Documente Academic
Documente Profesional
Documente Cultură
OF MAS PRACTICE
MARKET RESEARCH
Study listings of consultants or firms currently
offering consultancy services
Determine possible saturation
Identify new services that may be provided with
a competitive edge
SETTING GOALS
Professional viewpoint:
What
SETTING GOALS
Commercial/Business viewpoint:
What
POSSIBLE CLIENTS
Privately-owned business firms
Governmental agencies and organizations
Not-for-profit NGOs
Professional associations
Others
Labor
CLIENT CLASSIFICATION
Contact
Primary
Indirect
Unwitting
Intermediate
One who approached the consultant and acts on behalf of the client
organization
Ultimate
ORGANIZATION
Partners/Principals/Directors
Most
ORGANIZATION
Senior managers/Managers/Supervisors
Performs
engagements
Evaluating, supervising consultants
Writing proposals
Reviewing working papers and reports
ORGANIZATION
Senior Consultants/Seniors
Typically
Associate Consultant/Staff
Usually
CAREER STRUCTURE
ANALYSTS
SENIOR
CONSULTANTS
OR MANAGERS
CONSULTANTS
DIRECTORS
OR
PARTNERS
BUSINESS
DEVELOPMENT
MANAGERS
FINANCIAL ASPECTS
Initial capital:
Working
capital
Office facilities