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Communication

Communication is the process of transmitting information from one person to


another.
Communication is an exchange of facts, ideas, opinions or emotions by two
or more persons: The main purpose of Communication is to inform or to bring
round to a certain point of view or to elicit action. W.H. Newman and C.F.
Summer Jr.
Communication is the process by which information is transmitted between
individuals and/or Organizations so that an understanding response result.
Peter Little.
The Frequency of Communication:
The frequency of communication depends of a number of factors:
The nature of the business
Companys organization plan
The nature of the people who make up the organization.
Forms of Organizational Communication
There are three broad categories Internal-Operational Communication
External- Operational Communication
Personal Communication
Internal-Operational Communication
Internal-Operational
Communication
consists
of
the
structured
communication within the organization that directly relates to achieving the
organizations work goal.
There are structured communication in all parts of Operating Plan Report
from databases, decisions in the chain of command, memorandums
conversations, and the like. These are the internal communications needed
for achieving the Organizations goal.
External- Operational Communication
External- Operational Communication is that part of an organizations
structured communication concerned with achieving the organizations work
goal that is conducted with people and group outside the organization.
It is an elementary principle of business that because a business
organizations success depends on its ability to satisfy customers needs, the
organization
must
communicate
effectively
with
the
customers,
manufacturers and distributors.
These interdependence necessarily creates needs for communication.
Personal Communication
Personal Communication is all the incidental exchange of information and
feelings in which human beings engage whenever they come together.
Personal Communication helps to form and affect workers viewpoints
And workers viewpoints affect their performance

On the other hand, affecting workers viewpoints depends on the extent of


personal communication permitted them.

The Organizations Communication Network


Information flow in a business form a complex network. This infinitely
complex information flow in a modern day organization may be linked to the
network of arteries and veins in the body.
The main lines are much like the network of arteries in the body. In modern
office, these channels are formed by computer information systems.
The secondary network is made up of personal communication. These are like
the veins of a body.
This secondary network is highly complex and continually changing.
The informal communication is far more effective than it may at first appear.

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