Arellano, Mark Adrian P.

University
2nd
yr.
Principles of Management (MGTN01B)

Lyceum of the Philippines

B-227

(BSA)

Different Definitions of Management:

Source:
http://www.mbaknol.com/management-concepts/definition-of-management-byeminent-authors/

Management may be defined in many different ways. Many eminent authors on the
subject have defined the term management, some of these definitions are
reproduced below:
According to Lawrence A Appley Management is the development of people and
not the direction of things.
According to Joseph Massie Management is defined as the process by which a
cooperative group directs action towards common goals.
In the words of George R Terry Management is a distinct process consisting of
planning, organising, actuating and controlling performed to determine and
accomplish the objectives by the use of people and resources.
According to James L Lundy Management is principally the task of planning,
coordinating, motivating and controlling the efforts of others towards a specific
objective.
In the words of Henry Fayol To manage is to forecast and to plan, to organise, to
command, to co-ordinate and to control.
According to Peter F Drucker Management is a multi-purpose organ that manages
a business and manages managers and manages worker and work.
In the words of J.N. Schulze Management is the force which leads, guides and
directs an organisation in the accomplishment of a pre-determined object.
In the words of Koontz and ODonnel Management is defined as the creation and
maintenance of an internal environment in an enterprise where individuals working
together in groups can perform efficiently and effectively towards the attainment of
group goals.
According to Ordway Tead Management is the process and agency which directs
and guides the operations of an organisation in realising of established aims.

According to Stanley Vance Management is simply the process of decisionmaking and control over the actions of human beings for the express purpose of
attaining predetermined goals.
According to Wheeler Business management is a human activity which directs
and controls the organisation and operation of a business enterprise. Management
is centred in the administrators of managers of the firm who integrate men,
material and money into an effective operating limit.
In the words of William Spriegel Management is that function of an enterprise
which concerns itself with the direction and control of the various activities to attain
the business objectives.
In the words of S. George Management consists of getting things done through
others. Manager is one who accomplishes the objectives by directing the efforts of
others.
In the words of Keith and Gubellini Management is the force that integrates men
and physical plant into an effective operating unit.
According to Newman, Summer and Warren The job of management is to make
cooperative endeavour to function properly. A manager is one who gets things done
by working with people and other resources.
According to John F M Management may be defined as the art of securing
maximum results with a minimum of effort so as to secure maximum results with a
minimum of effort so as to secure maximum prosperity and happiness for both
employer and employee and give the public the best possible service.
In the words of Kimball and Kimball Management embraces all duties and
functions that pertain to the initiation of an enterprise, its financing, the
establishment of all major policies, the provision of all necessary equipment, the
outlining of the general form of organisation under which the enterprise is to
operate and the selection of the principal officers. The group of officials in primary
control of an enterprise is referred to as management.
In the words of E.F.L. Brech Management is a social process entailing
responsibility for the effective and economical planning and regulation of the
operations of an enterprise, in fulfilment of a given purpose or task, such
responsibility involving: (a) judgement and decision in determining plans and in
using data to control performance, and progress against plans; and (b) the
guidance, integration, motivation and supervision of the personnel composing the
enterprise and carrying out its operations.
According to E. Peterson and E.G Plowman Management is a technique by means
of which the purpose and objectives of a particular human group are determined,
classified and effectuated.
According to Mary Cushing Niles Good management or scientific management
achieves a social objective with the best use of human and material energy and
time and with satisfaction for the participants and the public

Arellano, Mark Adrian P.

University
2nd
yr.
Principles of Marketing (MKTN01B)

Lyceum of the Philippines

B-227

(BSA)

Production Concept Consumers prefer products that are widely available and
inexpensive
Product Concept - Consumers favor products that offer the most quality,
performance, or innovative features
Selling Concept - Consumers will buy products only if the company aggressively pro
motes or sells these products
Marketing Concept - Focuses on needs/wants of target markets & delivering value
better than competitors
Societal Marketing concept - Focuses on needs/ wants of target markets & delivering
value better than competitors that preserves the consumers and societys wellbeing.

Faith Popcorn Marketing Trends/Predictions

1. Touchy-feely services. "On the cutting edge of the developed world, our material
opulence has bred isolation and left us emotionally starving. We crave physical
contact. The fad for 'cuddle parties' is only the beginning; as our work hours mount
and our friendships become virtual, we will seek simple physicality wherever we can
find it. Doctors' offices and hospitals will begin keeping animals on hand to comfort
recovering patients. Airports will discover that positive touches increase retail traffic
and will hire actors to welcome you with a hug as you deplane. Mechanized
'hugging' booths will take the place of pay-phones in many cities. Even the most
reserved financial advisors will literally hold your hand through tough times."

2. Brain Fitness. "Having lavished so much time on improving our bodies, we now
want the mind to match. A mental fitness boom is brewing, driven by a bevy of new
research and the boomers' desire to hide their mental age. Like hair-coloring and
contact lenses, mental agility is the newest shortcut to a youthful impression.
Ginseng will fall off the market as the demand for brain workouts surges and
delivers results. Expect brain trainers to exercise your recall, retort coaches to
sharpen your wit and the gym lunch break to become a cerebral drill session."

3. Secondhand Nostalgia: "Our FutureTENSE Trend tells us that people find modern
life more and more difficult and the potential risks of the future horrific. We are
scrambling for a safe place, and without the comfort of present or future, we are
retreating to the past. But it is an idealized past that none of us actually lived
through. Didn't you go to a roller-rink and eat KFC when you were a kid? It doesn't
matter; we all share the same icons thanks to decades of media saturation. Don't be
surprised by a surge in popularity of 1950s slang and demand for digital alterations
of family photos as we rewrite our own personal histories.

4. Fantasy Adventure Trend. Just as the first face transplant has turned its recipient
into an overnight celebrity, cutting edge medical advances will become a spectator
sport. Our Fantasy Adventure Trend indicates that people will become obsessed with
the success or failure of risky but life-saving organ transplants, skin grafts and limb
replacements. Reality television will chronicle participants' lives before and after,
and magazines will speculate endlessly on who will be the next patient selected.
The medical-hopeful will compete in American-Idol-like auditions to prove that they
are the most deserving. It's survival of the media-friendliest.

5. Old age is "in." Today's Baby Boomers define "old age" as starting at 80 -- three
years after the average person is dead. Tomorrow, Boomers won't acknowledge 'old'
at all. Terms like 'elderly' and 'mature' will become insults, tantamount to
harassment. Boomers will demand recognition of their special needs but not to be
treated like 'special people;'
imagine large, stylishly iconic but easy-to-read buttons gracing luxury cars like the
Infinity and BMW. Even death will get a makeover: The generation that shuns pity
will transform hospices into hotspots as funerals become 'going-away parties'
worthy of a lasting legacy.

6. Family pets that look and act like you. "Today, we treat our pets like surrogate
children. Soon animal lovers and their furry companions will grow even closer,
biologically! As the cost of genetic modification plummets, engineering services will
be able to create pets from scratch and pepper your future companion's DNA with
your own. The result will be a unique representation of you: A pet that looks and
acts like you. These animals will be such an accurate reflection of your
temperament that therapists will begin seeing pets as proxies for their patients."

7. ExpertEASE. "With the availability of so much information, expertise is no longer

earned through years of training; all it takes is a little research. People are scouring
television and the Internet for opinions and personal testimony as a stand in for
first-hand knowledge. So much of what we consume is virtual that we've lost the
preferred taste for actual experience. Look for removable cochlear-implants,
rentable by the hour, that instantly lend you fluency in French or an understanding
of how to tune a car."

8. DeBug-ReBug. "In the past, clean meant health and dirty meant sickness. But the
more we learn of biology, the more we realize that once-icky organisms are actually
beneficial. Don't think antibiotic, think probiotic. 'Good' bacteria are vital for our
colon-health. Maggots can be used to quickly disinfect wounds. Cleansing is moving
from purging the bad to merging with the good. Look for high-end spas, healthcare
facilities, and celebrity retreats to offer designer bio-symbiotics and grow-your-owntreatment home kits."

9. Mood Tuning products. "We're redefining 'retail-therapy.' No longer content to

simply buy things, we are beginning to expect that the things we buy will actively
help us adjust our feelings. We are tweaking our moods with biologically enhanced
purchases. Soon our clothing will be infused with neuro-chemicals: Eveningwear and
lingerie will promote confidence, whereas work-gloves and boots will encourage
perseverance. We will use aromatic deodorant to loosen laughter at parties, and
school lunches will be engineered to improve student's acuity."