Brussels Final

Slide 1 - Copyright © 2005 Business Objects S.A. All rights reserved.
Agenda
Company Update
BusinessObjects XI Release 2
Migrating to XI Release 2
Conclusion
Cocktail

Company Update
Jean-Pierre Brulard
Vice President Western Europe & EEMEA
General Manager France
Unlock the power of information
to improve the performance
of organizations

New CEO of Business Objects
John Schwarz
Formerly president of Symantec
25 years at IBM
Bernard Liautaud Continues as chairman
Takes new role as chief strategy officer
Will spend his time on future strategy, customers, partners, and
investors
A New EMEA Regional Organization
The regionalization: an Hub/Sub model

Small countries can access resources (critical skills) of large
countries
Run some activities on regional basis
Keep country business model
Build around 4 regions
Northern: UK, Nordics, Netherland
South: Italy, Spain, Portugal
Central: Germany, Switzerland, Austria
Western: France, Belgium, Luxembourg, Eastern Europe, Middle
East & Africa

West Europe & EEMEA Region

West Europe & EEMEA: Regional Characteristics
West Europe & EEMEA:

> 100M€ total revenue # 30% Total Europe
> 200 persons & more than 10 nationalities
Business Objects dominant market share
Mix of Large Enterprise & Mid-Mkt

Large SI’s presence & Geo channels
Public sector weight # 25% Enterprise & # 40% MM
Heterogeneous economies:
France & BeLux mature countries
Fast growing IT investment in EEMEA

Philippe Janssens New Belux Country Manager
Philippe joins Business

Objects with more than
20 years of experience
in the IT industry, mainly
in sales management
and most recently as
head of Belgium for
EMC2 and for
Symantec/Veritas

Great Third Quarter 2005 Results
Total Revenues $262.1M
License Revenues $120.3M
US GAAP Diluted EPS $0.21
Pro forma Diluted EPS $0.30
Total revenues grew 18% year-over-year

Total Licences revenues grew +14% year-over-year
BusinessObjects XI license revenue of more than $65M
for quarter

Financially Successful
Now
Now Passed
Passed the
the Billion
Billion
$1 000
Dollar
Dollar Revenue
Revenue Milestone
Milestone
$900
$800
$700
$600
$500
$400
$300
$200
$100
$0
91 92 93 94 95 96 97 98 99 00 01 02 03 04 05

Recent Acquisitions

BI Market Shares

Outstanding XI R2 Business Opportunities
Today Business Objects Belux installed base

900 customers
100 000 users
Our two years XI objective
400 000 users

Hervé Couturier
Senior Vice President, Product
We Have Honored our Commitment!
9
9 9 9
9

R&D Across the World
About 1,300 employees ww Shanghai
Mixed Dev,
Vancouver Support
Reporting, Olap, 50 HC
Infrastructure
Fewer Sites, Clear Missions
400 HC
Portland
Financial
Planning
20 HC
San Jose
Data
Integration
50 HC
Ealing Bangalore
San Diego Paris Mixed dev,
Applications,
Visualization Q&A, EPM Tests, Support
EPM
10 HC 380 HC 300 HC
60 HC

A Vision For The BI Market
Three Fundamental Concepts
The Trusted Solution: Trusted BI
The Super Category: Operational BI
The Industry Revolution: Non-Linear / Collaborative BI
Our innovation and execution efforts are supporting

these concepts

Trusted BI

Operational BI
BI on Top of Business Processes Report showing
vendor rating
Audit Report
showing
and credit transaction
allowance history and stats
BI
BI
BI
BI
Report showing vendor
history, benchmarked
against other vendors
Report showing
current vendor
performance and
predicted future
performance

Non Linear BI / Collaborative BI

Agenda
Company Update
Conclusion

Hervé Renault – PreSales Director Western Europe & EEMEA

Jean-François Dierckx – Sr PreSales Consultant
February 8th 2005: BusinessObjects XI Launch
Extreme Insight
Trusted Platform

Introducing BusinessObjects XI Release 2
My Questions. My Insight. One BI Standard
Revolutionary new products and enhancements deliver

Simplicity: for end users
Trust: in information
Standardization: the industry’s most complete, integrated BI platform
Extends the benefits of BI to more users
Investment protection, lower cost of ownership for IT

BusinessObjects XI Release 2 Demo
1. A full BI coverage for all profiles
2. Trusted data and end-to-end BI solution
3. A unique and robust infrastructure

Open BI for All
BI integrated into Microsoft Office
Query as you talk

BI Integrated Within Microsoft Office
Live Office
Easily use corporate data within

Microsoft Office documents
(Excel, PowerPoint, Word)
Select and filter business-friendly

views of your data
Insert key parts of existing
Crystal, OLAP Intelligence and Web
Intelligence reports
Format and organize data using
familiar Office functions

My Questions: Asked By Me
Introducing BusinessObjects Intelligent Question.
The easiest way to ask

business questions
Information delivered to
new users
Where and how they work
Built on our patented
semantic layer

Move by Step From Full Client to Web
Complete web querying
Integration of Full Client engine
Strong collaborative portal

Web Intelligence XI Release 2
Powerful web-based ad hoc query
New DHTML environment
New Windows-style interface and menus
Easier report recipient formatting
Improved on-report analysis framework
Increased query power
Synchronized multiple data sources
Sub-queries
OLAP and relational sources
Enhanced interactivity and analysis
Rich interactive viewing framework
Ranking, custom sorts Web Intelligence
Improved formula language
Context panel
Universe OLAP Universe
Report metadata
Web Intelligence historical report instances
SGBDR & OLAP Universes
SGBDR
Live Office integration OLAP cube

Protect Existing Investment in Full Client Deployments
Desktop Intelligence
Support for all deployment options

Full offline mode
Client / server or 2-tier mode
3-tier mode (no automated download of
Desktop Intelligence)
Workgroup mode
Enhanced end user platform capabilities
for end users
UNICODE data access
Historical report instances
Threaded discussions
Encyclopedia
Formerly known as the BusinessObjects
full client

Collaborative Portal
Infoview Portal
Discussions Threads
Integrated within Infoview portal
To share knowledge and Q/A
Encyclopedia
Access reference guides from
within the BI portal
Locate the right BI content
Get context about your BI
content
Process Tracker
Visually map business processes
Collaborate
Proactively monitor

Performance Management
Dashboards for all
Performant OLAP analysis

Access My Key Performance Indicators
New Flash and SVG analytics for Performance Management
Enhanced visualization
Even easier to understand
Visibility, transparency, snap-shot view
of leading and lagging indicators
Improved formatting
More interactivity and flexibility in
display and formatting options
New open goal framework

OLAP On Line Analysis
OLAP Intelligence
Best-of-breed ad hoc
OLAP
Deep, open access to
Microsoft, Hyperion, and
SAP BW
Fully leverage your database
investments
Managed OLAP authoring
and distribution
Built on the market
leading, trusted BI
platform

BusinessObjects XI Release 2 Demo
1. A full BI coverage for all profiles
2. Trusted data and end-to-end BI solution
3. A unique and robust infrastructure

Reliable Data And BI End to End
Data Integrator
Data Sources BusinessObjects Business Objects

Data Integrator Enterprise
SGBRD Data
Real ETL
profiling
Cleansing
Time
Dataprofiling
Engine
ERP, Dashboarding
Data
SCM… Validation Reporting
Query
Data
Batch Data
Analysis
Files, Data Warehouse
Web, Auditing
XML,
COBOL Impacts Data Lineage
Metadata
Analysis

BusinessObjects XI Platform Capabilities
High performance, scalability, reliability, and fault
tolerance
Services-oriented architecture
Single web-based administration
Windows, Unix, Linux server support
Web Services SDK
Audit capacities improved

BusinessObjects XI Platform Capabilities (2 of 2)
Full Unicode repository

Historical report instances
Open security integration
Powerful semantic layer
Unified data integration
Extensive partner certifications

To Summarize
Trust in Information
Simple ways to access data
Leverage existing reports and evolve towards Web
One BI Standard platform

Agenda
Company Update
Conclusion

All Roads Lead To BusinessObjects XI Release 2

Migration Decisions are Always a Challenge!
Start by approaching the upgrade as if you

are evaluating a new BI solution
Understand the software licensing terms
of the upgrade
Determine the migration path and its
requirements
Assess how much customized software
you have
Assess the impact of the upgrade on your
infrastructure
Assess the application programming
interfaces (API)
Determine who will implement the upgrade
Value of Business Intelligence
Leading companies are those who

recognize Business Intelligence as
strategic
Strong correlation between global

performance of an organization and the
recognized value of the Business
Intelligence

Company profiling (Gartner research)
Businesses are identified as "Type A," "Type B" or

"Type C," based on the aggressiveness with which they
adopt and use technology and propensity for risk
Pioneers
Mainstream
Followers
Where is your company positioned?

5.x Client Typology
Mainstream–Value Driven Visionary Leaders
Mainstream–Functionality Risk Sensitive Leaders

Dubious

6.x Client Typology
Staging companies Early adopters
Frozen Risk Sensitive early Adopters

Risks and Opportunities of your Positionning
Gartner guidelines for

Business Objects
customers
Recommendations
and actions plan
according to your
profile

Migrating to
Jo Leunis
PSO Manager Belux
Evolving an Organization’s BI Strategy
How will your plan be acted What are the current end user
upon and measured? requirements?
What changes in strategy How has the technical

must the BI system support? environment changed?

Support for Planning and Executing a Successful Migration
Migration
Migration
Assessment
Services
Workshop
Expert services A full range of

to comprehensively support including
scope, plan installation, conversion,
and budget your testing and
migration production services

Professional Services Migration Assessment
Migration
Assessment Customer
Workshop Deliverables
• Identification of XI R2 benefits
and considerations
• Project time line
Specific to your planning recommendations
requirements • Detailed Project Plan
Workshop format with key • Training Development Plan
• Infrastructure Impact
stakeholders • Security Impact
• Statement of Work and Project
Budget

A Complete Range of Migration Support Services
Migration Customer
Services Deliverables
• XI R2 Installation
Predicated on Migration • Repository Migration
Workshop • Semantic Layer Migration
• Security Implementation
Migration of Infrastructure, • Report Migration
Reporting and Custom • Full Client Document Migration
Development • Development Language
Migration
Technical Education • Custom Utility Migration
Installation, Testing and • Technical and End-User Training
• Project Management
Production Deployment

Training to Support Transition of All Users
Online and classroom training for administrators / IT

BusinessObjects XI security and administration courses
Migration best practices training courses
Classroom training for end-users

BusinessObjects XI Release 2 new feature (delta) training
New product training – e.g. Web Intelligence report creation
Knowledge Accelerator for new products and

functionality
Full customizable online training for end users
Cost effective model for introducing new functionality

Automated Tools to Deliver One BI Standard, Faster
Protect your investment in existing deployments

Import Wizard automates migration
from earlier versions
BusinessObjects 5.1.4 and later
Performance Management 6.1b and later
Crystal Enterprise 8.5 and later
Automated support for all core
elements
Reports
Metadata
Users/Security (Note: new security
model)
Tool to convert Desktop
Intelligence reports to Web
Intelligence format
Migration is Now
We are ready !
Tools : Import Wizard
Methodology : Business Intelligence Migration
Accelerator (BIMA)
Certified partners & eXpert Inside Business Objects
eXpert Inside

Agenda
Company Update
Conclusion

Introducing the New Sales Team
The Customer facing Account Managers
Finance General Business

Guy Biron Tania Van Garsse
Telco & Retail Fabrice Van Ex
Peter Leclercq Jean-François
Lesseliers
Governement
Frank Bohne
Industry
Lieven Vermeulen

Conclusion
New products and enhancements deliver

Simplicity: for end users
Trust: in information
Standardisation: the industry’s most complete, integrated BI platform
New Belgium team

Strong local identity leveraging regional resources
Dedicated to customers & partners success and satisfaction
My Questions. My Insight. One BI Standard.

Thank you
Time now to celebrate:

Cocktails!


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Slide 1 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 2 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 4 - Copyright © 2005 Business Objects S.A. All rights reserved.

The regionalization: an Hub/Sub model

Slide 6 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 7 - Copyright © 2005 Business Objects S.A. All rights reserved.

West Europe & EEMEA:

Mix of Large Enterprise & Mid-Mkt

Slide 8 - Copyright © 2005 Business Objects S.A. All rights reserved.

Philippe joins Business

Slide 9 - Copyright © 2005 Business Objects S.A. All rights reserved.

Total Revenues $262.1M

License Revenues $120.3M

US GAAP Diluted EPS $0.21

Pro forma Diluted EPS $0.30

Total revenues grew 18% year-over-year

Slide 10 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 11 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 12 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 13 - Copyright © 2005 Business Objects S.A. All rights reserved.

Today Business Objects Belux installed base

400 000 users

Slide 14 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 17 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 18 - Copyright © 2005 Business Objects S.A. All rights reserved.

Three Fundamental Concepts

 The Trusted Solution: Trusted BI

 The Super Category: Operational BI

 The Industry Revolution: Non-Linear / Collaborative BI

Our innovation and execution efforts are supporting

Slide 19 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 20 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 21 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 22 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 24 - Copyright © 2005 Business Objects S.A. All rights reserved.

Hervé Renault – PreSales Director Western Europe & EEMEA

Slide 26 - Copyright © 2005 Business Objects S.A. All rights reserved.

My Questions. My Insight. One BI Standard

Revolutionary new products and enhancements deliver

Slide 27 - Copyright © 2005 Business Objects S.A. All rights reserved.

1. A full BI coverage for all profiles

2. Trusted data and end-to-end BI solution

3. A unique and robust infrastructure

Slide 28 - Copyright © 2005 Business Objects S.A. All rights reserved.

 BI integrated into Microsoft Office

 Query as you talk

Slide 29 - Copyright © 2005 Business Objects S.A. All rights reserved.

Easily use corporate data within

Select and filter business-friendly

Slide 30 - Copyright © 2005 Business Objects S.A. All rights reserved.

The easiest way to ask

Slide 31 - Copyright © 2005 Business Objects S.A. All rights reserved.

 Complete web querying

 Integration of Full Client engine

 Strong collaborative portal

Slide 33 - Copyright © 2005 Business Objects S.A. All rights reserved.

Support for all deployment options

Slide 34 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 35 - Copyright © 2005 Business Objects S.A. All rights reserved.

 Dashboards for all

 Performant OLAP analysis

Slide 36 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 37 - Copyright © 2005 Business Objects S.A. All rights reserved.

Slide 38 - Copyright © 2005 Business Objects S.A. All rights reserved.

The Trusted Solution: Trusted BI

The Super Category: Operational BI

The Industry Revolution: Non-Linear / Collaborative BI

BI integrated into Microsoft Office

Query as you talk

Complete web querying

Integration of Full Client engine

Strong collaborative portal

Dashboards for all

Performant OLAP analysis