81 One Line Marketing Ideas

1. Networking with Airplane stranger

2. Postcard mailing

3. Sale or name that leveraged popular theme

4. Creative business card

5. Bundling, packaging, cluster marketing

6. Classified Ads

7. Speeches, Training, Education

8. Makret to employers, through employers, employee newsletter

9. Networking, socializing

10. Sell spin-off products

11. Bartering

12. Publish a fact-filled booklet

13. Target start-ups

14. Affinity marketing through clubs, associations, organizations

15. Events, contests, sweepstakes

16. Motivating Sales Reps through personal contact

17. Send two copies of flyer/business card

18. Promotional partner

19. Raise prices and reposition product

20. Remind existing clients of all your capabilities

21. Hand address envelope

22. Welcome kit to new clients

23. Create an advisory board

24. Install a toll-free number

25. Put advertising on your car (banner, magnet sign, vanity plate)

26. Swap mailing lists, do co-op and joint mailings with non-competitors

27. Ask for referrals

28. Give extra brochures to clients

29. Exchange referrals with colleagues

30. Create a tag line that describes where you are

31. Include your business card when paying bills

32. Offer free samples

33. Donate your product to auction, raffles, etc.

34. Create your own awards

35. Celebrate your businesses birthday

36. Host a special occasion for best customers, influencers

37. Give free samples to influencers

38. Give customers an incentive to refer business to you

39. Send a newsletter to customers

40. Create a 30- to 60-second explanation of your business

41. Mail an article of interest to a customer

42. Send a coupon to a client on his/her birthday

43. Get written testimonials from satisfied customers

44. Be included in yoru community's Welcome Wagon kit

45. Add personal notes or post-its to letters and brochures

46. Consider using "teaser copy" on the front of the envelope

47. Include a P.S. at the end of your letter

48. Exchange services for advertising

49. Insert promotional pieces in others' mailings

50. Promote on restaurant placemats, grocery/ATM receipts

51. Advertise in Entertainment books (free)

52. Pre-invite prospects to your booth for something special

53. Share your business with strategic co-exhibitors at a trade show

54. Share booth space with a non-competitor

55. Include premiums or coupons in trade show registration packets

56. Wear company logo apparel or button

57. Advertise in the church bulletin

58. Sell at flea markets and local mini-fairs

59. Advertise on movie theater screens

60. Picket your own business with positive signage

61. Become premium for other businesses--a coupon for their disgruntled customers

62. Reward employees for prospecting

63. Advertise in defunct competitor's empty store window

64. Start a frequent buyer program

65. Accept competitors' coupons

66. Join a networking group, chamber of commerce, local organization

67. Sponsor local teams

68. Start an e-mail broadcast list or newsletter

69. Tap colleges for free marketing help

70. Take advantage of free sales aids through suppliers

71. Advertise on your voice mail

72. Put a daily sign up of specials for when you're open and closed

73. Send direct mail using real stamps

74. Send thank you notes and upsell or cross sell existing customers

75. Create audo cassette, video or CD "brochures"

76. Post flyers to local bulletin boards

77. Put coupons in car windshields and door hangers

78. Ask magazines and newspapers for remnant space

79. Ask "How did you hear about us?" from every customer

80. Use fax-broadcasting to send new product or sale announcements

81. Answer questions on newsgroups and e-mail discussion lists mentioning your

business