Documente Academic
Documente Profesional
Documente Cultură
NIM : 2007110480
Class : 11 – 13C
Subject : Marketing
four key strategies: value pricing from Marks & Spencer, accurate from Wal-Mart,
control from McDonald’s, and technology computer from The Limited. Giordano
combination four factors key to success so that created excellent service with give
smile to their customer, and to allow customer to try the product with no limited,
restoration all items as long as three days, sew service and free bolt, and also with a
intimate staff.
another facility product with smart and real time. And do big advertising to
W: WEAKNESS: Giordano want to offer best service (often they follow the
customer around the shop) but on the other side. Giordano wants to give the best
price is means they “press” their expenditure to minimum to attract more customer.
Type of customer that attracted to the lowest price is middle to lower class. So
excellent service is useless because people in Asia have opinion lower price is more
important than excellent service. And very big advertising and promotion often can
shop in Asia, especially South East Asia, because competitor of Giordano have
mutation which gradual in it positioning and have a weak sector (result fight crisis
economic in Asia until know). And the same advertising competitor Giordano done,
give advantage to Giordano look difference and original from the competitor with
Hang Ten and Baleno more popular to youth and teenager, Bossini more general
target market, Esprit more international fashion with value for money and high
technology as like as Giordano positioning, and high quality Ladies blazer from
the big city, with range 18-30 years old, male or female, and social grade A-B with
occupation college’s until workers and casual or simple life style and has segmented
in Asia.
And have positioning the high product quality with excellent service and value
for money.
3. What are the growth strategies done by Giordano as their critical success factors?
Please Explain.
The growth strategies done by Giordano as critical success factor is Giordano
took strategies from top brands in Europe and combine them. Giordano done a
four key strategies: value pricing (customer spend money for product and the
value of the product is equal with money they have spent) from Marks & Spencer,
accurate from Wal-Mart (Wal-Mart always prepare their stock, so customer never
get empty stock), control (control product, from example McDonald’s use cooked
rice in Indonesia and do not bread or potato) from McDonald’s, and technology
computer (know any trend market almost with a real time) from The Limited.
Giordano combination four factors key to success so that created excellent service
with give smile to their customer, and to allow customer to try the product with no
limited, restoration all items as long as three days, sew service and free bolt, and
Giordano look it self just not a retail for the clothing, but like seller a service
and experience. Giordano to speak their customer with smile and know how is
important for service from staff, selective for recruit the staff, training for staff,
loyalties, give appreciates for the best staff and high quality.
Another that, when economic crisis in Asia Giordano can to pass that and
more better from the old Giordano competitor, so that make Giordano can to aim
at to middle up and increase quality of Giordano from customer value. And from
the same advertising competitor Giordano done, give advantage to Giordano look
difference advertising and original from the competitor with excellent service and
cost leadership
process. Product Giordano is T-shirt, polo shirt, clothing, shirt, etc. with price cost
plus (middle up) with range -/+ IDR 300.000,00 until Millions IDR and to the take
Another that, Giordano done the promotions with advertising at print media
like billboard, magazine, or newspaper and mass media like radio or TV. And
target audience (people) teenager until adult with range age 18-30 years old. With
high technology process administration system, Giordano can to know their stock
and make customer never has the empty product (Physical evident).
5. Why does Gap, Esprit and Theme International Holdings Limited are also the
competitors of Giordano?
Every Company has a competitor. Like that with Giordano. Giordano also
has a competitor too, such as Gap, Esprit, and Theme International Holdings
value of money with high quality and like with positioning of Giordano. Another
that, in As. Giordano, Gap, Inc is has a same targeting with general segmented to
6. Do you think that Giordano have to do repositioning if they want to enter new
market? Explain.
I think Giordano have not to do repositioning if they want to enter new
get the best service. And value for money (customer get value of the product is
equal with money they have spent). I think this it’s a universal positioning. And
So, its does not matter whether they want to enter another country. Giordano
must to show the original of Giordano. But, Giordano really need to pay attention
7. “Good Morning Giordano”, is the sentence that you always heard when you entered
a Giordano outlet. Do you think that is necessary? Why are they doing that?
Explain
When customer want enter Giordano outlet, staff of Giordano always to try
giving the excellent service. Giordano want giving their customer fell pleasant and
goodness, from their staff when customer entry for the first of Giordano outlet.
Begin from a small think, like said “Good morning Giordano” or etc when
Maybe several same various think it is not necessary, and maybe when their
customer, etc. Maybe several same various fell ignore with service from
Giordano, but Giordano just want to introduce their excellent service to customer
and help their customer if they have any problem when visit the Giordano outlet.
8. Does the management of Giordano need to adapt their strategy or standardize
market. Because of competitor and the culture of every country is different. For
the example: When Giordano want to entry new market in Arab Saudi, Giordano
must to adapt with this country and change their strategy or standardize strategy.
performance. Arab Saudi fashion is more to a long dress or long shirt and has the
Giordano is a retail company with excellent service and high quality. Giordano
has much advertising to promotion their product and always selective when
interview their staff and has a train to their staff. But if Giordano always just do
the strategy to every moment, I think is not relevant and Giordano must to make a
advertising and start to give more packet or discount to their member or special
evens on holyday. Another that Giordano can up to date their outlet, maybe with
decoration and their paint to look more refresh or different to make customer more
Giordano also must keep their quality product and price too, Giordano must to
renew their model or product and first rate when they want to enter new market.
to other markets?
Giordano has any different one and another country. Likes: climate, behavior,
culture, and soon. In Canada Giordano has to compare their strategy. Canada has
for climate such as summer, winter, autumn, and spring. But in Indonesia just
have two climates: summer and winter. So Giordano in Canada have much
variation to their style and much model or trend on another climate than
Giordano also to bring into agreement social culture to another country, like
Arab Saudi, Arab Saudi use a long shirt or long dress and cover on their hair.
Another that, Giordano also has any different behavior on Indonesia than
another country. In Singapore Giordano just has not Giordano, and Giordano Kids
like Indonesia. In Singapore Giordano variation and giving any chosen like:
their and excellent service Giordano has. In Indonesia Giordano more giving
general service than another country give their customer in Indonesia more
pleasant.
In Indonesia Giordano more general and more expensive because tax, import,
etc. service in Indonesia more general and old style than another country.