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134145, 2011
2010 Elsevier Ltd. All rights reserved
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www.elsevier.com/locate/worlddev
doi:10.1016/j.worlddev.2010.08.005
1. INTRODUCTION
* We thank those associated with the research project, Fair TradeOrganic Coee, Rural Development, and Migration from Southern
Mexico that provided the primary data utilized in this paper. The project was funded by the Rockefeller Foundation and led by Josena Aranda,
Jessa Lewis, Tad Mutersbaugh, and David Runsten. All errors remain our
responsibility, and authorship is shared equally. Final revision accepted:
July 26, 2010.
134
A broader discussion of portfolios is critical for understanding the options facing southern Mexican coee growing households, because livelihood and investment options have
changed dramatically since 1990s when the North American
Free Trade Agreement (NAFTA) consolidated the economic
liberalization that commenced in the mid 1980s (de Janvry &
Sadoulet, 2001; Myhre, 1998; Yunez Naude and Barceinas
Paredes, 2002). Two mega-trends (discussed in Section 3) have
reshaped household activity options in our sample:
New government poverty and rural income support programsProgresa/Oportunidades, which focuses on education and health of children (Rawlings & Rubio, 2005),
and Procampo, an agricultural land-based subsidy that
largely replaced the pre-NAFTA system of price supports (Levy, 2006; Lustig, 2001; Pastor & Wise 1997);
Expansion of migration networks and labor opportunities within Mexico and in the United States (Latap,
Martin, Lopez Castro, and Donato, 1998; Massey, Goldring, & Durand, 1994; McKenzie & Rapoport, 2007).
We show that although returns to land and labor among
FT/organic coee growers are higher than for conventional
growers, investment opportunities and activity in education
and labor opportunities outside coee dominate those in
FT/organic coee. Our analysis of rural returns and investments centers on two basic comparisons. One (presented in
Section 4) explores net cash returns to household land and
labor associated with participation in FT/organic arrangements and recent investment patterns among coee growers.
The analysis reveals statistically signicant but relatively
small economic dierences in prices and net cash returns to
family labor and land associated with the FT/organic coee
path, and most of this income dierence derives from yield
dierences rather than from price premiums. This result is
consistent with Fort and Ruben (2009) and Barham and Weber (2010) in showing that reliance on price premiums for
small-scale coee growers to escape poverty may be problematic.
The other basic comparison (presented in Section 5) is on
the labor market side, where we compare returns to labor in
FT/organic coee with returns to non-agricultural labor and
investments in education and migration. We nd that the economic game-changer for most coee growing households in
southern Mexico is integration with better labor opportunities
elsewhere rather than deepening coee participation of any
type. This shift is evident in the take-o in educational attainment that has occurred over the past decade among youth in
sample households, an investment bolstered by the broadening
and deepening of the support provided by Progresa/Oportunidades since its introduction to the region in 1998. 2 Signicant
investment in education contrasts with little investment in coffee production, despite continuing subsidies for coee producers that account for about 2533% of their income from coee.
The Discussion (Section 6) and Conclusion (Section 7) explore
the role of FT/organic coee arrangements and labor market
opportunities in the broader agrarian question of rural poverty alleviation.
2. LITERATURE REVIEW
Third party certications, such as Fair Trade and organic,
seek to shape market outcomes related to producer welfare
and ecosystems through rules governing production, organization of producers, and commercial relationships. Certication
eorts are generally led by both local and transnational nongovernmental organizations that implicitly or explicitly seek
135
136
WORLD DEVELOPMENT
Map 1.
Figure 1. Mean income shares (inside pie) and incidence (outside pie).
137
Region
Region
Region
Region
Region
Region
Region
Region
Region
Number of households
1
2
3
4
5
6
7
8
9
Total
a
Coee yield
(kg/ha)
Total income
Coee
Remittances
Nonagricultural
activities
Total
Coop Members
Mean
SE
Mean
SE
Mean
SE
Mean
SE
Mean
SE
95
109
81
91
71
110
83
83
122
66
68
58
30
23
76
52
83
57
468
260
67
110
178
186
142
249
285
180
288
632
338
389
176
111
287
618
3111
4468
6265
3573
3590
1658
1067
2510
6736
16
14
7
8
15
14
12
12
20
0.59
0.15
0.06
0.12
0.30
0.16
0.22
0.35
0.25
0.02
0.01
0.01
0.02
0.03
0.02
0.02
0.02
0.02
0.05
0.40
0.47
0.24
0.04
0.15
0.03
0.16
0.33
0.02
0.03
0.04
0.04
0.01
0.03
0.02
0.03
0.03
0.05
0.10
0.11
0.23
0.06
0.11
0.31
0.07
0.13
0.02
0.02
0.02
0.03
0.02
0.03
0.03
0.02
0.02
845
513
215
144
3239
0.24
0.01
0.19
0.01
0.15
0.01
The income share was rst calculated for each household and then averaged over all households in the region.
Description
Coee
Invested at least $50
Schooling Has a youth in secondary school (of households with youth)
Migration Has a migrant in the US in 2005
Percent Description
52
85
23
Average investment
188
400a
2074b
a
Schultz (2004) argues that Progresa/Oportunidades monthly payments of $20 per pupil represent 5075% of the total cost (direct costs plus opportunity
cost) of secondary schooling. If it represents 50% of the costs, the total annual cost of schooling is around $480. If it represents 75%, the total cost would be
$320. We split the dierence and use $400. The number is in line with the OECD report Education at a Glance: OECD Indicators that states that annual
expenditures per student in secondary school is US$1918, of which 16.3% or 313 dollars is borne by households. Note that the OECD number is a measure
of direct costs while the Schultz number is total cost.
b
This is the average cost incurred by households who sent a migrant to the US in 2005.
138
WORLD DEVELOPMENT
4. COFFEE
(a) Returns to organic coee
This section compares net cash income per hectare for conventional coee growers (not members of cooperatives) with
growers participating in Fair Trade/organic markets through
a cooperative. As a rule, sample growers are in a cooperative
that markets organic coee, where at least some coee moves
through Fair Trade channels, or they are formally outside all
of these institutional arrangements. About 95% of organized
growers are members of Fair Trade cooperatives and only
one percent of cooperative growers are not at least in conversion to organic production. Formally, no coee from growers
outside the cooperatives would sell under organic or Fair
Trade labels, because certication for both markets is coordinated exclusively through membership in a cooperative. 8
Using survey data, we calculate annual net cash income to
household land and labor employed in production. Net cash
income is dened as total revenue less cash costs, where cash
costs consist mainly of payments to hired labor (mostly for
harvesting) and purchased inputs (e.g., fertilizer). For clarity,
we use the term organics in the rest of the paper to refer
to households that are members of cooperatives, which as
shown above, almost always corresponds to organic adoption
and participation in Fair Trade.
Organic growers earn on average $344 (standard error, s.e.
19) in net cash income per hectare compared with 192 (s.e.
18) for conventional growers, a dierence of 152. This dierence varies substantially across regions. Surprisingly, of the
three regions highlighted in Table 1, organic growers earn
slightly less than conventional growers in Region 1, the most
coee-intensive region. Organic growers earn $40 more per
hectare in the region most dependent on migration (Region
3) and $71 more in Region 2, where migration is of average income importance for the sample.
Since we ignore selection bias and certication costs, the
mean net cash income dierence of $152 per hectare is an
upper-bound estimate of the direct monetary gains associated
with participation in Fair Trade/organic cooperatives. 9 To
understand what drives the dierence in net cash income and
the biases embedded in the comparison, we look at the two
factors that compose most of the dierence: prices paid to
growers and yields (kg of coee per hectare).
139
(i) Prices
Organic growers received on average 34 cents per kilo more
than did conventional growers. While some of this dierence is
likely from certication premiums and successful marketing by
cooperatives, part of it likely corresponds to the higher quality
coee that organic growers sell. Notice in Table 3 that intermediaries pay organic growers 31 cents per kilo more than
conventional growers. 10 Since intermediaries cannot formally
sell to organic markets as such, the higher price paid to organic growers may reect its higher physical quality. 11 Controlling for coee quality, therefore, would reduce the estimate
of the eect of organic certication on the farm-gate price,
although some quality improvement may also reect management techniques promoted by the cooperatives, and cooperatives can play a pro-competitive role in driving up local prices.
Conventional growers produced an average of 179 kg of
parchment or pergamino coee 12 per hectare. Combined
with the organic price premium of 34 cents, these growers
would receive about $60 in additional revenue per hectare.
This potential gain of $60 is an estimate of a gross revenue
gain per hectare from participating in FT/organic cooperatives
and assumes no dierence in yields or costs resulting from
selection bias, certication standards, or extensions services
oered through the cooperative.
Sample price averages mask considerable heterogeneity
across regions. In Region 1, organic growers actually received
a slightly lower price than did conventional growers, $1.95 per
kilo compared with 1.99 (the dierence is statically signicant
at the 5% level). At the other extreme is Region 9 where organic growers received 75 cents more than conventional growers.
Dierences in coee quality and the competitiveness of regional spot markets may explain much of the variation in premiums associated with organic status.
Organic
Conventional
Dierence statistically
signicant at 1% level
264
179
Yes
2.9
2.0
Yes
68
53
Yes
(ii) Yields
Organic adoption implies changes in production practices
and possibly changes in yields and quality; how much organic
conversion changes production techniques and yields may
vary across farming system. At one extreme, though rare in
our sample, are well-capitalized farms that intensively use fer-
Organic
Conventional
Dierence
a
Average price
Price
SE
Price
SE
Price
SE
131
246
1.75
1.44
0.036
0.038
479
1.81a
0.013
497
302
1.79
1.45
0.013
0.034
0.31
0.34
This corresponds to a per pound price of US$ .82, well below the Fair Trade minimum price for conventional and organic coee (1.21 and 1.36, excluding
the 5 cent social premium that the cooperative retains). The discrepancy is for several reasons. First, the Fair Trade minimum price refers to the contract
price between the cooperative and the importer, not the price paid by the cooperative to member growers. Second, the minimum price is for exportable
grade coee (the growers sell parchment coee, which must have the hull removed and be dried to 12% moisture content). Third, it is possible for a certied
cooperative may sell much of its coee in the conventional market.
140
WORLD DEVELOPMENT
Age of youngest
parcel
Percent
investing
Investment
(ha)
15
55
36
7
10
10
25
13
12
18
25
100
66
67
83
61
100
99
81
68
28
32
58
25
77
93
38
12
75
47
141
7
1
8
6
5
4
9
2
3
US migration
rate
Households receiving
remittances (%)a
Share of household
incomea
Mexican migration
rate
Households receiving
remittances (%)b
Share of household
incomeb
1
6
6
20
21
27
39
50
52
23
100
55
84
94
46
80
80
94
96
86
46
15
67
73
15
62
63
69
84
65
56
33
58
33
21
58
42
23
43
39
32
38
49
24
40
45
59
55
92
46
7
11
23
35
19
30
32
28
45
27
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WORLD DEVELOPMENT
Table 7. Importance of o-farm work
Sample Region 1 Region 2 Region 3
O-farm ag wage
(mean $/day)
Worked o-farm in ag (%)
Worked o-farm in
non-ag (%)
O-farm income exceeds
coee income (%)
5.2
5.3
6.9
7.2
27
13
9
2
42
14
37
9
53
13
80
59
$6.9 per day) than did Region 1 ($5.3), the most productive
coee region with a low US migration rate. In Region 1, the
median return to family labor allocated to coee farming is
$10.7 per day, more than double the average agricultural
wage, while in the other two regions highlighted, the return
to family labor in coee at .14 for Region 3 and 6.7 for Region
2 is less than the going agricultural wage. This comparison
underscores the potential lack of competitiveness of coee production in those regions.
In our sample, 13% of households reported a member working locally as a non-agricultural laborer (e.g., construction
worker) with an average earning of about $10 per day (SD
.75). This wage roughly matches data from Mexicos 2000 census (Chiquiar & Hanson, 2005). Non-agricultural wages are
two and three times what farmers could earn working their
own organic or conventional coee plots, respectively, except
in Region 1, the region with higher coee yields. Non-agricultural labor markets, however, are thin in certain regions. Only
2% of households in Region 1, for example, reported doing
non-agricultural wage work, while the participation rates were
9% and 14% for the Regions 2 and 3, which corresponds to
their high migration rates and more opportunities for housing
construction work.
O-farm wages can be viewed as the opportunity cost of
employing labor on the farm. In regions where o-farm agricultural and non-agricultural wages are high, it is unsurprising
that households depend heavily on wage earnings for income.
Almost half of sample households earn more from working
o-farm than from coee, though as one would expect given
variations in those wages, the percent varies by region. In
the medium and high migration regions, the percentages of
households earning more from o-farm wages than from coffee are 59% and 80%, both of which are higher than the sample
average. In Region 1, on the other hand, only 13% of households earned more o-farm than from coee, but it is the only
region in the sample with that outcome.
In addition to local work, household members in the sample
have increasingly pursued labor opportunities in other parts of
Mexico (see Table 6). Furthermore, education can improve labor market possibilities and returns. While US labor markets
may oer low returns on secondary education obtained in
Mexico (Chiquiar & Hanson, 2005), studies have estimated
sizeable returns to secondary education within Mexico between roughly 8% and 12% per year (Chiquiar, 2003; Schultz,
2004; and Mehta and Villarreal, 2008).
Supposing a base wage of $10 a day for unskilled labor
and a 10% return to a year of secondary school, a 10% increase
in earnings means an extra $300 in annual income, equivalent
to 30% of net coee revenue for organic households. If we use
the cost of schooling supposed earlier, a household would
recuperate 75% of the cost of an extra year of schooling in
1 year. Though moving to regions that pay the highest education premium involves costs, they would have to be very high
143
NOTES
1. Producer participation in both markets is common especially in the
case of coee. Currently, more than 60 percent of Fair Trade coee sold in
the US carries the organic label (Transfair., 2009).
3. Coee growers in each region were enumerated and divided into two
basic groups: those that are organized and participate in Fair Tradeorganic coee production and those that do not. Producers were identied
through cooperative lists (for organized producers) and the Padron
Nacional Cafetalero or National Coee Census (for non-organized
producers). Each group was further stratied by prior information on
migration history (history of US migration, history of intra-Mexico
migration, and no migration) and a random sample was drawn from the
strata. Each coee household was weighted appropriately in the data
analysis according to the selection probability of their particular stratum.
4. According to the International Coee Organization, prices for mild
Arabica coee hovered at historic lows of around $.60 per pound from
2001 to 2003 before recovering to an average price of $.80 in 2004 and 1.14
in 2005.
5. Our measure of total income excludes income from non-coee
agricultural production. Only 15 percent of the sample reported having
sold non-coee agricultural production, with a median gross income of
US$ 44. We did not have cost information to calculate net income, which
would be even more negligible.
6. Using GNP per capita of $8,080 given by the World Banks World
Development Indicators available online through the Quick Query
option on World Banks Key Development Data and Statistics
webpage.
144
WORLD DEVELOPMENT
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