Faisal Zong

HISTORY OF COMMUNICATION:
Communication is the process of sharing ideas, information and messages with others.
The most basic communication methods that are known to man are speech (verbal) and nonverbal expressions such as facial expressions and body language. Apart from these basic methods
of communication there are other methods of communication. These methods began to evolve
and become complex as the wants and needs of human beings became complex.
Visual communication also goes hand in hand with writing. The first paintings found
were drawn more than 5000 years ago, well before words were written down. Paintings were
used in the past like writing. Other than these methods of communication there were other
methods used to signal and communicate with in a distance.
One of the major means of communication is writing. Most languages do have a written
form. It can be written down and someone else may read it and understand the meaning. Writing
has been used from the time of the Mayans and Egyptians. The oldest record of writing is some
5000 years old. Writing in the early days was used to mark down the major events of history. It
was also used inside temples and chambers of kings.
Our ancestors developed systems for sending simple messages or signals over a distance
through:
Fire or smoke signals,
Lanterns,
Drumbeats,
Birds and arrows.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

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Fire or smoke signals
In 150B.C. Native Americans (old American) used a type of communication called smoke
signals. In this form of communication, puffs or columns of smoke were sent into the air in many
different ways, signaling different things. The smoke signals were not exactly a full language,
but were mostly used as brief signals of communication. Some of the recognized signals are
remembered today.
One puff of smoke sent into the air was believed to signal attention.
Two puffs meant all's well or everything is okay.
Three puffs signal either danger, call for help, or simply just trouble.

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The smoke is made by putting green branches or grass into the fire. Blankets are used to
control the smoke puffs. Important events were also marked by smoke signals like war, death, or
marriage. There were light and heavy signals, each meaning separate things. One meant good,
the other meant bad.
In Ancient China, soldiers stationed along the Great Wall would alert each other of
impending enemy attack by signaling from tower to tower. In this way, they were able to transmit
a message as far away as 750 kilometers in just a few hours.
Lantern Means of Communication:

Another interesting element of the Chinese lanterns history is that, they also served as a
means of communication among neighbors, when placed on the doorway, and the colors of the
lanterns symbolized the events that the family was going through.
Blue Lantern:
A blue lantern is an indicator of poor health in the house, and also symbolizes the
degenerating health of a family member.
Red Lantern:

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Red is a symbol of exuberance and zeal at its peak. As such, when placed outside a house, it
symbolizes an event of marriage, or a birth in the family.
White Lantern:
As is the case with many cultures across the world, white represents death in the Chinese
culture too. When two white lanterns are placed on top of a doorway, along with a white sash
that is placed across them, it symbolizes that a family is in mourning.
Not only were Chinese lanterns used to communicate the good and bad events in a
family, they also served as a means of communication among the military. The famous war hero,
Zhu Geliang has been credited with the invention of a special lantern, used to alert neighboring
cities of potential attack or danger. This he did by dousing a strip of cloth in kerosene, and
placing it within a lamp that was light enough to float into the sky at night.
Communication by Drums:
Languages, spoken there, have drum equivalents. It works just about like the Morse code
(a of signaling and telegraphy), except that the Morse code uses letters as units and the drum
communication uses words.
That intonation relies on high/low tones. These tones can easily be duplicated by the
drums. Of course, there are words that have the same amount of syllables (a word that contain

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the vowel sound) and have the same intonation. You can imagine that a message sent using
drums could get quite long.
Intonation (a particular tone ring with the drum) is very important in the Bantu
Languages. A word can have completely different meanings, depending on the intonation.
Communication by Birds:
Ever since the beginning of time as we know it, our civilization has developed and relied
on various forms of communication in order to confer amongst those of his own species.
Whether it is to convey messages of friendship, anger, sadness or even war, Birds carried
messages through a long distance. The message was attached to a foot of a Pigeon or a Falcon
who flew home with the message. This specific method of communication was used to a great
extent during World War I.
HISTORY OF TELECOMMUNICATION:
What is Telecommunication?
Telecommunications is a general term for a vast array of technologies that send
information over distances.
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Telecommunication is a term coming from Greek and meaning communication at

distance through signals of varied nature coming from a transmitter to a receiver. In order to
achieve effective communication, the choice of a proper mean of transport for the signal has
played (and still plays) a fundamental role.
Mobile phones, land lines, satellite phones and voice over Internet protocol (VoIP) are all
telephony technologies just one field of telecommunications. Radio, television and networks are
a few more examples of telecommunication.
The true jump in terms of quality came with the advent of electricity. Electromagnetic
energy, in fact, is able to transport information in an extremely fast way (ideally to the speed of
light), in a way that previously had no equals in terms of costs reliability. Therefore, we may say
that the starting point of all modern telecommunications was the invention of the electric cell by
Alessandro Volta (1800).
In ancient times, the most common way of producing a signal would be through light
(fires) and sound (drums and horns). However, those kinds communications were insecure and
certainly left room to improvement as they did not permit message encryption or a fast
transmission of information on a large scale
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It was shortly thereafter that the first experiments on more advanced communication
system begun from 1830s that electrical telecommunication system started to appear.
Telecommunication is started at that time through
Telegraph and telephone
Radio and television
Telegraph and Telephone
A very early experiment in electrical telegraphy was an 'electrochemical' telegraph

created by the German physician and inventor Samuel Thomas in 1809. Based on an earlier, less
robust design of 1804 by scientist Francisco.

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Both their designs employed multiple wires (up to 35) in order to visually represent almost all
letters and numerals. Thus, messages could be conveyed.
Electrically up to a few kilometers with each of the telegraph receiver's wires. An
electrical current was sequentially applied by the sender through the various wires representing
each digit of a message.
The first commercial electrical telegraph was constructed in England by Sir Charles
Wheatstone and Sir William Cooke. It used the deflection of needles to represent messages and
started operating over twenty-one kilometers (thirteen miles) of the Great Western Railway on 9
April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the
[existing] electromagnetic telegraph" not as a new device.
Telephone
The conventional telephone was invented by Alexander Graham Bell in 1876, based on his
earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services
were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and

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London. Bell held the master patent for the telephone that was needed for such services in both
countries.
The technology grew quickly from this point, with inter-city lines being built and telephone
exchanges in every major city of the United States by the mid-1880s.
In 1880, Bell and co-inventor Charles Sumner Tainter conducted the world's first wireless
telephone call via modulated light beams projected by photo phones. The scientific principles of
their invention would not be utilized for several decades, when they were first deployed in
military and fiber-optic communications.
Radio and Television:

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In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his

students. By 1854, he was able to demonstrate a transmission across the Firth of Tay from
Dundee to Woodhaven, a distance of two miles (3 km), using water as the transmission medium.
Addressing the Franklin Institute in 1893, Nikola Tesla described and demonstrated in
detail the principles of wireless telegraphy. The apparatus that he used contained all the elements
that were incorporated into radio systems before the development of the vacuum tube. However
it was not until 1900 that Reginald Fessenden was able to wirelessly transmit a human voice.
Television:

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In December 1901, Guglielmo Marconi established wireless communication between

Britain and Newfoundland, earning him the Nobel Prize in physics in 1909 (which he shared
with KarlBraun). On March 25, 1925, Scottish inventor John Logie Baird publicly demonstrated
the transmission of moving pictures at the London department store Selfridges.
In October 1925, Baird was successful in obtaining moving pictures with halftone shades,
which were by most accounts the first true television pictures. Baird's first devices relied upon
the Nipkow disk and thus became known as the mechanical television. It formed the basis of
semi-experimental broadcasts done by the British Broadcasting Corporation beginning
September 30, 1929. However for most of the twentieth century televisions depended upon the
cathode ray tube invented by Karl Braun.
HISTORY OF CELLULAR COMPANIES IN PAKISTAN:

Paktel
Paktel limited was the first mobile network provider company whom laid the foundation
of mobile industry in Pakistan. After this new race of mobile technology started in Pakistan.
During the past decade the company built a reputation for excellence with the widest coverage,
network quality, customer services and value-added facilities that have earned us the respect of
consumers experts. But the general perception was that company introduced the mobile as a
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status symbol and charged exorbitant rates during it early years. Paktels progression towards
becoming a leading mobile service provider primarily comes from the early entry. The cellular
networks offer services in over 200 cities and towns across the country. Paktel offers the range of
cellular services with real utility; it has recently decided to shift from AMPS technology to the
GSM version. It advantages are wide coverage, value added facilities, and good customer
services.
Instaphone:
Instaphone was a telecommunications company in Pakistan and the pioneer of cellular

industry in Pakistan. The company was initially owned by Millicom International and was
acquired later by the Arfeen Group. In January 2008, the Pakistan Telecommunication Authority
(PTA) terminated the license of Instaphone due to the companys failure to pay outstanding dues.
Mobilink:

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The Mobilink GSM started operation in the year 1994. The Mobilink GSM is a
subsidiary of Orascam telecom and market leader in Pakistan. This was the first company that
introduced the GSM technology and cut down the rates. The company offers tariff plans that are
exclusively designed to cater to the communication needs of a diverse group of clientele, taking
into account occasional users to businessmen. To achieve this objective, Mobilink offers both
postpaid and the pre-paid (brand name JAZZ) solution to our customers.
The company also offers advanced voice communication services, and a number of value
added services to Subscribers. Mobilink since its start shown enormous growth. At the time when
it entered the market it was a small player in the cellular market of Pakistan it is now the market
leader in terms of having the largest subscriber in Pakistan.
Mobilink DSL:
Besides its cellular service recently Mobilink has also started its DSL/Wimax internet
service in 26 major cities of Pakistan including Lahore, Karachi, Rawalpindi, Islamabad,
Faisalabad, Peshawar, Multan, Gujranwala, Gujrat, Jhe lum, Sialkot, Hyderabad, Mardan, Rahim
Yar Khan, Sahiwal, Wah, Sargodha, Sheikhupura, Abbotabad, Quetta, Dera Ghazi Khan, Ghazi
Kot, Bahawalpur, Sukkur, Nawabshah & Larkana.

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Company Profile:
Mobilink GSM
Pakistan Mobile Communications Ltd (PMCL)
Type
Parent or Subsidiary
Founded
Headquarters
Private Limited Company

Subsidiary
1994
42 Kulsum Plaza,
Key people
Blue Area Islamabad, Pakistan

President and CEO:
Products
Zouhair A Khaliq
Indigo (postpaid) , JAZZ (prepaid), Mobilink
Parent
Slogan
Website
PCO
Orascom Telecom Egypt
Reshaping live
www.mobilinkgsm.com

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Warid:
Warid Telecom Uganda Ltd is fully owned by WARID Telecom International a subsidiary
of the Abu Dhabi Group, a large investment group active both in the UAE, Pakistan and now
numerous other markets on the African continent including Uganda, Congo and Cote de Ivoire
(African area where people lived). The group has sizeable investments in various sectors
including:
Telecommunications
Hospitality Property development
Oil exploration and supplies
Banking and financial services
Automobile industries.
This group currently providing GSM cellular services in Pakistan and Bangladesh (to
launch in October 2006) with headquarters located at Abu Dhabi UAE. Warid Telecom
purchased a license of Telecom Operator in 2004 from Government of Pakistan and launched the
service covering 28 cities of Pakistan and increasing its coverage 110 cities town highways. On

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the 10th of October 2006, it was reported on the media that the launch of Warid Bangladesh had
been delayed by at least six months.
Company Profile:
Warid Telecom
Type
Founded
Headquarters
Private limited company

2004
301-Dhabi Tower, Hamdan Street, Post
Box 44222, Abu Dhabi, United Arab
Key people
Emirates
Chairman: Sheikh Nahayan Mabarak Al
Nahayan,
CEO Abu Dhabi Group & Warid
Product
Slogan
Web site:
International: Mr. Bashir A. Tahir,

Zem(prepaid), Zahi (postpaid)
We Care
www.waridtel.com (Pakistan)
www.waridtel.com.bd (Bangladesh)
Ufone:

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Ufone is a 100% owned subsidiary of PTCL was established to operate cellular GSM
services. The company commenced its operations, under the brand name of Ufone, from
Islamabad on January 29, 2001. After the privatization of PTCL, Ufone is now owned by
Etisalat. During the year, as a consequence of PTCLs privatization, 26% of its shares were
acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the
management of Ufone has also been handed over to Etisalat. During the year July 2005 to June
2006, Ufone continued on the path to success. The Company further expanded its coverage and
has added new cities and highways. Ufone has network coverage in more than 750 cities, towns
and across all major highways of the country.
Company Profile:
Pakistan Telecommunication Mobile Ltd. (PTML),
Ufone
Type
Parent or subsidiary
Founded
Headquarters

Subsidiary
January 29, 2001
Islamabad, Pakistan
Area served
13-B, F-7 Markaz

2336 cities of Pakistan, GT road,
Key people
Products
Super Highway & Motorway

Abdul Aziz, CEO
Pre Pay, Post Pay
Slogan
Web site:
Parent PTCL Pakistan

Its all about U! (Tum He Tou Ho)
www.ufone.com

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Telenor:
Telenor Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of

Telenor, Norway. Telenor acquired the license for providing GSM services in Pakistan in April
2004, and has launched its services commercially in Islamabad, Rawalpindi and Karachi on
March 15, 2005. Telenor has its corporate headquarters in Islamabad, with regional offices in
Karachi and Lahore. On January 28, 2006 Telenor established a call center in Lahore. The
official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf
as the guest of honor and a Telenor delegation headed by CEO Telenor Jon Fredrik Baksaas. On
March 23, 2005 Telenor started its services in Lahore, Faisalabad and Hyderabad. Telenor will be
launching its services in other cities as per the roll out plan.

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Company Profile:
Telenor
Type
Founded
Key people
Public Limited Company

April 2004
CEO: Jon Fredrik Baksaas,
Headquarters
Industry
Products
Slogan
Website
Chairman: Thorleif Enger

Islamabad
Telecommunication
talk shawk (Prepaid), Djuice (postpaid)
Here to help, bato bato mie
www.telenor.com
BACKGROUND OF THE ZONG

China Mobile Communications Corporation (CMCC)
China Mobile Communications (CMCC) incorporated in the year 2000, is the world's
largest telecom operator, dominating 66.5% of Mainland Chinas market share. It operates as a
100% state owned entity in 31 different provinces and employs in excess of 175,000 people.
CMCC network covers 99.7% of Chinas population and has over 900,000 BTS sites. Its
customer base is over 672 million and has operating revenue of $8.3 billion.
CMCC is perhaps the only cellular network that provides uninterrupted, reliable coverage
through tunnels, on highways, inside sky scraper elevators as well on top of Mount Everest. It
has a global presence in Hong Kong, Pakistan, San Francisco and London and currently has
international roaming partnerships with 406 operators in 237 countries and regions.

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The company is listed on the New York Stock Exchange as well as the Stock Exchange of
Hong Kong Ltd. By the end of 2011, 2G base stations exceeded 700,000 and 3G base stations
increased to approximately 220,000 covering country level and above cities which strengthened
the depth and contiguous coverage in the main districts.
The four main brands for CMCC are; Gotone (for high-end subscribers), Easy-own (for
mass), M-Zone (for youth), G3 (for 3G). TD-LTE is the future network, which will carry high
bandwidth and high quality wireless broadband business. The development of TD-LTE is a core
component of CMCCs development strategy, where the Group will actively promote TD-LTE
scale-trial and Commercialization and drive the technical and supply chain integration of TDD
and FDD.
CMCCs first overseas subsidiary, China Mobile Pakistan has the license to offer and
operate voice, data and all value added services in the entire country. One of the fastest growing
cellular markets in the world, Pakistan is a key region that is likely to offer expansion
opportunities as well as the chance to make a difference in the lives of a growing clientele that is
demanding and understands and appreciates better quality and service standards.
ZONG is committed on attracting and retaining the best human resource from all over
Pakistan. It also provides a working environment which satisfies the professional and personal
needs of its employees.
China Mobile is the world's largest telecom operator. Having a customer base of over 300
million customers, its network routes 700 million text messages every day and handles 250
million calls every hour. China Mobile is perhaps the only cellular network that provides
uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as
well on top of Mount Everest.

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China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer
and operate voice, data and all value added services in the entire country. One of the fastest
growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion
opportunities as well the chance to make a difference in the lives of a growing clientele that is
demanding, understands, and appreciates better quality and service standards.
ZONG Pakistan:
On January 22, 2007 stated that it would sell its 88.86 percent stake in Paktel Ltd. to
China Mobile for $284 million, which includes the repayment of intercompany debt and China
mobile company has invested $721 million in telecom sector in Pakistan during 2007 and it
would further invest $7 million in Pakistan this year. The sale implies an enterprise value for
Paktel of $460 million, Millicom said in its press release. Merrill Lynch advised China Mobile
on the transaction. On 4 May 2007, Paktel was renamed to CM Pak. And then, on 16 May 2007,
China Mobile announced that it had upped its stake in CM Pak to 100%.
ZONG is the first International brand of China Mobile being launched in Pakistan. It is
meant to empower and liberate the people of Pakistan in every nook and corner of the country. It
will become a part of their hearts, their minds and bring about a change in their lives that
everyone desired but few thought would be possible.
ZONG would offer its customers with entertaining & innovative value added services and
will empower them by giving a wide variety of products, services, & content to choose from. We
are privileged to be the pioneering country introducing this brand with others to follow. And God
willing, together we will make ZONG a success story for others to try and replicate
.

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A first international step for China Mobile, Zong aims at touching the lives of all
Pakistanis! We serve to inspire and empower the people of Pakistan with innovative technology
that keeps pace with today's fast evolving culture. Expanding our wings of coverage to all
corners, making no distinctions along the way and most of all, maintaining excellence in
connectivity everywhere we go. Affordability & Innovation are what define us, aided with a
diverse set of entertaining and informative Value Added Services. With a state of the art system,
along with other services Zong allows and enables its users to avail the best possible Mobile
Internet bundles that are not offered anywhere else in the country making the experience, truly a
unique one!
The basic idea is to allow people to communicate at their free will! Making it a stress free
environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it
Network Coverage or Quality, it is all sorted!
ZONG is supported by ground breaking communications, trend setting Customer
Services and an unmatched Product Offering that has redefined the rules of the game!
Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with
success on every step, with a smile on everyone's face be it rain or shine, with hopes higher than
sky and the will to 'Say it All!'
China Mobile Pakistan (CM Pak)

China Mobile Pakistan (CM Pak) is a 100% subsidiary of China Mobile. The pioneering
overseas set up of China Mobile came through acquisition of a license from Millicom to operate
a GSM network in Pakistan. So far, CM Pak has invested more than US$ 700 million in the
telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year
2008. With ambitious plans to cater to the fastest growing Pakistani market and to win over the
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ever-demanding Pakistani customer, it will be offering unprecedented coverage, voice and data
services, as well as a wide range of tariff options to choose from.
CM Pak's edge comes from the experience and expertise of running the world's largest
telecom service and the commitment they make to setting quality and customer relations
standards. CM Pak is geared to offer neatly packaged VAS products that will benefit the
individuals, corporate as well as small businesses. Led by a team of professionals from the field
of cellular communication, CM Pak is determined to make its mark in the Pakistani market and
to change the way people communicate.
Vision statement
We shall be an indispensable digital-life partner by becoming words, eyes and ears of the
people.
CORE VALUES
Uncompromising attitude on 'responsibility makes perfection.
I
We
Stakeholders
Core values I
Character
Integrity
Responsibility
Pro-activeness
Respect
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Capability
Knowledge
Skill
Competence
Commitment
To myself
Team
Company
Customer
Stakeholder
Society
Communication & Cooperation
Empathy
Effective Interaction
Unconditional Positive Regard
Prom
Core values WE
Customer centric is our business ideology we believe
Customer is the source of value addition and continuous improvement.
End user perception is consequential for all our endeavors and investment.
Only customer centric company wins respect.
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People oriented is our management philosophy we believe

In admiring laws of nature over artificial / synthetic laws.
Each employee has unique potential to become a talent as long as the condition is appropriate.
Conducive atmosphere that features care, respect, trust and understanding will optimize full
employee potential.
Human resource is the most creative and valuable asset of the company, and is the foundation
of enterprise development.
Innovation & pragmatism is our distinct character we believe
Innovation is our social responsibility.
Only by innovation, unique or differentiated services & products can be offered to customers.
Innovation ensures long term sustainability and growth.
Innovation is not mystical, every improvement and reform is an innovation
Our spirit of innovation is pragmatic not fictional
Pragmatic attitude ensures alignment of innovation with strategy
Team work and cooperation is our working spirit we believe

Teamwork divides the task and multiplies the success.
Customer perception depends on collective enterprise output, not on individual excellence.
Cooperation and synchronization of our efforts create sustainable value and competitive edge.
Teamwork will foster sense of belonging, honor and promote staff loyalty.

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Performance driven is our inherent character we believe

In focusing our work on company performance improvement.
Our efforts are valuable only when they help achieve overall organizational goals.
Visible performance as well as invisible competence continuously improves our capabilities.
Only comprehensive, coordinated, and sustained performance makes sense for company.
Honesty and humility is our enterprise image we believe
"Humility" inspires confidence, open mind, and respect for others.
Honesty and humility ensure sustainable and steady business growth with resilience to adverse
conditions.
Honesty and humility should be our inherent character for pursuing excellence.
Harmony but Diversity is our Interpersonal intelligence we believe
Diversity stimulates sense of tolerance and flexibility, making our company vibrant.
People with different views and approaches are source of collective wisdom,
Differences Create Value.
Cooperative insight and collective intelligence lead to smart decision making
Core values STAKE-HOLDERS

Customers
We shall become a digital fabric of harmony and accord, uniting people across the nation.
Team
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We envision developing the most satisfied professionals eyeing outstanding personal and
organizational growth stimulating sense of comradeship.
Shareholders
We shall be
Admirable for shareholders earning value and respect.
A role model among all China Mobile overseas operations.
Partners
Partners are our essential allies with shared aims and aspirations for mutual progress and
success.
Partners are as good as our management.
Society
We shall enrich people's lives and synergize the nation through future oriented digital life-style
and being socially responsible.
Code of Commercial Practice

Introduction:
We are resolute to provide our customers with an excellent service. This is only possible
if customers converse with us. We value input from every customer and are open to suggestions,
feedbacks,criticism which helps us in our efforts to provide the best services.
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Company Mission
To be the leading mobile Operator of Pakistan by continuously innovating and offering
exceptional quality services; to be a good corporate citizen and envoy of friendship between
China and Pakistan.
Vision
Make communication exciting.
Having said that we will strive for the following.
GOAL AND OBJECTIVE:

Mobile communication is now a utility. You need your mobile phone. Zong team seeks to
meet consumers all communication needs by providing the best technology at an affordable
price. It would be their prime objective to be rated as the best cellular service provider in
Pakistan by expanding their service area to every corner of the country which is to be backed by
excellent after-sales service. Zong a fresh dynamic and customized brand befitting your lifestyle
in order that you feel it as part of your life.
A brand that you can always count on, sincerely, that understands your needs (Zong Z20
package in which 20 seconds billing), wishes and desires and helps you get connected with your
loved ones anywhere, anytime (Zong to Zong free city package).
We know that their partners Alcatel-Lucent Technologies, Ericsson Pakistan Limited,
Huawei Technologies Pakistan and ZTE Pakistan are very well-known globally for their
technical expertise and professionalism. The professionals representing their Partners will help
CM Pak achieve its goals in the shortest possible time.
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As a major step towards achieving their goal of expanding their services rapidly. They
have decided to award the expansion contract to different vendors in Pakistan. These high
ambitions would certainly lead us to become a major force in the development of telecom
industry in Pakistan.
Zong have completed acquisition of 100% shares of ZONG. US $ 723 million worth of
FDI has already been made in the country and on top of that Theyll be investing millions of
dollars in the future Let me reiterate their resolve and uncompromising commitment that China
Mobile is here to stay which is why They are planning to continuously invest to improve their
network coverage and quality.
Company Information
China Mobiles Pakistan (CM Pak)
Zong
Type
Parent/subsidiary
Founded
Founder
Headquarters
Investment
Cell sites
Industry
Products
Telephone
Fax
Slogan
Web site

Subsidiary
05/16/07
China mobile Pakistan (CM Pak)
7 Mauve Area, Islamabad, Pakistan
Us $ 1500million
6300
Telecommunication , wireless communication
Communication (Mobiles and SIM and USB)
+92-51-111222111
+92-51-111031031
Sub kah do (say it all)
www.zong.com.pk
Management Line of ZONG

MANAGEMENT LINE OF ZONG

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Management Line
Name
Location
From
CEO
CTO
CFO
COO
CHRO
Director Operations
Director Finances
Director Sales
CITO
Qin Lee
XuHaiyong
Feng Tuixian
Sajid Mahmood
Wai Giang fu
Wajid Ali
Amir Mahmood
Usman ishaq
Shahid Rauf
Islambad
Islambad
Islambad
Islambad
Islambad
Islambad
Islambad
Islambad
Islambad
China
China
China
Pakistan
China
Pakistan
Pakistan
Pakistan
Pakistan
As of the president of CM Pak is from china and his name is Mr. LIU Aili
ORGANIATIONAL CHART:
CSC
MARKTING
CALL
CENTER
COO
SALES
&
DISTRIBUTION
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DIRECTOR
FINANCE
CFO
PROCUREMENT
CEO
IT
OPERATIONS
CITO
IT PROJECT
CHRO
CUSTOMER CENTER CHART

TSOs
BDO

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CSR Zong
Mobile
CSC
Account Officer
Manager
CSR Prepaid
VAS
CSR Postpaid
Connection
CSR Prepaid
DEPARETMENTS
Administration Department
Mission Statement

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To anticipate the needs of all departments and their employees, to address their demands
for creating better safe and secure friendly working environment, to accept challenges, achieving
goals and ultimately to be the No. 1 admin operation within CMCC(china mobile communication
corporation).
Functions of Administration Department

Provision of all office equipment for use by staff e.g. Computers.
Ensuring a clean and secure office environment.
Ensuring availability of adequate lighting, water, telecommunication, email, fax, etc.
Providing, where possible, designated parking for vehicles.
Ensuring availability of stationery.
Ensuring availability of adequate photocopying services/facilities.
Provision of offices for all staff.
Setting of internal operating rules.
Finance Department
Mission Statement
Zong has strong financial position since its inception. China has been invested $1500
million in Pakistan for Zong and wants to invest more. The improvement in net earnings
resulting from strong internal sales growth both postpaid, prepaid segments.
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Functions of Finance Department

Payable
Pay Commission.
Audit and Accounts.
Cash Management
Financial Accounting
Taxation
IT (Information Technology) Department

Mission Statement
To provide the lowest cost and highest speed systems through Automation,
Centralization and Out-sourcing.
Functions
IT Infrastructure
IT System and Database Management
IT Project and Planning
IT Operations
Marketing Department
Mission Statement

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Zong marketing department will become the best marketing department of the industry
in terms of adding values to their brand name, improving the image of the organization, increase
in sales, with quality of people and team spirit to lead the organization towards the achievement
of short term and long term goals.
Human Resource Department (HRD)

ZONG Pakistan has a skilled human resource planning department. As we know that each
human resource department in any organization play key role and operate like an eye of an
organization, like wise in ZONG Pakistan they are performing their functions and fulfilling their
requirement of the organization by matching the organizational needs with the employee s
skill, knowledge and ability whether these needs are identified or being demanded by any
department of the ZONG Pakistan.
Human resource planning in the ZONG is basically performing different kind of functions which
are as follows;
1. Whether there is need for recruitment in the organization.
2. If there is demand from any department, they (HR department) identify the need of the
department.
3. Placement of their employees.
ZONG is newly born baby in Pakistan market, they have had strong competitors in their
fields, and they entered in the market of telecom where already the price war (price competition)
had been initiated among pioneer companies of Pakistan, including UFONE, MOBILINK,
TELENOR and WARID.
Sales and Distribution Department

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Mission Statement
To maximize the number of revenue generating subscribers by efficiently planning and
executing policies and operations related to product visibility and availability.
Distribution
ZONG purchases equipment from four companies ZTE, Ericsson, Alcatel and Hawaii, these are
the venders and operator of ZONG distributors and franchises, CCSC (customer care service
centers) and different outlets, ZONG has CCSC and 100,000 different outlets in Pakistan.
Customer Services Department

Mission Statement
To realize the perceived value of the customers and build higher expectations through
excellence in service.
Customer Service Centers

The beacon of Zongs impression and torch bearers of a new era in customer interaction,
taking customer service into a portal of customer excitement. These are the doors to Zongs first
and foremost realization of its promise to excite customers with a new trend in service, setting
the tone and ambiance which is second only to your home, these are Zongs arm across the
country to welcome everyone to experience the comfort when a true promise is fulfilled.

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Regulatory Corporate Affairs Department

Mission Statement
Maintain the most affable relations with the government to ensure support and
facilitation in the technical installations and the commercial activities of the organization.
Standard & Quality of Service

We will ensure possible service quality as per our license and the applicable legal regime
administered by the PTA.
Customer services is at the core of our business and we will try to ensure our customers stay in
touch with loved ones at all time
We will ensure clear and focused advertising and customer communication regarding our
products and services
Customer services help line will abide by industry global standards.
We will not use any unfair Commercial Practices while selling services to customers, as
prescribed under the provisions of Telecom Consumers Protection Regulations 2009.
Customer Communication & Advertising

We will ensure clear and focused advertising and customer communication regarding our
products and services, providing clear information regarding the pricing and taxation, so that our
valued customers can take well informed decisions about availing our services.
Customer touch-points and complaint handling

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Customers' input received is a major contribution for the company to come up with
packages and offers which are up to the customers' expectations or even beyond expectations.
For this we ensure that we provide the maximum touch-points to our valuable subscribers to
reach us.
The channels through which our consumers can reach us are:
Via our 24/7 helpline 310 where our representatives are available round-the-clock to furnish
help to our valued subscribers.
24 Customer Service Centers/ 177 Franchises spread nation-wide making customer facilitation
on the front-end in easy reach of the customers.
Via email by writing to us at customerservices@zong.com.pk Via Fax to 051-111-031-031
Via P.O Box # 1810
Via FACEBOOK ZONG is a pioneer in launching complaint handling via this mode.
CMPak will receive complaints, queries, suggestions and requests through the above-mentioned
channels and will handle them according to the nature.
Innovative VAS
CMPak will always view possibilities keeping in view customers' needs. It has proved so
by being the fore-runner in introducing first-of-a-kind value added services; to name a few
Book Your Number customers can purchase numbers of their own choice by checking
availability from ZONG website or by visiting their nearest telesales retailer.
Take One application using which customer can share pictures as well as videos online to
international numbers and email addresses too.
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Handset Offer by opting for which customers purchase a handset for a mere Rs.1 and enjoy
ZONG services for a period of 1 year by receiving monthly balance and free SMS and MMS
resources too.
Student Entrepreneur Program by being a part of which students get an opportunity to be a
part of ZONG team and a chance to earn pocket money by selling ZONG connections, porting in
numbers to ZONG and being a ZONG associate by being able to transfer miniload to ZONG
numbers.
CRBT application a GPRS based service using which customers can manage their own dial
tune account on their handsets.
Customers' self-governance and information

CMPak will keep its subscribers updated about their usage and accounts (both prepaid
and postpaid). ZONG (CMPak) has given the authority to its subscribers to self-monitor their
usage details by giving them access to e Care for both prepaid and postpaid customers on the
website. By accessing these portals our customers are able to comprehend their balance
consumption, billing, and to perform activities like blocking and unblocking of their respective
numbers.
CMPak informs its customers when they are getting low on balance. A prepaid subscriber
is intimated by a recording of insufficient balance, on dialing every call, when he reaches the
limit of Rs.10 in his account and through an SMS when his account balance becomes lower than
Rs.5. Similarly our postpaid subscribers, when reach 90% of their credit limit, are sent an
intimation SMS to make them aware about their usage and billing.
Suspension of services
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CMPak subscribers are not charged/liable to pay any disconnection/suspension charges.

However, services suspended due to non-payment or expiry of balance may only be restored
upon clearing of outstanding dues or recharge of balance.
Prepaid subscribers:
A prepaid number gets blocked on request received from customer or from the company's end
in case of obnoxious/fraudulent activity confirmation from that number.
CMPak will always verify blocking request that it is being received from the original user of
the number. Customer is verified on providing name and CNIC and in case there is a
discrepancy; address, two most dialed numbers, activation date and last recharge verification is
asked for processing the request received.
For further making the process reliable, CMPak provides the option of getting a special tag
updated against customers' number which is fulfilled when original customer visits ZONG
Customer Service Center with active SIM and original CNIC. Upon implementation of the tag,
no action whatsoever will be performed on customer's number until he visits the Service Center
in person.
On receiving obnoxious/fraudulent complaint against its subscriber, CMPak will issue one
warning to the user upon verification of the act. In case of non-compliance to the warning issued,
CMPak will block the services of the number in question after notifying the customer via
sms/call.

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Customers are given the leverage of getting their number unblocked on submission of written
apology along with their CNIC copy after approval of Pakistan Telecom Authority.
Postpaid subscribers:
Outgoing activity block
On reaching 90% of their credit limit, CMPak will always notify its postpaid users via SMS
about their billing status.
On reaching 100% of the defined credit limit, the outgoing activity of our postpaid customer
gets blocked but incoming remains active for another 90 days. Line rent will not be charged
during this period.
Online Blocking/Deb locking

The purpose of online blocking request cannot be served as per the mentioned point as
PTA would like to involve third level verification which as per our SLA is physical verification.
Level 1: The customer calls from his/her own MSISDN (i.e. same CLI).
Level 2: The customer calls from his/her own MSISDN, and can provide 2 kinds information at
least from the list below:
Owner Name.
CNIC
Contact Address
Subscribe date (FCA)
Latest 2 Payment record
2 most dialed numbers

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Our postpaid customer can get his number blocked voluntarily as long a duration as of his
choice. The request is received by calling the helpline from the same CLI and on providiLevel 2
verification. This option can only be availed after ensuring that his/her outstanding bill is clear.
The same number can be unblocked by calling on the helpline from a different CLI and
providing the same verification that was provided for blocking of the said number.
SIM Expiry
If new SIM is activated and not used, it is expired after completion of one year.
If SIM is active and is not recharged, would expire after completion of following validities:
State
N1
N2
N3
N4
N5
Validity
10 days
60 days for Rs.100, 90 days for Rs.300, 180 days for Rs.500 and 365 days for
Rs.1000.
Active State and if customer does not charge, number will move to Next state N-3
Validity: 120 days (balance gets confiscated)
Validity: 365 days
Validity depends upon management Decision
Customer confidentiality
CMPak will make every commercially reasonable effort to protect our customers' privacy. In
addition to this we have a secure network for the confidentiality of their information (nothing,
however, that no system is 100% secure against deliberate and targeted security breaches). Also
our customers' personal information will be safe with us and will be guarded as per laws of
Pakistan.

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Disclosure of customer's data has to be made where the designated government bodies i.e.
F.I.A, IB,ISI, etc require subscriber data from time to time, or where investigation in reported
illegal activities necessitates such disclosure.
Disputed case handling

On receiving of a disputed case of ownership, the concerned parties will be requested to
visit ZONG Customer Service Center with all original documents and proof of ownership of the
number in question and decision would be taken on base of provided CSAF and original
documents. Whosoever of the concerned parties gets verified as the original user and the rightful
owner after detailed investigation, will be facilitated accordingly.
On receiving a complaint for fraudulent port in of a number to ZONG network, complainant's
touch-point for registration of the complaint will be the donor operator.
On escalation of the said complaint to us from the concerned operator, CMPak will pursue the
case further and the portability of that number will be reverted depending on the outcome of the
investigation.
Customer Services
We will always aim at providing prompt call resolution to our customers, in the minimum time
possible, whether customer calls over the helpline or visits any ZONG outlet.
Polite and careful handling of customer will be very well taken care of at all touch-points.
Chances of customer mishandling will be minimized by taking various measures which may
include all related training and sessions of our staff pertaining to customer handling, ensuring
that implementation of customer service ethics will be very well implemented in daily dealing
with customers.

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The use of langue age verbal or written - in customer handling will be free of any jargon and
easily comprehensible by customers.
Any recommendations given for improvement in customer services will be scrutinized in light of
any complaint received leading to improvement and assurance that incident of the same nature
will not recur.
Quality of Service Standards and KPIs related to network maintenance

QoS parameters are maintained competently and the KPIs are up held. It is ensured by proactive
performance checks that any of these KPIs are within defined threshold. Effective measures have
been taken to comply following KPIs.
CMPak operates with following parameters
.Network Availability
CMPak maintains network availability rate of 98-99%.
.Congestion Rate
Congestion Rate in CM Pak network in not greater that 4% in busy hour.
.Major and City Level Outages
Effective measures have been taken to ensure that no Outage occurs in network. However
due to unforeseen or unavoidable circumstances if any outage occurs it is made sure that it

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restores within 24to 48 hours .For such case of huge outages (> 70 Sites) the customer shall be
informed after outage restoration.
Kip's
Call connection
Call completion
Advanced services interruption notice
Call quality Mean Opinion
Targets/Benchmark
Time less that 7 sec
Time between 96-98%
at least before 3 days
Score is greater than 3
Sale Return
On wanting to discontinue using services, the sale can be returned by customer by visiting
ZONG Customer Service Center with active SIM and original CNIC. Upon receiving of this
request, the number will be ceased.
Service outages
Outages are of two types Planned and unplanned.
Planned outages are carried out when expansions, upgrades, re-parenting, migrations,
preventive maintenance are to be carried out.
Services may get affected during these planned activities.
Planned outages will be carried out, as is the current scenario too, in off peak hours.
Customers would be informed via SMS beforehand regarding disruption in services that is to
take place.
Customer touch-points will be well aware of the occurrence of these outages beforehand so
customers may be guided accordingly.
In case of outages planned more than 30 days in advance the possible customers to get affected
will be informed 30 days prior to the outage.
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Unplanned outages are unpredicted irregular occurrences which adversely affect the service.
These outages can occur due to malfunctioning of non telecom & telecom equipment due to any
reason. It may be divided in three categories:
Critical
Service is affected on larger scale or to large no. of customers.
Major
Service may affect if alarms are not attended with in specified time.
For any Critical outage response time of the team is immediate and MTTR (mean time to
return) is 30 Min while in case of any Major Outage response time of the teams are 10 min and
MTTR is 2 Hours and for Minor alarm response time is 30 Minutes with MTTR of 4 hours.
Besides this, CMPAK has SLA (service level agreements) with vendors & suppliers having
layer 3 expertise. If issue is not resolved within given time, it's forwarded to vendor/supplier &
they are supposed to resolve within agreed time.
CMPak will reinstate services on priority as soon as possible and will adequately inform its
customers upon their inquiry. And once the outage is over, customer will be informed
accordingly via SMS that the services have been reinstated.
We will take necessary measures for providing equitable concessions in case of lengthy outages
due to which our customers may be facing inconveniences.
Our customer services teams will be well-informed about these unplanned outages too in order
to be able to guide subscribers n their inquiries and complaints.
Page 46
CMPak will adequately inform its customers whenever there are planned or unplanned network
enhancements upon query. In cases where our customers face in convenience due to lengthy
outages we will take necessary measures for providing equitable credits.
ZONG CSR ACTIVITY
ZONG employees spend a day with mentally challenged children
Under Corporate Volunteerism Program me, employees of ZONG recently visited Chambeli
Institute of Mentally Challenged Children and Physiotherapy Center located in Satellite Town,
Rawalpindi. The Institute has around 50 special children enrolled in it and has a staff of 20
people to manage and help with these children.
It was a full day event which comprised of many fun filled activities like face painting,
musical chairs, tableau by children, 3-legged race, spoon & ball race and dancing competition.
Children participated with great enthusiasm while volunteers from ZONG compassionately
arranged all these activities with help of the institute's staff.
Children also watched a cartoon movie on the multimedia and later on excitedly received
gifts, food items and goodie bags which were being distributed by ZONG employees. Each child
was presented stationery items, coloring box set, glitter pens and coloring books along with
scrumptious delights to make this day a memorable one for them. By organizing such activities
ZONG is not only integrating CSR best practices by promoting community service among its
employees but is also mentoring them to become better future leaders.
Their first hand exposure to the opportunities, challenges and conditions of community
members will inform their actions as they move to become mentors and decision makers. The
basic philosophy behind this program is to encourage and support ZONG family members to

Page 47
perform community services, generating benefits for themselves, the Company and the
community.
Governing Laws & Applicable Statutes:

The provision of services by M/S CMPak Ltd. shall be governed by, and these terms and
conditions shall be construed in accordance with, the laws of Pakistan without giving effect to
the conflicts of law principles thereof. Moreover, Determinations/Decisions/Instructions of the
Pakistan.
Telecommunication Authority (PTA) the statutory body with the function of regulating
the telecommunication industry in Pakistan issued from time to time shall also be applicable.
Few of the applicable laws are listed as follows:
Pakistan Telecommunication (Re-organization) Act, 1996 (as amended).
Pakistan Telecommunication Rules, 2000 and any other Rules issued by The Government of
Pakistan from time to time.
Pakistan Telecommunication Authority (Functions and Powers) Regulations, 2006 and any
Other PTA Regulations issued from time to time, including but not limited to the Class
Licensing and Registration Regulations, 2007 and the Telecommunication Consumers
Protection Regulations, 2009 and
Terms and conditions of the license issued to M/S CMPak Ltd. by PTA.
PRODUCT AND SERVICES

Page 48
ZONG Prepaid
ZONG Rs. 6 offer
Clarity of offer & experience worth remembering building on the two core ingredients of
customer satisfaction; Zong has come up with a new offer; the Rs.6 Offer Ab Laga Asal
SIXER!!
How to Activate
*666#
How to De-activate
Unsub to 666111
How will I be charged?
Rs.6+tax
Perfect Package
All Together Bundles
Page 49
Keeping alive the innovative campaigns and value offers for our customers, we have planned
special & exciting campaign that will cater to your needs in the best yet economical manner.
All Together Bundle Promotions
Free on net call except 7pm-10pm
500 FREE SMS
100 FREE MMS
5 MB GPRS
Bundle price: Rs 12+tax daily
How to Activate
Dial *717# to subscribe or
Send SUB or a blank SMS to 7171 to subscribe
How to Deactivate
To UN sub from bundle: send unsub to 7171
ZONG Flutter

Page 50
Flutter Bundle is a bouquet that offers so much @ minimum possible rate.

JUST Rs. 6 + tax + GPRS svc chg per day.
Simply send "Y" to 369 to activate your Flutter Bundle now to get DAILY:
90 Free On-net minutes daily
100 Free SMS/day
1 MB GPRS
Flutter Lounge
Call Block Service
All this and much more @ JUST Rs. 6+tax and GPRS svc chg/day. Keep enjoying with Flutter!
Good Night Offer

ZonG understands the needs of its customers. So here we are presenting yet another opportunity
for the customers to grab "Good Night Offer" with new timings.
Now, in just Rs. 5/- you can surf and download as much as you can between 11:00 PM - 9:00
AM.
This product will help you to download unlimited content for 10 straight hours in just Rs. 5/- per
night.
How to Activate
Just dial *907# from your ZONG connection and get connected!
You will recieve SMS confirmation once the service get activated!How to Deactivate
To unsubscribe SMS "unsub<space>gno" to 909 (unsubscription charges are Rs.5/-)
Page 51
Product pricing Activation charges are Rs. 10 (Existing Hourly / Daily Package subscribers are
exempted from the subscription fee of Good Night Offer) Daily Subscription
Charges are Rs. 5/Note
Validity of the free hours is one day (Daily rent will be charged at 12:00 AM)
To unsubscribe SMS "UN subscription charges are Rs.5/-)
LBC (Location Based Charging)
The wait is over!

The milestone of 100+ Zong Unlimited Offer cities all over Pakistan is achieved!
Zong has always offered its subscribers packages with competitive rates & services keeping in
mind premium experience for all.
Zong Unlimited Offer is another example of the norm that Zong has set. Daily and Weekly offers
now under the Zong Unlimited Offer umbrella, without any time slabs and restriction on free
minutes, is again superseding other similar offers available in the industry.
Location Based Charging (Zong Unlimited Offer) has fast become a popular service. This offer
allows Zong users to make Zong to Zong calls from their respective location at exciting charges
Page 52
all over Pakistan. Zong Unlimited Offer has allowed Zong users to communicate with each other
at unbeatable rates, which is why it has become a fast favorite service among the Zong family.
Daily & Weekly LBC Cities
To activate this service, simply SMS the city code to 522
Price point Daily: PKR 10+tax
Validity: till 11:59 pm (1 Day with auto re-subscription)
All other product mechanics are similar to the existing Daily Zong Unlimited Offer
Price point Weekly: PKR 63+tax
An added benefit of 150 SMS a day with Unlimited On-net calling on the Weekly Offer.
Validity: 7 days (with auto re-subscription)
All other product mechanics are similar to the existing Weekly Zong Unlimited Offer
How To De-Activate
Simply SMS "unsub" to 522 to deactivate the service
Daily allowed Free Zong to Zong Minutes Unlimited
As before, Zong to Zong calls initiated outside the Zong Unlimited Offer boundary and all
Other Network Calls (even with-in the ZONG UNLIMITED OFFER boundaries) will be charged
as per customer's package plan
Domestic SMS will also be charged as per package plan
IDD Calls & SMS will be charged as per package plan
Page 53
All other product & subscription mechanics remain the same
Zong +1
Zong +1! With Zong +1 offer, Zong has revolutionized the concept of having to choose
selected Friends and Family numbers by ensuring that the Zong family gets to talk freely no
matter what network their friends and family may be on. Customers who subscribe to Zong +1
will simply be able to choose their desired operator and enjoy discounted call rates of 35 paisa +
tax / 20 seconds to that specific operator!
It's as simple as 1, 2, 3
Dial *515#
Choose your favorite operator from Mobilink, Ufone, Telenor, Zong, or Warid
Enjoy call rates of 35 paisa / 20 second to your favorite operator and Say It All!
How to Activate
Dial *515# and choose the desired operator from the menu or write the name of the operator
which needs to be selected and send to 515
For example, if a customer wants to select:
Mobilink, he wills SMS 'Mobilink' to 515
System will accept Mobilink, Jazz, Indigo & anything starting with 'm', 'j' or 'i'
Telenor, he wills SMS 'Telenor' to 515
System will accept Telenor, Djuice & anything starting witht ord
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Ufone, he wills SMS 'Ufone' to 515

System will accept Ufone & anything starting with 'u', 'v' or 'y'
Warid, he wills SMS 'Warid' to 515
System will accept Warid, Glow & anything starting with 'w' or 'g'
Zong, he wills SMS 'Zong' to 515
System will accept Zong, M9 & anything starting with 'z' or 'm9'
How to De-Activate
Send "OFF" to 515
Product pricing Subscription Fee: Rs 10 + tax Daily Operator Fee: Rs 1.25 + tax
ZONG 65
Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that
delivers 100% on economy and guarantees lowest call rates to any network in Pakistan.
We promise to provide our customers with best services and offers that are transparent, simple
and miles ahead of competition; just like ZONG 65 Package
National wide Tarriff
Charging
Unit 30 Seconds
Without Tax*
Voice: All networks in Pakistan

SMS: All networks in Pakistan
65 paisa/30 secs
Rs. 1/SMS

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MMS: All networks in Pakistan
Rs. 3/MMS
GPRS
Rs. 15/MB
Unlimited GPRS
Rs. 400/month
Unlimited SMS
Friends and Family
Rs. 3.99/ day

Not Applicable
Special offers (e.g. Happy Hour, 8 Aanay, LNO,

BTO, Super Free, and Unlimited Free)
Not Applicable
GST of 19.5% is applicable on all rates.

Note
Please note that all calls will be automatically disconnected after 59 minutes.
Aik Second Packages
Make call for just 4 paisas per second!

All Networks. All Numbers. All Time!
Call 5 Friends and Family numbers for just 2 paisas per second.
Network
Price
ZONG to ZONG
4 paisas

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ZONG to any other network
4 paisas
SMS to ZONG
75 paisas
SMS to any other network
Re 1
ZONG Family and Friends numbers
5 numbers
ZONG Friends and Family rate
2 paisas
MMS
Rs.3/300KB
Mobile Internet
Rs.15/MB
Product pricing
Customers can subscribe to ZONG Aik Second Package by dialing 900 with
one-time charges of Rs. 15 only (first time migration is free)
Package can be changed once every day.
Balance validity is based on re-charge
All CED and Taxes apply.

Note
ZONG Default Package
We promise to provide our customers with best services and offers that are transparent,
simple and miles ahead of competition.

Page 57

Network
Call Rate (All networks)
SMS (All networks)
MMS (All networks)
GPRS
Unlimited GPRS
Unlimited SMS
Happy Hour
Happy Hour Friends and Family
ZONG Friends and Family
Price
Rs 1.6 / min
Rs.1+tax
Rs. 3.00
Rs. 15/MB
Rs. 400/month
Rs. 3.99/day
Happy Hour
5 Numbers
rate 50 Paisas
Happy hour needs to be activated by the subscriber; every action/modification will be charged
at Rs5
Friends and family rate apply for 24 hours, for those customers who have subscribed for happy
hour, Friends and Family rates will not be applicable during that hour
Happy hour can be modified once everyday
Note
ZONG's New SIM!

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ZONG's New SIM price now gives you the chance to join ZONG's network and enjoy all of
ZONG's packages and offers only for Rs 150!
ZONG now gives You Rs 75 of free airtime. All new customers will get free airtime to use as
soon as they join ZONG so that they can stay connected to their loved ones and enjoy the Zong
experience!
Join now and Say It All with ZONG!.
Free Air Time
Free Air Time worth Rs 75 valid for 7 days from Activation
Non Utilized Free Air Time will not be carried forward and expires after the 7 day period/non
transferable
MNP customers will receive free minutes based on Special MNP Recharge Offer
Default package will be '80 Paisa Package
ZONG Family Pack
Now set yourself free from worries about your mobile bills, minutes, charging intervals ,
balance ,Late night hours , Day time hours , offer hours , non-offer hours.
ZONG now brings ZONG Family Pack. By which you, your friends or your family can talk to
freely without worry about how long you call and how much its going to cost.
Now dial 930 and set yourself free.
For example there are three ZONG prepaid subscribers called A, B and C. A can
subscribe to ZONG Family Pack by dialing 930 for a monthly charge of PKR 799+tax.

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After subscription
A calls B for free
A calls C for free
B calls C for free
B calls A for free
C calls A for free
C calls B for free
The diagram below shows this relationship as well.
After subscription you will be able to use the service for the next 30 days.
ZONG 45
Ladies and Gentlemen, we bring you ZONG 45, the new pre-paid package of
ZONG which offers lowest call rates in the industry, with calls at 45 paisa only. We promise to
provide our customers with best services and offers that are transparent, simple and miles ahead
of competition; just like ZONG 45 Package
National wide tariff
Charging unit
Voice: All networks in Pakistan
SMS: All networks in Pakistan
MMS: All networks in Pakistan
GPRS
Unlimited SMS
Friends and Family
Special offers (e.g. Happy Hour, 8 Aanay,
20 seconds
45 paisa/20 secs
Rs. 1/SMS
Rs. 3/MMS
Rs. 15/MB
Rs. 3.99/day
Not Applicable
Not Applicable
LNO, BTO, Super Free, Unlimited Free)

Page 60
GST of 19.5% is applicable on all rates. `

Continuing with the best call rates in the industry, Zong 45 also offers international calls at 45
paisa per call only. Now make as many international calls as you like without worrying about the
rate.
International
Charging Unit
20 Seconds
Without Tax*
UK (landline)
45 paisa
USA
45 paisa
Canada
45 paisa
Saudi Arabia
Rs. 4.5
UAE
Rs. 4.5
Iran
Rs. 4.5
Kuwait
Rs. 4.5
Sri Lanka
Rs. 4.5
Russia
Rs. 4.5
GST of 19.5% is applicable on all rates.

Page 61
Countries already included in the Promo

UK (Landline), USA & Canada {45ps / 20 sec}
UAE, S. Arabia, Kuwait, Bahrain, Iran, Sri Lanka & Russia {Rs. 4.5 / 20 secs}
Additional countries: Germany (LL), Ireland (LL), Spain (LL) & China (LL+M) {45PS/ 20
sec}
Note
12 Aanay Package
Call or SMS for only 75 paisas to any network and time!

Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in
Pakistan you can change the hour everyday
Ntaional wide Tarriff
Network
Price
Without Tax
ZONG to ZONG
75 paisas/30 second
ZONG to any other number
75 paisas/30 second
SMS to any other network
75 Paisas
Happy Hour
Rs. 4.99 per hour

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ZONG Friends and Family numbers
5 Numbers
ZONG Friends and Family
rate 50 Paisas
8 Aanay Offer
50 Paisas
MMS
Rs. 3/300KB
Mobile Internet
Rs. 15/MB
40 paisas extra will be charged during first minute

8 Aanay offer is only for one off-net number at a time and it can be changed any time
8 Aanay offer can be selected by dialing 907 and each addition/modification will be chargedat
Rs. 15 + tax
30 Second Charging
ZONG 12 Aanay is available at all ZONG Sales and Services Centers and selected retail outlet
across Pakistan
Happy hour needs to be activated by the subscriber; every action/modification will be charged
at Rs5
Friends and family rate apply for 24 hours, for those customers who have subscribed for happy
hour, Friends and Family rates will not be applicable during that hour
Happy hour can be modified once everyday
Note
Free Package

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Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!
This is a limited time offer, so rush now before you miss the deal of a lifetime!
For the first time in Pakistan you can make free calls for life!
Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!
This is a limited time offer, so rush now before you miss the deal of a lifetime
During Break Time Hours call all ZONG numbers at Rs.3.99 per hour from noon to 2.00pm
and on Fridays from Noon to 4:00pm
Now you can call upto 10 Friends and Family numbers
Network
Price
ZONG to ZONG
Rs. 2.00/minute
ZONG to any other network
Rs. 2.00/minute
SMS to any network
Rs. 0.20
ZONG Friends and Family numbers
10 numbers
- Break Time Offer (Noon to 2:00 pm) **
Rs. 3.99 per hour
- Break time offer Fridays Only(Noon to 4:00 pm).
Rs. 3.99 per hour
ZONG Friends and Family rate
Re. 1.00/minute
MMS
Rs. 3/300KB
Super Free Number **
Free (24 Hours a day)
** Limited time offer

** All ZONG numbers

Page 64
Product
Monthly Subscription Rs 500 + tax for Super Free Number
pricing
You can subscribe to ZONG Free Package by dialing 900 with onetime charges
of Rs. 15 only (first time migration to this package is free)
Balance validity is based on re-charge
Daily subscription charges are Re.1
The free number can be modified only once every month
You can choose to unsubscribe from Break Time offer by calling 31
To avail Unlimited Free numbers the subscriber needs to maintain balance of
Rs.1/number added To reactivate call 900

All CED and taxes apply.
Note
ZONG Super Free Number
That special someone desevers something special.

Now call on your one special number 24 hours - for free!
That special someone desevers something special.
Now call on your one special number 24 hours - for free!
That's right you can literally talk your heart out 24 hours a day everyday to that special someone
all for FREE!
Details
You can change the one super free number at the end of your subscription
Page 65
Already entered FnF numbers can be added as Super free number only after 30 days of
selection i.e.after 30 days of adding the FnF number
Product pricing
Monthly subscription Rs500+Tax

This offer is for ZONG Free Package for ZONG to ZONG calls only
Dial 908 for package conversion & special number selection / modification
You can also subscribe through SMS by sending
sub <space> free <space> <mobile number> to 908
Note
Voice bundles
ZONG was launched with a commitment to add value to the customer's communication
experience. This is why ZONG has been the fastest growing telecom company in Pakistan.
ZONG has introduced numerous services that not just make communication affordable
but also make it more exciting.
Keeping all these things in perspective ZONG now launches VOICE BUNDLES for its
prepaid subscribers. Using these Voice Bundles customers will get free minutes and SMS against
an upfront payment. Customers will have 3 options available to select from. These 3 options are
mentioned below.

Page 66
Voice Bundle Package

Bundle Price
Free Minutes
Free SMS
PKR 100 Bundle
80
100
PKR 500 Bundle
425
500
PKR 1000 Bundle
900
1000
*Customers can subscribe to these Voice Bundles by calling 912 and selecting their preferred
bundle of choice or typing sub and sending an SMS to 912.
Late Night Offer
ZONG now presents "Late Night Offer" which now allows ZONG subscribers to make
unlimited number of On-net calls for as long as they want as many times as they want between
0000 0700.
Break Time Offer
For the first time in Pakistan, ZONG offers you the benefit of calling your friends and
family freely during daytime This facility is available through Break Time Offer which is

Page 67
available on ZONG Free Package. Break Time Offer is a fabulous offer from ZONG that enables
you to call any ZONG number from 12 noon to 2pm for just Rs.3.99 + tax per hour.
On Fridays the offer is valid from Noon to 4:00 pm.
There is no subscription fee or any additional charges with Break Time Offer. Any subscriber to
the ZONG FREE Package can avail this facility. To subscribe to ZONG FREE Package dial 900
from your ZONG connection and follow the simple instructions to activate ZONG FREE
Package.
Note
POST PAID solutions tailored to your needs
Package Plan
Our package plans are designed to provide you a hassle free communication &
connectivity experience while providing you with value for your money that no one else offers.
Thats not all, we offer the largest selection in plans with an assortment of add-ons to provide
you with a solution that fits like a glove!
Page 68
EconoXcess
The convenience of postpaid coupled with exceptionally affordable tariffs.
Monthly Line Rent
Free All-Net Minutes
On-Net Call Rate (30Sec)
Off-Net Call Rate (30 Sec)
All-Net SMS Rate (Local)
Rs 0
0
Rs 0.65
Rs 0.65
Rs 1
- 99
100
0.65
0.65
1
ProXcess
Free voice, Data & SMS packed together with package subscription. So start calling,
texting & surfing without worrying about cost the minute you come on board.
Monthly Line Rent-
Rs 299
499
300
500
700
Free SMS
150
350
600
Free Mobile Internet
50MB
100MB
150MB
Roll Over Free Minutes
699
Yes
Rs 0.5
0.5
0.5
Off-Net Call Rate (30Sec)
Rs 0.65
0.65
0.65
All Net SMS Rate (Local)
Rs 0.75
0.75
0.75
SmartXcess
Page 69
SmartXcess has been designed for the data savvy user who need on the go connectivity
with economical voice & SMS tariffs. SmartXcess plans are power packed with SMS, Voice &
Data, complemented with the facility of roll over minutes.
Monthly Line Rent-
Rs 999
1499
2999
1000
1500
3000
Free SMS
1000
1500
Free Mobile Internet
250MB
500MB
Yes
Yes
Unlimited*
Unlimited*
Roll Over Free Minutes
Yes
Rs 0.5
0.5
0.5
Off-Net Call Rate (30Sec)
Rs 0.65
0.65
0.65
All Net SMS Rate (Local)
Rs 0.75
0.75
0.75
The following security deposits apply:

Line Rent -
Rs 0
Security Deposit (NWD & IDD)
Rs 300
99
299
499
699
999
1499
750
1000
1,500 2,000 2,500
5,000
Security Deposit (IR)
Rs 15,000
GPRS Base rate of Rs.15/MB applies after consumption of free Mbs.

For all package plans voice calls will be charged on 30 Sec pulse.
Free minutes (if applicable) on package plans will be calculated on per minute basis
Line rent will be charged on non pro rata basis
Page 70
2999
3,000
*Fair usage policy of 500 SMS/Day & 4GB/Month will apply on free Unlimited SMS & Data
on 2,999 line rent package
All calls will be automatically disconnected after 59 minutes.
Govt. Taxes apply
Terms & Conditions Apply
ZONG Special Offer

ZoNG Corporate Airport Lounges
ZONG has always prioritized your convenience. Adding a new dimension to its array of
unmatched services, ZoNG takes pride in launching yet another convenience for its esteemed
customers. Introduce yourself to the ZoNG Corporate Airport Lounge.
Now each time you travel on a domestic route, you can avail business services at ZoNG
Corporate Airport lounge Karachi. The lounge is done in extreme taste & style. With people to
provide assistance to having television, newspaper &, magazines, you have the convenience of
hot & cold beverages, computers, Wi-Fi and the most comfortable seating arrangements. Avail
all customer services in style while you wait for your flight enjoying a hot cup of coffee.
We believe in continued relationships and have always strived to provide you the best of
services and facilities. The Corporate Lounge is yet another endeavour to extend convenience &

Page 71
comfort to all our corporate clients. So next time you are flying, step in to experience your very
own ZoNG Corporate Airport lounge.
Customer Selection Criteria:
Three types of memberships will be offered at the corporate Lounge;
Membership
Criteria
Platinum Member
Subscriber should have minimum of 3600+Revenue/Month)
Gold Member
Subscriber should have minimum of 1000-3600 Revenue/Month
Non Zong Customer Available to all Non ZoNG customers with upfront charge of PKR 250 per
visit
MARKETING MIX (4 Ps)

"Marketing Mix" is set of correlated tools that work together to achieve companys
objectives, they are:
Product
Price
Promotion
Place
Product
Product means offerings of a company, and ZONG is offering its customers Services as well as
products. In services ZONG is offering followings:
Postpaid packages
Prepaid packages
Page 72
Value added
Postpaid packages are generally for business class and in postpaid ZONG are offering
manyother packages like 100 line rent, 300 line rent, 600 line rent, 1200 line rent and 2000 line
rent. Prepaid packages are for low and middle class in prepaid ZONG also offer many packages
like 12 Anny, 65 paisa, free package and Aik second package. And also many exciting value
added services like missed call alert, Ramzan value time offer, dial tune, happy hour and many
more exciting offers. And products like mobile phone.
ZONG Mobile
Android Handset

Page 73
ZONG brings to you the new Android handset based on the latest V 2.2 - Froyo Android
operating system and that too at an unbelievable price. The Android phone is packed with
numerous features that will revolutionize the handset market. You can know your exact Location,
find Places to eat or shop or find an ATM near you with a single Touch on the screen.
Handset along with the ZONG SIM for Rs. 10,999.
Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him
Rs 450 of balance divided over 3 moths (Rs 150/month)
8MB free GPRS per month for 6 month
Features of Android Handset
CPU 528 MHz QUALCOMM processor
3.2 MP camera
Bluetooth & Wi-Fi
EDGE supported
USB
Accelerometer
Proximity sensor
email support
ZONG usb

Page 74
ZONG has finally launched its high-speed wireless Broadband services in major cities of
Pakistan. This service will be available with a USB Stick which is supported by a built in SIM
with EDGE/GPRS activated. After you have bought the SIM simply you have to plugin in the
USB in USB port, and you will be asked to set up some basic instructions and voila you can
access the internet on the go.
Price Rs. 8,000/ Unlimited GPRS package Rs. 400/month + tax
SMS Charges
Domestic - Rs. 0.5/SMS +tax
International - Rs. 5/SMS +tax
Each month the users will have to recharge the SIM account to continue using uninterrupted
services @ Rs. 400+tax.
ZONG Handset N281
ZONG is all set to shake the telecom industry with its startling new Touch
Screen phone being offered at an unbelievable price. Along with this splendid Touchscreen
handset and high-quality camera you will also get an incredible bundle deal of free GPRS and
balance to make calls and SMS to any network in Pakistan.
Page 75

Rs 300 of balance divided over 3 months (Rs 100/month)
6MB free GPRS per month for 3 months
Features of Handset N281
Touch Screen
2 MP Camera
EDGE Support
FM Radio
20MB Internal Memory
Micro SD card Supported
8 Pre-Loaded Bookmarks (which include Facebook, Gmail, Google, CricInfo, ZONG,
Wikipedia, Yahoo)
ZONG Handset R231

Page 76
The R-231's sleek and stylish design along with its music related functions.
The handset is packed with numerous features and a remarkable bundle offer of free calls and
SMS to any network in Pakistan.
Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him
Rs 225 of balance divided over 3 months (Rs 75/month) balance is valid for on-net call.
Off-net calls and SMS
Features of Handset R231
2 MP Camera
EDGE Support
FM Radio
34MB Internal Memory
Micro SD card Supported
ZONG Handset G2201

Page 77
Following the immense success of our previous affordable handset offers, ZONG is back
with another handset deal with the latest affordable handset offer that is bound to catch your
interest and attention. The stylish and affordable G 2201 handset coupled with an amazing
bundle offer from ZONG.
1000 minutes (on-net)
1000 SMS (on-net)
2MB free GPRS
Validity of free resources: 15 days
Features of Handset G2201
FM Radio
GPRS Supported
Torch
ZONG Handset R221

Page 78
The stylish R-221 is an amazing handset packed with a camera, FM Radio, Torch and
GPRS. Its classy look and features will definitely attract you.
Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him
Rs 150 of balance divided over 3 months (Rs 50/month) balance is valid for on-net call. Off-net
calls and SMS
Features of Handset R221
0.3 MP Camera
GPRS
FM Radio
Torch
ZONG Handset Z100

Page 79
The new stylish handset comes with 1000 free minutes and 1000 free SMS but that's not
all, among a number of features ZONG is now offering the handset in two different colors to
provide the valued customers with the choice as per their preference.
1000 minutes (on-net)
1000 SMS (any network)
Validity of free resources: 15 days
Features of Handset Z100
Slim and smart
Torch
FM Radio with loudspeaker
Color Display
300 Phonebook entries
100 SMS storage
Available at CSCs of the following cities

Faisalabad
Lahore
Hyderabad
Multan
Gujranwala
Peshawar
Karachi
Islamabad
Rawalpindi

Page 80
Price
ZONG is offering its products and services at a low price so ZONG is using price
penetration because all the packages (postpaid and prepaid) are very low priced and also other
value added services are also very low in cost. Some of them are absolutely free of cost like:
Missed Call Alert
MNP
Conference Call
As Ufone is giving its customers Uth package and it charge its customers hourly rate but
ZONG gives its customers a package called location base charging it charge you only one time
charges and then whole day free and many more other.
Promotions
ZONG is promoting its products and services in many ways like:
Print media
Billboards
TV ads
Mobile Promotions
Internet

Page 81
In print media print ads and newspapers are include if ZONG is offering something in a
specificplace than ZONG use print media like print ads and newspapers.
Billboards are use in all over the country. On many TV channels Ads are promoting
ZONG. Mobile promotions like in Multan and Lahore when trucks and buses decorated with
ZONG logos and advertising about LBC (Location Base Charges) and Lahore unlimited offers.
On many websites ZONG is promoting its packages and offers and also ZONG has its own
commercial web site www.zong.com.pk.
Place
Place means that how a company reach to its customers or how a customer can get product of a
company. ZONG is reaching to its customers in the following manners:
Franchises
Customer service centers
Retailers
Through Student Entrepreneurs
Franchises and customer service centers are there for customers and also customers can get
ZONGs products and services from retailers and student entrepreneurs.
PAK CHINA FRIENDSHIP BUNDLE

Page 82
ZONG offers the most affordable international call bundle for calling China, the PakChina Friendship Bundle. Pak-China Friendship dates more than half a century back in time, and
over all these years the Chinese nation and the people have extensively contributed toward
progress and development of Pakistan via host of historic and on-going projects.
These projects vary from some of the most critical defense projects to commercial joint
venture and business investments. ZonG itself is reflection of this long standing cooperation and
brotherhood that has continued to thrive between the two ends of the Silk Route. Over the years,
the number of Chinese professionals working in Pakistan has grown manifold, and our Chinese
friends have a round-the-year need of calling China to reach out for home and staying connected
with their loved ones.
In addition, the Pakistani businesses are also trading extensively with Chinese companies.
Considering the need for our customers, and potential customers, to bridge the geographical
distance between Pakistan and China, this new offering from ZonG effectively provides the most
affordable connectivty via International Calls to China.
The bundle offers a wide range of options for all strata of China calling customers to subscribe
any bundle of choice as per their calling needs, convenience and personal economy.
Call to Action
Dial *138# to subscribe
Dial *139# to un-subscribe
Subscriber Eligibility
All Prepaid and Postpaid Zong customers
Page 83
Bundle Details
Pak-China Friendship
Bundles (IDD ChinaBundles)
Price (PKR) (excl. tax)
Free Minuts
Validity
Daily
Rs. 10
12
1 Day
Weekly*
Rs. 50
60
7 Days
15 Days*
Rs. 100
120
15
Rs. 500
600
30
Days
Monthly 1
Days
* The Weekly and 15 Days Bundle shall be available only for Prepaid Customers.
Customer to subscribe to bundles via USSD Short Code *138#
Customer to un-subscribe to bundles via USSD Short Code *139#
Subscription validity is recursive, once subscribed to a bundle the customer remains subscribed
to bundle till the time he/she UN-subscribes.
Offer available on all prepaid and postpaid packages. However, Weekly and 15 Days bundles
are available only for prepaid customers.
In case of Postpaid, the first subscription of monthly bundle shall be valid till end of current
billing cycle. After current billing cycle, the validity of monthly bundles shall be till end of one
month billing cycles.
Free minutes valid for 24 hours a day
International SMS to all destinations (including China) will be charged as per standard tariff
Premium numbers are not eligible for the discount. International Roaming subscribers (own &
visiting) not eligible
Page 84
Government taxes apply. All bundle prices mentioned above are Exclusive of Tax. - See more
Pakistans Best Daily SMS Bundle @ PKR2.50 + tax!
ZONG always focuses on giving YOU innovative yet hassle-free products to make your
SMS communication easier! ZONG was the first operator in Pakistan to introduce Daily SMS
Bundle to provide YOU with the simplest means to SMS 24/7. ZONG now has the largest
variety of SMS Bundle packages for YOU to choose the package most suitable for YOUR
lifestyle.
ZONG now introduces its latest SMS Bundle Pakistans Best Daily SMS Bundle
@PKR 2.50 + T. To subscribe dial *704# from your mobile.
With Pakistans Best Daily SMS Bundle @PKR 2.50 + T, ZONG proves it offers the best range
of SMS packages for YOU to select Now Say It All and SMS It All only with ZONG!
500 SMS for whole day for only Rs 2.50 + T On exceeding 500 SMS, additional SMS will be
charged as per tariff plan This bundle is valid for 24 hours only In order to re-subscribe, your
number should be active and you must have sufficient balance available.
Helpline
To speak to Zongs customer services team, please dial 310 from your mobile.
ZONG Internet

Page 85
Time based packages pay by the minut
Volume based package pay by the MB
consumed
Hourly Package
Default Package
Daily Value Package
Mini Internet Package
Daily Unlimited Package
Monthly Package 2GB
Weekly Package
Monthly Package Truly Unlimited
Good Night offer

Hourly Package
Pricing
Initial Activation Charges Rs. 10(one-time only)*
Cost per Minute Rs. 0.25/minute
Activation:
Dial 905 to activate.
Notes:
The validity of this Hourly Package is 30 days.
After its expiry, the default internet charges will be applied as per the data plan subscribed by
the user. If the subscriber chooses to get the same Hourly Package again after 30 days, he can do
it again by dialing 905.
Daily Value Package
What You Pay:

Page 86
Initial Subscription Charges* Rs. 10

Daily Charges Rs. 5/day
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package.
What You Get:
Daily FREE Minutes 60 minute
Every additional minute Rs.0.25/min
Activation:
Dial *906# to activate.
Note:
The validity of one FREE hour everyday is 24 hours.
The Daily Charges of Rs.5 are renewed every day.
To unsubscribe, SMS unsub to 909 (Unsubscription Charges: Rs.5)
This package is valid for ALL prepaid Zong customers.
Daily Unlimited Package
What You Pay:
Daily Charges Rs. 10/day
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or
Daily Value Package
What You Get:
Daily 24 hrs UNLIMITED Internet
Page 87
Activation:
Dial *909# to activate OR SMS ESUB dailyunlimited to 906
Note
The Daily Charges of Rs.10 are renewed every day.
To unsubscribe, SMS unsub dailyunlimited to 909 (Unsubscription Charges: Rs.5).
This package has NO usage caps! Its a limited time offer*
Weekly Package
What You Pay:
Weekly Charges Rs. 35/week
Daily Value Package
What You Get:
Send "unsub<space>weekly" to 909@ Rs. 5/sms.
Daily FREE Minutes 120 minutes
Weekends (Sat & Sun) UNLIMITED
Activation
Dial *910# to activate OR SMS ESUB weekly to 909.
Note
Page 88
The weekly charges of Rs.35 are renewed every week.

To unsubscribe, SMS unsub weekly to 909 (Unsubscription Charges: Rs.5)
If more than 120 mins are consumed on weekday, they are charged at Rs.0.25/min.
This package is valid for ALL prepaid Zong customers
Good Night Offer

What You Pay:
Daily Charges Rs. 5/night
Daily
Packages or Weekly Package
What You Get:

Every Night 11 PM to 9 AM UNLIMITED Internet
Activation:
Dial *907# to activate
Note:

Page 89
The daily charges of Rs.5 are renewed every day at 11 PM and are valid upto 9 AM the next
day. For example, if you subscribed to this package at 7:00 PM, then the validity will start at
11:00 PM and remain until 9:00 AM the next morning"
To unsubscribe, SMS unsub gno to 909 (Unsubscription Charges: Rs.5)
Any usage outside the 11 PM - 9 AM window is charged at Rs.0.25/min.
Default Package
Pricing
Initial Activation Charges NONE
Cost Rs. 15/MB Rs.0.94/64KB)
Activation
No need to activate. This is the Default Package.
Just open the browser on your mobile phone & start surfing!
Mini Internet Package
What You Pay:
Initial Subscription Charges* NONE
Daily Charges Rs. 3.99
What You Get
Daily 24 hrs 4 MB Internet
Activation
SMS SUB to 5909
Page 90
Notes:
The Daily Charges of Rs.3.99 are renewed every day.
To unsubscribe, SMS unsub to 5910.
After consumption of free 4 MBs, every additional MB will be charged at Default Package rate.
This package is valid for ALL prepaid Zong customers
Monthly Package (2GB)
What You Pay
Monthly Charges Rs. 200
What You Get
Monthly 2 GB Internet
Activation
Dial *908# to activate OR SMS SUB 2gb to 905.
Note:
Dial *102# to check remaining data balance.
After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.
Call 310 to unsubscribe.
Monthly Truly Unlimited

What You Pay
Page 91

Monthly Charges Rs. 999
What You Get
Monthly UNLIMITED Internet
Activation
SMS SUB UNLIMITED to 905.
Note:
Dial *102# to check remaining data balance.
After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.
Call 310 to unsubscribe.
SMS Bundles
ZONGs latest SMS Bundles now give YOU the freedom to choose from a variety of
SMS packages tailored to suit your budget & needs! Keeping YOUR needs in mind, ZONG
offers a diverse range of SMS Bundles for its valued customers.
From Daily to Weekly to Monthly and much more, ZONG has the package best suited for
you. You can now select the perfect package custom-made to fit y`our lifestyle and usage trend
while keeping the affordability in check! Remember to Say It All with ZONG!
Daily Bundle
500 SMS & 100 MMS for whole day only for Rs. 3.99
Page 92
On exceeding 500 SMS, additional SMS to be charged as per tariff plan

This bundle would be valid for 1 day only * In order to re-subscribe your number should be
active and you must have sufficient balance available
Weekly Bundle
1000 SMS for whole week only for Rs. 10
On exceeding 1000 SMS, additional SMS to be charged as per tariff plan
This bundle would be valid for 7 days only
In order to re-subscribe your number should be active and you must have sufficient balance
available
Fortnightly Bundle
500 SMS / day for 15 days for only Rs. 50
On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan
This offer would be valid for 15 days only
In order to re-subscribe your number should be active and you must have sufficient balance
available
Monthly Bundle
500 SMS / day for 30 days for only Rs 80
On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan
This offer would be valid for 30 days only
In order to subscribe your number should be active and you must have sufficient balance
available

Page 93
Helpline
To speak to Zongs customer services team, dial 310 for the customer helpline Just SMS
<ESUB> to 700. You would receive an SMS asking you to choose from the following bundles
send a reply with 1 for daily, 2 for weekly, 3 for fortnightly, 4 for monthly.
To unsubscribe, SMS <unsubscribe> to 700
Note
Zong will SMS you to confirm your package details and charges. Your subscription will
automatically begin and you can start using your SMS bundle.
Recharge option
Mini load
Get the balance loaded from any ZONG outlet for as low as Rs. 10* and upto Rs. 5,000*
Note
Taxes apply
Card denominations
Page 94
Get the balance via scratch cards in Rs. 100*, Rs. 300*, Rs. 500* or Rs. 1,000* from any ZONG
outlet
Note
Taxes apply
Recharge Validity
ZONG
Denomination (Rs)
Mini Load Validity(Days)
Scratch Card Validity(Days)
10-50
15
51-99
30
100-299
60
60
300-499
90
90
500-999
180
180
1,000 or more
365
365
Example 1- For same denomination loaded twice or more in one day, validity period will be the
same.
If a customer recharges a scratch card of Rs 100, immediately followed by another scratch card
of Rs 100, the total balance accumulated in the customer's account will have a validity of 60
days.
Example 2 - The validity shall be that of the highest denomination of amount loaded.

Page 95
If a customer recharges 2 scratch cards on the same day: one is of Rs 100 and the other one is
of Rs 1,000 then as the validity period of scratch card Rs 1,000 is higher (365 days) it will take
precedence i.e. the validity period for total amount loaded on that day would be 365 days.
If customer loaded Rs 1,000 (validity 365 days) on 2nd of the month and Rs 100 (validity 60
days) on 12th of the same month, the validity of his balance on 12th will be 355 days as validity
is dependent on highest denomination of amount loaded.
Payment Options
Now Zong Customers can pay their post paid bills and prepaid can buy recharge round the
clock using multiple options
ATM
Call Center of your bank
Online Banking
At the moment the service is available for Soneri Bank, UBL and MCB customers.
More Banks coming soon.
MNP Campaign
Keep your existing number and change your network to ZonG because ZonG is the only network
which gives widest coverage, most affordable rates, & variety of packages & offers
Click here to activate online http://203.82.55.30/mnp/
How to Activate

Page 96
You can also dial 0314-3334455 or visit your nearest retail/ topshop, Franchise, or CSC to
change your network to ZonG
ZONG
Summarized income statement
Revenue
Less: Mark
2008
63140
34648
2009
60149
21064
2010
59098
18690
2011
62126
19548
2012
58073
17006
up/Return
Gross profit
28492
39085
40408
42578
41067

Page 97
Operating
expense
Administrative
34477
27192
27595
29202
25449
expense
Bad debts written
1302
908
1236
996
789
off directly
Less: Total
35779
28100
28831
30198
26238
operating expense
Operating profit
Add: Other
(7287)
3958
10985
4267
11577
4466
12380
4833
14829
5220
income
Earnings before
(3329)
15252
16043
17213
20049
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
848
(4179)
(1464)
(2715)
909
14343
5020
9323
406
15637
5473
10164
487
16726
5854
10872
483
19566
6848
12718
ZONG
Summarized Balance sheet

Asset
Current asset
Bank others asset
Operating fixed asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
2008
2009
2010
2011
2012
39064
15044
82800
137448
54220
22097
77731
154048
54464
22206
76894
153564
57757
23103
76197
157057
64298
23088
74298
162334
21914
21914
43828
18572
34132
52704
33876
19071
52947
34749
19753
54502
36485
19886
56371

Page 98
Equity
Capital
Other liability
Total equity
Total liability and
51000
42620
93620
137448
51000
50344
101344
154048
51000
49617
100617
153564
51000
51555
102555
157057
equity

Page 99
51000
54963
105963
162334
ZONG
2008
100
54.874
2009
100
35.019
2010
100
31.625
2011
100
31.465
2012
100
29.283
45.125
64.98
68.374
68.534
70.716
expense
Administrative
54.6
45.207
46.693
47.00
43.822
expense
Bad debts written
2.062
1.5
2.09
1.60
1.358
off directly
Less: Total
56.666
46.717
28.785
48.60
45.181
operating expense
Operating profit
Add: Other
(11.541)
6.28
18.24
7.049
19.58
7.556
19.927
7.778
25.553
8.954
income
Earnings before
(5.272)
25.35
27.146
27.706
34.523
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
1.34
(6.615)
(2.31)
(4.2)
1.511
23.845
8.345
15.499
0.686
26.459
0.26
17.198
0.783
26.922
9.422
17.499
0.831
33.692
11.797
21.9
Revenue
Less: Mark
up/Return
Gross profit
Operating
ZONG
Page 100
2008
63140
34648
2009
60149
21064
-2991
-13584
-4.72
-47.671
28492
39085
10437
36.63
expense
Administrative
34477
27192
-7285
-21.13
expense
Bad debts written
1302
908
-394
-30.26
off directly
Less: Total
35779
28100
-7679
-21.46
operating expense
Operating profit
Add: Other
(7287)
3958
10985
4267
18272
309
250.74
7.8
income
Earnings before
(3329)
15252
18581
558.15
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
848
(4179)
(1464)
(2715)
909
14343
5020
9323
61
18522
6484
12038
7.19
443.38
443.3
443.38
Revenue
Less: Mark
up/Return
Gross profit
Operating
ZONG
Revenue
Less: Mark
up/Return
Gross profit
Operating
expense
Administrative
2009
60149
21064
2010
59098
18690
-1051
-2374
-1.74s
-12.7
39085
40408
1323
3.38
27192
27595
403
1.48

Page 101
expense
Bad debts written
908
1236
328
36.12
off directly
Less: Total
28100
28831
731
2.6
operating expense
Operating profit
Add: Other
10985
4267
11577
4466
592
199
5.38
4.66
income
Earnings before
15252
16043
791
5.18
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
909
14343
5020
9323
406
15637
5473
10164
-503
1294
453
841
-55.18
9.02
9.02
9.02
ZONG
2010
59098
18690
2011
62126
19548
3028
858
5.12
4.59
40408
42578
2170
5.37
expense
Administrative
27595
29202
1607
5.82
expense
Bad debts written
1236
996
-240
-19.41
Revenue
Less: Mark
up/Return
Gross profit
Operating
off directly
Page 102
Less: Total
28831
30198
1367
4.74
operating expense
Operating profit
Add: Other
11577
4466
12380
4833
803
367
6.93
8.21
income
Earnings before
16043
17213
1170
7.29
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
406
15637
5473
10164
487
16726
5854
10872
81
1089
381
708
19.95
6.96
6.96
6.96
ZONG
2011
62126
19548
2012
58073
17006
-4053
-2542
-6.52
-13.00
42578
41067
-1511
-3.54
29202
25449
-3753
-12.85
expense
Bad debts written 996
789
-207
-20.78
off directly
Less: Total
30198
26238
-3960
-13.11
operating expense
Operating profit 12380
Add: Other
4833
14829
5220
2449
387
19.78
8.00
Revenue
Less: Mark
up/Return
Gross profit
Operating
expense
Administrative
income
Page 103
Earnings before
17213
20049
2836
16.47
interest and tax

Less: Interest
Profit before tax
Less: Taxation
Profit after tax
487
16726
5854
10872
483
19566
6848
12718
-4
2840
994
1846
-0.82
16.97
16.97
16.97
ZONG

Asset
Current asset
Others asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
Equity
Capital
Other liability
Total equity
Total liability and
2008
2009
2010
2011
2012
28.813
10.945
60.240
100
35.196
14.344
50.458
100
35.466
14.46
50.072
100
36.774
14.709
48.515
100
39.608
14.222
45.768
100
15.943
15.943
31.886
12.055
22.156
34.211
22.05
12.418
34.468
22.125
12.576
34.701
22.475
12.25
34.725
37.10
31.00
68.1
100
33.106
32.68
65.786
100
33.21
32.31
65.52
100
32.472
32.82
65.292
100
31.416
33.857
65.273
100
equity

Page 104
ZONG

Asset
Current asset
Others asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
Equity
Capital
Other liability
Total equity
Total liability and
2008
2009
39064
15044
82800
137448
54220
22097
77731
154048
14616
7053
-5069
16600
36.90
46.88
6.12
12.07
21914
21914
43828
18572
34132
52704
-3342
12218
8876
-15.25
55.75
20.25
51000
42620
93620
137448
51000
50344
101344
154048
0
7724
7724
16600
0
7.27
7.27
12.07
equity

Page 105
ZONG

Asset
Current asset
Others asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
Equity
Capital
Other liability
Total equity
Total liability and
2009
2010
54220
22097
77731
154048
54464
22206
76894
153564
244
109
-837
-484
0.45
0/49
-1.07
0.31
18572
34132
52704
33876
19071
52947
15304
-1506
243
82.4
-44.125
0.45
51000
50344
101344
154048
51000
49617
100617
153564
0
-727
-727
-484
0
-1.44
-1.44
-0.31
equity

Page 106
ZONG
Asset
Current asset
Others asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
Equity
Capital
Other liability
Total equity
Total liability and
2010
2011
54464
22206
76894
153564
57757
23103
76197
157057
3293
897
-697
3493
6.046
4.03
-0.906
2.27
33876
19071
52947
34749
19753
54502
873
682
1555
2.57
5.66
2.93
51000
49617
100617
153564
51000
51555
102555
157057
0
1938
1938
3493
0
3.9
3.9
2.27
equity

Page 107
ZONG

Asset
Current asset
Others asset
Total asset
Liability & equity
Current liability
Long term liability
Total liability
Equity
Capital
Other liability
Total equity
Total liability and
2011
2012
57757
23103
76197
157057
64298
23088
74298
162334
6541
-15
-1899
5277
11.32
0.06
-2.49
3.35
34749
19753
54502
36485
19886
56371
1736
133
1869
4.99
0.6
3.42
51000
51555
102555
157057
51000
54963
105963
162334
0
3408
3408
5277
0
6.66
6.66
3.35
equity
RATIO ANALYSIS
Gross profit ratio

Page 108
=Gross profit / net sales*100

Year 2008
=28492/63140*100
=45.125%
Year 2009
=39085/60149*100
=64.98%
Year 2010
=40408/59098*100
= 68.374%
Year 2011
=42578/62126*100
=68.534%
Year 2012
=41067/58073*100
=70.716%

Page 109
Gross Profit Ratio

100.00%
80.00%
Gross Profit Ratio
60.00%
40.00%
20.00%
0.00%
year 2008 year 2009 year 2010 year 2011 year 2012
Interpretation: the answer of gross profit is decreasing and this is not favorable .the gross profit
must be increases.
Net Profit ratio

=profit /net sales*100
Year 2008
=-2715/63140*100
=-4.2%
Year 2009
=9323/60149*100
=15.499%
Year 2010
Page 110
=10164/59098*100
=17.199%
Year 2011
=10872/62126*100
=17.499%
Year 2012
=12718/58073*100
=21.9%
Net Profit Ratio

25%
20%
15%
Net Profit Ratio
10%
5%
0%
-5%
year 2010 year 20111 year 2012
-10%
Interpretation: the answer of net profit ratio is favorable and it increases from -4.2% to 21.9%
in 5 years which is favorable.

Page 111
Operating profit
=operating profit/net sales*100
Year 2008
=7287/63140*100
=11.54%
Year 2009
=10985/60149*100
=18.29%
Year 2010
=11577/59098*100
=319.58%
Year 2011
=12380/62126*100
=19.92%
Year 2012
=14829/58073
=25.553%

Page 112
Opearting Profit Ratio

30.00%
25.00%
20.00%
Opearting Profit Ratio
15.00%
10.00%
5.00%
0.00%
year 2009 year 2010 year 2011 year 2012
Interpretation: again the answer of operating ratio is favorable and it increases from year 2009
to 2012 which is very favorable for organization.
Operating expense ratio

=operating expense/net sales*100
Year 2008
=35779/63140*100
=56.66%
Year 2009
=28100/60149*100
=46.717%
Year 2010
Page 113
=28831/59098*100
=48.78%
Year 2011
=30198/62126*100
=48.6%
Year 2012
=26238/58073*100
=45.18%
Opearting Expense Ratio

60.00%
50.00%
40.00%
30.00%
Opearting Expense Ratio
20.00%
10.00%
0.00%
Interpretation: the answer of operating expense ratio is decreasing which means that
organization has cut down its expenses which are favorable indication for the organization.
Return on asset

Page 114
=Income/total asset
Year 2008
=-2715/137448
=-0.019
Year 2009
=9323/154048
=0.06
Year 2010
=10164/153564
=0.066
Year2011
=10872/157057
=0.069
Year 2012
12718/162334
=0.078

Page 115
Return on Asset
0.1
0.08
0.06
Return on Asset
0.04
0.02
0
-0.02
year 2009 Year 2010
Year 2011
Year 2012
-0.04
Interpretation: the contribution of assets to income generation is increasing from -0.019 to

0.078 which is an indication that organization uses its assets very effectively. The answer is
favorable for organization.
Return on equity
=Income/ equity
Year 2008
=-2715/93620
=-0.029
Year 2009
=9323/101344
=0.091
Page 116
Year 2010
=10164/100617
=0.10
Year 2011
=10872/102555
=0.106
Year 2012
=12718/105963
=0.12
Return on Equity
0.14
0.12
0.1
0.08
Return on Equity
0.06
0.04
0.02
0
-0.02
year 2009 Yaer 2010 Yaer 2011 Year 2012
-0.04
Interpretation: the answer of return to equity is increases from 2010 to 2012 which is also in
favor of the organization.

Page 117
Total Asset turnover ratio

=Sale/asset
Year 2008
=63140/137448
=0.459
Year 2009
=60149/154048
=0.39
Year 2010
=59098/153564
=0.38
Year 2011
=62126/157057
=0.395
Year 2012
=58073/162334
=0.3577

Page 118
0.5
0.45
0.4
0.35
0.3
0.25
Asset Turnover Ratio
0.2
0.15
0.1
0.05
0
year 2009 Year 2010
Interpretation: the answer to this ratio is decreasing year to year which is not a good sign for
the organization as it shows that assets are not properly utilizing by the side of the organization.
Debt ratio
=Debt/asset
Year 2008
=43828/137448
=31.88%
Year 2009
=52704/154048
=34.21%
Year 2010
=52947/153564
Page 119
=34.47%
Year 2011
=54502/157057
=34.7%
Year 2012
=56371/162334
=34.72%
Debt Ratio
35.00%
34.00%
Debt Ratio
33.00%
32.00%
31.00%
30.00%
Year 2010
Year 2011
Year2012
Interpretation: the answer of debt ratio is in maintaining range the organization has to further
maintain it on a reasonable range.
Debt to equity
=Debt/ equity
Year 2008
=43828/93620
Page 120
=46.81%
Year 2009
=52704/101344
=52%
Year 2010
=52947/100617
=52.62%
Year 2011
=54502/102555
=53.14%
Year 2012
=56371/105963
=53.19%
Debt to Equity Ratio

54.00%
52.00%
50.00%
Debt to Equity Ratio
48.00%
46.00%
44.00%
42.00%
year 2009 Year 2010 Year 2011 Year 2012

Page 121
Interpretation: the answer of debt to equity ratio is also not constant; the organization has to
maintain its debt to equity structure.
Working capital
=Current asset- current liability
Year 2008
=39904-21914
=17690
Year 2009
=54220-18572
=35648
Year 2010
=54464-33876
=20588
Year 2011
=57757-34749
=23008
Year 2012
=64298-36485
=27813

Page 122
Working Capital Ratio

40000
35000
30000
25000
Working Capital Ratio
20000
15000
10000
5000
0
year 2009 Year 2010 Year 2011 Year 2012
Current ratio
=current asset/ current liabilities
Year 2008
=39904-21914
=1/8
Year 2009
=54220/18572
=2.91
Year 2010
=54464-33876
=1.6
Page 123
Year 2011
=57757/34749
=1.66
Year 2012
=64298/36485
=1.76
Current Ratio
4
3
Current Ratio
2
1
0
year 2009
Year 2010
Year 2011
Year 2012
Interpretation: the covering ability of firms to pay of its current liability from the side of the
current assets is not so good as the current ratio answer is improving from year to year but it not
meet the standard of 2:1.
TIER
=EBIT/Interest
Year 2008
=-3329/848
=-3.92
Page 124
Year 2009
=15252/909
=16.77
Year 2010
=16043/406
=39.51
Year 2011
=17213/487
=35.34
Year 2012
=20049/483
=41.5

Page 125
TIER
100%
90%
80%
70%
60%
TIER
50%
40%
30%
20%
10%
0%
year 2008
year 2009
year 2010
year 2011
year 2012
Interpretation TIER measure the firm interest Paying ability. The ZONG Company has more
ability to pay interest.
PORTER FIVE FORCE MODEL
Five forces looks at five key areas namely threat of new entry, power of buyers, power of
suppliers, threat of substitutes, and competitive rivalry.

Page 126
Threat of Potential Entrant

As government of Pakistan is showing liberalism in case of telecommunication sector
and opened its policies to award new licensees to new mobile service providers so threat of new
entry is high.
Bargaining Power of Buyers
Power of buyer is high in telecommunication sector. There are five market players and
players are offering different packages at different prices and a situation of price war is
running.
Buyers have a power to buy any package which is suited to them.Cost of switching from
one company package to other company package is low. Hence, power of buyers is high.

Page 127
Bargaining power of Suppliers

The power of suppliers is low in case of telecommunication sector.
Threat of Substitute
Government also gave so many land lines and wireless local loop licenses to different
companies like PTCL wireless local loop, GO CDMA, WORLD CALL etc. these services in
future will be like mobile phone services like they are planning to offer services a lot but
currently they are offering SMS and CLI services to their customers.
Rivalry Among Competing Firms in Industry

Currently there are five market players but in future they will the increased in number because
there is less barriers to entry the future expected satellite service.
Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service.
Thuraya's satellite technology supplements of existing mobile service providers, overcoming the
challenges of large geographical areas.
PEST Analysis

Page 128
In order to survive and remain profitable in todays competitive marketplace, Zong need
to be able to react and adapt to changes in the external environment and ideally be proactive in
impacting these forces. External environment factors can be classified into five general
categories: competitive, social/cultural, legal, economic, political, and technological.

Page 129
Political Factors
Political Instability
Pakistan is facing political instability causing danger for the telecom industry. But the
political factor does not effect on Zong so high because Zong related from china and relationship
of china and Pakistan is very strong.
Deregulation
The telecom sector of Pakistan has successfully liberalized in an efficient, transparent and
fastest deregulation of telecom in the region. The Government of Pakistan gave the status of
Industry to Pakistan Telecommunication Sector.
Changes in Tax Laws
Tax rates have been increased day by day government tax rate of call is 15% and recently
government increased it by 6 % more.
Economic Factors
Gross Domestic Product
Telecom sector of Pakistan has a share of almost 2 percent in National GDP.
Average Revenue per User (ARPU)
The average revenue per user is falling. It does not affect value able on Zong. Because
Zong started in same condition.

Page 130
Decline in Money Value

The decline in Rupee value against the US Dollar, the decrease in the interconnect
charges and lower priced tariffs have resulted in an overall decrease of ARPU in US Dollar
terms.
Outflow of Capital
The ongoing economic turmoil along with the worsening of security conditions in
Pakistan has caused an increased outflow of capital from the country.
Technological Factors
Technological Development
Companies are investing in their infrastructure to not only expand but also to upgrade
their existing structure. As the competition is strong ZONG is focusing on its value added
services
Technological Advancement
All companies are providing Multi-media Messaging Services (MMS), General Packet
Radio Service (GPRS), Virtual Private Network (VPN), Pocket Stocks, Conference Calling,
Wallpapers Animated pictures Polyphonic ring tones (WAP), and Voice Mail at low price.
Technological Trends
The well-recognized technology trends that are influencing the evolution of the network
indicate that:
The cost of a call is becoming even more insensitive to the distance;
The modularity of the network is increasing;
The switching off from one network to another is very easy;
Page 131
The geographic boundaries are irrelevant for emerging technology;

The intelligence and function are moving away from the central office.
In these conditions competition is very strong among competitors. Zong is improving itself in
technology.
Social factors
Strategies according to the need of people
While making the marketing strategies company consider the many factors like cultural
and social. The study of culture helps to understand the consumer behavior and in turn assists
firms to improve their marketing strategies. ZONG has done wonderful job in this perspective.
Before entering into market it has done extensive research on the behaviors of the consumers.

Page 132
SWOT Analysis
SWOT Analysis is to evaluate the business in the market and a strategic planning tool
used to evaluate the Threats, Opportunities and Strengths, Weaknesses, involved in a project or
in a business venture or in any other situation requiring a decision. This is an important tool
which is helpful to formulate strategy. This Matrix is an important matching tool that helps
managers develops four types of strategies:
SO Strategies (Strength-Opportunities)
WO Strategies (Weakness-Opportunities)
ST Strategies (Strength-Threats) and
Page 133
WT Strategies (Weakness-Threats)
SWOT is defined precisely as follows:
Strengths are attributes of the organization that are helpful to the achievement of the objective.
Weaknesses are attributes of the organization that are harmful to the achievement of the
objective.
Opportunities are external conditions that are helpful to the achievement of the objective.
Threats are external conditions that are harmful to the achievement of the objective.
Strength S
Resources
Being multinational company Zong huge resources in terms of capital. It has billions of capital
to invest in various projects. Its offices are luxuriously equipped with every facility.
Zong while choosing people for jobs follow the strategy of choosing the best among all
therefore majority of its staff people are highly qualified from renowned universities of Pakistan.
Certain people are foreign qualified.
So far CM Pak has invested more than US$ 700 million in the telecom sector in
Pakistan and an additional US$ 800 million invested at the end of 2008.
Network Portability
Over 500,000 people have been switched to Zong from other networks
High Growth Rate
Above table shows clearly about the growth rate of Zong from December 2009 to January
2011. Almost in one year the market share is grew up by 2%. That is why it is also counted in
strength of zong.

Page 134
Zong Mobile
Zong also offer mobile phones with very low prices and the SIM having balance of one
year (given every month). This is also very effective promotion for zong.
Strong Image of Parent Company (CM Pak)
Zong have a strong image of their parent company china mobile Pakistan CM Pak. Tha is plus
point for Zong.
Lowest rate nation wide
Zong provide lowest rates as compare to other telecom industry its a great thing which is only
provided by Zong.
Location And Geographical Coverage
Zong is also covering the all cities of Pakistan and in 2008 Zong completed its record sites 1000
in Pakistan its great achievement.
Zong is covering the northern areas of Pakistan rapidly.
Weaknesses W
Bad Image of Paktel
Bad image of associate with Paktel. And still now having old staff of paktel.
Low Market Share
Page 135
Till now zong have low market share 8.9% in January 2011. But the market share of zong
increasing rapidly from December 2009 to January 2011. Almost in one year the market share is
grew up by 2%.
Weak MIS
Zong does not have the proper lists of its customers. It has the list but this list is not authentic
which is increasing the unauthorized use of its SIM specially pre pay. Owner of SEP issued
sometimes unlisted numbers due to personal interest. So that is the weakness of ZONG.
Old Staff
ZONG Has tilled now old staff of Paktek which is not very much efficient in this era to
technology. But now ZONG try to overcome this weakness by retiring the old employees with
golden hand shake to those employees.
Opportunities O
Globalization
ZONG can expand the globally and can develop it strategy in other countries.
Acquiring / Merger
As Warid is going in loss and in the condition of liquidations its big opportunity for Zong
to acquire Warid telecom.
Covering Pak China Border
Zong can cover the border of China, with the Karakoram highway (old Silk Route) and
can play a vital role in freight transportation.
Page 136
Covering Northern Areas

China mobiles have huge experience of network operation in similar high mountainous
areas in china itself. So it is opportunity for Zong (CM Pak) to cover the northern areas of
Pakistan and get good image in the eyes of current users and potential users.
New Product
As above mentioned China mobiles have large experience of network so Zong can
introduce new products such as dish TV. Because Zong have good wireless technology e.g. ZTE,
Ericsson, Alcatel and Hawaii etc. So it is easy for Zong to introduce dish TV.
Threats T
Old Stable Companies
1st threat for zong is old stable companies in Pakistan these have good brand image in the eyes
of customers.
The Mobilink GSM started operation in the year 1994
Ufone starts its GSM operation in Pakistan on January 29, 2001
Telenor acquired the license for providing GSM services in Pakistan in April 2004
Warid starts GSM cellular services in Pakistan and Bangladesh in October 2006
But Zong started telecommunication business in Pakistan On January 22, 2007
Attractive Packages By Competitors

Page 137
Another threat for Zong is the attractive packages offered by the competitors but the best
example is Ufone there are so many packages offered by Ufone.
Price War
In Pakistan there is 5 cellular companies so that is why bargaining power of buyers is
very much high, so there is price war is also threat for new entrant Zong.
Economic and Political Condition of Pakistan
Economic and political condition of Pakistan is very bad so this is also threat for the
companies. Increase in taxes is also threat for the companies.
CONCLUSION
After spending time with organization I have figured out that CMPak is quite optimistic
about its growth and success. It seems like management has get rid of the old and negative
thoughts of ZONG and putting their maximum effort for CMPaks success.
The management has a pre planned level of achievement which they say that they will
achieve that in the year 2011. Also the management seems like they are expecting some great
promotions in the mean time everyone has crossed fingers.
Also the way company has planned to expand the network it seems like the organization
will really achieve their targets. They have planned to install 5500 BTS by the en of this year.
Till now they have installed 2950 BTS. The management said that you yourself will see the
difference by the end of this year.
So over all in my view the aggressiveness of company shows that it will soon become a
leading cell phone operator of country.

Page 138
RECOMENDATIONS
After working with the organization I would like to recommend certain things to the
company.
Get rid of the ZONG policies as soon as possible.
They must analyze the following for better generation of revenues
They suggested following tag lines for CMPak
Give maximum coverage to users
Communication Reinvented
Pioneers are back
Give quality services
Try to co-brand with some IT-based company like Microsoft (Acer) that will surely add
value and prestige to the products and services of CMPak especially w.r.t advanced technologies.
In future the company can collaborate with banks in order that the customers/users can
directly refill their credits or can pay bills through the ATM machines.
The company can go for kiosk marketing at places like airports, shopping malls and
centers. This marketing technique will promote the brand image.

Page 139

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HISTORY OF COMMUNICATION:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Fire or smoke signals

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Lantern Means of Communication:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Telecommunication is a term coming from Greek and meaning communication at

Telegraph and Telephone

A very early experiment in electrical telegraphy was an 'electrochemical' telegraph

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Radio and Television:

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

In December 1901, Guglielmo Marconi established wireless communication between

HISTORY OF CELLULAR COMPANIES IN PAKISTAN:

Instaphone was a telecommunications company in Pakistan and the pioneer of cellular

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Private Limited Company

Blue Area Islamabad, Pakistan

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Private limited company

International: Mr. Bashir A. Tahir,

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Private limited company

13-B, F-7 Markaz

Super Highway & Motorway

Parent PTCL Pakistan

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Telenor Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Public Limited Company

Chairman: Thorleif Enger

BACKGROUND OF THE ZONG

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

China Mobile Pakistan (CM Pak)

People oriented is our management philosophy we believe

Team work and cooperation is our working spirit we believe

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Performance driven is our inherent character we believe

Core values STAKE-HOLDERS

Code of Commercial Practice

GOAL AND OBJECTIVE:

Private limited company

Management Line of ZONG

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

CUSTOMER CENTER CHART

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Functions of Administration Department

Functions of Finance Department

IT (Information Technology) Department

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)

Human Resource Department (HRD)

Sales and Distribution Department

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)