The Role of Public Relations

Lecturer : Mrs. Yunita Permatasari

Class : 11-13 C

Monday

11.00 – 12.30

Group No :2

Group Member : Yoentoro Mikael (2007110480)

Delivery Date : June 16, 2008

 FOREWORDS

We would like to thank Ms Yunita Permatasari, Lecturer of Introduction to

Public Relations for guiding, teaching us helpful lessons, and overseeing
the project from start to finish. At the same time, we are deeply indebted
to all those who have helped and contributed to the project.

The aim of the project is to obtain mark for Introduction to Public Relations
subject. During the process, we have gained plenty experience and
knowledge which bring advantage to all of us to do better in the future.
We hope that the project can be a good source of information for others.

Jakarta, June 16, 2008

Yoentoro Mikael
CHAPTER 1
Product Info
&
PR Consultant
Public Relations Consultant’s Name : Pride PR Consultant.

Logo of PR Consultant:

Address: Menara Mulia Tower A, 12th floor No. 3 A - 3C, Jakarta Pusat
10130.
Telephone: (021) 3804565, 3804566. Fax: 3804567. E-mail:
pride_pr@hotmail.com.

Product: Baby Milk.

Name of product: Easy-Baby Milk.

Logo of Product:

Packaging: Sachet 25 gr
CHAPTER 2
Venue
&
Decoration
Press Conference room

Number 1: Background Curtain, dark blue color.

Number 2: Standing Banners.

Number 3a: Seats for spokespersons (couch).

Number 3b: Round table, covered with baby-blue colored tablemat.

Number 4: Long tables for the press groups, baby-blue colored tablemats.
Black dots represent seats for the press.

Number 5: Long carpet to enter the room, dark blue color.

Number 6: Coffee table and snacks.

Number 7: Gate/entrance to the room.

CHAPTER 3
Artist
 ARTISTS

• Lula Kamal

Contact person : 08161850650

• Rinnita (Host TV 7)

• Café Singers

Contact person : Aldrin Dirham (0818737907)

 CHAPTER 4
Timetable (Rundown),
Press Conference
&
Event Launching
RUNDOWN

Press Conference
SCHEDULE PIC TIME
Registration 15.30 - 16.00
Welcoming note MC 16.00 - 16.05
Introduction Product GM 16.05-16.40
Question and answer 16.40 - 17.10
Closing MC 17.10 - 17.15
Snack and Coffee
Break 17.15 - 18.30

Product Launching
SCHEDULE PIC TIME
Registration 18.30 - 19.00
Welcoming Note MC 19.00 -19.05
President
Welcoming Speech director 19.05 - 19.15
Welcoming Speech Health minister 19.15 - 19.25
Product Launching GM 19.25 - 19.45
Talk Show MC + Artists 19.45 - 20.15
Games and doorprize MC 20.15 -20.30
Closing MC 20.30 -20.35
 PRESS CONFERENCE AND PRODUCT LAUNCHING

Location: Ballroom Hotel Atlet Century Park, Jakarta

Address: Jalan Pintu 1 Senayan, Jakarta 10270, Indonesia

Date / Time: December 15th, 2008 ; 15.30-20.35

 CHAPTER 5
Vendor List (Quotation)
PRICE LIST

=> Artist :

- Lula kamal for 2 hours Rp. 25.000.000

- Maudy Koesnady for 2 hours Rp. 5.000.000

- Donna Agnesia for 2 hours Rp. 15.000.000

TOTAL Rp. 65.000.000

=> Goodie Bags

- Easy milk @ 750 x 12 Rp. 9.000

- food towel Rp. 14.900

- Huki Milk bottle 120 ml Rp. 22.900

- Huki brush Rp. 18.900

- Clipers milk bottle Rp. 13.900

TOTAL Rp. 73.600

=> Excecutive Guest

- Electric Warm Rp. 34.900

- Product goodie bags Rp. 79.600

TOTAL Rp. 114.500

=> Ballroom

- Kridangga Ballroom Rp. 20.000.000

 - Stage Rp. 750.000

- LCD projector Rp. 1.250.000

- Half day meeting Package

For 200 persons Rp. 38.000.000

- Banner 1x6 M Rp. 250.000

- Sound System with 5 microphones Rp. 1.000.000

TOTAL Rp. 61.250.000

=> Decoration

- Rent red carpet Rp. 500.000

- Gretings Flowers Rp. 900.000

- 200 Set chair & Cover Rp. 1.000.000

- 200 Tablecloth Rp. 1.000.000

- 50 Round table @ 4 persons Rp. 1.500.000

- 210 Chair Rp. 2.100.000

TOTAL Rp. 7.000.000

=> Equipment

- Sound system

- PA. 6000 watt Rp. 4.500.000

- System monitor Rp. 1.500.000

- Band Gear Rp. 1.500.000

TOTAL Rp. 7.500.000

- Power Genset

- 150 Kva Rp. 2.500.000

TOTAL Rp. 2.500.000

- Lighting system

- 1 package Rp. 3.500.000

TOTAL Rp. 3.500.000

TOTAL RP. 13.500.000

GRAND TOTAL Rp. 147.038.100

CHAPTER 6
Press Release
 NEWS FROM PT INDOFLAVOR

PRESS RELEASE

INDOFLAVOR’S NEW EASY BABY MILK MAKES BOTTLE-FEEDING

MORE PRACTICAL AND ECONOMICAL

JAKARTA, Indonesia- PT INDOFLAVOR, Indonesia’s leading company of

baby products, today at Hotel Atlet Century’s Ballroom launched the new
Easy Baby Milk, the first baby milk product in Indonesia that comes in
sachet to make bottle-feeding more practical and economical.

“Easy Baby Milk is indeed an economical way to bottle-feed babies that

mothers can buy only one sachet instead of buying a huge box of it”, said
Mr. Michael John, CEO of PT Indoflavor. Easy Baby Milk is definitely
practical and helpful especially for families in developing countries, as
they are commonly obliged to return to work when their babies are a few
months old and often have limited time to spend with the babies.

The new Easy Baby Milk contains complete nutrition such as DHA,
Multivitamins, Colin, and other beneficial contents which your baby needs
to support stable brain growth. Easy Baby Milk is dedicated to babies aged
6-12months because babies at that age need all the nutrition provided in
every 25gr sachet of Easy Baby Milk priced Rp 750,-.

Continue to Page 2

Page 2
Currently, Easy Baby Milk can be purchased in any nearest supermarkets
and minimarkets in Java, Kalimantan, and Sumatera and soon to be
distributed to whole Indonesia.

ENDS

Pride PR Consultant
Yoeantoro Mikael, Press Officer

PT Indoflavor

3804565

For further information please contact:

Sally M

Customer Service Manager Tel: (021)

3753402, 3753403.

PT Indoflavor Fax: (021)

3753405

SCBD Estate

Jakarta Selatan Date: 21 April

2008

Indonesia Ref: Indoflavor 001/NGT

CHAPTER 7
Design
&
Souvenir
Product: Baby Milk

Product Name: Easy-Baby Milk

Packaging: Sachet 25gr

Logo of Product:
Name of Company: PT Indoflavor

Target Market:

1. Social Grade: C1 - D

2. Geographic Segmentation: Indonesia, Big Cities, Sub- Urban

3. Demographic Segmentation:
-Age: 23 – 33 years old
-Gender: Female
-Family Size: 3-5 people
-Income Level: UMR +/- Rp 900.000 – Rp 1,5 million
-Occupation: housewife, employee
-Education: Junior High School - High School
-Religion: flexible (Halal)
-Race: Asian
-Nationality: Indonesian
 GOODIE BAG
Content

Regular Guest:

1. Press Release

2. 1 Bib

3. 1 Huki milk bottle

4. 6 sachets Easy Baby Milk Product

Executive Guest:

1. Press Release

2. 1 Bib

3. 1 Huki milk bottle

4. 6 sachets Easy Baby Milk Product

5. 1 Electric warmer
CHAPTER 8
Media List
MEDIA LIST
NAME ADDRESS
Television
1. ANtv (ANteve) Mulia Center Building 19th Floor
PT Cakrawala Andalas Televisi Jalan HR Rasuna Said Kav. X-6 No. 8
Jakarta 12940

Tel: +62 21 5222084-86

Fax: +62 215222087

2. Global Tv Wisma Indovision Lantai 17

TVG Jalan Raya Panjang Z/III Green Garden
PT Global informasi Bermutu Jakarta 11520
Media Nusantara Citra Group-MNC
Tel: +62 21 5828555
Fax: +62 21 5823636

3. Indosiar Jalan Damai No. 11

PT Indosiar Visual Mandiri Daan Mogot
Jakarta 11510

Tel: +62 21 5672222

Fax: +62 21 5652221

4. Metro Tv Jalan Pilar Mas Raya Kav. A-D

PT Media Televisi Indonesia Kedoya, Kebon Jeruk
Jakarta 11520
Tel +62 21 5830 0077
Fax +62 21 581 6365, 581 0044

5. RCTI Jalan Raya Perjuangan No. 3

PT Rajawali Citra Televisi Indonesia Kebun Jeruk
Media Nusantara Citra Group-MNC Jakarta 11000
Tel: +62 21 5303540
Fax: +62 21 5493852

6. SCTV Tower - Senayan City Jl. Asia Afrika Lt. 19

Jakarta 12970

Phone: +62 21 2793 5599

 Fax: +62 21 2793 5598

7. TPI Jalan Pintu II

PT Cipta TPI Taman Mini Indonesia Indah
formerly Televisi Pendidikan
Indonesia Pondok Gede
Media Nusantara Citra Group-MNC Jakarta Timur 13810

Tel: +62 21 8412473-83

Fax: +62 21 8412470-1

8. Trans TV Jalan Kapten Tendean Kav. 12-14A

PT Televisi Transformasi Indonesia Jakarta 12790

Tel: +62 21 794 4240 - 799 0572

Fax: +62 21 799 2600

9. Trans 7 Menara Bank Mega Lantai 20

PT Duta Visual Nusantara Tivi Jalan Kapt. Pierre Tendean Kav. 12-
Tujuh 14A
Jakarta 12790

Tel: +62 21 79177000

Fax: +62 21 79187752

10. tvOne (formerly Lativi) Kawasan Industri Pulo Gadung

PT Lativi Media Karya Jalan Rawa Teratai II No. 2
Jakarta Timur 13260

Tel: +62 21 461 3545/461 5044

Fax: +62 21 461 6255

Press
1. Femina Magazine ALAMAT REDAKSI:
JL HR Rasuna Said Blok B Kav. 32-33
Jakarta 12910
Phone : (021) 5253816, 5209370, 526
6666
Fax : (021) 5209366, 526 2131
Email : Redaksi@FeminaGroup.com

ALAMAT PROMOSI:
JL HR Rasuna Said Blok B Kav. 32-33
Jakarta 12910

2. Parents Guide Magazine
3. Tabloid Wanita Indonesia
4. Warta Kota Newspaper
5.Tabloid Nova
6. Mom & Kiddie and Genie
7. Tabloid Nakita
Phone : (021) 5253816, 5209370, 526
6666
Fax : (021) 5209366, 526 2131
Email: Promosi@FeminaGroup.com
Website: www.feminagroup.com
Jl. Taman Ubud No. 3 Kuningan
Jakarta 12950
Telp. (021) 527-7302/ 526-6792
Fax. (021) 527-7303/ 526-3194
Jl. Tebet Barat Raya No. 52
Jakarta Selatan 12810
Telp. 021-8308737 (hunting)
Fax. 021-8293148
Alamat Redaksi:
Jl. Hayam Wuruk 122
Jakarta 11180
Telp. (021) 2600818
Fax.6266023
Jl. Panjang 8 A
Gedung Gramedia Majalah Lantai 3
Kebon Jeruk, Jakarta 11530
Tel: (021) 5330150-70 Fax: (021)
5321020
Email: nova@gramedia-
majalah.comNOVA
Gedung Bimantara Lt. 3 kav 17-19
Kebon Sirih, Jakarta Pusat
PT. MNC Media Nusantara Citra
Menara Kebon Sirih Lantai 28
Tel:(021) 3902277
Alamat Redaksi:
Gedung Gramedia Majalah Lt. 3
Jl. Panjang No. 8A, Kebon Jeruk
Jakarta 11530
Fax. (021) 632 1059
Telp. (021) 533 0170 atau
533 0150 Ext. 33141-33144
 Email: nakita@gramedia-majalah.com
Alamat Iklan:
PT Gramedia Kelompok Majalah
Gedung Gramedia Unit Lt. V
Jl. Palmerah Selatan No 24-26, jakarta
10270
Telp. (021)5480888-54383008
pes.3428,3493
Fax. (21) 5483146
Promosi Pes. 3420,3501

8. Mother & Baby Wisma Kosgoro Lt. 11

Jl. MH Thamrin No. 53
Jakarta Pusat 10350
email: redaksi@motherandbaby.co.id

9. Harian Ibu Jl. Raya Kebun Jeruk 12A-B Batusari

Jakarta Barat
Telp. (021) 539765, 43677237
Fax. (021) 53651753
Email: redaktur@harianibu.com

10. Majalah Kartini Jl. Garuda No. 80 A

Jakarta Pusat
Telp. 42801905-6, 42881866
email: redaksi@kartinionline.com

11. Majalah Kartika Jl. Kemayoran No. 80A

Kemayoran-Jakarta Pusat 10620

12. Majalah Noor Kawasan Industri Pulogadung

Jl. Rawa Gelam I No. 4
Jakarta Timur 13930
Email: redaksi@noor.co.id
Telp. 46824444

13. Jurnal Perempuan Jl. Tebet Barat VIII No. 27

Jaksel 12810
Email: yip@yip.or.id

Radio
1. Radio Elshinta PT. Radio Elshinta
Komp. Menara Indosiar
Jl. Raya Joglo No.70 Kembangan
 Jakarta Barat 11640

2. Radio Sonora Jl. Kebahagiaan No. 4

Gedung Perintis Kemerdekaan
Jakarta Barat

Jl. Batu Ceper V No. 52 10120 Jakarta

3. Cosmopolitan Fm Pusat
Nomor telepon 3842824 , 3502642
Fax: 3862200
4. Indika Fm Mitra Building Lt. 9
Jl. Jend. Gatot Subroto Kav. 21
Kode Pos 12930 Jakarta
Telp. 021-2550 9988
Fax : 021 - 2550 9989

Jl. Perjuangan, Kawasan RCTI Kebon

5. Radio Trijaya Jeruk
Jakarta Barat 11530
Nomor telepon 5493110 Fax :
5493118
CHAPTER 9
Budget
1. Hotel

Ballroom Rp 23.250.000,-

2. Food and Beverage

Coffee break 60 packs @ Rp 55.000,- 3.300.000,-

Dinner packs 250 packs @ Rp 190.000 47.500.000,-

50.800.000,-

3. Decoration and Sound System / Lighting

Decoration ( flower arrangement,backdrop,Banner ) 7.000.000,-

Sound system / Lighting 13.500.000,-

20.500.000,-

4. Artist Management

Mc ( Rinnita Host TV7 ) 2.500.000,-

Singer ( Café-singer, 2 female & 1male ) 4.000.000,-

Talk show ( Lula Kamal ) 25.000.000,-

31.500.000,-

5. Goodie bag

Bag 250 packs @ Rp 10.000 2.500.000,-

Press Release 250 packs @ Rp 10.000 2.500.000,-
Food towel 250 packs @ Rp 14.900 3.725.000,-
Huki milk bottle 120 ml 250 packs @ Rp 22.900 5.725.000,-

14.450.000,-
Executive
guest

Electric warm 100 packs @ Rp 34.900 3.490.000,-

Product goodie bags 100 packs @ Rp 76.900 7.690.000,-

11.180.000,-

6. Print material
Invitation 250 pieces @ Rp 1.600 400.000,-
Brochure 250 sheets @ Rp
400 100.000,-

Flyer 300 sheets @ Rp 250 75.000,-

 575.000,-

7. Other charges
Door prize
1 Nokia Handphone Type 3110 Classic 1.100.000,-
Photocopy 400.000,-
Telephone and Fax 1.000.000,-
Postage 1.000.000,-
One room for PR crew, One night only 750.000,-
Lunch for PR crew 1.500.000,-
Tips 1.000.000,-
Transport crew 1.000.000,-
Notebook 30 packs @ Rp
3500 105.000,-

Pen 30 packs @ Rp 1500 45.000,-

Envelope 28 packs @ Rp 300.000 8.400.000,-
15.200.000
8. Unexpected cost

15% 25.118.250,-

GRAND TOTAL 192.573.250,-