3
Valid N (listwise)

Frequencies

142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142
142

Minimum
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1

Maximum
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5

Mean
3.66
3.80
3.64
3.77
3.82
3.84
3.81
3.87
3.83
3.69
3.77
3.76
3.68
3.97
3.93
3.97
3.82
3.82
3.85
3.82
3.65
3.77
3.75
3.70
3.80
3.87
3.77
3.87
3.89
3.95

Std. Deviation
1.078
1.069
1.087
1.094
1.022
1.001
1.038
1.071
1.123
1.239
1.193
1.260
1.279
.974
.920
1.010
.965
1.027
.974
.984
1.203
1.165
1.210
1.209
.924
.882
.933
1.037
.920
.933

Frequency Table
Usia

Valid

20 - 29 tahun
30 - 39 tahun
>39 tahun
Total

Frequency
70
41
31
142

Percent
49.3
28.9
21.8
100.0

Cumulative
Percent
49.3
78.2
100.0

Valid Percent
49.3
28.9
21.8
100.0

Pendidikan

Valid

Frequency
SMA
59
Diploma
22
Sarjana Strata 1
42
Pasca Sarjana
19
Total
142

Percent
41.5
15.5
29.6
13.4
100.0

Valid Percent
41.5
15.5
29.6
13.4
100.0

Cumulative
Percent
41.5
57.0
86.6
100.0

Penghasilan perbulan

Valid

Frequency
< 1.000.000
18
1.000.000 - 5.000.000
112
>5.000.000
12
Total
142

Percent
12.7
78.9
8.5
100.0

Valid Percent
12.7
78.9
8.5
100.0

Cumulative
Percent
12.7
91.5
100.0

Merek sepatu

Valid

Nike
Adidas
Total

Frequency
92
50
142

Percent
64.8
35.2
100.0

Valid Percent
64.8
35.2
100.0

Cumulative
Percent
64.8
100.0

Kualitas sepatu

Valid

Original
Non original
Total

Frequency
121
21
142

Percent
85.2
14.8
100.0

Valid Percent
85.2
14.8
100.0

Cumulative
Percent
85.2
100.0

Toko tempat membeli sepatu

Valid

Toko / retail

Frequency
142

Percent
100.0

Valid Percent
100.0

Cumulative
Percent
100.0

Memfollow social media

Valid

Ya
Tidak
Total

Frequency
114
28
142

Percent
80.3
19.7
100.0

Valid Percent
80.3
19.7
100.0

Cumulative
Percent
80.3
100.0

VALIDITAS
No
1

Variabel

Traditional
media
Trad1
Trad2
Trad3
Social media
Soc1
Soc2
Soc3
Soc4
Soc5
Soc6
Price Premium
Pric1
Pric2
Pric3
Brand
awareness
Baw1
Baw2
Baw3
Baw4
Brand image
Bim1
Bim2
Bim3
Bim4
Bim5
Bim6
Bim7

Convergen Loading2

Meas
error

Ave

CR

Disr

0.7512

0.9005

0.8667

0.7600

0.9500

0.8718

0.5592

0.7917

0.7478

0.8290

0.9509

0.9105

0.6193

0.9183

0.7869

0.860
0.875
0.865

0.7396

0.2604

0.7656

0.2344

0.7482

0.2518

0.867
0.863
0.871
0.855
0.872
0.902

0.7517

0.2483

0.7448

0.2552

0.7586

0.2414

0.7310

0.2690

0.7604

0.2396

0.8136

0.1864

0.734
0.784
0.724

0.5388

0.4612

0.6147

0.3853

0.5242

0.4758

0.877
0.912
0.916
0.936

0.7691

0.2309

0.8317

0.1683

0.8391

0.1609

0.8761

0.1239

0.760
0.826
0.832
0.832
0.821
0.833
0.568

0.5776

0.4224

0.6823

0.3177

0.6922

0.3078

0.6922

0.3078

0.6740

0.3260

0.6939

0.3061

0.3226

0.6774

Brand Equity
Beq1
Beq2
Beq3
Beq4
Purchase
Intention
Pint1
Pint2
Pint3

0.847
0.888
0.884
0.900

0.7174

0.2826

0.7885

0.2115

0.7815

0.2185

0.8100

0.1900

0.712
0.714
0.816

0.5069

0.4931

0.5098

0.4902

0.6659

0.3341

0.7744

0.9321

0.8800

0.5609

0.7923

0.7489