Documente Academic
Documente Profesional
Documente Cultură
Respondants
ITP Region
Years as an ITP
2015 - 37
AP
2014 - 33
LAM
<1 year
IND
2-4 Years
EUR
5-10 Years
MEA
>10 Years
NAM
Low
Medium
6%
5%
42%
30%
High
52%
65%
Were M&Ds improvements to provide better support useful ?
Yes
84%
No
16%
How useful would you rate the ITP site ?
(2014 results shown in blue)
1 - Technical product training
2 - ITP site
3 - Product training videos
4 - Customer success stories
5 - ITP Newsletter
6 - Marketing materials (e.g. brochures, popups, presentations)
7 - Customer recommendations/testimonials
8 - M&D booth at local trade shows
9 - Examples of customer requested changes
10 - Visits by GE M&D Sales Managers
11 - Technical papers in magazines
12 - Papers presented by GE M&D at conferences
13 - Visits by GE M&D Product Managers from factory
Never used
3%
3%
Poor
3%
5%
OK
15%
30%
Useful
48%
27%
Very Useful
30%
35%
67%
81%
Somewhat
27%
16%
Not
6%
3%
How
often would you be in contact with your Sales Manager?
Weekly
70%
Monthly
19%
Quarterly
3%
Yearly
5%
Hardly ever
3%
Do you know who to contact for which concern?
(2014 results shown in blue)
Yes
73%
97%
No
27%
3%
1 - Customer success stories
2 - Translated marketing materials (e.g. brochures)
3 - Marketing materials (e.g. brochures, popups, presentations)
4 - Financial incentives (e.g. competitions, discount, and sales targets)
5 - GE attendance at trade shows
6 - Digital Marketing (e.g. website)
7 - Customer recommendations/testimonials
8 - Advertising in global magazines
9 - Technical papers in magazines
10 - ITP Certificate levels
11 - M&D booth at local trade show
12 - Papers presentations by GE M&D at conferences
13 - Local advertising in magazines
TM
1
2
3
4
5+
57%
54%
TM
42%
43%
TM
Kelman MINITRANS
TM
Kelman TRANSFIX
Overall
Rating
Kelman MULTITRANS
TM
Perception
33%
41%
What do you think influences the customer the most when they
are considering placing an order?
42%
41%
1 - Price
2 - Technical features and specification
3 - Trust in vendor
4 - Reliability of product
5 - Stated accuracy of product
6 - Past experiences
7 - Customer service
8 - Willingness to adapt product and product offerings
9 - Accompanying software
10 - Ease of the management of the total sales process (e.g. from
33%
32%
12%
24%
TM
TM
Kelman TAPTRANS
TM
30%
22%
Intellix MO150
21%
19%
27%
16%
6%
8%
initital quote to agreeing terms and conditions of the purchase and delivery)
TRANSFIX
DGA 500
3%
Products
that you think you have poor knowledge (top five)
Intellix MO150
TRANSFIX DGA 500
Intellix BMT 300
Kelman TAPTRANS
Kelman MULTITRANS
Support
51%
46%
32%
30%
16%
What type of training do you prefer?
Face to face
Video
PP presentation
Other
78%
11%
11%
0%
What is the most important way that GE M&D can develop its
relationship with you?
(ranked in order of most popular choice)
Where
do you prefer to receive training?
ITP location
M&D Lisburn
Global sales event
3%
16%
41%
16%
24%
49%
41%
10%