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What's For Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals
with their families. Customers will come to our Plano, TX location and prepare 12 meals that they pre-select from a
menu in a party atmosphere. In two hours, they will have a month's worth of meals to put in their freezer.
By focusing on our competitive edge (no direct competitors in the Dallas/Ft. Worth area), our customers, and their
needs, What's For Dinner? will increase sales to a point that exceeds $1.3M in three years.
What's For Dinner? is owned jointly by Alan and Kim Kirby as an S Corporation. Alan and Kim have 15 years of
experience in the food service and entertainment industries, as a party planner and personal chef, respectively. They
know the kinds of food preparation available in the Collin County area. With two teenaged children, have experienced
the frustration of trying to feed a whole family healthy food both cheaply and quickly. Alan's existing contacts with local
social and community groups, and Kim's ongoing relationships with food distributors, specialty grocers, and high-end
clients will all help to generate high sales from early in the first year.
What's For Dinner offers several advantages to its target market:
Convenient: eat your prepared meals in your home, when you want.
For seniors, special menus and transportation assistance make meals easy.
The purpose of this plan is two-fold. The first is to acquire funding of $259,708. The second is to lay the foundations
of the company's vision, philosophy, and strategy, to ensure that we know where we are going and how to get there.
1.1 Mission
What's For Dinner? is a specialized business that provides a variety of people with the opportunity to prepare health
conscious, yet savory meals that can be frozen to take home and eat at a later time. The purpose of this process is to
both optimize the time investment needed to prepare the quality of meals that What's For Dinner? will become known
for, within the clients' current schedules, and also for them to practice the proper health conscious behavior that has
become the target lifestyle of a health deficient society.
What's For Dinner? will provide a unique and distinctive service that will unite a party-like atmosphere with
professional food preparation that will attract a growing repeat customer base. What's For Dinner? will allow families
and busy professionals the ability to prepare a variety of meals quickly in a fun atmosphere, away from home, thus
giving people more of what they are looking for - time.
Our goal is to be a self-sustaining corporate enterprise within 3 years from the company's inception to begin
expanding our menu offerings within 3 months and its location offerings within 4 years. What's For Dinner? will
employ 4 individuals full time within 3 years, and will hit net profit goals of $100,000 by the end of its second year of
existence.
In short, we will be in the business of helping our customers to relieve their daily stresses of what to fix their families
for dinner by providing them with a great menu choice of meals that they will prepare.
Creating a high level of customer satisfaction in our service and products, which will lead to customer
retention each month.
Marketing: getting our name out to the public, primarily through an intensive marketing campaign driven by
our customers (word of mouth) with a supplemental vehicle of standardized and conventional marketing
tactics.
Great product quality and variety that will be used to aid in customer retention and growth.
Finances: as our customer base increases we will be better able to lower our supply costs by buying more in
bulk through food service distributors.
Exceeding our customers' expectations by offering them a higher quality of food for a competitive price.
What's For Dinner's website will be an efficient and convenient place for customers to register and pay for
parties.
1.3 Objectives
The objectives for What's For Dinner? in the first three years of operation include:
1.
To exceed customers' expectations for food service and food service products.
2.
To increase the number of clients served by 25% per year through superior service.
3.
4.
5.
To achieve a net income of more than 10% of sales by the third year.
Rent expenses include a deposit and rent for one month at $28.75 per square foot for 1,854 square feet, in
the total amount of $5,182.
Website development.
Cooking utensils
Please note that the long-term assets above will be depreciated using G.A.A.P. approved straight-line depreciation
method.
The purpose of this business plan is to secure $259,708 in funding. This loan appears in the long-term liability row of
the attached Start-up Funding table.
The following chart and table summarize the start-up assumptions.
Start-up Funding
$196,708
$93,000
$289,708
Assets
$59,000
$34,000
$0
$34,000
Total Assets
$93,000
Liabilities
Current Borrowing
Long-term Liabilities
$0
$259,708
$0
$0
Total Liabilities
$259,708
Capital
Planned Investment
Alan Kirby
$15,000
Kim Kirby
$15,000
Other
$0
$0
$30,000
($196,708)
Total Capital
($166,708)
Total Funding
$93,000
$289,708
Start-up
Requirements
Start-up Expenses
Legal
$1,500
Stationery etc.
$400
Office Supplies
$500
Kitchen Supplies
$1,000
Janitorial Supplies
$400
Insurance
$719
Rent
$5,182
Utilities
$1,085
$2,800
Website Development
$4,000
Leasehold Improvements
Licenses/Permits
Outdoor Sign
$140,000
$422
$35,000
$3,500
Miscellaneous
$200
$196,708
Start-up Assets
Cash Required
$34,000
Start-up Inventory
$9,000
$8,000
Long-term Assets
$42,000
Total Assets
$93,000
Total Requirements
$289,708
prepared in our location. All of the planning, shopping, food preparation, recipe directions and containers will be
provided to help make it as easy as possible for our customers to enjoy their time at our establishment.
Our customers will prepare their meals in a fun, party-like atmosphere where they can relax, meet new friends or
spend time with old friends while preparing dinners for their families for the next month.
The Key benefits our customers will receive from using What's For Dinner? are:
Less money on groceries & eating out it keeps you from being tempted to eat out
Able to sit down at the table together as a family including conversation and socialization
Clean up is easy, because prep is done outside the home, and all meals come in disposable containers
In 2 hours you will have 12 dinners for you and your family
We create the menus order the ingredients slice, dice, chop and prepare
Our menus and portion sizes are tailored for the group and individual customers. Seniors get added benefits, with
diabetic, low-cholesterol, and low-sodium choices. Families can increase portion sizes for a small fee to
accommodate more children or guests.
class people and the growing group of single-parent families, but it will be of great benefit now and in the future to
market our services to the highest growing population demographic senior citizens.
The following statistics were taken from Table DP-1 Profile of General Demographic Characteristics: 2000 for Collin
County.
Family households with children under 18 years old. This group of people is generally busier than other
families with their time split between work, home and their children's activities. This group may be single
parent households, which only adds to the stress resulting from lack of time, coupled with the need for
proper meals for their children. This provides them with a desire to provide their families with good meals
and free time to enjoy being together.
2.
Family households with no children living at their home. This group has a need for our services, as hectic
schedules, professional careers, and daily demands on time come up against the need for tasty, healthy
meals. Depending on their work and home situations this demographic could use our service to enhance
their selection of meals all the while minimizing their time in the kitchen. This group does recognize the
benefits of our service and want to enjoy making meals for themselves and socializing through our business.
3.
Senior and Elderly Citizens. This group (65 and older) is the fastest growing portion of the population, and
needs our services for several reasons:
A good portion of this group is simply unable to cook nutritious meals and does not have the
knowledge or skills to continue to effectively maneuver themselves in the kitchen.
Many seniors do not have the time, energy, or means to make it to the grocery store.
We will market several menus designed for the diet needs of the senior populace (diabetic, low cholesterol, low
sodium), with pick-up and drop-off coordinated with a local senior-transportation center. All prep and measuring will
be done beforehand, so they will need only to stir and combine ingredients. In addition to meeting their practical
needs, we will create the social experience that this group consistently hunts for, and help them to enhance their
lifestyle through a higher quality of health.
Market Analysis
Year 1
Potential Customers
Year 2
Year 3
Year 4
Year 5
Growth
CAGR
10%
73,864
81,250
89,375
98,312
108,144
10.00%
10%
58,404
64,244
70,668
77,735
85,509
10.00%
Seniors
12%
25,852
28,954
32,428
36,319
40,677
12.00%
10.33%
158,120
174,448
192,471
212,366
234,330
10.33%
Total
anticipate that these initial positive experiences will generate significant word of mouth and produce referrals so we
can say to potential customers, "don't just take our word for it - go ask people who've tried us!"
Saving them from that perennial problem of deciding, "What's for Dinner?"
services, the more people will use it. The marketing campaign will involve a targeted advertising campaign, different
specials to entice the customers to try our business and a very intense networking campaign. All of these tactics will
be used to help gain a loyal clientele aimed at fostering our happy customer base.
At start-up, we will begin a focused advertising campaign toward target segments in our geographical area. We will
update our advertising campaign regularly to fill in gaps based on follow-up research: do people recognize our name?
Do they know what we do? What is their impression of our services' costs and quality?Marketing campaigns will work
via:
Direct mail advertisements/flyers to our target market purchased through a direct mailing company with lists
specifically of our target market.
Various flyers and pamphlets that will be available at many shopping centers and grocery stores throughout
the area.
Dynamic website.
Coupled with the advertising campaign will be a systematic offering of discounted specials to attract more customers.
This could be very important to potential customers because the cost of $175 for 12 meals is very appealing to
families that have used our service before, but families may be skeptical to buy this much food and invest that much
money in something they have never tried. For that reason, our business will offer periodic specials to families to help
limit their fears and open their eyes to the wonderful atmosphere at What's For Dinner?
What's For Dinner? will also have a networking campaign that will start with the owner's contacts and friends
attending our first months' meal prep parties. This will be the "word of mouth" campaign that will feature:
Private parties with discounts for the host/hostess of the party. This will encourage them to invite 11 friends
that will be introduced to our business and will be return customers.
other food providers, we need to enhance our repeat customer service business by making this our main sales focus.
We cannot expect to have a satisfied customer by selling them one month's of meals and then never seeing them
again. We must make our sales strategy revolve around making the customer's experience with us the best it possibly
can, and further, making every effort to get our current customer base to visit us again. It is much more expensive to
get new customers than to keep the customers you already have. Our customers cannot stop eating, but they could
stop using our services. We will be selling our service to our current customers each time they come, in order to have
repeat business and new business through their word of mouth.
These are just a few of the ways we will sell to our customers to gain repeat business and word of mouth advertising:
Creating a fun and social atmosphere for our customers, so they want to return
Reminders at each party to sign up for the next month's party, along with the next month's menu and
samples
A follow up and reminder program for our current customers that will be done through email and mail.
Focus a specific portion of our advertising campaign on getting our repeat customers to come back and visit
us
Allow our best repeat customers to get special quantity specific discounts.
Enlist a comprehensive and highly interactive e-commerce initiative to help to accommodate our customer's
payment and scheduling options.
The What's For Dinner? website will serve as a productive and consistent selling tool. Our website will be set up to
explain what we offer and the many benefits customers will receive for using our meal prep services. The website will
help "close the sale;" customers will be able to register for the meal prep party they would like to attend and accepting
payments online. This will be our main source of registrations for parties. The ease of use allowed by the Internet will
be key to driving our customer pipeline. Our sales and marketing campaigns will help focus our customer traffic
through our website, so that people can see how easy it will be to interact with our company. This element of
efficiency will also help enhance our bottom line by allowing for a 24 hour customer service mechanism without
having to keep a customer rep staffed all the time.
We are optimistic that What's For Dinner? will grow and prosper just as these other companies have, but we want to
set reasonable forecasts for growth. We have therefore taken a conservative approach in preparing our Sales
Forecast Table.
The following table and chart give a run-down on forecasted sales. We have forecasted that sales will increase each
month with the exception of the summer months, when vacations and other seasonal activities may reduce
purchases. Once we get our first few customers, our sales will increase through customer retention, and gaining new
customers through networking. We expect sales to grow incrementally over the first year, reaching profitability by the
fifth month of operation.
After the first year of operation, we expect sales to continue increasing, from 10% the first year up to 25% by the third
year. As sales increase, we will make modifications to our facility and hire new employees to share in the work. Our
proposed location allows room for expansion. Based on our research, and the size of our potential market, we expect
to reach close to one million dollars in sales by the end of 2005.
Our direct costs of sales listed here are inventory used up in sales, including the meal ingredients and additional
supplies, such as themed-party decorations, containers, napkins, and so on. Fixed operating expenses are listed in
the Profit and Loss.
Sales Forecast
Year 1
Year 2
Year 3
Party Fees
$857,674
$1,072,093
$1,340,116
Other Fees
$24,505
$30,631
$38,289
Total Sales
$882,179
$1,102,724
$1,378,405
Sales
Ingredients
Other Supplies
Year 1
Year 2
Year 3
$612,624
$765,780
$957,225
$44,109
$55,136
$68,920
$656,733
$820,917
$1,026,146
5.4 Milestones
The accompanying table lists important program milestones, with dates and budgets for each. The milestone
schedule indicates our emphasis on planning for implementation. What the table doesn't show is the commitment
behind it. Our business plan includes complete provisions for plan -vs. - actual analysis, and we will follow-up often to
discover variances and course corrections.
What's For Dinner? will have several milestones, including:
1.
Business plan completion. This will be done as a roadmap for the organization. This will be an indispensable
tool for the ongoing performance and improvement of the company.
2.
3.
4.
Profitability.
Milestones
Milestone
Start Date
End Date
Budget
7/1/2003
9/1/2003
$250
Site Selection
8/22/2003
9/1/2003
$0
Architect Designs
7/20/2003
9/1/2003
$5,000
9/1/2003
10/1/2003
$500
Site Construction
9/15/2003
12/15/2003
$0
Website Design
10/1/2003
12/15/2003
$1,280
9/1/2003
12/30/2003
$0
Site Set-Up
11/1/2003
1/15/2004
$0
First Party
1/15/2004
1/30/2004
$0
Profitability
1/1/2004
12/1/2004
$0
Licensing
Totals
Manager
Department
Alan Kirby
$7,030
Read more:
http://www.bplans.com/food_preparation_business_plan/strategy_and_implementation_summary_fc.php#ixzz2bFoQnQXD
Web Plan Summary
Web
The What's For Dinner? website will be the virtual business card, party scheduler and payment acceptance source all
rolled into one. It will showcase our services and highlight the benefits of using our company. The website will be a
crucial portal for party scheduling, as well as having availability cross-referenced with party menus. Customers will
also use this website to register for their parties and pay for them using PayPal, which accepts MasterCard, Discover
Card, Visa, or e-checks.
infrastructure, accounting, marketing, and legal services. We do plan to employ one part-time employee from the
beginning to help with cleaning and dishwashing.
Alan and Kim have 15 years of experience in the food service and entertainment industries, as a party planner
and personal chef, respectively. Until the second year, Kim will continue to work part-time as a personal chef for
several couples in Plano, doing the prep work and menu planning for What's for Dinner? in the mornings. Alan will
host the majority of the parties, after having prepared test batches of every menu item with Kim. The owners
anticipate possibly hiring local high-school students as sous-chefs in years 2 and 3; Kim's experience with local
restaurants has shown that these students can often do quite well, paid only minimally in exchange for professional
restaurant and food preparation training. Alan's existing contacts with local social and community groups, and Kim's
ongoing relationships with food distributors, specialty grocers, and high-end clients will all help to generate high sales
from early in the first year.
Throughout the first two years we will conduct an aggressive cost analysis as to what our capabilities are as owners
and with what activities we need assistance.
Personnel Plan
Year 1
Year 2
Year 3
Alan Kirby
$24,000
$30,000
$40,000
Kim Kirby
$5,000
$7,500
$10,000
Part-time cleaner
$5,000
$7,500
$10,000
Total People
Total Payroll
$34,000
$45,000
$60,000
We assume a relatively strong economy, without major new recessions. Although an ailing economy would
not allow us the growth that we anticipate, we believe that it would not drastically hurt the business because
the service is economically feasible. The $175 session fee breaks down to $14.58 per meal - a deal hard to
beat at even a fast-food restaurant for a family of four to six.
We assume that our market needs will be seasonal, with a decrease in sales during the summer months.
General Assumptions
Plan Month
Year 1
Year 2
Year 3
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
24.00%
24.00%
24.00%
Tax Rate
Other
Break-even Analysis
$39,503
Assumptions:
74%
$10,095
Year 1
Year 2
Year 3
Sales
$882,179
$1,102,724
$1,378,405
$656,733
$820,917
$1,026,146
$0
$0
$0
$656,733
$820,917
$1,026,146
Gross Margin
$225,446
$281,807
$352,259
25.56%
25.56%
25.56%
$34,000
$45,000
$60,000
$3,000
$3,000
$3,000
Depreciation
$4,200
$4,200
$4,200
Rent
$53,304
$54,000
$54,500
Utilities
$13,160
$14,476
$15,924
$1,200
$1,200
$1,200
Gross Margin %
Expenses
Payroll
Office Supplies
Insurance
$3,000
$3,000
$3,000
$0
$0
$0
Accountant
$3,000
$3,200
$3,500
Lawyer
$1,000
$1,100
$1,100
Bank Charges
$180
$180
$180
$600
$700
$800
$1,500
$1,600
$1,650
$3,000
$3,000
$3,000
$0
$0
$0
$121,144
$134,656
$152,054
$104,302
$147,151
$200,205
EBITDA
$108,502
$151,351
$204,405
Interest Expense
$17,342
$15,861
$14,316
Taxes Incurred
$20,870
$31,510
$44,614
Payroll Taxes
Other
Net Profit
Net Profit/Sales
$66,089
$99,780
$141,276
7.49%
9.05%
10.25%
Year 1
Year 2
Year 3
Cash Sales
$882,179
$1,102,724
$1,378,405
$882,179
$1,102,724
$1,378,405
Cash Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$882,179
$1,102,724
$1,378,405
Year 1
Year 2
Year 3
$34,000
$45,000
$60,000
Bill Payments
$758,414
$1,055,142
$1,197,241
$792,414
$1,100,142
$1,257,241
Expenditures
Cash Spending
$0
$0
$0
$0
$0
$0
$0
$0
$0
$22,080
$22,080
$22,080
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$814,494
$1,122,222
$1,279,321
$67,685
($19,498)
$99,083
Cash Balance
$101,685
$82,187
$181,270
Year 1
Year 2
Year 3
Cash
$101,685
$82,187
$181,270
Inventory
$137,714
$172,142
$215,178
$8,000
$8,000
$8,000
$247,399
$262,329
$404,448
$42,000
$42,000
$42,000
Accumulated Depreciation
$4,200
$8,400
$12,600
$37,800
$33,600
$29,400
$285,199
$295,929
$433,848
Assets
Current Assets
Long-term Assets
Long-term Assets
Total Assets
Year 1
Year 2
Year 3
Accounts Payable
$148,189
$81,220
$99,942
Current Borrowing
$0
$0
$0
$0
$0
$0
$148,189
$81,220
$99,942
Long-term Liabilities
$237,628
$215,548
$193,468
Total Liabilities
$385,817
$296,768
$293,410
$30,000
$30,000
$30,000
($196,708)
($130,619)
($30,838)
$66,089
$99,780
$141,276
($100,619)
($838)
$140,438
$285,199
$295,929
$433,848
($100,619)
($838)
$140,438
Current Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Net Worth
Ratio Analysis
Year 1
Year 2
Year 3
Industry Profile
0.00%
25.00%
25.00%
5.54%
48.29%
58.17%
49.60%
11.58%
2.81%
2.70%
1.84%
22.16%
86.75%
88.65%
93.22%
53.03%
Long-term Assets
13.25%
11.35%
6.78%
46.97%
100.00%
100.00%
100.00%
100.00%
Sales Growth
Inventory
Total Assets
Current Liabilities
51.96%
27.45%
23.04%
27.29%
Long-term Liabilities
83.32%
72.84%
44.59%
20.18%
Total Liabilities
135.28%
100.28%
67.63%
47.47%
Net Worth
-35.28%
-0.28%
32.37%
52.53%
100.00%
100.00%
100.00%
100.00%
Gross Margin
25.56%
25.56%
25.56%
30.90%
17.88%
16.00%
15.03%
16.61%
0.00%
0.00%
0.00%
1.28%
11.82%
13.34%
14.52%
1.33%
Current
1.67
3.23
4.05
1.54
Quick
0.74
1.11
1.89
0.98
135.28%
100.28%
67.63%
55.42%
Percent of Sales
Sales
Advertising Expenses
Main Ratios
-86.42%
-15658.38%
132.36%
2.12%
30.49%
44.37%
42.85%
4.76%
Additional Ratios
Year 1
Year 2
Year 3
7.49%
9.05%
10.25%
n.a
Return on Equity
0.00%
0.00%
100.60%
n.a
10.91
5.30
5.30
n.a
6.12
12.17
12.17
n.a
27
42
27
n.a
3.09
3.73
3.18
n.a
0.00
0.00
2.09
n.a
0.38
0.27
0.34
n.a
Activity Ratios
Inventory Turnover
Payment Days
Debt Ratios
Liquidity Ratios
$99,209
$181,110
$304,506
n.a
6.01
9.28
13.99
n.a
Assets to Sales
0.32
0.27
0.31
n.a
52%
27%
23%
n.a
Acid Test
0.74
1.11
1.89
n.a
Sales/Net Worth
0.00
0.00
9.82
n.a
Dividend Payout
0.00
0.00
0.00
n.a
Interest Coverage
Additional Ratios
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 12
$10,500
$17,500
$26,250
$35,000
$44,297
$66,445
$66,445
$66,445
$99,667
$163,500
Sales
Party Fees
0%
$112,125
$149,500
Other Fees
0%
$300
$500
$750
$1,000
$1,266
$1,898
$1,898
$1,898
$2,848
$3,204
$4,271
$4,671
Total Sales
$10,800
$18,000
$27,000
$36,000
$45,563
$68,343
$68,343
$68,343
$102,515
$115,329
$153,771
$168,171
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 12
$7,500
$12,500
$18,750
$25,000
$31,641
$47,461
$47,461
$47,461
$71,191
$80,089
$106,786
$116,786
$540
$900
$1,350
$1,800
$2,278
$3,417
$3,417
$3,417
$5,126
$5,766
$7,689
$8,409
$8,040
$13,400
$20,100
$26,800
$33,919
$50,878
$50,878
$50,878
$76,316
$85,856
$114,474
$125,194
Ingredients
Other Supplies
Personnel Plan
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Alan Kirby
0% $2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
Kim Kirby
0%
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
Part-time cleaner
0%
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
$417
Total People
Total Payroll
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
General Assumptions
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
10
11
12
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
Long-term Interest
Rate
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
24.00%
24.00%
24.00%
24.00%
24.00%
24.00%
24.00%
24.00%
24.00%
24.00%
Plan Month
Tax Rate
Other
Month
12
Month 1
24.00% 24.00%
Sales
Month
12
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
$10,800
$18,000
$27,000
$36,000
$45,563
$68,343
$68,343
$68,343
$102,515
$115,329
$153,771 $168,171
$8,040
$13,400
$20,100
$26,800
$33,919
$50,878
$50,878
$50,878
$76,316
$85,856
$114,474 $125,194
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$8,040
$13,400
$20,100
$26,800
$33,919
$50,878
$50,878
$50,878
$76,316
$85,856
Gross Margin
$2,760
$4,600
$6,900
$9,200
$11,644
$17,466
$17,466
$17,466
$26,198
$29,473
$39,297
$42,977
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
25.56%
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
Depreciation
$350
$350
$350
$350
$350
$350
$350
$350
$350
$350
$350
$350
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
$4,442
Utilities
$980
$1,030
$1,030
$1,030
$1,030
$980
$980
$980
$1,280
$1,280
$1,280
$1,280
Office Supplies
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
Insurance
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Accountant
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
Lawyer
$500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$500
$15
$15
$15
$15
$15
$15
$15
$15
$15
$15
$15
$15
Gross Margin %
$114,474 $125,194
Expenses
Payroll
Rent
Payroll Taxes
Bank Charges
15%
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
0%
$125
$125
$125
$125
$125
$125
$125
$125
$125
$125
$125
$125
15%
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Operating
Expenses
$10,395
$9,945
$9,945
$9,945
$9,945
$9,895
$9,895
$9,895
$10,195
$10,195
$10,195
$10,695
($7,635)
($5,345)
($3,045)
($745)
$1,698
$7,570
$7,570
$7,570
$16,003
$19,278
$29,102
$32,282
EBITDA
($7,285)
($4,995)
($2,695)
($395)
$2,048
$7,920
$7,920
$7,920
$16,353
$19,628
$29,452
$32,632
$1,504
$1,493
$1,483
$1,472
$1,461
$1,451
$1,440
$1,429
$1,418
$1,408
$1,397
$1,386
Taxes Incurred
($2,193)
($1,641)
($1,087)
($532)
$57
$1,469
$1,471
$1,474
$3,500
$4,289
$6,649
$7,415
Net Profit
($6,946)
($5,198)
($3,441)
($1,685)
$180
$4,651
$4,659
$4,667
$11,084
$13,581
$21,056
$23,481
Net Profit/Sales
-64.32%
-28.88%
-12.75%
-4.68%
0.40%
6.81%
6.82%
6.83%
10.81%
11.78%
13.69%
13.96%
Other
Interest Expense
Month 1
Cash Received
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Cash Sales
$10,800
$18,000
$27,000
$36,000
$45,563
$68,343
$68,343
$68,343
$102,515
$115,329
$153,771
$168,171
$10,800
$18,000
$27,000
$36,000
$45,563
$68,343
$68,343
$68,343
$102,515
$115,329
$153,771
$168,171
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,800
$18,000
$27,000
$36,000
$45,563
$68,343
$68,343
$68,343
$102,515
$115,329
$153,771
$168,171
Expenditures
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
$2,833
0.00%
Cash Spending
$2,833
$2,833
$2,833
$2,833
Bill Payments
$480
$14,790
$26,201
$34,869
$42,144
$51,001
$78,542
$60,501
$62,351
$115,990
$110,789
$160,756
$3,314
$17,624
$29,034
$37,703
$44,977
$53,834
$81,375
$63,334
$65,184
$118,824
$113,622
$163,589
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$1,840
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$5,154
$19,464
$30,874
$39,543
$46,817
$55,674
$83,215
$65,174
$67,024
$120,664
$115,462
$165,429
$5,646
($1,464)
($3,874)
($3,543)
($1,254)
$12,669
($14,872)
$3,169
$35,491
($5,335)
$38,309
$2,742
Cash Balance
$39,646
$38,183
$34,309
$30,766
$29,512
$42,181
$27,309
$30,478
$65,969
$60,633
$98,942
$101,685
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$34,000
$39,646
$38,183
$34,309
$30,766
$29,512
$42,181
$27,309
$30,478
$65,969
$60,633
$98,942
$101,685
Inventory
$9,000
$8,844
$14,740
$22,110
$29,480
$37,311
$55,966
$55,966
$55,966
$83,948
$94,441
$125,922
$137,714
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$8,000
$51,000
$56,490
$60,923
$64,419
$68,246
$74,822
$106,146
$91,274
$94,444
$157,917
$163,075
$232,864
$247,399
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$42,000
$0
$350
$700
$1,050
$1,400
$1,750
$2,100
$2,450
$2,800
$3,150
$3,500
$3,850
$4,200
$42,000
$41,650
$41,300
$40,950
$40,600
$40,250
$39,900
$39,550
$39,200
$38,850
$38,500
$38,150
$37,800
Total Assets
$93,000
$98,140
$102,223
$105,369
$108,846
$115,072
$146,046
$130,824
$133,644
$196,767
$201,575
$271,014
$285,199
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$13,927
$25,047
$33,474
$40,476
$48,362
$76,525
$58,484
$58,476
$112,355
$105,422
$155,646
$148,189
Assets
Starting Balances
Current Assets
Cash
Long-term Assets
Long-term Assets
Accumulated Depreciation
Current Liabilities
Accounts Payable
$0
Current Borrowing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,927
$25,047
$33,474
$40,476
$48,362
$76,525
$58,484
$58,476
$112,355
$105,422
$155,646
$148,189
Long-term Liabilities
$259,708
$257,868
$256,028
$254,188
$252,348
$250,508
$248,668
$246,828
$244,988
$243,148
$241,308
$239,468
$237,628
Total Liabilities
$259,708
$271,795
$281,075
$287,662
$292,824
$298,870
$325,193
$305,312
$303,464
$355,503
$346,730
$395,114
$385,817
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
($196,708)
$0
($6,946)
($12,144)
($15,585)
($17,270)
($17,090)
($12,439)
($7,780)
($3,113)
$7,972
$21,553
$42,608
$66,089
($166,708)
($173,654)
($178,852)
($182,293)
($183,978)
($183,798)
($179,147)
($174,488)
($169,821)
($158,736)
($145,155)
($124,100)
($100,619)
$93,000
$98,140
$102,223
$105,369
$108,846
$115,072
$146,046
$130,824
$133,644
$196,767
$201,575
$271,014
$285,199
($166,708)
($173,654)
($178,852)
($182,293)
($183,978)
($183,798)
($179,147)
($174,488)
($169,821)
($158,736)
($145,155)
($124,100)
($100,619)
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Net Worth