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Facts for your future.

Summary

The luxury market

Facts, figures, trends
for fashion, accessories, watches, fragrances
 Luxury market

Luxury booming Luxury market 2007 and 2012

Share of product groups (in %)

2007 2012
Luxury is an entirely subjective concept. What is
luxu­­­­ry for one person is taken for granted by
Homes & Fashion/ Homes Fashion/
ano­­ther. The underlying consumer segments others clothing & others clothing
Accessories Accessories
vary accordingly in the definitions used by the 10.0 10.1

44.3 41.9
mar­­­ket researchers and corporate consultants. 11.1 12.1

For Verdict, in its report on Global Luxury Retail­

16.2
ing 2007, the market covered fashion, watches 18.2

and jewellery, perfumes and cosmetics, acces­ Watches Watches

& jewellery
& jewellery 18.4 17.7
so­­­­ries and other items. Of these, fashion and
Fragrances & Fragrances &
clo­­thing had the biggest share of sales in 2007, cosmetics cosmetics

stan­­ding at more than 44.3 percent, followed by

perfumes and cosmetics at no more than 18.4 Source: Verdict “Global Luxury Retailing 2007” l_08 e

percent, and watches and jewellery at 16.2 per­

cent. The past few years have seen double-digit Growth of the luxury market
growth in two segments: watches and jewellery, in comparison to previous year (in %)
and accessories. In the future the experts ex­pect Range of estimate 10−12
a slight shift in market share world-wide from
fashion to accessories, watches and jewellery.
9 9

The past few years have seen world-wide sales

of luxury goods rise continuously. According to
5
cal­­cu­­lations by corporate consultants Bain &
Com­pa­ny, sales for 2006 stood at EUR 159 billi­
on, up EUR 13 billion on the previous year. Verdict
divides the market somewhat differently: accor­
ding to its study Global Luxury Retailing 2007,
2004 2005 2006 2007*
the world-wide luxury market had an estimated * Estimated
Source: Bain & Company “Luxury Goods Worldwide Market”
volume of EUR 263 billion. Europe accounts for l_01 e

the largest market share, at 38 percent. It is here

– to be more precise, in Italy and France − that Share of global luxury expenditure 2007*
the roots of the most important luxury businesses per region (in %)
are to be found. In the long term, however, the
Asia-Pacific region and Middle East will see the Middle East
& others
strongest growth − Verdict anticipates growth 4.9
Japan
rates of considerably above ten percent a year. 16.5
Purchasing power is increasing world-wide: ac­ 38.4 Europe
cording to the current World Health Report for
2007, the number of rich (HNWIs − high net worth
in­di­­viduals) and their assets have continued to Asia Pacific 15.7

grow − particularly in the newly developing coun­

tries. This is the backdrop to the positive pros­ 24.4

pects in the luxury market. The consultants at America

Bain expect 2007 to show an increase of ten to * Estimated
Source: Verdict “Global Luxury Retailing 2007” l_02 e
twelve percent.

1
 Luxury market

Luxury growing in Germany German luxury market 2006

Change on previous year (in %) Trend

Experts believe that the German market for luxu­ Fashion &
accessories
+12 +++

ry goods will continue to grow. Growth in indivi­

dual segments may vary, though. The experts at
Roland Berger expect the upward trend in fashion Watches &
+8 ++
jewellery
− under which they count accessories − to be
par­­­­­­­tic­u­larly strong in Germany over the coming
years. Growth will continue to be driven by “must Champagne,
+5 +
wines, spirits
have” accessories and the growing demand for
men’s fashion. Good opportunities are likewise
opening up for watches and jewellery, they say, Fragrances &
+4 +
cosmetics
particularly at the high-end segment of Swiss
watches and in jewellery for everyday wear. Per­ Source: Roland Berger “Luxury in Germany” l_09 e

fumes and cosmetics may likewise benefit from

the new target group of men and the establish­ Purchasers of luxury and high-quality goods
ment of a clear luxury segment. Here, though, the Socio-demographic profile
consultants anticipate slower growth in Germany. Overall popu- Luxury-goods Purchasers of
lation, ages purchasers* high-quality
14 and over goods*
(64.82 m.) (7.63 m.) (15.30 m.)
Structure Structure Index Structure Index
in % in % in %

Demographic impetus Sex

Men 48.4 49.2 102 51.0 105
Women 51.6 50.8 98 49.0 95
Age
14 to 19 8.1 8.5 105 6.7 83
Demographic developments promote the trend 20 to 39 28.5 37.8 132 31.6 111
40 to 59 33.3 33.2 100 34.9 105
towards luxury. Roland Berger cites the following 60 and over 30.1 20.6 68 26.8 89
factors, for example, as engines of growth for the Net household income
Up to EUR 2,000 45.9 32.2 70 35.6 78
perfume and cosmetics market. Many groups in EUR 2,000 to EUR 3,000 31.7 31.5 99 31.8 100
EUR 3,000 and above 22.4 36.4 162 32.6 145
the population currently enjoy increased purcha­
* Response 5+6: “I like to make expensive purchases for myself; luxury makes life brighter”
sing power (singles, dinkies). There are working ** Response 5+6: “I sometimes deliberately buy top quality”
Index: Overall population aged 14 = 100
women who can afford luxury themselves; on the Source: TdW 2008 l_05e

other hand, men nowadays are also looking for

luxury accessories and are more fashion con­ Tax-free purchases in Germany in 2007
scious. Moreover the population is constantly Market share of overall sales (in %)
ageing, and as people grow older their standards
Russia 21.1 +25.4%
become higher. The TdW 2008 tends to confirm
this. A major factor in the growth of the luxury China 12.9 +15.5%

market is the rising number of tourists in Germa­

8.9 +13.9%
ny. According to figures for the end of 2007 Switzerland

produced by the private bank Pictet, 38 percent 4.4 +9.1%

Korea
of all luxury goods are purchased on trips abroad.
According to these statistics, Asian tourists spend USA 4.2 -5.9%

twice as much money on luxury items than Euro­

United Arab
3.7 +21.0%
peans and Americans. In 2007 the Russians had Emirates

the largest share of German tax-free sales. China, Japan 3.1 -33.2%
Korea and the United Arab Emirates also saw a
Source: German Central Tourist Office/Global Refund 2008 l_06e
share increase.

2
 Luxury market

The attraction of luxury brands Value of luxury brands 2007

Top 10 (in USD billion)

Louis Vuitton (17) 20.3 +15%

The big luxury brands are some of the strongest
Gucci (46) 7.7 +8%
brands world-wide. The interbrand league table
Chanel (58) 5.8 +13%
Best Global Brands 2007 shows ten luxury brands
among the Top 100. All of them saw an increase Rolex (71) 4.6 +8%

in their brand value − in some cases a consider­ Hermès (73) 4.3 +10%

able one − in 2007. The best known and biggest Tiffany & Co. (79) 4.0 +5%

luxury brand is Louis Vuitton. It consolidated its Cartier (83) 3.9 +15%

seventeenth place in the global league table of Prada (94) 3.3 +14%

the 100 best brands with a considerable increase Burberry (95) 3.2 +16%

of 15 percent in its brand value. Chanel, Hermès, Polo Ralph Lauren* (99) 3.0 n.a.

Cartier, Prada and Burberry also enjoyed double- * New in 2007

Numbers in brackets: overall rank
digit increases in 2007. Source: Interbrand “Best Global Brands 2007” l_12 e

French leading in luxury goods

World-wide luxury market
Market share 2005 (in %)

French and Italian names dominate the market Volume: EUR 138 billion* (~270 brands)

for luxury goods the world over. These two coun­

tries represent style and elegance in many ways. Other countries
(54 brands)
American and Swiss brands also enjoy consid­ 26 France
34 (130 brands)
erable importance in the market. The German
luxury manufacturers still need to position them­
selves better. Products with “Made in Germany”
Switzerland 6
on them have a good image in many countries (19 brands)

as regards quality of workmanship, precision or 14

20
functionality − but the majority of premium brands America
(29 brands) Italy
do not come from Germany. (42 brands)

* Estimated, excluding luxury hotels, wines, spirits

Groups increasing sales

Source: Etude A.T. Kearney/Comité Colbert l_13 e

Major luxury companies (selection)

Many of the big international luxury groups re­ Revenue 2007 (in EUR billion)
por­ted growth in sales over 2007. Thus sales at LVMH 16.5
the biggest provider of premium products, LVMH Richemont* 5.3
PPR (Gucci Group) 3.9
− Moët Hennessy Louis Vuitton − rose from EUR
Swatch Group 3.6**
15.3 billion to EUR 16.5 billion. This makes LVMH Polo Ralph Lauren* 3.4**

the undisputed number one in the market. In Phillips-Van Heusen*** 1.8**

Hugo Boss 1.6
second place comes Richemont, with one third Hermès 1.6
of sales. Other proprietor-owned labels, such as Armani Group 1.6

Chanel and Prada, publish only a few corporate Burberry* 1.4**

Diesel (OTB) 1.3
statistics. But Prada, in the wake of its planned Bulgari 1.1
IPO in autumn 2008, announced sales of EUR Tod’s Group 0.7

1.66 billion for 2007. Many groups cover a number
of luxury segments at the same time; others
concentrate on just a few areas.
* Fiscal year 2007/08 (to 31st March 2008)
** Conversion based on average exchange rate for the fiscal year (Deutsche Bundesbank)
*** Fiscal year 2007/08 (to 3rd February 2008)
Source: FAZ/company information/Textilwirtschaft/own research l_14 e

3
 Fashion & accessories

Top-selling clothes Sales by goods categories 2006 (in %)

for men and women Women’s wear Men’s wear
Total sales: EUR 26.05 billion Total sales: EUR 13.95 billion

Costumes, trouser suits, twin-sets

Women’s fashion is the most important segment Overcoats
Hosiery
Overcoats
(excluding leather Jackets, (excluding
of the fashion trade in relative terms. It sees and furs) Furs
Knitwear
blazers leather)
Hosiery
Trousers,
jeans
2 2 4 3
3 3
double the sales of the men’s fashion segment. Bodices
4 21 Suits
5
31
Frocks 8
Women continue to spend more on their clothes, Skirts
4 Under-
clothes
5
tend to follow the trends, and experiment more 6
10

− even if this is gradually changing among the Jackets,

7 21
10
blazers
younger generation. Which segments or ranges (excluding
leather) 7
Outdoor
jackets 19
13 12
Outdoor Trousers,
win or lose is a question of current trends, or even jackets Underwear, Blouses
jeans Knitwear
Shirts

bathing wear
of the weather. Thus, over the first four months
of 2008, outdoor jackets saw increased sales −
and, for women, overcoats too. Frocks and suits Source: Textilwirtschaft magazine l_10e

went well.
Attitudes to fashion
Luxury is a matter of attitude
(in %)
Quality and price must be right. Then
I don’t consider the brand so important 65

Purchasing behaviour among the Germans var­ies I pay particular attention to my external
appearance; I consider a well-groomed 60
when it comes to fashion, as in other areas of appearance to be important

Clothing allows me to express myself

36
consumption, between as cheap as possible and or my type in the best way possible

more expensive. They like to save, but like to When buying clothes I look for
brands I know already 35

treat themselves occasionally, too. Moreover,
more and more people have the financial means
to do this, whether for economic or demographic
When I buy a well-known brand I can
30
be sure I am not going entirely wrong
I prefer to buy one high-quality item
29
of clothing rather than two cheaper ones.

reasons. This can also be seen in their attitudes I consider it personally important
to be always dressed fashionably. 26

to consumption, and especially to fashion. Many I mainly buy exclusive brands 8

Germans purchase selectively and are brand-
Statements: I agree completely/on the whole
aware in doing so. Nevertheless, over and beyond Basis:
Source:
General population, aged 14 to 69
Communication Networks 11.1 Trend / Potential: 55.13 million l_11e

this, eight percent prefer exclusive brands.

Premium ranges Women’s wear ranges

becoming more important Ranges currently (in %) Ranges more important in future (in %)

Luxury Luxury
(main de- 26 (main de- 22
signer lines) signer lines)
This could be seen as regards women’s wear, for
example, in a survey of traders by Textilwirtschaft
magazine at the start of 2007. This survey re­ Premium 100 Premium 71

searched the importance of the premium segment

for women’s wear among traders. This premium
segment comes between the mid-range and the Mid-range 78 Mid-range 50

luxury segment and includes high-quality provi­

ders and subsidiary lines by luxury brands. Since
Economy 32 Economy 5
less and less differentiation is possible in the
mid-segment, the premium segment is designed Basis: Results of trade survey; status: February 2007
Source: Textilwirtschaft market research l_12e
to bring variety and individuality. Even today

4
 Fashion & accessories

nearly all traders carry premium goods. A third

Figures for the textile and clothing industry
also rely on pure luxury; about two-thirds prefer January to November 2007
the mid-range. In the opinion of those surveyed, in comparison to the previous year (in %)
the premium segment currently has a share of 31 Textiles Clothing Total

percent by sales revenue. The importance of this +2.4

segment, however, is expected to rise long-term. Sales +1.1

+1.8
Good prospects for the
German fashion industry +1.3

Production -9.6

-1.5

Between January and November 2007, it is true,

+3.6
the clothing industry saw sales rise by only a little
Incoming orders -1.2
more than one percent. And the German Statisti­ +1.5
cal Office reported flatline figures. According to Source: Gesamtverband textil + mode l_13e

surveys by the German Fashion Association,

however, the German fashion industry rated the
past year 2007 considerably more positively. Top 20 clothing suppliers
in Germany by sales (in EUR million)
Sales were said to be up by 4.6 percent to EUR
Companies Brands Sales 2006
12.4 billion. The latest business survey also sug­ Adidas Group Adidas, Reebok, TaylorMade 4,105 +46.7%
gests that 2008 has been going well: according Esprit*
Multiline Textil
Esprit, edc
Miami Beach, Coconut Island (private label)
2,793
1,329
+27.0%
+26.0%
Hugo Boss Boss, Hugo 1,270 +11.6%
to this, sales in the German fashion and clothing S.Oliver Group S.Oliver, QS by S.Oliver, Anastacia by S.Oliver, Comma 904 +10.2%
Miro Radici-Group Kapalua, Erica Rössler, Kirsten, Apanage, 830 +15.9%
industry rose by 5.1 percent in the first half year. Puma
Steilmann a.o. (private label)
Puma, 96 Hours, Mihara, Tretorn a.o. 795 +67.7%
Escada** Escada, Apriori, Biba, Cavita, Laurèl a.o. 695 +7.1%
Companies actually expect sales to be up 5.7 CBR Holding Street One, Cecil, One Touch 600 +9.1%
Gerry Weber** Gerry Weber, Taifun, Samoon 443 +13.6%
percent over the year as a whole. JCK Holding
Ahlers-Group**
(private label)
Baldessarini, Pierre Cardin (licence), Otto Kern,
441
330
+2.1%
-8.8%
Jupiter, Pioneer, Pionier Sportive, Gin Tonic a.o.

Well placed internationally

Sahinter Group Europe Santex, Mills, Vestino Due, (private label) a.o. 275 -5.2%
Tom Tailor Tom Tayler 261 +3.6%
Seidensticker-Group* Seidensticker, Jacques Britt, Dornbusch, Jobis a.o., 259 +0.4%
licences: Otto Kern, Camel active
Betty Barclay* Betty Barclay, Gil Bret, Vera Mont 255 +1.6%
F.W. Brinkmann Bugatti, Doris Hartwich, Eres, Odermark, Pikeur, 245 +/- 0.0%
Wilvorst a.o.
Marc O’Polo* Marc O’Polo, Campus by Marc O’Polo 240 +29.7%
That the German fashion industry can hold its Mac Mode Mac, mac2be, Cambio 223 +2.3%
Leineweber Brax, Eurex by Brax, Raphaela by Brax a.o. 213 +4.4%
own on a world-wide comparison can be seen *Business year 2006-2007; ** Business year 2005-2006

by looking at the top brands and providers from Source: Textilwirtschaft magazine l_14e

Germany: names such as Adidas, Esprit, Hugo

Boss − to mention but a few − are well known at Top 20 clothing suppliers
an international level. The trade in textiles and in Europe by sales (in EUR million)
clothing is continuing to develop internationally. Companies Brands Sales 2006

According to figures from Research and Markets, Valentino Fashion Group

(I/GER)
Hugo Boss, Marlboro Classics, Valentino,
M. Missoni a.o.
1,960 +13.4%

Benetton-Group (I) Benetton, Sisley, Killer Loop a.o. 1,772 +8.6%

the trade grew by 9.7 percent in 2006, to stand Triumph International
Holding (CH)
Triumph, Sloggi, Bee Dees, Hom, Valisère 1,557 -0.6%
Giorgio Armani (I) Giorgio Armani, Emporio Armani a.o. 1,474 +34.0%
at USD 530 billion. The main exporter and impor­ Bestseller-Group (DK)**1) Vera Moda, Jack & Jones, Only, Selected, Vila a.o. 1,333 +16.6%
Burberry Group (GB)** Burberry 1,247 +14.8%
ter of textiles was the EU 25. When it came to Max Mara Fashion
Group (I)***
Max Mara, Marella, Marina Rinaldi, Max&Co a.o. 1,200 +14.4%
Diesel (I) Diesel, Dsquared 1) 1,180 +7.3%
clothing, China overtook the Europeans in ex­ Dolce&Gabbana (I)** D&G, Dolce&Gabbana 1,050 +29.8%
LVMH-Group (F)*** Louis Vuitton, Fendi, Marc Jacobs, Donna Karan a.o. 1,044 +8.8%
ports. Some of the best-known brands world- Mexx Holding (NL)
Dim Branded Apparel (F)
Mexx, XX by Mexx
Nur Die, Playtex, Lovable, Unno a.o.
1,000 +15.1%
850 +/- 0.0%
Devanlay (F) Lacoste 830 +7.1%
wide come from Europe, particularly Italy, France IT Holding (I) Ferré, Exté a.o. 695 +2.8%
Burani Fashion Group (I) Mariella Burani, René Lezard, Killah (licence) a.o. 673 +40.2%
and Germany. Many are also available and well Vestebene (I)
Groupe Zannier (F)***
Motivi, Elena Mirò a.o.
Catimini, Tartine&Chocolat, Jean Bourget,
630
600
+9.9%
-4.0%
Levi’s a.o.
known in the German market: Italian brands such Golden Lady Group (I) Golden Lady, Omsa, Sisi, Philippe Matignon, Filodoro, 595 +8.6%
Ny Legs, Hue, No Nonsense
as Valentino, Benetton, Armani, Max Mara, Diesel Gruppo Sixty (I)
Ermenegildo Zegna (I)
Miss Sixty, Energie, Killah, Murphy & Nye a.o.
Z Zegna, Ermenegildo Zegna
595
585
+6.1%
+6.0%

and Dolce & Gabbana; French brands such as *Excluding German companies; **Business year 2006-2007; ***Estimate; 1) Wholesalers without own retail outlets
Source: Textilwirtschaft magazine l_14e
Louis Vuitton, Lacoste and Yves Saint Laurent.

5
 Fashion & accessories

Women love accessories Accessories (in %)

42.6

The right accessories can raise the value of any

34.0
outfit. They represent people’s need to combine
29.0
reasonably-priced basics with individual high-
23.5 23.3
quality components − the vital keyword here is A handbag or belt are
19.6 important components
hybrid consumption. Actually the Germans’ ac­ 17.0 of my outfit.

I frequently buy shoes

ceptance of accessories has remained largely 11.0 of the same brands as
9.6 9.7 my other clothing
unchanged over the last few years: one in five 6.9
I frequently buy ac-
5.2
cessories (belt, gloves,
believes that a handbag or belt are major parts sunglasses) of the
same brands as my
of an outfit. Among women acceptance is even other clothing
Population, Net household Selective Luxury
higher: accordingly they are the central target aged 14 to 69
(55.13 m.)
income: EUR 4,000
and above (5.91 m.)
purchasers*
(16.01 m.)
purchasers**
(4.17 m.)

group for accessories, even if men are likewise * I agree completely: “I prefer to buy one high-quality item of clothing rather than two cheaper ones”
** I agree completely: “I mainly buy exclusive brands”
discovering expensive bags, belts and shoes. Source: Communication Networks 11.1 Trend l_16e

Sales of shoes and leatherwear

in retail outlets (index*)

High-quality accessories Retail trade with shoes Retail trade with leatherwear

score well among customers 142.5 144.0

111.3 110.5
106.0 105.8
100.0 102.6 100.0
This increasing enthusiasm for accessories can
also be seen in the sales figures. According to
information from the German Statistical Office,
sales of shoes and leatherwear grew by some 13
percent from 2003 to 2007. Specialist outlets for
leather goods saw a particular rise in sales. The n.a.

association of leatherwear retailers (BLE) esti­ 2003 2004 2005 2006 2007 2003 2004 2005 2006 2007

mates the market volume of leather goods for * In constant prices; 2003 = 100
Source: German Statistical Office / Status: 23 June 2008 l_17e

2007 at EUR 2.1 billion (including umbrellas, belts

and gloves). Of this, luggage accounted for a
share of 30 percent. Women’s handbags repre­
sented 20 percent of retail sales. The business,
school and small leather-goods segments each
accounted for 10 percent. The leather-goods
trade is also looking to 2008 with optimism and
expects sales to be slightly up.
The association believes that the continuing trend
towards exclusive and high-quality products will
have a particularly positive effect on the industry.
Thus when buying leather goods the price is
frequently less important than the quality and the
brand. Customers are willing to pay a little more
for popular items.
From It bags to It shoes
Today accessories are placed professionally and attention-pro­
vokingly; Hollywood stars are equipped with a particular bag,
the fashion magazines provide the relevant pictures, and the
season already has its new It bag. In addition, the manufactu­
rers keep the supply tight, through waiting lists and limited edi­
tions. The Kelly and Birkin Bags from Hermès, for instance, are
regarded as the first It bags. But other brands were soon propel­
ling the market with their own models. But, according to indus­
try experts and designers such as Miuccia Prada, the hand-bag
hype is long past. They believe the next big phenomenon will be
It shoes. Though shoes have long been a favourite predilection
for women, designers have one major problem with them: un­
like handbags, shoe brands are not so easily identi­fiable. Thus
the trend is towards particularly extravagant or attention-grab­
bing models. Extremely high heels are supposed to be “in” in
2008, of the kind the actress Gwyneth Paltrow wears.

6
 Watches & jewellery

Switzerland leads in watch exports The 5 biggest watch-exporting countries in 2007

Export of watch products Exports of wristwatches
by value (in USD billion) by unit numbers (in millions)

The market for luxury watches is primarily export-

driven. Germany makes it into the Top 5 among Switzerland 13.4 China 638.3

watch exporters, but the most important produ­

cer countries for watches are Switzerland, Hong Hong Kong 6.4 Hong Kong 472.9

Kong and China. Asia is distinguished by mass

production of quartz watches. The average price China 2.4 Switzerland 25.9

of export watches from these countries rose in

2007 to two Dollars for watches from China and France 1.3 Germany 14.1

nine Dollars for watches from Hong Kong. Swit­

zerland has attained its position in the watch Germany 1.2 USA 6.5

mar­­­ket primarily through the quality of its watches:

Source: Association for the Swiss Watch Industry FH
a watch exported from Switzerland cost an aver­
l_18e

age of 479 Dollars. The country has increased its

exports considerably by value over the last years. Exports of Swiss wristwatches
by value and quantity
Swiss watches represent luxury 14.8 Value (in CHF billion)
Number (in unit millions)

12.7
11.4
Swiss watches are a constant factor in the inter­ 10.1
9.7
9.3
national luxury market. The Swiss watch manu­ 25.9
26.7
fac­turers can look back on a long tradition, use 24.4 24.9 24.4 24.9

the finest and highest-quality materials, and are

4.8
distinguished by the highest precision and crafts­ 4.2

manship. Switzerland manufactures a large num­

8.2
ber of expensive mechanical watches for which 7.6

there is a particular demand in the market. 16

2002 2003 2004 2005 2006 2007 Jan.–April Jan.–April
percent by number of all watches were mechani­ 2007 2008
Source: Association for the Swiss Watch Industry FH
cal in 2007; by value, the figure was 67 percent.
l_19e

German watch industry stable German watch industry

Sales* (in EUR million)
627.5

In current economic circumstances the Germans 581.0

532.6
are obviously less keen on (expensive) watches.
Initial forecasts suggest that sales in the watch
industry declined to a volume of around EUR 533
million in 2007. Stable trends in operating and
employment statistics, however, indicate that
manufacturers are confident of an upturn in busi­
ness. The most important segment in the German
watch industry is that of small watches. According
to initial estimates, they accounted for 37 percent 2005 2006 2007**

of sales in 2007. In 2004 the share had been * Estimated on basis of businesses with 20 employees or more, with 50 employees or more from 2007
** Estimated on basis of 9 months
Source: German Jewellery and Watch Association, German Statistical Office l_20e
only 25 percent.

7
 Watches & jewellery

Jewellery industry expanding German jewellery industry: growth in sales*

thanks to business abroad (in EUR million)

757.6 762.5 768.8

According to initial forecasts by the German

Association for Jewellery, Watches, Silverware &
792.4
Related Industries, the German jewellery industry
grew by 0.8 percent to around EUR 769 million
of sales. This good result was triggered mainly
by business abroad, which increased slightly in
2007 to EUR 807 million or more. The most impor­
tant partners for the German jewellery sector
continue to be the countries of Europe. Eastern 2004 2005 2006 2007**

Europe recorded a particular rise. In all, German * Estimated on basis of business with 20 employees and above, from 2007 with 50 employees and above
** Estimated on the basis of 9 months
jewellery manufacturers delivered 70% of their Source: German Association for Jewellery & Watches, German Statistical Office l_21e

exports within Europe. That was ten percentage

points more than the previous year − given the Export/Import of jewellery 2007*
weak Dollar and current strong Euro, this rise was Share by regions (in %)
a highly positive factor. Total exports: Total imports:
EUR 806.7 million (+0.3%) EUR 736.1 million (-2.0%)

When it comes to imports, however, other coun­

Other
tries occupy the dominant position. Much fashion Other
countries
EU
countries EU
jewellery in particular is imported from Asian 22
30 42 63
countries. Thus in 2007 some EUR 165 million of
fashion jewellery was imported to Germany from 9
EFTA
China. 5 5
Rest of
Rest of
Europe Europe
23
EFTA
Gold and platinum the
most important by value * Estimated on basis of 9 months and business with 50 employees and above
Source: German Association for Jewellery & Watches, German Statistical Office l_22e

Manufacturers in the jewellery sector can work Jewellery industry 2007

with many and varied materials. Gold and plati­ by categories (in %)
num are the leaders by the value of the jewellery
Fantasy Silverware
produced. The cheaper doublé or fantasy jewel­ jewellery
lery accounts for only a very low share. This is Doublé jewellery 5
4
6
due largely to its low price, for even fashion jewel­
lery is currently in great demand. Given the dyna­ Silver jewellery
10
mic trend cycles in the fashion and jewellery
sector, many companies rely on seasonal busi­
Gold and
ness with fashion jewellery. The big fashion labels 75 platinum
jewellery
have also recognised these signs and are planning
to enter the market. Thus for example Hugo Boss,
in collaboration with Swarovski, will be putting
its own fashion-jewellery collection on the market * Estimated on basis of 9 months and business with 50 employees and above
Source: German Association for Jewellery & Watches, German Statistical Office l_23e
beginning summer 2008.

8
 Fragrances & cosmetics

Industrial association points Trends in the body care market*

to growth in body care products in Germany (in EUR billion)
12.33
11.90
11.53 11.40 11.45
According to the Industrial Association of Body
care and Cleansing Products (IKW), the market
for skin care products in Germany grew by 3.6
per­­cent in 2007, to stand at EUR 12.33 billion.
This means that each German spends just under
EUR 150 per head per year on body care, which
more or less reflects the European average. The
most important segments in the market for body
care are hair care and skin care products, which
2003 2004 2005 2006 2007
account for 24 and 23 percent of expenditure * At end-consumer prices
re­­spectively. Cosmetics and make-up have a Source: IKW Market Research Group l_24e

share of about ten percent, women’s fragrances

amount to eight percent, and men’s fragrances German body care market 2007
now represent seven percent of the market. Men by segments (in %)
have become more receptive to cosmetic care Other body care
Soaps/syndets (-0.2%) products (-0.4%)
products. According to Men’s Cosmetics, a stu­ Deodorants (+4.0%)
3 Hair care products
dy by the Burda Community Network (jointly with Bath and shower
additives 5
2
(+/-0.0%)
24
(+3.4%)
VKE Cosmetic Association and Playboy), men 7
Men’s cosmetics
now spend an average of 30 minutes a day on (+9.6%) 7

body and face care (without counting showering,

Women’s
bathing or shaving) − more than women, who perfumes and 8
fragrances
spend 26 minutes. According to the IKW’s figures, (+6.0%)
23
10
almost all segments saw growth in 2007. Women’s Make-up
Skin care products
(+2.0%)
(+10.0%) 11
fragrances and men’s cosmetics benefited par­
Dental and mouth care products
ti­cularly from the ongoing trend towards high- (+6.3%)

price products. Figures in brackets: change on previous year

Source: IKW Market Research Group l_25e

Luxury cosmetics benefit German luxury cosmetics market

from new quality consciousness Sales Members
(in EUR billion) (about 50 altogether)

1.551 1.565
Aveda
The return to quality and to brands shown by Jean Paul Gaultier
con­­­­­sumers is instilling confidence into the repre­ Bobbi Brown
Chanel
sentatives of luxury cosmetics organised in the Clarins
Clinique
VKE (Association of Cosmetic Product Distribu­ Dior
tors). For the approximately 50 manufacturers of Estée Lauder
Givenchy
medium-range and higher-priced products, how­ Guerlain
Kenzo
ever, 2007 was no more than a middling year. Lancaster
They saw sales increase by only 0.9 percent, to Lancôme
Helena Rubinstein
EUR 1.565 billion. The manufacturers are cau­ Shiseido
tiously optimistic about 2008: the association 2006 2007 YSL Beauté
Source: VKE-Kosmetikverband (VKE Cosmetics Association) l_63 e
anticipates a two-percent growth in sales.

9
 Advertising market

Advertising for fashion on the rise Total market for fashion and accessories
Course of advertising budgets (in EUR million)
543.9 Range advertising textiles
530.5
The gross volume of advertising for fashion and 525.1
7%
and clothing
Corporate publicity and
2%
3% 1%3% image advertising
4%
accessories rose in 2007 by three percent, to 458.4 1%
5% Leather goods and accessories
2%4% 16% Shoes
19%
stand at EUR 544 million. This growth was gen­ 4%
16% Underwear and hosiery
Clothing
14%
erated less by the individual fashion segments, 5%
5% 5%

however, than by considerable additional expen­

232.2
diture on range advertising (advertising for a 230.2
9% 9%
74%
number of products from one manufacturer within 76% 68% 66% 4%
18%
5%
21%
6%
a category, e.g. for clothing and shoes, in one 4%

motif). This indicates an attempt by manufacturers 63% 61%

to position themselves more broadly. Retail ma­

2004 2005 2006 2007 Jan.–May Jan.–May
gazines are by far the most important advertising 2007 2008

vehicles in the publicity market for fashion and Source: Nielsen Media Research (gross advertising expenditure) l_27e

accessories. Regionally operated advertising

media with a high level of topicality − e.g. regio­ Fashion and accessories
nal newspapers and radio, as well as posters − are Magazine budget for 2007 by product categories (in %)
very significant for trade advertising. And the News and current-affairs magazines Fortnightly women’s magazines Monthly women’s magazines
Weekly women’s magazines Business press Sports magazines Other
major clothing and textile stores make particular Lifestyle magazines

EUR 108 m. EUR 14 m. EUR 29 m. EUR 21 m. EUR 2 m. EUR 22 m.

use of TV, to reach large numbers of potential 10
4 21
2
3 13
20
purchasers through striking examples of commu­ 3
3
9
3
1
4
13
11 3
nication beamed to large sections of the popula­ 3
11
1 20
49
31
tion. The lion’s share of the budget for magazine 11
49
3 13
36
advertising in 2007 continued to flow to women’s 2
20
magazines. Lifestyle magazines account for an 31 23
13
advertising-market share of eleven percent. News 16 9 50
5

and current-affairs magazines take about one fifth 22 19 18 22

12
8
of all magazine budgets in three categories −
Clothing Underwear Shoes Leather goods Textile depart- Textiles and
clothing, underwear and hosiery, and shoes. and hosiery and accessories ment stores shoes mail order

Source: Nielsen Media Research (gross advertising expenditure) l_28e

Results for jewellery Watches and jewellery

Trends in media mix (in EUR million)
Daily newspapers Retail magazines Professional journal
After some years of stagnant spending on adver­ TV Radio Posters Cinema Internet

106.4
tising, over the last few years budgets have in­ 2%
3%
89.1
creased dramatically. Advertising is determined 1%
2%
11%
3%
primarily by the watch manufacturers, who ac­ 1%
8%
2%
2%
count for about two-thirds of all revenues. Jewel­
lery manufacturers account for about a quarter
62%
of overall expenditure; the rest goes on range 66% 37.3
29.5 2%
advertising, trade advertising, and accessories. 2%
4%
3%
2%
5%
4%
Advertising for several product families in one 65%
72%

motif has taken off over the last two years: many 19% 20%
21% 18%
watch brands are now also putting their own 2006 2007 Jan.–May 2007 Jan.–May 2008

jewellery collections on the market. Advertising Source: Nielsen Media Research (gross advertising expenditure) l_29e

10
 Advertising market

budgets in the watch and jewellery sector focus

Watches & jewellery
on the fourth quarter. In 2007 some 51 percent Advertising expenditure in magazines by categories (in %)
of all budgets were spent in the months of Octo­
2007: January to May 2008:
ber to December. Christmas business is vital for EUR 65.4 million (+12%) EUR 26.9 million (+40%)

the industry’s sales success. Print media clearly

Motoring Monthly Motoring Monthly
dominate the media mix in the advertising market press
Other
women’s
magazines
press
Other women’s
magazines

for watches and jewellery. More than 60 percent Customer

magazines
12
28
Customer
magazines
11
4 4
29
of expenditure goes to retail magazines. News Busi-
ness 5
Busi-
ness
5
press press
and current-affairs magazines and monthly 6 6

5 6
women’s magazines together account for more Fort-
nightly
Fort-
nightly
women’s
women’s
than half the budget. Watch manufacturers prefer magazines 12
30
magazines 12
26
Lifestyle
news and current-affairs magazines, while jewel­ Lifestyle
magazines News and current-
magazines
News and current-
affairs magazines affairs magazines
lery brands are advertising increasingly in month­ and journals and journals

ly women’s magazines. Lifestyle magazines are

also becoming important for watch and jewel­lery Source: Nielsen Media Research (gross advertising expenditure) l_30e

advertisers; at twelve percent, they now take the

third-largest share of the budget. Advertising market fragrances & cosmetics
Development of spending (in EUR million)
716.5 Suntan/tanning products
698.8 Face and body care
2%
1% 2% Complete series care&cosmetics
3% 4%
621.4 622.1 6%
Company image advertisement
2% 5% body care
2% 2% 3%
3% Decorative cosmetics
4% 4% 12% Body care
2% 1% 14%
Perfumes & fragrances products
13%
15% Face care

Fragrances advertising strongly 14%

14%
12%

14%
29% 308.8 300.6
24% 2%
28% 1%
27% 5% 2% 6% 1%
3%
Advertising expenditure on cosmetic products 13%
2%
13%
17% 15%
and fragrances has been on an upward trend over 35% 22% 22%
34% 36% 33%
the last two years, with variations in different 35% 37%
segments. This rise has been driven in particular
2004 2005 2006 2007 Jan.–May Jan.–May
by the perfume and fragrance segment, which 2007 2008

recorded a greater than average increase of 21 Source: Nielsen Media Research (gross advertising expenditure) l_87 e

percent, to stand at EUR 206 million. Magazine

advertisements and TV commercials enjoy an Perfumes and cosmetics
almost constant ratio of one-third to two-thirds Advertising expenditure in magazines by categories (in %)
in all product areas, barring a few exceptions. TV 2007: January to May 2008:
EUR 245.9 million EUR 103.0 million
is used to publicise products among a wide
number of viewers. Retail magazines, on the other Listings
Other News and current-
affairs magazines
Listings
publications
Other
News and current-
affairs magazines
and journals
Customer publications and journals Customer
hand, are better at conveying complex features magazines magazines
6
6 Lifestyle 3 16
Lifestyle 4 17
or ideas, e.g. particular ingredients or modes of magazines 3 magazines 5
5 4
operation. Samples can also be enclosed in mag­
azines. News and current-affairs magazines and 14 21 15 21

fortnightly and monthly women’s publications are Weekly

women’s
Weekly
women’s
magazines magazines
the preferred advertising media in the perfume 30 29
Fortnightly
and cosmetics market. In the sub-markets which Monthly women’s
magazines
Fortnightly
women’s Monthly women’s
magazines
women’s
magazines magazines
appeal most to men, like perfume, news and
current-affairs magazines and lifestyle magazines
Source: Nielsen Media Research (gross advertising expenditure) l_32e
enjoy relatively high shares.

11
 Communication

Premium target group High level of interest in particular topics

in luxury market among buyers of luxury goods (in %)
Population, aged 20−69 (49.90 m.) Buyers of luxury goods* (5.59 m.)

Extremely/very interested:

Luxury suppliers on the trade and manufacturing Fashion

21.5
40.7
side need their communication to reach those
target groups which are interested in luxury Trends and lifestyle
19.0
35.6
goods. According to results in Communication
Cosmetics, perfumes, 21.1
Networks 11.1 Trend, there are around 5.6 million fragrances 37.6
luxury purchasers in Germany, who either like to
7.3
buy exclusive brands, or who patronise exclusi­ Wristwatches
22.7
ve shops. Compared with the overall adult popu­ 10.1
Real jewellery (gold,
lation, they have an above-average interest in diamonds, platinum etc.) 23.8

such subjects as fashion, trends, cosmetics, * Population aged 20 to 69, agreeing completely/on the whole with the following statements:
“I mainly buy exclusive brands” and/or “I like to buy in exclusive/upper-range clothing shops”
watches and jewellery. The socio-demographic Source: Communication Networks 11.1 Trend l_33e

structure indicates that professionally successful

people with a high net personal income are most Socio-demographic profile
likely to be consumers of premium products. of luxury-goods buyers
Moreover a closer affinity with luxury can be seen Population Luxury-goods
aged 20-69 buyers*
among younger age groups. The gender ratio is (49.90 m.)
Structure in %
(5.59 m.)
Structure in % Index

almost equal. For a long time women were the Men

Women
49.9
50.1
46.8
53.2
94
106
main target group for fashion and accesso­­ries, Age
20 to 29 16.7 20.0 119
but men have been gradually catching up. Certain 30 to 39 20.3 21.9 108
40 to 49 24.4 24.6 101
luxury products, however, are still designed 50 to 69 38.6 33.5 87
Current/former job
either for women or for men, e.g. watches and Freelance/self-employed 7.8 13.6 176
Executive manager/senior civil servant 4.7 9.2 197
jewel­lery. Other employee/civil servant 49.9 51.5 103
Blue-collar Total 31.2 19.5 62
Net personal income
Up to EUR 2,000 76.3 64.8 85
People who buy luxury watches offer particular EUR 2,000 to 3,000 12.3 17.5 142
EUR 3,000 and above 5.0 12.4 250
potential. Most watch buyers simply want to * Population aged 20 to 69, agreeing completely/on the whole with the following statements:
purchase a functional watch at a reasonable “I mainly buy exclusive brands” and/or “I like to buy in exclusive/upper-range clothing shops”
Index: Population aged 20 to 69 = 100
Source: Communication Networks 11.1 Trend l_34e
price as a utility product or fashion accessory. By
comparison, buyers of luxury watches, who would
spend more than EUR 500 or EUR 2,500 on a Luxury-goods buyers*: factors in purchase
watch, are true enthusiasts. They want crafts­ of wristwatches by willingness to spend (in %)
manship in manufacture, are interested in the Up to EUR 100
EUR 2,500 and above
EUR 100 to 500 EUR 500 to 2,500
Am not buying a wristwatch/no response
mechanism, and are looking for particular brands. Potential
in m.
Luxury-brand buyers
These criteria are therefore the determinants of aged 20-69
3.58 33 43 11 4 9

potential in the market for luxury watches.

Particularly favourable price 0.95 61 28 31 7
Well-known brand 1.43 27 46 18 5 5
Exclusive brand 1.21 22 42 20 8 8

High-quality magazines Craftsmanship 0.78 23 38 22 10 8

27 48 14 5 6
influence luxury buyers
Design/appearance 2.48
Recommendation by sales
advisor or friends
0.87 34 44 10 3 8
Suitability for sports wear 1.02 33 49 7 2 8
Mechanical watch 0.74 26 38 19 7 9

Buyers of luxury products are selective in the Face and indicators 2.18 29 46 14 5 6

media they use. They show a disproportionate * Population aged 20 to 69, agreeing completely/on the whole with the following statements:
“I mainly buy exclusive brands”
Source: Communication Networks 11.1 Trend l_35e
affinity with print media. The internet, with a

12
 Communication

share of 28 percent, is likewise more popular

Media receptivity
among them than among the average adult popu­ among luxury-goods buyers (in %)
lation aged 20 and over. Television, on the other
Population aged 20-69 (49.90 m.) Luxury-goods buyers* (5.59 m.)
hand, is less watched by luxury buyers. 30 percent 35.8

of them are receptive to advertising; this is a

29.4 29.7
slightly higher percentage than that for the aver­ 26.4
27.8 27.9

age population. Buyers of luxury goods also look 21.4 22.3

for high standards in the magazine market: they

prefer high-quality, solid-content publications.
Here too the demographic structure of this target
group can be clearly seen. While women who buy
luxury goods evince a high affinity with monthly
women’s magazines, the men in this target group High affinity
for print
High affinity
for TV
High affinity
for online products
High affinity
for advertisments

in particular seem to be turning increasingly to * Population aged 20 to 69, agreeing completely/on the whole with the following statements:
“I mainly buy exclusive brands” and/or “I like to buy in exclusive/upper-range clothing shops”
the business press and to lifestyle magazines − a Source: Communication Networks 11.1 Trend i_36e

trend which is also shown in the media mix used

by the advertisers. Categories of magazines
read by luxury-goods buyers (value as index)
Population Luxury-goods
aged 20-69 buyers*
(49.90 m.) (5.59 m.)
Structure in % Structure in % Affinity index

Information magazines (3) 26.6 33.2 125

News and current-affairs magazines (6) 31.7 28.2 89
Listings magazines (13) 54.1 55.2 102
Weekly women’s magazines (5) 15.8 14.5 92
Fortnightly women’s magazines (4) 12.8 15.1 118
FOCUS ensures wide readership Monthly women’s magazines (13)
Parenting magazines (5)
10.5
4.6
15.2
5.1 111
144

among premium target groups Music/young people’s magazines (6)

Home and garden magazines (10)
2.2
14.2
2.8
15.5 109
127

Food magazines (4) 6.2 5.4 87

Lifestyle, city, erotic magazines (10) 9.4 12.2 131
Motoring press (9) 37.3 41.4 111
Sports magazines (3) 9.8 8.2 83
136
News magazines not only offer high levels of Science, technology, the arts (6)
CE/computer magazines (8)
11.4
13.6
15.6
15.9 117
163
affinity for communication with luxury-goods Business press (8) 8.4 13.7

* Population aged 20 to 69, agreeing completely/on the whole with the following statements:
buyers, but high readership figures too. FOCUS “I mainly buy exclusive brands” and/or “I like to buy in exclusive/upper-range clothing shops”
Index: Population aged 20 to 69 = 100
Source: Communication Networks 11.1 Trend
is effective in this magazine segment because it l_37e

has readers with money to spend, who are suc­

cessful in their jobs, and many of whom are at Magazine positioning for luxury-goods buyers*
senior management level. This sophisticated Coverage (%)
target group is “in the prime of life” (aged 30 to 16 FOCUS-
Stern BlueChip-Kombi
59), and more than half have a net household 14 Der Spiegel
income of EUR 2,500 or more. 12 FOCUS

The modern news magazine is well established 10

among many important sub-target groups and, 8

along with high readership figures, offers econo­ 6 Bunte

Capital Wirtschafts-
woche
my of planning, e.g. for purchasers of luxury fa­ 4 Gala
Fit FOCUS-
Playboy Men’s Geld-
for Manager MONEY Health
shion or brand purchasers of shoes, accessories 2
Fun Magazin Cinema Euro
idee

and fragrances. The combination of FOCUS with 70 90 110 130 150 170 190 210 230 250
CPM (EUR)
F OCUS M ONEY , the business publication for
* Population aged 20 to 69, agreeing completely/on the whole with the following statements:
which men have a high level of affinity, called the “I mainly buy exclusive brands” and/or “I like to buy in exclusive/upper-range clothing shops”
Basis: Top 15 by CPM; affinity >101 (population aged 20-69); Selection of publications
FOCUS-BlueChip-Kombi provide high reader­­ship (MA-adjusted): news and current-affairs magazines, business press, lifestyle magazines
Format: 1/1 p. 4c with bleed (Ø prices 2008 gross)
Source: Communication Networks 11.1 Trend / Potential: 5.59 m. l_38e
figures at a low CPM.

13
 Your contacts

Publisher
FOCUS Magazin Verlag GmbH
PO Box 81 03 07; D-81903 Munich
Arabellastraße 23; D-81925 Munich
Advertising Director
Ingo Müller Fax (+49) 89 92 50-27 69
Phone (+49) 89 92 50-24 39
Fax (+49) 89 92 50-24 94
E-Mail ingo.mueller@focus.de
Advertising Sales Manager
Michael Mergenthal
Phone (+49) 89 92 50-20 76
Fax (+49) 89 92 50-24 94
E-Mail michael.mergenthal@focus.de
Burda Community Network GmbH
Arabellastraße 23; D-81925 Munich
Customer Service
Marlene Gunesch Publicitas
Phone (+49) 89 92 50-29 51
Fax (+49) 89 92 50-25 81
E-Mail marlene.gunesch@burda.com
Production Management
Astrid Wallasch
Phone (+49) 7 81 84-26 29
Fax (+49) 7 81 84-27 96
E-Mail astrid.wallasch@burda.com
4c plus – Ad Specials
Wolfgang Dufner
Phone (+49) 7 81 84-20 23
Fax (+49) 7 81 84-30 68
E-Mail wolfgang.dufner@burda.com
Promotions
Stefan Fehm
BCN – Creative Solutions
Phone (+49) 89 92 50-24 28
Fax (+49) 89 92 50-24 19
E-Mail stefan.fehm@burda.com
National
Sales Region Hamburg/Berlin
Kattrepel 10; D-20095 Hamburg
Phone (+49) 40 27 85 65-0
Fax (+49) 40 27 85 65-23
E-Mail manfred.arlt@burda.com
holger.ferkinghoff@burda.com
Sales Region Düsseldorf
Hildebrandtstr. 4d; D-40215 Düsseldorf
Phone (+49) 211 9 34 15-0
Fax (+49) 211 9 34 15-22
E-Mail helmut.mende@burda.com
michael.birk@burda.com
Sales Region Frankfurt
Wiesenau 36; D-60323 Frankfurt/Main
Phone (+49) 69 17 00 80-0
Fax (+49) 69 17 24 89
E-Mail guido.nadler@burda.com
christian.wulf@burda.com
Sales Region Stuttgart
Albstraße 14; D-70597 Stuttgart
Phone (+49) 711 24 89 85-0
Fax (+49) 711 24 89 85-25
E-Mail thomas.bily@burda.com
Sales Region Munich
Arabellastraße 23; D-81925 Munich
Phone (+49) 89 92 00 94-0
Fax (+49) 89 92 00 94-99
E-Mail diana.wolke@burda.com
carsten.paul@burda.com
International
Director International Marketing & Sales
Helena Anwander-Ramolla
Arabellastraße 23; D-81925 München
Phone (+49) 89 92 50-24 31
E-Mail helena.ramolla@burda.com
Asia (excl. Japan)
Stephen Hutton
Hutton Media Limited
Suite 2102
Fook Lee Commercial Centre
Town Place 33, Lockhart Road,
Wanchai; Hong Kong
Phone (+8 52) 25 28 91 35
Fax (+8 52) 25 28 92 81
E-Mail s_hutton@hml.com.hk
Belgium
Peter Landsheere
Airway Park D; Lozenberg 23
B-1932 Zaventem
Phone (+32) 2 6 39 84 32
Fax (+32) 2 6 39 84 44
E-Mail peter.landsheere@
publicitas.com
France/Luxembourg
Sabine Helmert
Burda Community Network GmbH
International Marketing & Sales
Phone (+49) 89 92 50-20 87
Fax (+49) 89 92 50-25 38
E-Mail sabine.helmert@burda.com
Greece/Cyprus
Christina Skiada
Permedia Athens S. A.
4, Kastorias & Messinias Street
GR-15344 Gerakas
Phone (+30) 21 11 06 03 50
Fax (+30) 21 06 61 84 57
E-Mail info@permedia.gr
Great Britain
Meike Brunkhorst
factor-m
Unit 102, Canalot Studios,
222 Kensal Road;
GB-London W10 5BN
Phone (+44) 20 89 64 52 22
Fax (+44) 20 80 43 14 21
E-Mail meike@factor-m.co.uk
India
Vimal Anand
Global Media Network
M-138, Greater Kailash
IN-New Dehli - 110048
Phone (+91) 11 41 63 80 77
Fax (+91) 11 29 21 09 93
E-Mail info@gmnindia.net
Italy
Robert Schoenmaker
Lagardère Global Advertising
Viale Sarca 235
I-20126 Milano
Phone (+39) 02 62 69 44 41
Fax (+39) 02 62 69 00 10
E-Mail rschoenmaker@l-g-a.it
Italy Tourism (South Tyrol)
Marina Funedda
Verlags- und Werbeagentur
Bianco Media Service
Gampenstrasse 97/n
I-39012 Meran
Phone (+39) 04 73 20 06 64
Fax (+39) 04 73 20 92 87
E-Mail office@touristikpromotion.com
Japan
Jiro Semba
Intergroup Communications Ltd.
1-4-16-102 Zaimokuza
J-Kamakura 248-0013
Phone (+81) 4 67 25 27 63
Fax (+81) 4 67 25 28 37
E-Mail jiro.semba@bz01.plala.or.jp
Netherlands
Peter Landsheere
Publicitas
PO Box 509 (St. Janstraat 20)
NL-1250 AM Laren
Phone (+31) 35 5 39 51 11
Fax (+31) 35 5 31 05 72
E-Mail peter.landsheere@
publicitas.com
Austria
Helmut Weginger
Anzeigenrepräsentanz
Max Schrems-Gasse 5/3/9
A-2345 Brunn am Gebirge
Phone (+43) 22 36 32 00 68
Fax (+43) 22 36 32 00 72
E-Mail office@weginger-media.at
Switzerland
Sabine Helmert
Burda Community Network GmbH
International Marketing & Sales
Phone (+49) 89 92 50-20 87
Fax (+49) 89 92 50-25 38
E-Mail sabine.helmert@burda.com
Scandinavia
Robert Langenberger
BCR Media
Linnég. 3
S-11447 Stockholm
Phone (+46) 76 2 35 95 97
Fax (+46) 84 11 70 15
E-Mail rl@bcrmedia.com
Spain/Portugal
Alfredo Umlauff
SUA Comunicación y Medios S. L.
Jaén, 2 1°G
E-28020 Madrid
Phone (+34) 9 15 35 80 02
Fax (+34) 9 15 35 80 19
E-Mail aumlauff@suacom.com
USA/Canada
Joseph Priolo
Publicitas North America
330 Seventh Avenue, 5th Floor
USA-New York, NY 10001
Phone (+1) 212 330 07 24
Fax (+1) 212 599 82 98
E-Mail joseph.priolo@publicitas.com

15