BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: OZ CLASS NAME: SIGMA

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:

TASK DESCRIPTION: Product Branding, Branding Strategy, Advertising

Strategy, Advertising Sample

TEAM MEMBER’S NAME: Baek Chang-ki

TASK DESCRIPTION: Product Branding, Branding Strategy, Advertising

Strategy, Advertising Sample

TEAM MEMBER’S NAME: Baek ho-yeol

TASK DESCRIPTION: Product Branding, Branding Strategy, Advertising

Strategy, Advertising Sample

TEAM MEMBER’S NAME: Oh sang-jun

TASK DESCRIPTION: Product Branding, Branding Strategy, Advertising

Strategy, Advertising Sample

TEAM MEMBER’S NAME: Son sung-hoon

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising
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PRODUCT BRANDING
Company Name: OZ

Product:
1. Propeller plane
2. Helicopter
3. Rocket

Brand Name: OZ-P(Propeller plane),OZ-H(Helicopter),OZ-R(Rocket)

Tag-Line:
WE CAN MAKE DREAM OF CHILDREN.

Product Logo:

BRANDING STRATEGY
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What “Branding Strategy” will you carry out?

For each product are separate companies. But keep the parent
company.

Explain why?

Now the era of soft power, that is, no exaggeration to say “the era of
sensibility”. In fact, the company's image to consumers, many influences.
Because we need to raise the company's brand image. To achieve this,
the first is the need to separate the company. By separating the toy
company that produced technology companies that are more specialized
and can produce high-quality toys. In addition, consumers faster A / S
can also be provided. Then get a good image of our company will gain
more consumers. It means consumers are buying our toy!!

Explain how?

Parent company OZ is center and are separated by each product. And

For each product from the production and marketing products to the
goods invention are all independent.

Ex] Parent company = OZ

Goods : Propeller plane
Helicopter
+ Rocket
ㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡㅡ
OZ-P(Propeller plane)/ OZ-H(Helicopter)/ OZ-R(Rocket)

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 OZ

OZ-P OZ-H OZ-R

ADVERTISING STRATEGY: Decide on three advertising methods your

company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1: TV Advertising
Reason for choosing this method:
According to a recent report, more than 20 hours on weekdays, children
should be watching TV. In addition, spending on TV, as well as children
who have parents to watch together. This is for children and parents a
good opportunity to have an interest in our toys.

Target Audience: Children and their parents.

Delivery : TV

Method#1:Internet Advertising
Reason for choosing this method:
Adults (parents) know how to use the Internet. So they saw an ad on the
Internet, our toy for a child's birthday or anniversary can be present. In
addition, because the Internet features that our toys can be promoted
worldwide.

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Target Audience: Children's parents

Delivery: The world wide web

Method#1: Leaflet (flyers)Advertising

Reason for choosing this method:
In place of the child (ex. around the school) that if put leaflet, children
would become interested in oz toy.

Target Audience: Children

Delivery: Leaflet

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:
OZ-R

OZ-P OZ-H
If you have oz series toy ,
you can have a sky and universe.

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