Digital Marketing Workshop

Digital Marketing Workshop

Welcome
Digital Ready is Indias leading institute for digital marketing training. It is an
enlightenment center, where passionate industry experts have stepped forward to
illuminate and cater to the ever-growing demand of evolving digital marketing industry
in India. Digital Ready offers digital marketing courses for students, professionals and
startup entrepreneurs.

Innovative Courseware
Award-winning digital marketers have designed our practical and innovative
courseware. It is finely blended with live projects and interactive case studies that will
provide our students a perfect platform for gaining hands on experience and exposure
to every minute aspect of digital marketing.

Leading Digital Experts

Leading expert practitioners working in the digital marketing field teaches all our
courses at Digital Ready. Your learning will be shaped by their practical experiences and
vast knowledge.

Flexible Study Options

Our flexible batches on weekends and weekdays help students to learn digital marketing
with convenience and peace of mind. We provide course content in printed as well as
digital form, which will be available anytime from anywhere in the world.

State of Digital Marketing Industry in India

Digital marketing industry spending is booming at an incredible rate. Due to its wider
reach, companies are embracing digital marketing to reach to their target audience. This
resulted in creation of new jobs and career opportunities for students in India.
According to a report published by Manipal Global Education Services, it is estimated
that 1.5 lakh new jobs will be available in digital marketing field by the end of 2016.

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In India, the digital marketing industry is experiencing a major transformation and set to
flourish more in coming years. It has become more essential than ever for businesses
today. Some of the key highlights are:
Google is all set to help India implement Prime Minister Mr. Narendra Modi's
"Digital India" initiative, and the government has a well laid out plan to realize it,
said Google's Chief Internet Evangelist Vinton G. Cerf. Digital India is a Rs 1.13
trillion (US$ 18.27 billion) government initiative that seeks to transform the
country into a connected economy, attract investment in electronics
manufacturing, and create millions of jobs and support trade.
Advertising spending in India is expected to grow 12.6% year on year to Rs 48,977
crores, of which Digital Advertising spends will account for Rs 4,661 crore,
according to estimates by GroupM.
The Internet's share in total advertising revenue is anticipated to grow twofold
from 8 per cent in 2013 to 16 per cent in 2018, as per a joint report by
Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC).
Online advertising, which was estimated at Rs 2,900 crore (US$ 468.84 million) in
2013, could jump threefold to Rs 10,000 crore (US$ 1.61 billion) in five years,
increasing at a compound annual rate of 28 per cent.
Indians paid Rs 25,200 crore (US$ 4.07 billion) to access the Internet in 2013, a
figure greater than the Rs 22,300 crore (US$ 3.61 billion) the print medium
garnered in subscription and advertising.

Gartner predicts a 70% growth rate for the eCommerce industry and
expects $6 billion worth of business in 2015.
Carat, the leading global media network, predicts digital spend to reach
more than 25% of total advertising spend in 2016, fuelled by upsurge in
mobile advertising spending in 2015.
By 2018 more than half of digital ad spend will go to mobile (total digital ad
spend $1,775 million, mobile 942 million).

The below table highlights digital marketing spending in India, which clearly indicates
significant growth from 2013 to 2018. Surprisingly, mobile ad spending is estimated to
increase by whopping 3500% by 2018. All these statistics reveals that companies are
allocating huge budget for their digital marketing activities and they are in great need of

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certified digital marketing professionals to effectively execute their strategies for

maximum ROI.

Digital media continues to show the maximum growth with 37% in 2015. According to a
study conducted by GroupM, video, mobile and social are the next biggest growth
drivers in India.
E-Commerce is leading the charge in 2015 in terms of ad spend growth although from a
relatively smaller base than more established categories. There is increased competition
in this sector and no dearth of funding.
The below GroupM estimates clearly define considerable growth in Indian digital
marketing industry. This will result in creation of new jobs and opportunities because
any business that wants to reach its targets via digital channels will have a need for
digital marketing skills.
This is an excellent opportunity for students to start pursuing career in rewarding and
lucrative industry of digital marketing. Colleges should take the initiative themselves and
get their students certified in digital marketing discipline as soon as possible.

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Digital Marketing Workshop

Objective of Workshop
To give an overview of Digital Marketing Concepts, Advantages, and Potential Job
Opportunities and to provide Hands on practical experience on some of the digital
marketing practices.
At the end of the program, the students will have a better understanding on how the
digital marketing is done and how to learn and practice further.

Approach
At Digital Ready we have our unique approach to make each student understand the
concepts in an intuitive way and make them research and learn further.

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Workshop Schedule
DAY 1
9am 10am

10am 11am

11am 1pm
1pm 2pm
2pm 4pm
4pm 6pm

Rising Demand for Digital Marketing Professionals

Industry Requirements - Present and Future

What is Digital Marketing?

Evolution, Process and Advantages

Search Engine Optimization

Importance, Process and Best Practices
LUNCH BREAK

Online Advertising
Importance, Methods and Process

Intelligent Digital Marketing with Marketing Automation Tools

DAY 2
9am 11am

11am 1pm
1pm 2pm

Social Media Marketing

Importance, Methods and Process

Web Analytics
Measure the response with Analytics
LUNCH BREAK

Practical Digital Marketing & Assessment

2pm 6pm

Hands on Experience with SEO, Online Advertising, Social Media and

Analytics

Pricing
Price

Rs.1000 per student

Requirements

LCD Projector, Computer Lab (or) Laptops (one for a group of 5 students) and a
Printer, Wi-Fi Facility, Audio

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Workshop Topics
Rising Demand for Digital Marketing Professionals
There is an increased demand for digital marketing professionals as organizations seek
to improve productivity and profitability through digital uptake. Digital marketing is still
a new industry and the rise in the industry remains significant. As the use of and
dependence on the Internet increases, marketing departments have had to shift the
focus of their marketing strategies to include digital marketing or else fear falling behind
the competition. Bigger budgets, increased pay and more career choice are just some of
the benefits digital marketing professionals can look forward to this year and beyond.

What is Digital Marketing?

Digital marketing is the process of reaching your target customers in a more effective
and precise way through various digital channels to attract, engage and convert them.

Search Engine Optimization

Search engine optimization is a methodology of strategies, techniques and tactics used
to increase the amount of visitors to a website by obtaining a high-ranking placement in
the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and
other search engines.

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SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine. It is common practice for
Internet users to just focus on first page and overlook further pages and pages of search
results, so where a site ranks in a search is essential for directing more traffic toward the
site. The higher a website naturally ranks in organic results of a search, the greater the
chance that that site will be visited by a user.

Online Advertising
Online advertising is a process through which you place your advertisements at various
places on the web to attract your target audience. Major Online Advertising Channels
are Google Adwords, Facebook Ads, LinkedIn Ads and Twitter Ads.

Intelligent Digital Marketing with Marketing Automation Tools

Marketing automation is the use of software to automate marketing processes such as
customer segmentation, customer data integration, and campaign management. The
use of marketing automation makes processes that would have otherwise been
performed manually much more efficient, and makes new processes possible.
Marketing automation is an integral component of customer relationship management.

Social Media Marketing

Social media marketing is the process of marketing through social media sites like
Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media
marketing is able to connect and interact on a much more personalized and dynamic
level than through traditional marketing.

Web Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for
purposes of understanding and optimizing web usage. Web analytics is not just a tool
for measuring web traffic but can be used as a tool for business and market research,
and to assess and improve the effectiveness of a website.

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Some of our Past Workshops and Seminars

02 to 03 February 2015 - At Vagdevi Institute of Technolgy and Science, Proddatur

14 to 15 March 2015 - At Brindavan Institute of Technolgy and Science, Kurnool

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17 June 2015 - At ICFAI Business School (IBS), Hyderabad

29 November 2014 - At ISTTM Business School, Hyderabad

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Trainer Profiles

Chiranjeevi Maddala
Founder & Director
SWEET Digital & Digital Ready
Chiranjeevi Maddala is an award winning digital marketing strategist with over 15 Years
of experience in digital media development and Marketing. After working in the services
business for 11 years as a digital business analyst, he started SWEET Digital, a digital
marketing agency in 2011.
He also offers consulting services for startups, corporate and small businesses on
creating digital marketing strategies, enterprise search engine marketing (SEO), content
marketing, customer data and communication management.
He is also passionate about nurturing digital talent. He has also founded a digital skill
development platform, Digital Ready. Through digital ready, he wants to create more
talented digital professionals that are needed by the industry.

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Sandesh Krishnapati
Digital Marketing Analytst
SWEET Digital
Sandesh Krishnapati a management graduate from Osmania University having a good
amount of experience in business consulting for an ecommerce companies and tech
startups has bagged expertise in multiple areas which is the soul for the functioning of a
Sweet Digital Marketing Agency. He is an avid explorer of Technology too. He is a
Marketer you cannot say a no to.

Contact Us
Digital Ready
#204, Sai Datta Residency
Arunodaya Colony, Madhapur
Hyderabad, India 500081
Phone: 040-6012-4499
Email: hello@digitalready.co
Website: www.digitalready.co

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Terms and Conditions

The maximum allowed number of students in a workshop is 50
The dates for the training workshop needs to be intimated at least 2 weeks in
advance
50% of the total Workshop fee has to be paid in advance and 50% after
completion of the program
The institute should be taking care of the local travel, lodging and food for the
resource persons