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Inaugural Annual Meeting of the New Champions

Dalian, People’s Republic of China 6-8 September 2007

Preliminary
Programme
Introduction

A new class of leaders and innovators, the New Champions, has “Perspectives are
emerged, and they are reshaping business and transforming society.
changing. The fact is
For this reason, the Forum is creating a Community of “The New
Champions”, with their own Davos-calibre get-together: The Annual that a completely new
Meeting of the New Champions. global balance of power
is being created.”
The Annual Meeting of the New Champions is informal, personalized
and thought provoking. It will allow the next generation of business Angela Merkel, Federal Chancellor
leaders to navigate new geographies, technologies, markets and of Germany
regulatory systems with the best tools, knowledge and contacts. In
addition, existing global business leaders will find fresh ideas,
innovative business models and new technologies.

We are convinced that the attached programme will create a powerful platform for interaction and
collaboration between traditional and new actors, between East and West.

We look forward to seeing you in Dalian.

Peter Torreele Jeremy Jurgens


Managing Director Director, Global Growth Companies

Inaugural Annual Meeting of the New Champions 3


Preliminary Programme

Going Global – Make It Happen

Building a Strong Brand (Mandarin) Harnessing Global Networks

Expanding sales beyond China’s borders demands a Expanding the customer base is not the only way to
branding strategy that can compete with the best. “go global”. In fact, it is increasingly rare to see a
However, many companies do not place a concerted company’s supply network confined within its borders.
effort on developing their brands and face a great Cost savings is only one of the attractive and
challenge in taking their products to new markets. strategically important reasons for building a global
These corporations can gain a lot by exploring ways to network of partners.
build strong global brands. 1) How do companies build a seamless global
1) What branding strategies have proved most network of suppliers, manufacturers and vendors?
successful in reaching new, international target 2) What elements of the production chain can be
markets? outsourced and to which locations?
2) What are the innovative practices that differentiate 3) What regulations and trade agreements should be
the leading global brands from the rest? considered?
3) How can companies leverage the experience of the
world’s best brands to build their own?

Managing Reputational Risks


Join your peers in this interactive workshop to gain
insights on how you can build stronger brands. In today’s globalized world, risks abound and are
increasingly interconnected. Information about risks is
imperfect and travels quickly, amplifying the
Building Your Brand consequences of many crises. So called information
epidemics, or “infodemics”, can impact growing
A brand is one of the most valuable assets a company businesses in ways that are grossly disproportionate
possesses. With the ever-increasing saturation of with the root realities.
products and services from which consumers can 1) Which key risks to reputation, brand and
choose, the building and safeguarding of renowned intangibles are most susceptible to infodemics?
brands play a decisive role in the competitive arena. 2) How have companies successfully prepared for,
1) Where do companies need to invest when building and managed, crises that threatened their survival?
a brand? 3) Is reputation management enough? Given the rise
2) What cutting edge practices are used by leading of the internet, what new “rules of the game” are
brands? taking shape?
3) How can the value of a brand be measured?

Join your peers in this interactive simulation to explore


new ways to prepare and run your business
Going Global: Finding the Right Board Structure successfully through crises that threaten your
for Growth company’s reputation and value.

Beyond the legal requirements, building a strong board


with the right mix of expertise and perspective can be
the key to successfully implementing a global growth
strategy.
1) What are the roles and responsibilities of a board of
directors in a fast-growing company?
2) How can CEOs, especially company founders,
manage the transition to share decision-making
responsibility?
3) What is the role of the chairman, particularly in a
founder-centred company?

4 Inaugural Annual Meeting of the New Champions


Preliminary Programme

Strategy: Translating Plans into Action

Join leading strategists and executives to explore how


organizations can successfully develop and execute
global strategy.
1) What is a global strategy? How do you transform a
vision into a strategic plan?
2) What are the most important steps in building a
successful global strategy?
3) What are the common execution pitfalls, and how
can you avoid them?

The Best Place for Your Company to IPO

With increased competition among stock exchanges,


and an array of factors from regulation to public
perception to consider, choosing when and where to
launch an IPO is one of the most crucial strategic
choices a fast-growing company faces.
1) Has greater competition among exchanges
created better opportunities for companies wishing
to list?
2) How should factors such as regulation, market size
and talent be weighted when comparing locations?
3) What can be learned from companies that have
recently sought IPO’s?

Inaugural Annual Meeting of the New Champions 5


Preliminary Programme

New Models to Compete

Addressing the Entry-Level Skill Gap From Fast Follower to Innovator

The availability of suitable new graduates, or rather the Many companies that started out following industry
lack of them, has consistently ranked among the top leaders, are now focussing on growth through
concerns facing CEOs. Recent reports suggest that innovation. While becoming a fast follower of
less than 10% of newly qualified engineers in China innovative companies may be a viable strategy to
and India are suitable for global jobs. Certain models generate revenues in the short term, consistent growth
such as company owned campuses have proven to be can be achieved only through “hard” competitive
somewhat successful; however, the challenge of advantages.
effectively integrating entry-level talent still remains. 1) What are the key elements required to become an
1) How do successful companies hire and train new industry innovator? How does a follower company
graduates? How can these approaches be applied develop these traits?
by the New Champions? 2) What strategies are most effective in transforming
2) How do growth companies integrate their entry from follower to innovator? Does your business
level talent? What has worked, what has not? model need to change?
3) What problems do growth companies face when 3) How can M&A activities be used to foster
compared to established multinationals in recruiting innovation?
and retaining the best people?

Harnessing Collective Intelligence: The Role of


Discovering Value in Your Supply Chain Online Communities

Some companies have grown by integrating vertically, Online social networks are revolutionizing the ways in
in both directions, along their supply chains; while which knowledge and information is developed and
many others have grown by disintegrating the supply shared. Wikipedia, open source software, blogging
chain of the industry they operate in and have become services – all part of the consumer-powered Web –
leaders in a particular niche. challenge existing models of client relations and value
1) How can a company adapt its business model to creation.
extract more value from its existing supply chain? 1) How have some companies succeeded in
2) What are the telltale signs of an imminent shift in harnessing the collective intelligence available in
the supply chain? How do companies successfully the Web 2.0 world?
navigate and profit from these shifts? 2) How can existing online community models be
3) What are the successful strategies when leveraged and translated into revenue generating
integrating vertically as compared to disintegrating opportunities?
a supply chain? 3) How is this different from the off-line world?

Join your peers in the collaborative workshop that


Disruptive Business Models takes a “learning by doing approach” to gain insights
into how collective intelligence and online communities
Join this roundtable discussion to explore the can add value to your business.
emerging business models that will impact different
industries.

6 Inaugural Annual Meeting of the New Champions


Preliminary Programme

How to Compete in a World without Intellectual New Frontiers in Mobile Services


Property Rights
Join this roundtable discussion to explore new trends
The current regime for protecting intellectual property in mobile communication services with the new
is under pressure – from open source software; music champions and experts who are doing the most to
exchange services; counterfeit consumer, industrial innovate in this area.
and pharmaceutical products; and even from
governments in their fight against HIV/AIDS and other
chronic diseases. New Frontiers in Nanotechnology
1) How would innovation be rewarded in a world
without adequate intellectual property protection? Join this roundtable discussion to explore new trends
2) How could companies potentially gain a in nanotechnology with the new champions and
competitive advantage by adopting new
experts who are doing the most to innovate in this
approaches to IP? What new models might
area.
emerge?
3) What can companies learn from other industries
that operate without the benefit of IP protection?
The Competitive Advantage in Mass
Customization
Join your peers in this interactive simulation designed
to make you look into the future and stretch your Shortened product cycles and new avenues for
horizon to explore the risks and opportunities for your individual and customer involvement in the
organization in a world without intellectual property development process are creating new possibilities for
protection. mass customization.
1) How is the rise in customer participation increasing
avenues to mass customization?
New Frontiers in Advertising 2) What models exist for making mass customization
a core competitive advantage?
3) What is the right balance in meeting individual
Join this roundtable discussion to explore new trends
needs while also maintaining affordable and
in advertising from the new champions and experts efficient manufacturing and supply chains?
who are doing the most to innovate in this area.

New Frontiers in Biotechnology When Private Equity Comes Knocking at Your


Door!
Join this roundtable discussion to explore new trends
in biotechnology with the new champions and experts The infusion of growth capital by private equity firms is
who are doing the most to innovate in this area. booming. 2006 saw 385 private equity deals valued at
under US$ 1 billion, with an average size of US$ 200
million. Join this discussion to explore the implications
New Frontiers in Green Technology of private equity for a global growth company.
1) How can global growth companies effectively
Join this roundtable discussion to explore new trends engage private equity firms? What opportunities
in fuel efficiency, renewables and carbon sequestration and risks does private equity represent?
2) What do private equity firms look for when
with the new champions and experts who are doing
investing in the under US $1 billion companies?
the most to innovate in this area.
3) When are the alternatives preferable to private
equity?

Inaugural Annual Meeting of the New Champions 7


Preliminary Programme

The DNA of New Champions

Building a Sustainable Company Leadership – Avoiding the Growing Pains

Leading a rapidly growing company is a significant Fast-growing companies need leaders that help them
management challenge. However, the real challenge is to grow and to go global. When corporations seek
ensuring the company makes it beyond the leaders, the question is usually whether to find and
exhilarating rise and achieves success over the long integrate external talent or to develop leadership
run. internally.
1) What are the traits of companies that have lasted 1) How can fast-growing companies develop the
for 100 years or longer? leadership and managerial skills necessary to take
2) How can companies ensure that they avoid the the business to the next level?
pitfalls of hyper-growth and overextension? 2) What are the trade-offs between developing
3) How can companies mitigate the major risks that leaders internally and bringing them in from the
threaten the longevity of a company? outside?
3) What is the role of CEO in cultivating leadership
inside the organization?
Join your peers in this interactive workshop to explore
strategies for leading your company through the next
stage of growth to long-term success.
New Champions, New Challenges

Building a Sustainable Company (Mandarin) As the world comes to terms with a host of global
challenges, new champions are emerging who will lead
Leading a rapidly growing company is a significant industries and drive solutions in the future.
management challenge. However, the real challenge is 1) What role will entrepreneurs, young global leaders
ensuring the company makes it beyond the and high-growth companies play in shaping the
exhilarating rise and achieves success over the long 21st century growth environment?
2) How can they collaborate to influence broader
run.
agendas while still driving innovation?
1) What are the traits of companies that have lasted
3) What role will new champions play in creating a
for 100 years or longer?
more equitable society?
2) How can companies ensure that they avoid the
pitfalls of hyper-growth and overextension?
3) How can companies mitigate the major risks that
threaten the longevity of a company?
Perspectives on Entrepreneurship – Why Culture
Matters
Join your peers in this interactive workshop to explore
strategies for leading your company through the next Successful entrepreneurs possess a rare blend of
stage of growth to long-term success. vision, passion, determination, ambition and initiative.
Cultural factors can shape these common
characteristics into unique models of entrepreneurship.
1) What are the common traits of successful
entrepreneurs?
2) Which cultures are best equipped to develop and
encourage entrepreneurship?
3) How can entrepreneurship be developed?

8 Inaugural Annual Meeting of the New Champions


Preliminary Programme

The Corporate DNA of Global Growth Companies Visible Creation – Building a Design-oriented
Company

In today’s changing business environment, companies


must be adaptive and agile to successfully overcome Great design propels seemingly ordinary products and
difficulties and defy challenges. This leads to certain services to iconic status. As a result, many companies
“models” of successful global growth companies. are now adopting design-based approaches to drive
1) What are the DNA patterns of the most successful innovation.
global growth companies? How can companies 1) What are the elements of great design?
develop them? 2) How does the concept of great design differ across
2) How do companies optimize their DNA to realize cultures?
their full growth potential? 3) How can global growth companies harness a
3) How can companies nurture essential success design-based approach?
factors that are not in their natural DNA?

Join your peers in this interactive workshop to better


understand the power of design thinking and to foster
The Global Growth Company in the Networked a culture of innovation in your business.
World

In a world of increased connectivity, with influence


shifting from hierarchical to network models, leaders
from new and incumbent companies are considering
the implications for their organizations.
1) What is the networked world and its implications?
2) How have some global growth companies thrived
in the networked economy?
3) How do you tap into it?

The Global Hunt for Talent

As a result of globalization, companies and countries


are competing to retain their best and brightest
people. The problem is even more acute for global
growth companies since the pool of internationally
experienced managers is very shallow.
1) What specific talent-related challenges do
companies face when going global and/or growing
quickly?
2) What strategies have worked for other companies
to attract, train and retain the best people at each
level of the organization?
3) How can global growth companies differentiate
themselves when competing with “established”
players?

Join your peers in this interactive workshop to gain


new insights into ways your organization can attract,
train and retain the best people.

Inaugural Annual Meeting of the New Champions 9


Preliminary Programme

The Shifting Business Landscape

Geopolitical Risk: Putting the Heat on Business Growth Hotspots – Focus on Africa

As corporations expand into new markets and commit As most of Africa grew at 5% or more in 2006, the
to new investments, they expose themselves to continent is looking increasingly attractive for business.
unfamiliar political environments and to the broader Though natural resources may be the key driver, other
challenges of unpredictable geopolitical risk. War, sectors will also offer profitable opportunities for those
terrorism, civil unrest or a simple change of who can identify them first.
government can require companies to make important 1) Which African economies are showing the most
decisions under conditions of considerable uncertainty. promise and why?
Understanding and anticipating political and 2) Which sectors are emerging strongly and what are
the opportunities for market entry?
geopolitical risks can not only provide a critical
3) How will the role of China evolve in African
competitive advantage, but can also help unlock key
business?
business opportunities.
1) What geopolitical and political risks should be at
the top of the business agenda?
2) How can geopolitical and political risk be effectively Growth Hotspots – Focus on Europe
managed?
3) Where are the opportunities in managing political
Europe is perceived by many global business leaders
and geopolitical risk?
as too rigid and inflexible to foster fast economic
growth. However, the continent offers one of the
richest markets in the world and still leads in many
Global Economic Outlook business areas.
1) Which regions in Europe – including both the new
Despite recent financial volatility and high energy and old EU members – offer businesses the best
prices, the world economy is widely expected to opportunities for growth?
2) What are the key success factors for companies in
continue on its robust growth path in 2007 and 2008,
these regions?
with emerging and developing economies leading the
3) How can business best address and profit from the
way. Yet, some concerns remain. This session will upcoming demographic shift?
highlight the main trends and critical challenges to the
global economy over the next 12 to 18 months.
1) What are the potential spillover risks from the
expected slowdown in the US? How might they be Growth Hotspots – Focus on India
mitigated?
2) How would an increase in financial volatility affect
With strong growth and a buoyant business climate,
the growth prospects of developing countries?
interest in India has moved beyond outsourcing
3) What are the implications of the economic outlook
for companies expanding internationally? offerings and IT.
1) Which regions are doing best in India and why?
Which are likely to come up the fastest?
2) What are the key industry sectors likely to be future
Global Risks to Global Growth growth hotspots?
3) How will India Inc. strategize its international
acquisition moves over the coming years?
Global risks – the non-business risks that shape the
business environment – have become a chief concern
for CEOs. The shift of power to fast-growing countries
and economies means that younger, high-growth
businesses need to understand global risks such as
climate change, pandemics and oil price shocks.
1) What risks are most likely to shape the trajectory of
global growth companies?
2) How can their CEOs pick up on the “weak signals”
that may change the business landscape of the
future?

10 Inaugural Annual Meeting of the New Champions


Preliminary Programme

Growth Hotspots – Focus on Japan Growth Hotspots – Focus on North America

As the world’s second largest economy, Japan’s Though it faces competition, the US remains the motor
growth prospects shape both the regional and global for business growth and innovation: 51 of the 100 top
economy. After more than a decade of stagnation, the global brands come from the US, 170 of the world’s
corporate sector finally appears to be recovering; The 500 largest corporations by revenue are American, and
Nikkei Stock Average more than doubled between the world still looks to Silicon Valley for the latest
2003 and 2007 and corporate expenditure has risen technologies and business models.
significantly. With the new administration’s focus on 1) With an election year ahead, what changes might
fostering innovation and making Japan a conduit business expect to see in 2008?
between Asia and the rest of the world, the business 2) Which sectors of the US economy are driving most
of the growth? And which industries are most likely
landscape is expected to grow even more dynamic
to experience significant changes?
and international in the coming years.
3) What new trends or models might the US export
1) How is the emergence of other Asian countries,
next?
notably China, affecting Japan’s business
environment? How are Japanese companies
adapting to the competition?
2) What challenges and opportunities does the
Growth Hotspots – Focus on South-East Asia
ageing population create for companies? What can
international business learn from the approaches of
Japanese companies? ASEAN economies are working to develop greater
3) How can Japan develop the next generation of levels of regional cooperation. With some of the hottest
leadership to foster innovative and dynamic economies in the world, and its natural position as a
business? How will Japan influence the evolution of conduit between China and India, the region is
an Asian model for leadership? becoming increasingly competitive.
1) Is ASEAN moving towards a stronger regional
approach to drive economic growth?
Growth Hotspots – Focus on Latin America 2) Which ASEAN tiger nations are most attractive to
business?
3) Which industries are the fastest growing in the
Latin America features two of the largest new
region?
champion countries, one of the youngest and
increasingly better educated populations, as well as
one of the fastest-growing disposable incomes in the
world. Growth Hotspots – Focus on the Middle East

1) Which regions are the most attractive in Latin Buoyed by high oil prices and intensifying global trade
America for the new champions to conduct linkages, the Middle East is enjoying spectacular
business? growth for the fourth year in a row. Initial reform efforts
2) Which will be the winning sectors in Latin America
over the past few decades have contributed to this
if it better integrates its supply chains?
success, but the region is far from realizing its full
3) Besides the regional giants – Brazil and Mexico –
which other growth hotspots should businesses growth potential.
keep their eye on? 1) Which demographic and economic trends are
shaping business in the Middle East?
2) Which elements of the United Arab Emirates model
have proved most successful and can be
transferred to other countries in the region?
3) How do local and international companies
operating in the region manage in periods of
heightened geopolitical uncertainty?

Inaugural Annual Meeting of the New Champions 11


Preliminary Programme

Managing Regulatory Risk SlimCities: Building Urban Champions

Fast-growing companies face a complex web of Cities are increasingly becoming the nuclei for regional
regulations as they enter new markets and expand and national prosperity. At the same time, cities are
their global footprint. Successfully managing regulatory complex “ecosystems” in terms of infrastructure. Some
risk means going beyond compliance, and building the cities have demonstrated leadership with innovative
corporate capacity to understand political trends and solutions that address energy efficiency, traffic, waste
shape the regulatory environment. and greenhouse gas emissions. New model cities such
1) Which issues create the most regulatory as Dongtan, People’s Republic of China demonstrate
uncertainties for companies as they go global? the great potential in streamlining city design.
2) What can global growth companies and 1) What are the latest state-of-the-art solutions for
established multinationals teach each other about efficient city design? What are the business models
managing regulatory risk? of the new champions driving change in city
3) How should new champions from business and design?
government seek to shape tomorrow’s regulatory 2) How can cities partner with energy companies,
environment? urban planners and the new champions to
spearhead development towards a cleaner and
more efficient future?
3) How can a “SlimCity ranking” help identify and
Strategies of the Most Dynamic Economies replicate innovative solutions and best practices?

Some countries have been able to sustain high levels


of economic growth over sustained periods of time, The Virtual World – A New Business Reality?
leaving other economies behind. A number of East
Asian economies have achieved such success, China Millions of people are working, consuming and
being the most recent example. interacting virtually. From virtual marketing to real
1) What are the secrets to driving sustainable estate development, the possibilities appear endless
productivity improvements and growth in the but the real extent of this phenomenon is not yet clear.
world’s most dynamic economies? 1) Beyond the hype, what elements of this
2) What are the limits of such growth? phenomenon could translate into new business
3) What reforms, if any, are needed to spur growth opportunities or new models? Who has been
even further? successful so far, and why?
2) What are the risks of doing business in the virtual
world and how can they be mitigated?
3) What are the broader social implications for how
individuals interact, consume and organize?

12 Inaugural Annual Meeting of the New Champions


Preliminary Programme

Inside China

China’s Future Growth Hubs Private Equity in China: Discovering New


Treasures?

Even as traditional business hubs, such as Beijing,


Shanghai and Shenzhen, seek to further reinforce their The combination of strong economic growth, the
leading positions, the central government has been continued privatization of state-owned enterprises and
actively promoting investment in second-tier cities to a growing number of profitable companies is luring
balance growth and highlight opportunities throughout private equity investors to China. At the same time,
the country. there is growing public concern around the handover
1) Which cities are at the forefront to become China’s of state assets and the risk of monopolization.
next growth hubs? 1) What can private equity investors bring to domestic
2) What role do the new growth hubs play in China’s companies? What are the trade-offs?
ongoing development? Which sectors will be key 2) Which sectors hold the greatest potential for
to the development of such growth hubs? private equity investment?
3) What opportunities could these cities offer to 3) What are the regulatory and business challenges
international companies? facing private equity investors in China?

China’s New Economy: Beyond Manufacturing Secrets to Success in China

Services account for less than 40% of China’s GDP, far Join China’s veteran executives of international
below the world average of 50%. China seeks to companies for this roundtable discussion to discover
develop the service sector to create more the secrets of building successful operations in China.
employment, alleviate heavy dependence on energy 1) Which unique aspects of the Chinese market are
and resource consumption, and move up the value likely to present the greatest challenges for
chain. companies?
1) Which sectors lead the way in moving beyond 2) How should companies adapt their strategies and
manufacturing? operations to meet these challenges? How do
2) How is the government, through policy, promoting leaders stay ahead of the changes and ensure
the shift? alignment with their overall corporate strategy,
3) How will this transition change domestic given China’s fast-moving business environment?
consumption patterns and shape the Chinese 3) What current trends and changes will have the
growth model? most impact on a company entering China today?

The Myths and Realities of China’s Consumer


China’s Olympic Transformation Market

As China prepares to host its first Olympic Games in Chinese economic growth has created a diverse and
August 2008, it is making every possible effort to demanding domestic market. Credit Suisse First
showcase China and Beijing’s entry onto the Boston forecasted that China’s consumption market
international stage. Specific steps include enforcing will grow at an annual rate of 18% and become the
stricter environmental regulation, granting freer access second largest in the world by 2014. The ability to
to foreign journalists, and fostering healthier attitudes engage and retain China’s new customers will define
towards sport. the future success of many companies in China and
1) How will the Olympics transform the policy globally.
environment in China? What changes will remain 1) What distinguishes China’s new consumers? What
after the Olympics? will be the global impact of this emerging middle
2) What are the risks of an economic slowdown after class?
the Olympics, as experienced by previous hosts? 2) How can the full potential of the Chinese consumer
3) How have the Games fuelled new business market be unlocked?
opportunities for local and international 3) Which industries have been most successful in
companies? capturing this market to date, and why?

Inaugural Annual Meeting of the New Champions 13


Preliminary Programme

The Myths and Realities of IPR Protection in The Outlook for China’s Policy Environment
China

Inclusiveness, transparency and fact-based analysis


Chinese companies are filing for more and more are becoming increasingly integral in the policy-making
patents domestically and internationally to protect their process as a result of new perspectives brought
creation and innovation. Huawei Technologies ranked forward by the country’s leadership. The 11th Five-
13th internationally among corporations in 2006 in Year Plan, the Property Law and the Corporate Income
filing for international patents, leaving Dupont, HP, Tax Law have been cited as examples of how policy-
P&G, Cisco and Microsoft behind. making in China has been evolving constantly to
1) How is the environment for IPR evolving in China? accommodate the changing realities both at home and
2) What will be the ongoing role of the government in abroad.
encouraging IPR protection and innovation? What 1) How have China’s entry into the WTO and the
are domestic companies doing to reinforce support Olympics impacted the country’s policy-making
for IPR protection? processes?
3) How can domestic and international companies 2) What role can business play in helping to improve
capitalize on this new shift? China’s future policy environment?
3) How will the emergence of a new generation of
leaders at China’s upcoming 17th Party Congress
shape the future policy environment?
The Outlook for China’s Capital Markets 4) What will be the implications for international
companies doing business in China?
China’s capital markets rocketed up 183% in 2006,
and the impressive growth has continued in 2007.
Many herald the start of a new golden age of capital
markets as national heavyweights, such as ICBC and
China Life, return to the domestic exchanges. Others,
including government officials, have expressed their
concern that public enthusiasm is creating a bubble.
1) What is the outlook for China’s capital markets?
Where are the greatest opportunities and risks?
2) What role do foreign investors play in the growth of
China’s capital markets?
3) How will China’s stock exchanges continue to
attract top companies to list domestically? What
are the implications for foreign stock exchanges?

14 Inaugural Annual Meeting of the New Champions


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