Documente Academic
Documente Profesional
Documente Cultură
Postgraduate Department
Intake
Module Name
Strategic Marketing
Lecturer Name
Student Name
Faizan Iqbal
Examination Type
Final Exam
Weighting (%)
50 %
Date
1
2
3
4
25 points
25 points
25 points
25 points
100 points
Students are allowed to use their laptop only for the present document.
Students are allowed to use their laptop English dictionaries at the end of
the exam in order to proofread their document.
Maximum given time: two hours for the four questions.
Specifications:
Please answer using your personal computer using this MS Word document.
This document must be PDFed before being posted to the LMS, and
forwarded by email to pierre.camps@gmceducation.com Please name the
document using your last name in capital letters, e.g.:
CAMPS_STRATEGIC_MARKETING_FINAL_EXAM
Questions:
Customer needs
Market segmentation
Target group
Fresh and deep insights into customers needs and customer wants